Tag Archives: marketing

6 Tips for Online Marketing

So, you are thinking about marketing online, good idea. The easiest and most profitable way to start is Affiliate Programs. If you are willing to put a good bit of easy work into affiliate programs you can make a comfortable living. You will not need a college degree or anything like that.  All you need is a willing mind.  The main road to success is focused dedication and a lot of enthusiasm.


1. Affiliate programs may be the easiest online business to start running. although it doesn’t hurt to do some study so that you can learn from other people’s mistakes rather than go through them yourself. In addition, you are likely to pick up ideas that you wouldn’t have come up with yourself. There are numerous training products with great strategies to adopt.  One of the best ways to do this is look at what people who have used the courses are saying in some of the popular Internet marketing forums.

2. These programs are a great way to get started in an online business. There are some ‘Super Affiliates’ who are making fabulous incomes from these programs. Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. You don’t even need to build a web site or handle the transaction. Your job is to drive traffic to your affiliate link.

3. An affiliate link is a special URL code that will identify customers coming to the company’s site from your advertising. It will be the web site address with a code attached to the end. Some programs also have tiers. That means if someone who is interested in selling the product comes through your link and signs up you will also get a small percentage of their earnings.

4. To choose a program You should research the popularity of some of your interests. Try to determine if people are buying that product or service online. There are many sources for finding that information including free ones, such as the Overture keyword tool. When you have found an area that is popular then type the subject along with ‘affiliate program’ into your search engine and see which

programs have services or products for that area. You can also use an affiliate program directory.

5. After founding a program that looks good you should check the terms of the program. Make sure that pay outs are not based on a high commission earning or you may never see your money. Also try to choose programs with high commission rates. Often you will find eBook’s and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms, then you need to sign up.

6. The reason affiliate programs are so great for beginners is that you only need to focus on marketing. Many affiliate programs have information on how to market and give you tools such as banners, product feeds and more. You can also look for other information on marketing including writing articles, creating pay-per-click

campaigns, commenting in online forums etc. As you gain experience marketing you will adjust your selling and start creating a wonderful income!

Why many would-be online marketers are either? unsuccessful or only partially successful is because they lack focus. They jump from one strategy to the next without mastering any. In affiliate marketing, the key to success is planning and focus. Take one strategy and concentrate on it for a set period, maybe a

month. If it isn’t returning enough then look for an alternative and spend time developing it. If it is working, then look at ways of making it even better. Most people want to ‘get rich quick’ on the Internet and fail. To make real riches you need to have a strategy, look to the longer terms and stay focused.

What is a Niche and How Do You Find One?

According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So, it is all about finding your special place, and the products and services that fit.

Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in the world with computer access and an interest in your site’s topic. Your potential information resources are everything known about that topic. So you want to be sure to have enough information to eventually fill hundreds of pages, and you want to narrow your focus enough that you can be perceived as an expert, as “THE place to go” for information, products, and/or services.

I want to add right now that if your only interest is making money online, this is a difficult area to build a website around these days. That niche was “hot” eight years ago. Most successful internet entrepreneurs in that area say they would not attempt breaking into that niche if they were starting out today. There is just too much competition, there are way too many experts already. Breaking into a niche market using keywords like “make money at home” “work at home” “home business” is next to impossible. There are billions of niches out there; find yours.

Focus, focus, focus…

Let us say you are interested in art. You can narrow your focus by choosing an art medium, period in history, particular artist, subject (still life, dogs, clothing, hairstyles, architecture, etc.), events, geographical location, and/or the life and inspiration of one or more artists. Your aim should be to choose as many of these focal points as possible, so that the result is extremely well-defined subject matter.

Then you want to find out how frequently people are searching for this information, what keywords they are entering in the search engines, and how many sites are currently available with that information. Eventually you will come up with your concept, your keywords, and you can begin creating your domain name and meta tags for your website.

Keywords were named that for a reason…

Every page on your website will have its own keywords. These are the words that people will enter a search engine and find your webpage. Maybe your art interest has been narrowed down to the history of London architecture as depicted in the photographs of John Doe. You must find the best keywords for your niche market, see what sites are currently available, maybe change your focus until you find just the right balance between what’s hot, what’s available, and what’s wide open for you.

This all may seem a bit confusing, and it’s not my purpose here to show you exactly how to do all this, because there’s already a step-by-step manual available and it’s free, so why reinvent the wheel? It is the Affiliate Masters Course by Site Sell. Pick up your copy and go through it one page at a time. Do not skip steps no matter how tedious they may seem, because once this work is done, you will pick up speed and you’ll never lose focus.

Doing your homework completely at the beginning is crucial to your success. It’s the hardest part, and at the moment, the least rewarding. But once it’s done, you’ve got the skeleton, the foundation, of everything else you will be doing. You will have a list of websites to refer back to for researching all the rest of your web pages, articles, links, and so on.

Might as well start out with the current “hot item”…

One last tool before I wind this up. There is a new kind of free advertising out there that is also an incredible tool when you are gathering information. It is called “Social Bookmarking” or “tagging”. It is the latest alternative to linking, but it is also a great way to create your reference list when you are going through the Affiliate Masters Course. In addition to creating spreadsheets with the information you find as you’re directed to do within AMC, you can create your own bookmark page online containing all the sites you visit that are relevant to your niche. Eventually this form a web of links and backlinks, but in the meantime you’ll have all your sites for further research in one place.

15 LinkedIn Marketing Hacks to Grow Your Business

If you are looking to build brand awareness and network with consumers, LinkedIn is a great platform. It is a professional social media channel that can help you create and nurture business relationships. 

Before getting into the marketing hacks, you need to first understand why LinkedIn marketing is important for your business. 

LinkedIn Marketing: What Is It?

LinkedIn is not just for growing careers and networks. It can also be used to grow businesses. If you use the platform well, you will find partners, employees and even customers. 

Why a LinkedIn Marketing Strategy Is Important

Unlike other social media platforms, LinkedIn is not commonly used to market or push products. So your LinkedIn strategy should be different from that of other platforms. 

LinkedIn is an exceptionally effective marketing tool if used correctly. The social media platform generates 277% more leads than Facebook. 

Setting Up Your LinkedIn Page

Building a business page on LinkedIn is free. You only need an email and the name of your company. 

  • Go to the LinkedIn homepage and click on the Work icon (top right corner).
  • Click Create a Company Page then pick the appropriate option.
  • Fill in the Page Identity, Profile Details and Company sections.
  • Tick the verification box then click Create Page.
  • Click on Start Building Your Page and begin customizing.

LinkedIn Marketing Tips for Growing Your Business

Find highly targeted connections and customers: on LinkedIn, you have the ability to target the exact small group that would be interested in your products. You can sort by industry, location and even job role. 

Stay on potential customers’ radar: always keep your company name in front of your target audience by posting regularly.

A bigger email marketing list: invite your LinkedIn connections to sign up for your email marketing list. Let them know what they will be getting out of it.

Sponsored updates: pay to have your posts show up on potential customers’ newsfeeds. 

High-quality content: a good post should solve a reader’s problem and position you as an expert in the field.

Go viral: if your post starts getting a lot of engagement, LinkedIn will shine a spotlight on it, making it go viral.

Give your employees a face: let your employee create their own LinkedIn pages, complete with their photos.

Be active in groups: find relevant groups and interact with other members.

Create a LinkedIn group: create your own group and invite ideal prospects to join. 

Update your company page: your business’s LinkedIn profile should match with the business website. Update it regularly.

Your custom URL: make sure that your custom URL includes your name, in case people want to Google you.

