Tag Archives: social media

Snapchat downloads are dropping off a cliff

Snapchat’s growth has slowed sharply during the past two months as Facebook and its Instagram app continue to knock off the disappearing-photo app’s features, according to an analyst report.

Downloads of the app operated by Venice, Calif.-based Snap Inc. are down 22 percent year-over-year through the first two months of this year’s second quarter, according to Instinet.

That’s a sharp about-face from the first quarter, when Snapchat downloads rose 6 percent. In the last two months, the slowdown has been steepest with iPhone users — down a drastic 40 percent, according to the report published Wednesday.

The analyst noted that Instagram has been copying Snap’s features, for example allowing users to create “stories,” or series of video clips grouped together in a single post.

On its first-ever quarterly earnings call last month, Snap management downplayed fears about Facebook copying Snapchat’s features. CEO Evan Spiegel also noted that the second and third quarters are slowest when it comes to advertising for Snapchat.

“We are surprised that a newly public company, supposedly early in its growth cycle, would see near-term results impacted by broader seasonal ad market trends,” Instinet’s DiClemente wrote Wednesday.

Earlier this year, a former Snapchat employee sued the company, claiming that Snapchat was inflating its user stats and growth metrics in marketing materials it distributed to advertisers.

In response, Snapchat’s lawyers called the claim a “musty, two-year-old allegation about a minor metrics deviation.”

Source:

http://nypost.com/2017/06/07/snapchat-downloads-are-dropping-off-a-cliff/

Advertisements

A dad casually mowed the lawn with a tornado in the background

Theunis Wessels decided it was time to mow the lawn on Friday, and no storm was going to stop him.

His wife Cecilia went to take a nap and was woken up by their nine-year-old daughter who’d seen a tornado brewing and was upset that her dad wouldn’t come inside, The Canadian Press reported.

Cecilia snapped a photo to send to her parents back in South Africa, where the Wessels lived before moving to Alberta, Canada, and posted it on Facebook.

The photo quickly made the rounds on social media as people added their own interpretations of the photo — and expressed admiration for Theunis’ commitment to maintaining a well-manicured lawn.

tornado-mower

As for Theunis, he told The Canadian Press that the tornado wasn’t as close as it looks in the photo, that it was moving away from him, and that he was “keeping an eye on it.”

US Air Force veteran Tairod Pugh dreamed of being Isis ‘martyr’

A US Air Force veteran has been sentenced to 35 years in prison for trying to join terrorist organisation Isis in Syria.

Tairod Pugh, aged 49, of New Jersey was found guilty of trying to distribute material support to Isis. He was stopped by security officials at a Turkish airport in January 2015 and was discovered to be in possession of a laptop containing 180 jihadist videos, including footage of a beheading.

They are also found a map showing border crossings from Turkey to Syria and a letter in which Pugh told his Egyptian wife that he wished to become a martyr.

“I am a Mujahid. I am a sword against the oppressor and a shield for the oppressed. I will use the talents and skills given to me by Allah to establish and defend the Islamic State. There are only two possible outcomes for me: Victory or Martyr,” the letter read.

Pugh, who declared that he was innocent in court, is the first person to be successfully prosecuted for an Isis-related offence in the US.

14027561_G

 

The Muslim convert served as an aircraft engineer in the US air force from 1986 to 1990 and worked as a military contractor in Iraq from 2009 to 2010. After leaving the armed forces, he worked as a civil aviation engineer in Kuwait.

 

Prosecutor Bridget Rohd said the defendant “turned his back on his country, and the military he once served, to attempt to join a brutally violent terrorist organization committed to the slaughter of innocent people throughout the world.”

 

“This isn’t about whether you’re Muslim, or Christian or Jewish,” Brooklyn federal judge Nicholas Garaufis told Pugh. “This is about whether you’re going to stand up for your country, which has done so much for you, or betray your country. You’ve made your choice, sir. I have no sympathy.”

