Several years ago, mobile apps were regarded as expensive. Today, developing them has become cheaper, and you can find an app for just about anything. There are retail apps, e-commerce apps, and business among others. Today’s markets are quite dynamic. Shopping with smartphones has become the norm in most countries.
E-commerce businesses rely heavily on mobile apps to find new customers and market their brands. A significant percentage of the world’s population owns smartphones, and most of them spend their time on apps.
So what are the advantages of e-commerce apps?
Having an ecommerce app is not the only guarantee of profit. It is simply a tool to improve your customers’ experiences and engage them. If you have a business, you should have an app as well.
Most of the websites now have mobile versions. However mobile devices load search results and data faster with apps. Moreover, apps do not require pulling data from a server, and so browsing and purchasing products is faster for customers.
M-commerce revenue keeps rising every year, and it might hit $150 billion in 2017. Amazon, being the biggest retail app, went from 43 million to 67 million customers in only two years. When customers have a comfortable experience, they make repeated purchases increasing a business’s sales.
Many people already know how tablets and smartphones work so they can easily find the products they need. Customers share their shopping experiences with friends and sometimes also ask community shopaholics for shopping advice. When the experiences are positive the conversion rate increases, and you will have new customers.
Make your online app convenient, exclusive, fast, interactive and more importantly, simple. Let the buying process on your app be as simple as possible and add features like discounts, notifications among others to keep your customers happy. You will retain almost all your clients and even gain more.
You can’t do this with a website. Even sending emails about seasonal sales and new products cannot compare with customer notifications through apps. Push notifications have the advantage of being instant and noticeable.
You can alert shoppers when their parcel(s) will arrive, rewards, offers and shopping recommendations.
A mobile app helps you deliver personalized content to your customers based on their shopping patterns and individual preferences. The app gathers customer data and recommends items to them.
Tailored content ensures better engagement with customers which equals higher customer loyalty.
For a prosperous business, you have to know your clients. User analytics can be set within the app to know the sex, age and shopping history of a customer. Understanding your customers helps you to serve them better and learn trends.
Having a mobile app significantly reduces your marketing costs. If your app is integrated into social media satisfied customers will spread the word. When your app has grown, you can place ads there and earn revenue.
It is easier to create and maintain an app than any other selling point. Apps reduce costs, and they are more efficient in marketing which means improved business productivity.
Incorporating GPS locators in your app helps users to find your store in a shorter time. You can easily create route pointers to direct customers straight to your store. If you do this, expect higher purchases. Besides, it is a great experience for your clients.
Online shopping apps are convenient, which is one reason why everyone loves them. Overall benefits to users include;
• Smart shopping—businesses can provide users with relevant content according to their shopping preferences. Apps also help users shop at physical stores and push notifications alert them on special deals.
• Faster buying process—there is no need to go to the store and wait in line.
• The power of social media—incorporating these apps into social media is a great marketing strategy, and it exposes your business to more potential customers.
• Tracking stores—you can find a store’s location by logging in their app and following route pointers.
M-commerce and mobile apps are always expanding. With billions of people spending most of their time online, there is no better place to look for customers. Marketing has been made easier and more efficient.
Ensuring customer satisfaction was a challenge until mobile apps came along. What else would customers want if not straightforward and convenient shopping?
There are HUGE benefits to promoting affiliate programs with your own homebased Internet business. Let’s look at 15 of the best reasons to join affiliate programs.
No Production Costs: The cost to develop and produce a new product is prohibitive for almost anyone who wants to start a home-based business. With affiliate programs, production costs aren’t an issue. The product has been developed and proven – all on the merchant’s nickel.
Low Cost Set-up: Compared with building a brick and mortar store, starting a home-based Internet business is relatively cheap. You probably already have a desk, Internet-connected computer and word-processing software, which is all the equipment you may need to start making easy money from affiliate programs.
No Fees or Licenses: I often compare doing business as an affiliate, with distributing a line of products in the real world. The biggest difference is that the distributor must often pay for a license to distribute products within a limited geographic region. Affiliate programs, on the other hand, are usually free to join, and geographic market reach is limited only by the affiliate’s ability to promote his website.
Sell Almost Anything: What isn’t sold online? That list must be shorter than the one describing all that IS sold online. There are thousands and thousands of affiliate programs selling every product under the sun. That makes it easy to find products related to your current or planned web site.
No Sales Experience Required: When I started my affiliate business, I had absolutely no sales experience. That wasn’t a problem, however. The companies I affiliated with provided excellent marketing material. Using their sales copy, I was able to get my first affiliate site up in less than a day.
No Employees: Employee salaries are the biggest business expense. Although you may need or want someone to work for you on occasion, you’ll never have to worry about hiring full or part-time employees while working as an affiliate marketer.
When you have a project, you want to hire out, it is easy to find specialists in every computer-related field who can work for you from the comfort of THEIR own homes. You pay only for the project, and never have to worry about ongoing employee related benefits and deductions.