Fill out the summary section: use engaging language, address the customers’ pain points and include your contact information.

It’s a numbers game: marketing on LinkedIn is less art and more science.

Avoid hard sells: don’t act like a 1980s sales rep. Apply wisdom and let people “discover” you.

Build relationships from connections: first, focus on getting connections then know how you can turn them into relationships. 

Making Money with Articles: Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do for You

Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each other’s banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shoot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you must be careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These banner farms or link farms will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

10 Keys That Every Home Based Business Owner Should Implement For Success

1) Attitude–

One very important factor in running a business is your attitude towards it. You should treat your business like a business.

This is very important whether you work your business full-time, or part-time. A very close friend of mine, who is also a colleague, is a mother of 4 who works her home business around her family. In this case, she has put her family first, and at the same time, still been able to develop her business.She works part-time, but she has a full-time attitude. To put it another way, if you have a lacking attitude, you’ll have a lacking income. However, if you have a business attitude, you’ll have a business income.

Keeping your attitude in mind while running your business is one of the first steps to ensuring your success.

Being successful working part-time on your business, or working full-time, is more than achievable. However in saying that, it is highly unlikely that working in your “spare time” will achieve you success.

2) The Environment In Which You Work–

Keeping with the attitude principles discussed above, it is necessary to remember that while you are working from home, you should make sure that you have a space to call your own; your own “business at home” office, free from distractions.

Keep the theme going with a comfortable office chair, and a well laid-out and organized desk. Stationery supplies will also be of assistance, so be sure to include the following in your “home office”:

  • Pens
  • Highlighter
  • Hole Punch
  • Stapler
  • Sticky Tape
  • Note Book(s)
  • A system which will enable you to easily and efficiently store your physical files and documents.
  • Ring Binders
  • Manillia Folders

Do you have a fast internet connection? If not, consider the use of a broadband internet connection. Anything you do will take a certain amount of time, and your time is a very valuable assest. Faster internet means you will have more time for other things.

3) Schedule–

Dividing up your spare time between your business, your family, or your “significant others” will require a carefully planned schedule. Just like office hours in which you would work, when you allocate time for work, make sure that you work during this time. Equally important is to make sure you have time for other commitments – time with your family, exercising, education, and leisure time are all equally important factors in your life. Its also a good idea to keep in mind why you are doing what you are doing. For example, if you are starting your home business to spend more time with your family, you don’t want your work time consuming valuable family time.

With a home business, the only “boss” you have is yourself and your schedule. Lets say for instance that you are working during your allocated work time, and you have unexpected visitors, or people calling you. You have to make a choice; are you really commited to running your own business? Are you commited to business success? Your choices in these types of situations will govern whether or not you have a “business attitude”, or a “hobby attitude”.

However, you may need to adjust the way you make your choices. This is especially true in a family environment. In this instance, it may be necessary to discuss with your partner and/or children an agreed period of time which is classed as business time, in which you will not be interrupted. It may also help to print or write down this schedule and place it somewhere prominent so as to inform all family members of your work schedule.

4) Describing Your Business–

Make sure that when asked about your business, you are able to describe it concisely; a strong and powerful one or two sentence about your business that someone can repeat easily about describing your business to others. A company slogan or “tag line” can also be invaluable for promoting your business; take the time to create a unique and memorable tag line or slogan.

5) Knowledge Of Your Services Or Products–

You now have your product and your service in which you sell, whether or not you actually use your product or service you sell, it is a wise decision to make sure that your knowledge of your product or service is intimate and well-founded. For instance, if you sell ebooks, then ensure you know the content and the value in which it holds; if you sell software, ensure that you know how it works, “inside and out”. In doing so, your reputation will develop as someone who provides quality information about a product or service, and because of this knowledge, you yourself can become a preferred supplier.

However, it may not always be practical to use certain products (as an example, a man may choose to sell wedding dresses), in which case the seller wouldn’t be a product or service user, though in saying that, the seller can still have extensive knowledge of the product or services benefits and features.

6) Administration–

It is essential to implement good record keeping practices.

This can include tasks such as consulting a tax advisor who can advise you on the best and most optimal way to set up and store your financial records, as well as which records need to be kept. In addition, your advisor could also recommend record keeping systems which can help you in achieving a more efficient and simpler means of organizing this aspect of your business.

You may also be told advice on the most effective arrangments and set ups for your banking necessities. In doing so, you will most likely be advised to seek out seperate bank accounts for your business.

If you use various logins, passwords, and usernames, it would be a wise decision to keep track and store this various information.

The tools and methods in which you track these are varied; from a simple paper notebook to free and commercial software.

7) Protection For Your Computer–

Your computer houses all your important business data, and is also the lifeline of your business dealings. In saying this, it is vital that you protect your computer.

Pieces of software such as virus scanners, personal firewalls, anti-spyware and adware, and even an email scanner, should all be implemented to help with the protection of your computer.

8) Obtaining A Domain Name–

For any home-based, online business, it is more than just essential to have a domain name for your business, it is vital. There are many domain registrar companies out there. Take your pick.

9) Processing Of Your Payments–

Any online business will need to the ability to accept payments. Payment processors such as Paypal, 2Checkout, and Clickbank, all offer multiple ways to accept payment, including the ability to accept credit card payments online.

As an online business just starting out, this is the most effective, effecient, and economical way to get started in accepting online payments. As your business starts to grow and develop, it may be necessary to look into obtaining your own merchant account for transactions.

Also, it may be worth while taking into account other forms of currency online, such as eGold.

10) Email Accounts–

The more professional and trusted your online home business appears, the more likely your customers are going to do business with you. One of the most easiest and simplest ways to do this, is to use an associated email account. After obtaining your own domain, it is possible to create your very own associated email account.

Final Comments–

In finishing, I’d like to leave you with the following comments regarding the running and owning of your internet business. Conduct your business ethically, ensure that your customers receive the best service, and be proud to put your name to the products and/or services that you sell, and you will soon seen the fruits of your efforts. Taking into account this last statement, and the above 10 key points, you’ll find yourself on track to developing a trusted, professional, and sustainable long term internet business.

10 Powerful Instagram Marketing Tips (That Actually Work)

Instagram has become the top platform for sharing visual content. It boasts of more than 800 million active users monthly, 60 million daily posts and 1.6 billion “likes” daily. 

There are many popular influencers on the platform and you can become influential as well. All you need is great content to gain more followers and keep the ones you already have. If you have no idea how to do this, don’t worry. That is what you will learn here.

Get a Business Profile

Your account should be an Instagram Business Account. This could mean creating a new one or switching the current one.

To switch, go to Settings > Switch to Business Profile. 

Having a business profile comes with some amazing benefits. There is a contact button, you can publish ads without using Facebook ad tools, you will have access to analytic tools and much more. 

Utilize the Free Tools

One of the free tools you will be able to access is Insights. This means you can view engagement data, impressions and other statistics. Instagram can even show you the demographics of your followers. You will know their age, location, gender and active hours. 

You also get the statistics of specific posts so you know what kind of content your followers like. 

Product Teasers to Grab Attention

Advertisements can easily annoy potential buyers. Product teasers don’t make you look desperate and they make your followers excited about the product. A teaser could include an image of the product, a discount and CTA button. 

Have Sponsored Ads

The best thing about Instagram ads is that you can control how much you spend by setting a budget. 

There’s the option to show multiple ads or just one. 

Instagram ads are great because your target audience will see your posts, even though they don’t follow you.

Instagram Stories

These are efficient for generating leads. They are live for 24 hours only and appear as a slideshow. They will be shown at the top so followers don’t have to scroll to find them. 