Source:

http://www.ibtimes.co.uk/us-air-force-veteran-tairod-pugh-dreamed-being-isis-martyr-1624288

Reddit Users Can Now Add Their Location to Posts

Mobile users of online discussion forum Reddit will be able to let people know where they’re located.

Reddit, the self-labeled “front page of the internet,” has partnered with location check-in app Foursquare to use its data to power a new Reddit feature debuting today that lets users add their location to any post.

 

The new feature helps Reddit users add “content and interest” to their posts beyond the usual discussion of politics and pop culture by its 250 million users, Mike Harkey, Foursquare’s vice president of business development, said in a blog post announcing the partnership. He gave the example of users tagging their locations when posting food photos or discussing trips to their local parks. “Think of location in Reddit as an extra emphasis — at-the-ready like the perfect punctuation, or headline,” Harkey wrote.

For Foursquare, the deal marks the latest step in the company’s evolution from a social media app to its more recent incarnation as a “location intelligence” company. Foursquare has previously licensed its database of more than 90 million mapped locations—public places like stores, restaurants, or museums—to companies such as Uber and Airbnb, and the company also began offering up its mobile notification system to developers earlier this year.

Foursquare also pointed out that the location-tagging feature is optional, which is not surprising considering that many Reddit users prefer to remain anonymous on the site. Mobile users who enable location services will simply see a drop-down menu with options for tagging a location.

reddit-wooden-floor-hd-desktop-wallpaper

The move marks Reddit’s latest attempt to increase engagement as the site moves closer to the model of a mainstream social network. In March, Reddit started rolling out public profiles for its users and, last year, the company finally released mobile versions of the site with iOS and Android apps. Adding location-tagging is another way for Reddit to appear more like other social media sites, with some people noting recently that Reddit is beginning to look more and more like Facebook and Twitter.

Reddit has seen quite a few changes since co-founders Alexis Ohanian and Steve Huffman returned to the 12-year-old company in 2015, after interim CEO Ellen Pao stepped down in the wake of a user revolt over her firing of a popular Reddit employee. In addition to the site’s new features, the company’s makeover has seen crackdowns on online harassment and spam, with Ohanian shutting down two popular forums frequented by the “alt-right,” a group often associated with white nationalists and other racist groups.

Source:

http://fortune.com/2017/05/30/reddit-location-tags-foursquare/

School Accused Of Hiding Bathroom Assault Before 8-Year-Old Boy’s Suicide

The attorney for the mother of the 8-year-old boy who committed suicide in Ohio has accused the elementary school, where the boy attended, of hiding the truth of an assault from his mother.

Attorney Jennifer Branch, who is representing Gabriel Taye’s mother, told Fox 19 News, that reports of surveillance footage being investigated showing the 8-year-old boy being kicked and hit repeatedly in a bathroom and being knocked unconscious directly contradicts what Gabriel’s mother was told.

“Mom is called, and she’s told that he fainted,” Branch said.

But in the surveillance footage, according to a police report by Detective Eric Karaguleff, Gabriel was hit and kicked for five minutes while he was unconscious in a bathroom at Carson Elementary School before the school’s assistant principal, Jeff McKenzie, rushed in.

Gabriel’s mother took him to the doctor for what she thought was the stomach flu when he complained of stomach pain. She never knew that he was being bullied.

“Maybe this had been going on for years, and she had no idea, so she couldn’t help him,” Branch said. “She couldn’t protect him, and now she wants to know what was really going on.”

Cincinnati Public Schools released a statement on Thursday confirming that Gabriel had been found “motionless” but said that the events of the video had been “mischaracterized.”

“The article suggests that other students were beating Gabriel during this incident, a description that video evidence does not support. The article also portrays other students in the video as ‘aggressors.’ Video evidence does not support this characterization,” school officials said.

5914cbfa1e00002800622974

Source:

http://thegrio.com/2017/05/12/boy-8-suicide-school-assault/

Forget 10 seconds, Snapchat now lets you replay messages forever

Snapchat was built on the concept of ephemerality: once you see a message, it disappears forever.