No Merchant Accounts: Setting up a merchant account is time-consuming and costly. However, affiliate marketers don’t need merchant account. Merchants bear all the costs for payment processing. As an affiliate, you’ll never lose sleep over chargebacks, fraud or losing your merchant account.
No Inventory: As an affiliate marketer, you can sell large items without storage concerns, even if you live in a small one-bedroom apartment.
No Order-Processing: Forget the problems associated with collecting and storing names, addresses, credit card numbers, etc. The merchant does all that!
No Shipping: The cost and hassle to prepare and ship products to customers worldwide could be staggering. Affiliates never have to worry about packaging supplies or postal rates.
No Customer Service: Do you hate the prospect of dealing with nasty people or customer complaints? Don’t worry about it! The merchant handles the snivelers.
Make Money While You Sleep: What other business allows you as a sole proprietor to keep your doors open and keep making money even when you take breaks or after you go home for the night?
Worldwide Marketplace: The Internet is the world’s largest marketplace. You can drive more visitors to your online store in a day, than a small-town merchant will see in his or her brick and mortar business in a year.
Minimal Risk: The product you chose isn’t making money? Dump it. Take down your links and promote another! It’s that easy. There are no long-term contracts binding you to products that don’t sell.
High Income Potential: If you have a job, your salary or hourly wage is probably pre-determined. Maybe there’s not much, other than working overtime, that you can do to increase your income. With your own affiliate business on the Internet your income potential is limited only by your desire, effort and imagination.
No other business is so inexpensive to start yet offers such high profit potential without investing years of labor.
Affiliate programs – enable you to work from Almost Anywhere in the World!
So many people research to make passive income and yet, a lot of them cannot find the answers they seek. The streams of passive income require a great deal of nurturing initially and upfront investment. After a while, they can maintain themselves and you will have consistent revenue.
Mark Cuban is singing a different tune when it comes to cryptocurrencies.
The tech billionaire and “Shark Tank” star is an early backer of a new cryptocurrency fund, according to CoinDesk, which reports on blockchain and cryptocurrency news.
The fund, 1confirmation, launched Tuesday, plans to invest exclusively in cryptocurrency assets, according to a filing with the Securities and Exchange Commission. Its founder, Nick Tomaino, a principal at the $270 million Palo Alto-based investor Runa Capital, is looking to raise $20 million.
“I think Nick is one of the sharpest minds in the space, and I’m a big believer that there will be transformational apps built on blockchain,” Cuban told CoinDesk.
Cuban said in a tweet last week that he was looking to jump on the bitcoin bandwagon:
I might have to rewrite all these replacing stocks with $btc. Might have to finally buy some https://t.co/ADiPQWUNF6
— Mark Cuban (@mcuban) August 14, 2017
Cuban’s financial interest in the digital-currency world is an about-face for the billionaire, who two months ago called it a “bubble.” In early June, soon after bitcoin hit what was then a near record high of $2,900 a coin, Cuban warned of a coming correction:
I think it’s in a bubble. I just don’t know when or how much it corrects. When everyone is bragging about how easy they are making $=bubble https://t.co/hTrV5DeWNd
— Mark Cuban (@mcuban) June 6, 2017
Cuban then turned his focus to cryptocurrencies as a whole:
Anyone anywhere can buy a stock. #crypto is like gold. More religion than asset. Except of course gold makes nice jewelry. #crypto notsomuch https://t.co/xp334BCRa2
— Mark Cuban (@mcuban) June 6, 2017
Cuban’s change of heart represents a pivot across Wall Street. Financial firms and institutional investors are waking up to the profit potential in cryptocurrencies as bitcoin and ether, its rival powered by the Ethereum blockchain, reach new heights — they’re up more than 350% and 2,000%, respectively, since the beginning of the year.
For instance, VanEck, the New York-based money manager with $24.7 billion in assets, is seeking to launch a bitcoin exchange-traded fund, according to an August 11 SEC preliminary filing. Additionally, Goldman Sachs is telling clients that cryptocurrencies are worth their attention.
In a recent note to portfolio managers, the Goldman analyst Robert Boroujerdi and his teamwrote:
“With the total value nearly $120 billion, it’s getting harder for institutional investors to ignore cryptocurrencies. Whether or not you believe in the merit of investing in cryptocurrencies (you know who you are) real dollars are at work here and warrant watching especially in light of the growing world of initial coin offerings (ICOs) and fundraising that now exceeds Internet Angel and Seed investing.”
ICOs, a fundraising method powered by blockchain, have raised over $1.8 billion since the beginning of the year, according to Autonomous Next, a fintech-analytics firm.
According to CoinDesk, 1confirmation “will make initial investments in the $100,000 to $500,000 range” in “legal vehicles designed to help investors pre-purchase tokens or equity prior to an ICO.”