Work with Influencers

Influencers already have a large following and they have built a relationship with their followers. Partnering with the right influencer will help you reach tons of potential buyers. 

User-Submitted Photos

What if you could get Instagram content without doing the heavy lifting? Let your users know that they can submit photos using your product. And if you use the photo, you will tag them.

A Branded Hashtag

This is one of the best ways to get engagement. Red Bull, for instance, has #itgivesyouwings. 

Your customers can post their photos using the hashtag and you will get user-generated content. Anyone can go though the hashtag to see posts about your brand.

Know the Right Time

Over-posting turns off followers. But you also want to appear in the newsfeed on a regular basis. So the wise thing to do is post during peak hours and days. 

Track the Appropriate Metrics

Measure your performance to see what needs improvement. Track follower growth rate and engagement rates.  

Self Publishing : The Secret Guide To Writing And Marketing A Best Seller

Publishing your own eBook has never been a walk in the park, but it has been easier by the availability of services, platforms and tools. With so many options for self-publishers to choose from, authors should be sure to position themselves in such a way to reach a maximum audience.

Book Includes:
1. How to Self-Publish
2. Guest blogging to Promote Your Book
3. A Guide to Amazon Book Reviews
4. How Indie Authors Can Create Super fans
5. How to Market Your Book
6. Tips to Creating Best Selling Book Ideas
7. Email List
8. Book Landing Page
9. Write a Nonfiction EBook
10. How Long Should Your EBook Be?
11. Finding a Niche as a Self-Publisher
12. Marketing Video for your Book
13. Mistakes Self-Publishers make on Book Covers
14. Why Self-Published Books Don’t Sell
15. Hybrid Publishing
16. A Complete Guide to Ghostwriting
17. Evernote an Essential Tool for Writers
18. Book Publishers and Subscriptions
19. Find Readers That Love Your Work
20. Kobo Writing Life
21. Choosing the Best eBook Publishing Platform
22. Pronoun for Self-Publishing
23. Self-Publishing on Amazon
24. How Should You Price Your EBook
25. Word Count for Your Self-Published Novel
26. Before You Self-Publish a Chapbook, Poetry Book, or Collection of Poems
27. Getting Book Bloggers to Review Your Book
28. Book Trailers
29. Ins And Outs of Copyright
30. Facing Critics
31. The Art of Kindle Keywords
32. It’s Time to Get a Literary Agent
33. How to Start a Book Publishing Company
34. Write a Compelling Author Bio
35. Give Your Book a Title That Sells
36. Apple’s iBook store
37. Conclusion

The Future of Social Media Marketing

The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward.

So what’s next in the world of social media marketing? For those looking to get the most out of their campaign, marketers will need to channel their efforts into live video, engaging influencers, and creating buzzworthy content. Let’s examine each one individually.

1. Live Video is the Way to Go

Video content has become an important avenue for social media marketers to reach their audiences. However, live streaming has proved itself to be an even more effective way to generate views. Studies show that people are watching live video three times more than pre-recorded videos on Facebook. The social media platform has even altered their algorithm to ensure live videos remain closer to the top in news feeds than pre-recorded content.

Videos have become imperative to marketing strategies, since they have a vastly greater organic reach than photo posts on most social media platforms. Also, live video takes things one step further by allowing your audience to engage with you directly. This makes live streaming an ideal platform for real-time Q&As, a great way to create brand advocates, and an effective tool to promote conversation about your product, service, and brand.

Social media platforms like Facebook and Instagram have made the ability to go live incredibly easy. However, there are still some crucial aspects to consider before you make your live stream debut:

  • Make sure to test your connection. Use a dedicated hot spot to ensure that your live stream broadcast doesn’t drop unintentionally due to bandwidth issues.
  • Make your headline enticing. Your headline plays a major role in drawing in people to join your live stream. When creating a live stream title, make sure that you give the audience a reason to want to watch your content.
  • Promote before going live. An impromptu live stream won’t have nearly the same success as one that is scheduled and promoted. Promotion will help encourage participation from your audience.
  • Sound is important. Sound can make a huge difference in your live stream, which makes it crucial that you have the proper sound amplification.
  • Prepare for audience participation. Live stream allows a two-way conversation, and engaging your audience this way can be incredibly beneficial. It’s important to be prepared for potential questions and to monitor them so no one feels left behind.
  • Repurpose your live video. Just because you’ve wrapped up your broadcast doesn’t mean the live video has no further usage. You can repurpose your video by either posting it again at a later date, or even using portions of clips and GIFs from the stream.

2. Engage Influencers

Collaborating with an influencer has become one of the most effective ways to get a brand in front of a massive targeted audience. Influencers have proved themselves to be incredibly valuable to marketing campaigns, drastically increasing conversion rates and retention.


Considering the benefits that come with influencer marketing, it seems the only reason more businesses aren’t utilizing it is that they don’t know how or where to begin. Follow these tips to successfully secure and build a relationship with an effective influencer:

  • Work with a credible influencer marketing agency. There is much more value in developing a long-term engagement strategy with an influencer rather than a one-off stint. A qualified and experienced influencer marketing agency, can help develop the right strategy for you and will then find and build relationships on behalf of your company with influencers that best relate with your brand’s mission, goals, and target audience.
  • Build collaborative relationships with influencers. Successful influencer marketing takes a collaborative effort between the brand and the influencers, and the right agency can help ensure the collaboration efforts are as effective as possible. They are the experts of their arts and audience, and to get the most out of your campaign, work with the influencers to develop content that relays your brand’s message in an organic and authentic manner.
  • Build relationships. Don’t process transactions. When developing relationships with influencers, it’s crucial to find avenues that benefit both them and your business. When both parties are getting what they want out of a campaign, success is inevitable. Establish an influencer marketing program rather than treating it as an occasional project to ensure the most effective strategy is being put forward.
  • Use the right tools. There are a plethora of tools geared towards influencer marketers that will help you identify a campaign’s effectiveness and measure ROI of your influencer marketing initiatives. Use these tools to your advantage to ensure that you have chosen the right influencers for your brand and to help you better understand how to engage and measure your return on any investments.
  • Be creative. Influencer marketing is still fairly new and continues to evolve with each passing day. Think outside of the box and generate ideas of new ways to create and build relationships with your influencers. There are multiple uncharted avenues in influencer marketing that are just waiting to be explored.

3. Quality Content Is Key

The convergence between content and social media is continuing to become more frequent. It’s important that your business is rolling out quality content for your social media strategy to be successful. Content that resonates with users will prompt them to share it, which will only work to increase engagement.

Analyze the engagement your content is generating to understand what your target audience is responding to. This will help you learn to develop content in the future that further parallels the audience’s interest. Content and the audience have a relationship where they inform and depend on each other, which becomes amplified in the vein of live streaming.

Quality live video content can be reworked into an array of future content options, including:

  • Extract blog content. A blog post covering the video’s ideas and topics.
  • Produce multiple short clips. Highlights from the live video can be repackaged as 1-minute clips.
  • Create original memes and infographics. Eminent quotes from the live stream can be further promoted through graphics.
  • Develop podcasts. The audio from the live stream can be converted into a podcast.

Change is inevitable when it comes to social media marketing. Social media platforms are perpetually under renovation in hopes to serve users with innovative and unique features that separate themselves from competition. To stay ahead of the digital curve, it’s crucial to always be looking forward and finding ways to take advantage of what’s coming next.