Starting Tuesday, Snapchat is making its messages feel less fleeting by letting them replay indefinitely. A new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. Snapchat messages, called “snaps,” could previously only be seen for up to 10 seconds before they disappeared.

“We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like,” the company wrote in a blog post on Tuesday. “After your friend finishes viewing the Snap and taps to close it, it will delete as usual.”

The change is a notable one for Snapchat, which in its early days earned a reputation for sexting because of how quickly its messages disappeared after being viewed. The app has since popularized the Stories format, which shows photo and video messages in chronological order that disappear after 24 hours. Facebook has aggressively copied Stories in its full suite of apps in recent months.

Snapchat’s change to one of its core features also comes a day ahead of the company’s first earnings report since it became a publicly traded company in February. Wall Street is looking for signs that Snapchat is still growing and that the competition from Facebook hasn’t taken too great of a toll.

Snapchat also added a few new creative tools on Tuesday, including the ability to draw with emojis and a “magic eraser.” A redesigned menu for the app’s editing tools will “provide a foundation for introducing even more creative tools for making fun Snaps,” the company said.

portable network graphics image-8047b970101b-1

Source:

http://www.businessinsider.com/snapchat-lets-messages-reply-forever-adds-magic-eraser-and-other-tools-2017-5

The Future of Social Media Marketing

The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward.

So what’s next in the world of social media marketing? For those looking to get the most out of their campaign, marketers will need to channel their efforts into live video, engaging influencers, and creating buzzworthy content. Let’s examine each one individually.

1. Live Video is the Way to Go

Video content has become an important avenue for social media marketers to reach their audiences. However, live streaming has proved itself to be an even more effective way to generate views. Studies show that people are watching live video three times more than pre-recorded videos on Facebook. The social media platform has even altered their algorithm to ensure live videos remain closer to the top in news feeds than pre-recorded content.

Videos have become imperative to marketing strategies, since they have a vastly greater organic reach than photo posts on most social media platforms. Also, live video takes things one step further by allowing your audience to engage with you directly. This makes live streaming an ideal platform for real-time Q&As, a great way to create brand advocates, and an effective tool to promote conversation about your product, service, and brand.

Social media platforms like Facebook and Instagram have made the ability to go live incredibly easy. However, there are still some crucial aspects to consider before you make your live stream debut:

  • Make sure to test your connection. Use a dedicated hot spot to ensure that your live stream broadcast doesn’t drop unintentionally due to bandwidth issues.
  • Make your headline enticing. Your headline plays a major role in drawing in people to join your live stream. When creating a live stream title, make sure that you give the audience a reason to want to watch your content.
  • Promote before going live. An impromptu live stream won’t have nearly the same success as one that is scheduled and promoted. Promotion will help encourage participation from your audience.
  • Sound is important. Sound can make a huge difference in your live stream, which makes it crucial that you have the proper sound amplification.
  • Prepare for audience participation. Live stream allows a two-way conversation, and engaging your audience this way can be incredibly beneficial. It’s important to be prepared for potential questions and to monitor them so no one feels left behind.
  • Repurpose your live video. Just because you’ve wrapped up your broadcast doesn’t mean the live video has no further usage. You can repurpose your video by either posting it again at a later date, or even using portions of clips and GIFs from the stream.

2. Engage Influencers

Collaborating with an influencer has become one of the most effective ways to get a brand in front of a massive targeted audience. Influencers have proved themselves to be incredibly valuable to marketing campaigns, drastically increasing conversion rates and retention.