Read more at http://www.business2community.com/social-media/future-social-media-marketing-01836359#0KIizB1YtT2VBd30.99

Three Keys To Crafting Successful Videos On Social Media

Five years ago, companies would come to our agency with a fairly simple demand: “I need a social media video.”

To fulfill this request, we’d identify the customer’s target demographic, develop appealing creative for that group, and deliver a single video for the brand to publish on Facebook and potentially Instagram.

Due to the emergence of Snapchat, Instagram Stories, and a revamped ad platform on Facebook, creating one piece of content for video campaigns is no longer an effective strategy. Modern consumers have become masterful ad-skippers. According to a Mirriad study, 90% of consumers regularly click the “skip” button when marketing videos invade their browsing experience. Unfortunately for marketers, outlets like Snapchat and Instagram Stories only make ad-skipping easier.

Consumers have turned to social media platforms because they want to receive news, entertainment and information that is specifically tailored to their interests. Along the way, they’ve learned to completely ignore pieces of content and messages that don’t immediately grab their attention.


Dozens of social platforms exist and each one features a unique group of people with unique desires. It’s foolish to believe that posting the same video everywhere will drive results. If agencies and brands want their content to be seen, they need to make it fit into this highly selective climate.

The Bite-Sized Approach

Rather than distribute a single video throughout every social media platform, modern agencies should instead embrace a fractionalized approach in which the “big idea” (or the backbone) of a campaign is custom-tailored to each site.


This means strategically creating several videos instead of one big video — something my agency recently did for Red Bull. To promote the upcoming Red Bull Air Race in San Diego, we filmed stunt pilot Kirby Chambliss zipping around the sky while skydivers in wingsuits performed aerobatics around him. After shooting with over a dozen cameras, we cut the video into seven unique deliverables that would each fit seamlessly into a social outlet: Facebook, Instagram, Instagram Stories, YouTube and Red Bull’s website.

Video marketing has evolved into an entirely different beast and we have to constantly adapt to stay relevant. Here are three principles that help our agency create successful campaigns in this new climate:

1. Urgency. TIME Magazine declared that goldfish now have longer attention spans than humans. Keep this top of mind when creating videos for social media, as you’ll have between half a second and five seconds to capture users’ attention.

Work hard to hook viewers with stunning imagery within the first few frames of the video, but no matter how tempting it is, don’t lure them in by flashing something irrelevant on the screen. Instead, try having the first few seconds of an ad provide a visual teaser of the best, most relevant part of the video.

For example, if you’re promoting a direct-to-consumer fashion line, starting your spot with a time-lapse unboxing segment will be much more engaging than simple product shots. After you’ve hooked the audience, you can cut away to the explanation of how your product or service works.

Movie studios, in particular, have taken note of the way digital audiences view content. Many promotional trailers — like this one for Jason Bourne — now broadcast brief ads for themselves before the actual trailer begins.



Industry Trends Every Fashion Designer Should Know

Design is a challenging profession, and most designers learn early on in their careers that there are two ways to do it. Some choose to take the entrepreneurial route and launch their own brand, electing to deal with the challenges of production, marketing, and eCommerce. Others decide to leverage the resources of big box brands and design strictly for another company, which often limits their creative control and scope. But, there are new trends in the industry that are beginning to blur the line between the role of designer and entrepreneur.

eCommerce is on the rise worldwide, and because the middle class is growing globally, online retailers can expect significant growth in the coming years. A recent study found that online sales increased by 7.5 percent between June 2015 and June 2016. That kind of growth indicates a shift in consumer thinking, something ideal for smaller brands. If a retail business can operate without opening a brick-and-mortar location, designers who have a product but lack the capital to purchase coveted shelf space have the chance to compete.

Here are four industry trends that will help designers who want to go the entrepreneurial route:

1. Designer empowerment

While online growth gives designers options for eCommerce, it does not necessarily solve all of the other problems that come with starting a brand. For example, designers work tirelessly to create designs their fans and customers will like, but the product itself will never get developed without a manufacturing partner to actually produce them. Brands like Etsy opened up the eCommerce world for designers but did little to help them with production and operations.

There are a growing number of companies trying to take that next step and provide platforms that solve logistical hurdles for entrepreneurial designers.

Ryan Kang, CEO of ROOY, a footwear creation and eCommerce platform, shares, “Many designers cannot afford high start up costs and do not know how to create the operational side of their business. Manufacturing platforms help to eliminate those costs by leveraging networks of manufacturers and by being able to make low minimum quantities.”


Marketing can also be a challenge. Designers often understand the importance of branding and social media, but are not experts on sales and consumer behavior. Kang explains, “Even for designers that can produce their own shoes; they often run into the problem of where to market their brand. Designers are supposed to be focused on the product, so it makes sense that the rest of the business has loose ends.”

eCommerce and manufacturing platforms are paving the way forward for designers.

2. Asian market

A growing middle class in numerous Asian countries is driving significant growth in the region. Data from Transparency Market Research shows that the regional market is expected to increase by $17 billion over the next seven years. Designers looking to reach new markets can benefit from familiarizing themselves with style trends in these markets to tap into that growth.

The potential for sales amidst such growth is significant. For designers in these regions it’s important to gear up production now to match the projected increase in demand. With thriving fashion centers in Seoul and Tokyo, the potential for visibility is increased for those that can tie themselves to trends.

3. Social commerce

Everyone is aware of the importance of social media for a brand. An online poll from Civic Science found that 20 percent of consumers said social media impacts what kind of clothing and accessories they purchase. Social commerce, however, is deeper than a promoted Instagram post or an influencer giving an online review.

Consumers are not just looking for new brands — they want to learn about the brand’s development and participate in its story. This development in consumer preference has driven companies to invest in content marketing, and some of them are changing the way we perceive advertising altogether. Brands that connect the consumer to the story behind the product help establish a stronger connection to the brand. That is a unique advantage for entrepreneurial designers who, by nature, have a human story to tell that is more relatable than big box retailers. Designers need to be aware of this and capitalize on that advantage.

4. Millennials are shopping specialty

Millennials are quickly becoming the most influential consumer group. This means millennial preferences will begin to dictate the way brands behave in the market.

Marshal Cohen of NPD Group shares, “With so many retailers and brands trying to court this segment, it becomes very competitive and challenging to win share of younger Millennials’ discretionary, hard-to-come-by spending.”

Marshal’s study found that millennials prefer shopping with specialty brands for unique product offerings, dedicating 3.2 percent of their entire spending to specialty retail, compared to a more conservative 1.9 percent from older consumers. Designers seeking access to this powerful consumer group will likely find more success with smaller platforms than big box retail.

Designers that want to tap into these trends should consider what assets and experience they bring to the table to determine what partners they need to help launch their brand. For those with design expertise, but needing support with manufacturing, marketing, or eCommerce, a creation platform may be an ideal option to help get their designs into the hands of their customers. The result will be a market with fewer middlemen, bringing designers and consumers closer than they have even been before.



Is Facebook trying to lure content creators away from YouTube?

  • Six months ago Facebook allowed verified pages and profiles to share branded content and it now will allow all users to apply to get access to the branded content tool, as reported by VentureBeat.


  • Branded content lets users monetize Facebook content including text, photos, videos, Instant Articles, links, 360-degree video and live video.


  • Facebook also changed the label for branded content to the more direct “paid,” but doesn’t claim that disclosure necessarily meets FTC or other regulatory standards. “Publishers will be still responsible for complying with any relevant advertising regulations in the markets, including providing necessary disclosures indicating the commercial nature of the content they post,” the blog post states. 