 

Considering the benefits that come with influencer marketing, it seems the only reason more businesses aren’t utilizing it is that they don’t know how or where to begin. Follow these tips to successfully secure and build a relationship with an effective influencer:

  • Work with a credible influencer marketing agency. There is much more value in developing a long-term engagement strategy with an influencer rather than a one-off stint. A qualified and experienced influencer marketing agency, can help develop the right strategy for you and will then find and build relationships on behalf of your company with influencers that best relate with your brand’s mission, goals, and target audience.
  • Build collaborative relationships with influencers. Successful influencer marketing takes a collaborative effort between the brand and the influencers, and the right agency can help ensure the collaboration efforts are as effective as possible. They are the experts of their arts and audience, and to get the most out of your campaign, work with the influencers to develop content that relays your brand’s message in an organic and authentic manner.
  • Build relationships. Don’t process transactions. When developing relationships with influencers, it’s crucial to find avenues that benefit both them and your business. When both parties are getting what they want out of a campaign, success is inevitable. Establish an influencer marketing program rather than treating it as an occasional project to ensure the most effective strategy is being put forward.
  • Use the right tools. There are a plethora of tools geared towards influencer marketers that will help you identify a campaign’s effectiveness and measure ROI of your influencer marketing initiatives. Use these tools to your advantage to ensure that you have chosen the right influencers for your brand and to help you better understand how to engage and measure your return on any investments.
  • Be creative. Influencer marketing is still fairly new and continues to evolve with each passing day. Think outside of the box and generate ideas of new ways to create and build relationships with your influencers. There are multiple uncharted avenues in influencer marketing that are just waiting to be explored.

3. Quality Content Is Key

The convergence between content and social media is continuing to become more frequent. It’s important that your business is rolling out quality content for your social media strategy to be successful. Content that resonates with users will prompt them to share it, which will only work to increase engagement.

Analyze the engagement your content is generating to understand what your target audience is responding to. This will help you learn to develop content in the future that further parallels the audience’s interest. Content and the audience have a relationship where they inform and depend on each other, which becomes amplified in the vein of live streaming.

Quality live video content can be reworked into an array of future content options, including:

  • Extract blog content. A blog post covering the video’s ideas and topics.
  • Produce multiple short clips. Highlights from the live video can be repackaged as 1-minute clips.
  • Create original memes and infographics. Eminent quotes from the live stream can be further promoted through graphics.
  • Develop podcasts. The audio from the live stream can be converted into a podcast.

Change is inevitable when it comes to social media marketing. Social media platforms are perpetually under renovation in hopes to serve users with innovative and unique features that separate themselves from competition. To stay ahead of the digital curve, it’s crucial to always be looking forward and finding ways to take advantage of what’s coming next.

Looking-for-a-Hot-Job-Social-Media-Marketing-is-All-the-Rage
Read more at http://www.business2community.com/social-media/future-social-media-marketing-01836359#0KIizB1YtT2VBd30.99

Facebook closes in on two billion users

Facebook is on the verge of reaching 2bn members, with the social media giant closing in on a milestone that will move it into a select group of global companies.

The company is expected to report a blockbuster set of results this week, with revenues rising 45pc. It is expect to report that the number of people that log in every month will have risen to 1.9bn in the three months to the end of April, with the social network now set to close in on 2bn in the coming weeks. Only a handful of multinationals around the world, including Unilever and Procter & Gamble, can boast more customers.

Facebook has defied many expectations in recent years by continuing to find new users despite its size, with growth actually accelerating in recent quarters.

However, analysts believe the company will have to start running out of steam eventually.

“We expect [monthly users] to grow 14pc in Q1 [down from 17pc] as it decelerates due to the law of (really) large numbers,” analysts at RBC Capital Markets said.

Consensus forecasts are for Facebook to report revenues of $7.8bn (£6bn) and profits of $3.3bn, up 72pc on a year ago, when it unveils first quarter results on Wednesday.

Despite its continued growth, Facebook has been under renewed pressure in recent weeks over its ability to police the material shared on it. Its founder Mark Zuckerberg has promised to do more to address violence on Facebook’s live broadcasting feature, as well as the spread of fake news.

Source:

http://www.telegraph.co.uk/technology/2017/04/30/facebook-closes-two-billion-users/

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

Alex Tew didn’t give a damn about paying his “dues.”

At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off. Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.

After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam.