Micro-influencers and other users with a large number of followers who didn’t make it to verified status on the platform will see the most immediate benefit, as Facebook’s move greatly democratizes the ability to earn revenue for content on the platform. The move does come at an interesting time as Google is facing serious backlash for the wild west nature of content it hosts on platforms like YouTube with brands and agencies alike pulling ads until Google can gain more control over ads appearing next to offensive or sensitive content. Giving more influencers an opportunity to earn money on Facebook could attract them away from YouTube, where reports suggest they have been losing money during the brand boycott. 

Just how safe the Facebook environment is for brands is unclear. Facebook appears to be leaving it up to sponsors to make sure they aren’t paying for content that might appear next to other, potentially offensive content on the user’s profile.

Facebook’s statement on disclosure is interesting in that it put the onus on sponsors and the sponsored content to ensure the post meets standards. The FTC has not been entirely clear with its guidelines and recently has shown propensity to take action in sanctioning brands, although it’s unknown how the agency will handle enforcement under the Trump administration. 



Artificial intelligence powers marketing

Marketing is undergoing dramatic change, driven by shifts in technology and the availability of digital data. Among the most significant changes is the heightened ability for marketers to discern what customers and potential buyers care about and then act on that information.

Marketers today are watching as buyers leave digital tracks – the web pages they view, buttons they press on mobile devices, comments they leave on Facebook or Twitter. By observing how consumers act, marketers can learn what buyers care about and what is important to them.

By aggregating this digital data, and applying the right algorithms, marketers can recommend products, deliver interesting offers, and create personalization to segments of one rather than to batches of thousands.

Machine learning is well-suited to this type of data aggregation, analysis, and recommendation. To learn more about the role of artificial intelligence in marketing, I spoke with two experts. Sameer Patel is the CEO of Kahuna Software, and Andrew Eichenbaum is Kahuna’s head of science.

This conversation was episode 209 of the CXOTALK series of discussions with the world’s most important and prolific innovators.

If you care about the future of marketing, AI, and machine learning, then dig into this discussion.


Watch the video embedded above and read an edited transcript below. Or hop over to CXOTALK and check out a complete transcript from the entire 45-minute conversation.

What is Kahuna Software?

Kahuna software is a B2C marketing automation provider. We have built a real-time platform that allows brands to be able to understand the interests and preferences of their consumers. Literally within seconds, and put meaningful offers in front of them. This is the new way of using artificial intelligence to engage with your consumers on the right device at the right time.


We look at convergence and the need for consumer brands to rethink how they engage and transact with the consumers.

We’re in this new era, where you can market to anybody, probably 14-16 hours a day. People are that connected to their cell phone, it’s always there, there are multiple channels to reach out to them, and that’s all through one device. This connectivity has become ubiquitous, at least in the US market, over the past five years.

Now that being said, it’s easy enough to spam them, and nobody wants to do that because people have become hypersensitive to spam. So, it’s not just not sending them spam; it’s knowing what to send them when to send to them, how you send to them because there’s a range of things. What message do you want to send to them? And, it just extends out.

We’re now in an area where we can think about trying to increase the expected long-term value of all my customers. I want to increase their overall engagement stake, and this is what marketers can now reach to. It was a nebulous goal before but is now something we can move forward and try and act on.

Is this just marketing automation?

Marketing automation was created a decade ago. How does stack up? The market’s over ten billion dollars in size, yet there is over two hundred and eighty billion dollars of goods left in abandoned shopping carts every single year. Two hundred eighty billion dollars.

That’s how much you and I go, and we almost buy, and we put it in the shopping cart, and we leave it there. You’re effectively nudging the consumer to the finish line, or providing them with handholding, information and research that might persuade them to finish buying.

The conversion rates are 2-3% on e-commerce. That’s how bad it is. All this investment in what seemed like the right offers lead to 2-3% of conversion.



Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your marketing and growth: 80% of your profits come from 20% of your best sellers; having this rule in mind often allows you to maximize your efforts when you see opportunities. Instead of endlessly dumping time and resources into a wide array of techniques – you refine your approach and capitalize on what works.

When I talk with small business owners about their entry to the online world, it begins to come affray because there are so many ideas and thoughts they want to explore. That’s not to say all of the ideas aren’t viable but when you trim the fat and get to the fundamentals on what matters for being successful in online marketing efforts (after applying the 80/20 rule), it becomes this:

  • Finding a niche (and niche audience)
  • Leveraging tried-and-tested strategies & resources
  • Delivering stellar customer service, experience, and networking potential

There are thousands of new websites being created each day and although only a fraction are competitors in your marketplace, you still need to realize there could be a new player that overcomes your placement at any given moment.

Building a strong online brand should be at the forefront of your efforts in marketing. A great marketing campaign will do nothing if people are landing on a site or hearing a message for a product/service that doesn’t live up to the hype.

The fast route to branding is through a niche which is simply finding your place in the industry based around unique features, focus, and tone. When you find your niche, you essentially cut out the clear majority of generalized competitors in the marketplace. Now you’re working on an 80/20 scale where it’s you versus a same-tiered business instead of going after the mega corporations.

By niching down you are able to scale your investments accordingly; you have a greater understanding of your core audience, a focus on what value your product/service provides for that very individual, and know what exactly to say to reach these individuals versus taking broad strokes at the board.

Another factor in play is staying on track with strategies in your branding, marketing, advertising, and customer service. Yes, there are tens of thousands of potential sites which are semi-related to your niche you could try to leverage for driving leads to the business but that scatters the efforts. Your best bet is to apply the 80/20 rule to these efforts in growth by examining the analytics and understand what truly drives leads to the business.

A combination of SEO services, daily social media outreach, content marketing, and paid advertising is far better than constantly trying a new platform or method that hasn’t been proven. The 80/20 in this regard is this: create great content, share it on major social feeds like Facebook and Twitter, interact with those that respond, and be willing to pay for a promoted/campaign when you see a decent reception to what you’re doing.

The final element that leads to large growth and excellent marketing is the communication you develop between interested parties, customers, and those likely to network with you on a higher business level. There are many players in the market and many opportunities; not everyone needs to be a competitor nor do they need to be a customer to have value for the business. A great endorsement from an industry leader or glowing review from a person that simply loves what your business does can be just as rewarding as making a sale. However, not all individuals are worth the effort; would you want to spend a few minutes on the phone and make a sale to someone that backs your brand or all afternoon, going back and forth, with a customer that’s squeezing every penny and resource to get their way?

The application of the 80/20 rule needs to come into play by firing customers. By removing the negative individuals that do nothing but eat up time (and money) – you give your employees additional resources and time to work with those that are passionate about your efforts. Satisfaction will be a natural outcome when employees are happy due to the additional time they can spend building relationships. The same goes with those you network with on a business level; some may only be out to use you as a stepping stone while others are truly invested in your success because it it’s a symbiotic relationship.

All-in-all, it’s best that you look at the analytics and make your judgment based on logical data; through this, you’ll be able to make the big moves with relatively low risks to wasting time and resources. Focus on the fundamentals and you’ll find success.



Social Media Marketing Evolves

As social media platforms evolve, adding new tools, mobile offerings, and enhanced personalization, indie authors are evolving with them. Facebook, Twitter, and the other major platforms are more crowded than ever, requiring authors to find more creative ways to be heard above the noise. Compounding this challenge is that these platforms have been adjusting their algorithms to filter posts for perceived relevance. (For example, this summer Instagram introduced a new way of ordering posts “so you’ll see the moments you care about first,” as the company described it in a statement.) This results in promotional messages being pushed lower on users’ feeds or filtered out altogether, putting added pressure on authors who are seeking ways to attract followers and gain attention.