 

Though Tew is from England, he thought “million dollar” was more attractive than “million pound” from a marketing perspective. There are more Americans online as well, so he decided to go with US currency. For the record, I think he was right!

The pixels are too small to see individually, so they were to be be sold in blocks of 10×10 for a minimum purchase of $100. Each advertiser could choose what pictures they wanted to display in their allotted space and to where they wanted the pixels to link. The plan was ingeniously simple . . . but Alex had no idea if it would actually work.

“From the outset I knew the idea had potential, but it was one of those things that could have gone either way,” he remarked on FT.com. “My thinking was I had nothing to lose (apart from the 50 Euros or so it cost to register the domain and setup the hosting). I knew that the idea was quirky enough to create interest . . . . The internet is a very powerful medium.”

The first few sales rolled in slowly — mostly to family and friends — propelled entirely by word of mouth. Word spread more quickly as people heard about the site. The BBC picked up the story and it blew up. Visitors poured in. Advertisers lined up. After only one month, the site had made more than $250,000. After two months, it topped $500,000.

Demand spiked around New Year’s 2006 when only 1,000 pixels were left. In the interest of fairness, Tew auctioned the remaining slots off on Ebay to the tune of $38,100. He’d just made $1,037,100 in five months. Media attention was largely praiseworthy, calling the idea a brilliant example of novel, innovative advertising and entrepreneurship in the internet age.

Cs5MVYDWgAYJGjD-1024x538

Naturally, others were less enthused. Don Oldenburg of the Washington Post called the site “a cheap, mind-bogglingly lucrative marketing monstrosity, an advertising badlands of spam, banner ads and pop-ups.” He went on to write “it looks like a bulletin board on designer steroids, an advertising train wreck you can’t not look at. It’s like getting every pop-up ad you ever got in your life, at once. It’s the Internet equivalent of suddenly feeling like you want to take a shower.”

Commentary like this always makes me laugh because it’s a prime example of how deeply ingrained the “pay your dues” mentality runs in many of us.

Oldenburg (perhaps appropriately named?) seems to imply that perhaps Tew doesn’t “deserve” such praise or reward because The Million Dollar Homepage doesn’t follow procedure. It’s way outside the box. It’s ugly.

At the very root of his complaint, he probably feels like Tew’s success wasn’t earned. I get it where he’s coming from. To witness a stupid, simple website like this make more in five months than most traditional employees make in an entire career might be infuriating and mind-boggling to some.

It triggers the same type of rage you feel when you see an invention on late night TV and think to yourself, “I could have thought of that!” I’ve been there. The urge to give in to jealousy and envy is strong. But, to the hackers, misfits and rebels of our generation, these types of massive wins by the underdogs of society are simply validation that we’re on the right path. Their success means that we can do the same.You are part of this new world and the opportunity to make such massive strides is yours as well as Alex’s.

Am I telling you to go out and build another Million Dollar Homepage? Of course not. It probably wouldn’t work. The allure was in the novelty. What you should be paying attention to is Tew’s trajectory and overall approach to creating his life. His willingness to take risks. His rejection of the “time spent” model and his playful approach to ethically skipping steps and getting ahead. This is how you need to start thinking.

Jace Hall told me years ago, you don’t need to pass through “B” to move from “A” to “C.” With creativity and hustle, you can live the life of your dreams now. Not in 30 years.

Oh, by the way: After the success of The Million Dollar Homepage, Tew dropped out of the business degree he was fundraising for in the first place. And not a single due was paid. Take that, establishment.

And lots of parents and grandparents won’t like this new truth. Even some of your friends won’t like it, because if you don’t have to pay your dues, that means you can be successful NOW. And that’s scary to a lot of people.

It’s pointless to think this isn’t true. Alex Tew and people like him prove it every single day. He built a simple website, advertised it and he made over $1 million in five months. No dues paid whatsoever. If anybody’s convinces you to let go of this antiquated mindset, let it be Alex.

Pixel-London-Marketing-AH

Source:

https://www.entrepreneur.com/article/292422