One way around this is for authors to put greater effort into tailoring their social media messaging. “It’s important for authors to interact in an organic way—don’t set up your Facebook page and just say, ‘buy my book,’ ” says Carol Palomba, social media manager for the author submission service Writer’s Relief and its Self-Publishing Relief and Web Design Relief divisions. She has taken to advising the indie authors she consults with to avoid promotional language in their posts and, instead, to “talk about yourself, where you’re getting inspiration from, and share what would be of interest to readers and followers.”

Another way to stand out in a crowded social media landscape is to pay for ads outright. That has been the experience of Mark Dawson, an author of 25 self-published novels who has found significant success promoting his books through paid Facebook ads. He currently spends almost a quarter of a million dollars a year on Facebook ads alone, and has expanded from using them to sell his own books to teaching other self-published authors how to do it for themselves through his Self Publishing Formula service.

Since 2013, Dawson has experimented with a variety of online and social media platforms. He has found that Twitter offers “cheap, targeted clicks” that work well when he is going after a preexisting audience. For example, his spy/action novels share elements with the books of James Patterson, so he has created ads that explicitly say: “Do you like this book? Then you’ll like my book.”

“By looking at the whole thing holistically, you can put together an ad that is compelling,” Dawson says. “Then users click over to the store or sign on to my mailing list.”

Dawson has set up Lead Generation Cards on his Twitter account so that people who follow him receive a mention tweet back (not seen by others) that encourages them to sign up for his mailing list in order to receive a pair of free books. He emphasizes that building a mailing list is one of the most important ways to use social media, calling it “one of the most valuable assets authors can have these days. I can launch a new book into the top 100 on Amazon with the right email campaign.” And, thanks to the evolution of ad technology, it is getting easier for authors to use their promotions to directly sell books. The expanding availability and use of buy buttons on Facebook, Twitter, and elsewhere allows for direct calls to action to be embedded into ads or profiles, decreasing the number of steps a potential customer must go through from seeing a promotion to making a purchase.

Dawson says that, though Google Ads have worked for him, their high cost makes them less appealing. He has been doing some experimenting on Pinterest and LinkedIn as well. But it’s Facebook that has proved by far the most valuable for Dawson.

That’s not to say that it’s simple to succeed on Facebook, especially as its popularity has grown. When Dawson began using Facebook ads two years ago, “there was no one doing it,” and he was getting a substantial return on investment for his advertising dollars. This has tapered off as more authors and other marketers have embraced the service, and clicks have gotten more expensive and the audience less receptive.

But the number of potential readers on Facebook and the service’s tools to target them appeal to Dawson. “I can say, ‘Find more people like the people on my mailing list,’ and if you have enough points of accurate comparison, you can get a lookalike audience to send your ads to,” he says. While his mailing list is approaching 70,000 addresses, by delivering ads to a lookalike audience, the potential audience rises to millions, rather than tens of thousands.

Value in Video

An increasingly popular social media tool is livestreaming, which allows authors to directly interact with viewers, fans, and prospective customers, whether answering questions during a q&a or tracking their live reactions during a cover reveal. The recently launched Facebook Live has seen steady growth in number of livestreaming accounts and views. For authors struggling to stand out in a crowded newsfeed, the platform is ideal, as Facebook has been working to promote the service and those who stream on it. At least at the moment, if an author goes live, his or her friends receive a notification.

“You will get attention from folks who haven’t been watching what you’re doing,” says Julie Broad, speaker, indie author, and founder of Rev N You Training Inc., which specializes in tips for investing in real estate. Broad has used video to promote her books and events for years, but she believes that now is a particularly good time to get into livestreaming. “Next time you’re in a cool spot that will make for a great background or you have something really exciting to share around your book, go live,” she says.

YouTube Live is also a tool that she has found useful. Using that, Broad livestreamed a fund-raising event she held to promote her 2016 personal-improvement book The New Brand You. She did three burpees (a full-body strength-training exercise) for every person who bought three books at the event, called Burpees for Books. Proceeds from the sales went to the Canadian Red Cross and Believe in Youth.

In addition to offering real estate tips, Broad advises people on how to build their personal brands. She has found some of her greatest success with YouTube videos, which allow for longer messages and tips, and which she has used since releasing her first book, in 2013. While she continues to use YouTube, she has updated her approach to the service in intervening years. “YouTube now favors videos with higher quality when they show recommended videos—for example, HD- and 4K-shot videos are more likely to show above lesser-quality videos with similar content,” Broad says. She adds that she also has found that “good content is not enough to get attention.” As with so much in indie publishing, even if it’s self-produced, it doesn’t have to look it: good lighting, professional editing, and sleek use of sound effects and titles are all important.

Beyond the Big Guys

While Facebook and Twitter are the biggest platforms for authors seeking to interact with their readers, more-niche services appeal to authors who are especially looking to stand out. “There are more platforms than ever before, so that means there is more opportunity than ever before to connect with readers through social media,” says Keith Ogorek, senior v-p of marketing at Author Solutions. “The key is to really understand where your potential readers are gathered and use that platform to reach them.”

Ogorek says authors have found success with BookGrabbr. The service allows authors to share extended previews of their books with readers who post about the books on social media sites, with BookGrabbr then tracking analytics and impacts on sales. Though it’s a paid service, Ogorek has found that “it can really help a book get discovered and shared through your social network.”

The key, Ogorek says, is to focus on the particular platforms or services where readers are most likely to be. Romance authors will find a ready audience with highly visual posts on Instagram and Tumblr. Offering quick tips in Facebook Live or YouTube videos works well for self-help. Authors will find success by zeroing in on certain platforms, and on specific services within those platforms, and learning the nuances of what works and what doesn’t.

To help make sense of all of this, analytics have gotten better for authors. Rather than just looking at how many followers they have, authors can assess how engaged they are, how influential they may be, or how to reach others who are similar.

Ogorek urges indie authors to use these questions to guide their investments in social media and go beyond simply working to increase their numbers of friends or followers. “You are better off having 100 people follow you who have 1,000 followers who they can reach than having 1,000 who have 10 followers,” he says.

It is also key for authors to commit to platforms for long enough to see results. Those expecting instant success will likely be disappointed. But authors who embrace the process, gathering data from the analytics and using that to shape their decisions, are far more likely to learn from each step of their social media marketing efforts.

“There’s time involved,” stresses Palomba, of Writer’s Relief. “I’ve had people who run a Facebook ad and feel disappointed because it didn’t result in a lot of sales.”

Self Publishing Formula’s Dawson expresses a similar sentiment. “I’ve heard people say, ‘I spent $50 on Facebook ads and they aren’t working,’ but this takes time,” he emphasizes. “Some hit on the right combination early; others have to test a bit to get there. You need the data, need to test it and continually figure it out before you start to see a return.”



9 Business ideas you can start for less than $1000

Most people who have a full-time job don’t think about finding other sources that will make for them a passive income. However, there are people who have a small budget and don’t know how to invest that to make extra income. Fortunately, the internet gives a variety of opportunities which you can use to run a small business and get customers from all around the world. You may think it’s a great idea but will cost you more than you can spend. Here is the list of business ideas which you can run under 1000 dollars.

1. Business consulting

If you are a business consultant then you can offer your consulting services online. There are a variety of tools like Skype, WhatsApp, and Viber which you can use for video conferencing. These tools make it easy to reach customers from other countries. However, you should know that being a business consultant isn’t easy. You should have needed knowledge. For standing out in the crowded market it will be better if you offer a free consultation. In addition, if your customer gets valuable advice from you that helps him or her to solve the problem, then be sure that you will get paid for additional consultations with that business owner.

2. Digital marketing

During the last several years social media, blogs, and search engines change the way of marketing. They make easy for marketers to work for foreign companies. The internet is crowded with digital marketing agencies who work on an outsourcing basis. Like a business consulting for digital marketing, you can offer a free consultation as well. However, in this field, it may be a bit difficult to reach customers because the market is crowded with agencies who promise huge things but can’t provide a needed results. So people can’t trust any agency easily. If you are a marketer who doesn’t have enough experience, then this idea isn’t recommended. You will waste your time only.

3. Online tutorials

These days it becomes a popular to make online tutorials. No matter you are a programmer, designer, university tutor or fitness coach. You can make any video tutorial as well as live lessons through video conferencing. One of my friends is the IELTS tutor who has many students from other countries. She provides live lessons through Skype. So as you’ve noticed for teaching something there are 2 ways to do it, either making video tutorials and uploading it to your site or teaching with live video conferencing. If you already have chosen video tutorials then there are great sites where you can upload your courses e.g. SkillShare or Udemy.

4. Web design

Another source to make an extra income is web design. The only thing that you need is a powerful laptop with good wifi connection and being a professional designer. Not only you can get customers from freelancing sites like Upwork and Fiverr but also can attract people through your own site. It will be better if you have a portfolio. In addition, people like to see your previous jobs and if they like your work style then be sure they will hire you. 

5. Development services

The same approach mentioned above fits programmers too. No matter you are a web developer or app developer. It’s just enough to run a  small studio site where you offer your services and can show your previous jobs. Choose site name carefully. As you notice most people are likely working with the agency than with the individual.

6. Writing services

Most popular writers bloggers provide their services for anyone who needs a help in this industry. Running a blog is the great idea where you will write regularly. It’s like a portfolio for you. If someone will like your writing style then you may get an offer to write a book for them or write an article which they want to publish on the other site. Also, you can earn money from your own blog.

7. Travel expert

During the last months, I got many offers from travel experts and couple travelers who offer their advice, books, and blog posts. So how their business works? For getting involved in the travel industry you should travel a lot.  If you are a traveler and have an experience in this industry then your first step should be a running a simple site with a blog. Write about your experience regularly and share amazing pictures from those places where you have been. Yo may think that how do other travelers earn money through this approach?  So there are a variety of affiliate programs in traveling industry. You can choose some of those programs and offer cheap airline ticket, hotels as well as accommodations where other travelers can stay. Also, you can write a book and sell it to other travelers. You can offer consultations and advice, other people, where to go how to create their schedule and how to get the best experience on their budget. Another good solution to earn money is the becoming host on Airbnb and share your accommodation with travelers.

8. Accountant

As an accountant, you can offer your accounting services online. The only thins that you need is accounting certification, laptop, and phone. If you are a professional accountant then you may quit your job after some period and forget about spending the whole time in the office.

9. Local services

If you are likely providing local services then you can run a site where you offer any type of service which fits you. There are many People who run an online site where they provide tech support, house cleaning, house repairing, air conditioning installation and many many other services. It greatly depends on your profession. You should choose the service which you can provide with a high-quality.


As you notice the internet has changed the rules of running a business. Now everyone can run a business and earn extra income with a small budget, So before making a final decision think about your goals and your skills then choose the best option that will fit you.



10 Simple Tips for Marketing on Instagram

Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day.

When looking at this year’s social media trends, the Instagram marketing space is flooded with new brands and their messages at a constant pace.

Instagram is crowded. It takes a creative and effective strategy to get the results you want with your marketing. These 10 secrets will help your content cut through the noise and get your piece of the pie.

1. Understand the Instagram hashtag culture.

The distinction between Instagram hashtags and branded hashtags can help organize your posts and bring attention to your content through multiple topics.

Instagram universal hashtags, such as the ones that correlate to days of the week, are some of the most used hashtags on the platform. They provide a perfect opportunity to appeal to emotion, mood, nostalgia, and other characteristics.

Use general hashtags to help you be found in products and lifestyle posts. It also keeps you updated on trending tags associated with your content for the opportunity to have it seen by thousands in a matter of minutes.

2. Understand your industry and brand hashtag culture.

Include your business name in unique tags for any contests and campaigns that you run. A unique tag for these promotions makes it easy for your audience to connect around your posts as well as see check out the competition for any contests you may be running.

In addition, by creating specific tags and linking them on different mediums, you have the ability to both track your engagement generated from a specific source and track the interest in specific content that you produce.

3. Focus on your customers.

Make your followers famous by reposting their videos and pictures on your brand’s instagram account. Show you appreciate them by acknowledging their cool content and sharing it with your other followers. Doing so will help build a personal relationship.


Like your followers photos when they include your product or connect with your brand in any way. Show you care by commenting on followers posts and responding to all comments on your account, especially if they are something negative. Make your business Instagram about lifestyle and authentically connecting with your customers.

4. Leverage influencer networks.

It’s no secret influencer marketing is on the rise. Working with influencers and tastemakers in your industry helps you gain huge levels of exposure by leveraging the relationships they have with your customers.

Get influencer and celebrity attention by “@Mentioning” on posts that you think would appeal to them or posts that directly involve them either in content or context. The opportunity for collaboration here is huge for growing awareness.

Even something as simple as having an influencer repost your content can create impressive results.

5. Show your stuff creatively.

Use cool angles, lighting, and other photography tricks to make your content more appealing to the eye before you even upload it can make a huge difference. Applying creative filters to that content will make it even more eye catching for your audience.

To build your brand on Instagram, showcase your products creatively and authentically by promoting your product as they are used in real life by real customers to increase credibility and grow a community around your brand.

Share exclusive content on Instagram that isn’t on your other channels to make your followers feel special and give people a reason to follow you there, especially when they’re already following you elsewhere.

6. Document your events from end to end.

If you’re about to launch a product, hold a speaking engagement, or anything else that you want people to be excited about, share related content with your Instagram followers.

For example, posting a short video tease of an upcoming product to generate excitement will help build the prelaunch momentum without giving away too much.

Take that one step further by sharing the preparation for your event, behind the scenes work that goes into the setup, and the post-launch cleanup or staff celebrations. All these are great ways to build an authentic relationship with your audience and get extra value from your efforts.

7. Get your customer’s opinions.

Post questions about your business and/or products on Instagram to generate strategy ideas and get people talking about products. People love to talk about their preferences and share their opinions, so ask your followers for them.

Asking which is a favorite type of product, or inquiring about specifics related to a topic you’re an expert on will help you immensely when it comes deciding where to best focus your efforts going forward.

8. Run contests.

Run an Instagram hashtag or photo contest. Contests allow your followers to upload content under a certain hashtag. Instagram will add it to your contest page. All the content they upload displayed within the contest can be hosted on other channels.

Contests are great because they offer a tangible incentive for people to follow your account, contribute, boost your chosen hashtags, and promote that content to their friends.

Include a public voting aspect in the contest to get your customers sharing the content with their networks and promoting your brand in the process.

9. Crowdsource content.

Asking your followers to post content to Instagram and mention your brand or include specific hashtags reverse engineers Instagram marketing. This leverages a personalized relationship you have already built with them or offering a cool incentive.

Brands that have put in the work to engage with their followers might create a fun and creative post asking for followers to submit photos of their product without offering an incentive or prize in return. But offering a cool prize or hosting a contest is a great way to increase the response no matter where you are in relationship building process.

Crowdsourced content helps you gain valuable marketing insight and spread the word about your brand in a credible and authentic way.

10. Start the conversation.

Show you care by asking questions about your followers lifestyles as it relates to a product or service you provide.

Understanding how your offering fits into the lives of consumers gives you the opportunity to engage with them about their preferences. For example, if you’re a music store, posting a picture of guitar strings and asking what guitar your followers think they sound the best on is an example of how to promote specific products.

Asking your users to caption photos or fill in the blank for a caption you provide also helps you get insight into the psychology of your consumer. This creates better messages going forward and identifies places to innovate your marketing and products.
Read more at http://www.business2community.com/instagram/10-simple-tips-marketing-instagram-01771947#Ar63SOYYqqYGouc5.99

Three social media marketing techniques to try out this year

Here are three features on the three most popular social media platforms that you might like to try out this year.

1. Publish on LinkedIn

It’s not just Influencers who can post to LinkedIn anymore—we all can. In fact the beauty of posting an article to LinkedIn is that you already have an existing audience who may check it out and share it with their friends. LinkedIn is the social media platform for business, so you typically get a lot more traction with your articles than if you posted, say, to Facebook instead.

Give it a go and share some useful tips, stories or anecdotes via an article from your personal LinkedIn profile. Just go easy on the hard sell. You’re there to educate, first and foremost. If people like what you have to say, make sure there is a link back to your website or a call to action to contact you via your LinkedIn profile. If you earn their trust and teach them a thing or two, you may just find it a very valuable source of leads.

2. Instagram Stories

If you haven’t noticed, the world is going crazy for Instagram. It’s now even got the exact feature that made Snapchat so popular. I’m talking about Instagram Stories, which allows you to record short videos and post them for your followers to see. The beauty of Stories is that you don’t need to worry about over sharing because they don’t actually stay on your profile … in fact, they disappear after 24 hours.

This is a great opportunity to humanise your business and give people a behind-the-scenes glimpse into your world. While you’re there, it’s worth posting a few pictures or videos to your regular profile, so followers can get a feel for what you’re all about. Remember, you can include up to 30 hashtags in the first comment area to maximise your visibility on Instagram.

3. Facebook Live

Doing a live broadcast straight onto Facebook might make your heart start racing a bit faster, but I still encourage you to give it a go (or find someone on your team who’s game!).  

The thing I like about Facebook Live is that you just hit the “Go Live” button and you’re off and racing. Nerves aside, all the other barriers have been eliminated. You don’t need technical skills to operate a video camera (you simply tap one button), you don’t need fancy editing software (it’s live and it records as you go), and you don’t have the excuses that used to hold us back with video. 

You know what excuses I’m talking about; with normal pre-recorded videos, many of us insist it must be ‘professional’, ‘scripted’, ’branded’ and ’highly produced’ to be good enough to publish. This means we inadvertently we delay ‘shipping’ the video and we miss the chance to share it with the very people who can benefit. Facebook Live is all about being real, authentic and interactive. Yes, the stakes are a bit higher and it’s scarier because it’s live streaming but I reckon you should try it out and see if you like it. You can communicate with customers, share what’s happening behind the scenes and maybe even have some fun!



How to Sell Ebooks: 5 Proven Tips

The ability to sell ebooks as an indie or self-published author is easier than ever before. In some ways, a cult-like following has developed for self-published ebooks among cost-conscious readers and techno-geeks, and many people feel cool downloading books at cheap prices and helping drive the e-reading revolution. If you want to join the fray and sell ebooks to a wider audience, use these five tips to market like a pro.

Sell Ebooks Tip #1 – Give It Away for Free

One of the best ways to assess if you can make it as a new author is by giving away your ebook for free for a limited time, such as 30 or 90 days. Free is the quickest way to generate word of mouth, which is essential to success. If you’re writing isn’t good enough to get friends and family to share your book with others, you probably won’t get the general public to follow suit. By giving away your ebook for free, you can generate enough short-term momentum to carry you through to the real sales process.

Ebook innovator Seth Godin encourages aspiring authors to give away their first book for free. “You should give your book away for free and send it to your twenty closest friends,” he says. “And, if that’s the end of it, then you’re not a good writer. On the other hand, if those twenty people send it to twenty more people, then you have four hundred readers, and then eight thousand readers, and so on. If you can get up to twenty thousand readers of your first book for free, there will be a line out the door of people wanting to help you with your next book.”

Using a free approach with your ebook allows you to test your material with readers without losing your shirt financially if you fail. The opportunity to build a new audience has never been this quick and easy.

Sell Ebooks Tip #2 – The Price Is Right

A large percentage of people who read ebooks are extremely price-sensitive. Amazon started this process by setting prices for most ebooks at $9.99. A continual battle rages throughout the publishing industry on the right price structure. But, Amazon created a trend in the minds of many readers. Thus, many independent authors picked up on this trend and now use low pricing as a way to get readers to take a chance on their new book.

For example, Darcie Chan, ebook author of The New York Times best-selling novel, The Mill River Recluse, used low prices to gain her initial audience. “The goal of my ‘e-book experiment’ has never been to make money,” she says. “I only wanted to get my work out there over time and gauge people’s responses to it. For that reason, I lowered the price to $0.99. I think it is true that readers are more willing to take a chance on a completely unknown author at that price point, and I definitely wanted to encourage people to take a chance on me.”

Not only did people take a chance on Darcie’s novel, they gave rave reviews and spread an electronic wildfire. Within four months, she was selling several thousand copies a day. You could argue that Darcie didn’t make much money from this low-price strategy, but with an established fan base, she’s now in a position to get a big advance from a major publisher or sell her next book at a much higher price.

Sell Ebooks Tip #3 – Partner with Ebook Blogs

Ebook junkies are a tight-knit tribe who possess a powerful communication network. Everyone knows where to go for information, and they check-in regularly. There are numerous blogs, websites, newsletters, and social media pages that specifically review and promote e-books. The influence of these reviewers affects a lot of ebook buyers. Below is a list of several well-known blogs and websites with large traffic:

Ereader News Today: http://www.ereadernewstoday.com/
Kindle Nation: http://kindlenationdaily.com/
Pixel of Ink: http://www.pixelofink.com
Inspired Reads: http://www.inspiredreads.com
Kindle Reader: http://kindlereader.blogspot.com/
GoodReads: http://www.goodreads.com
IndieReader: http://indiereader.com/author-promotional-opportunities/

Getting your e-book mentioned on these websites can help generate a lot of downloads. You can write to the administrators of these e-book blogs and request a feature of your book. Some sites give free listings while others will feature your book for a fee. For instance, Kindle Nation offers author sponsorship opportunities to promote your book for $99 to $400. In addition, you can arrange for web-based ads to run on ebook-related sites, such as GoodReads and IndieReader.

Sell Ebooks Tip #4 – Pursue Paid Book Reviews

Besides book mentions and paid advertising, independent authors can pursue literary reviews of their work for a fee. These review sites can help provide a level of legitimacy to an unknown author. Consider the following organizations if you’d like to pursue a paid review:

Kirkus Reviews: http://www.kirkusreviews.com/indie/about/ Review fees cost from $425 to $575.
BookRooster: http://www.bookrooster.com/for-authors/ Review fees start at $67.

Sell Ebooks Tip #5 – Subsidize Your Writing Costs with a Sponsor

Taking the time to write a book can work against your ability to make a living. If that is the case, consider getting a sponsor for your ebook. This process is similar to getting an advance from a traditional publisher, because someone pays you up front to create your book. In return, you agree to give the sponsor some free advertising space or perform promotional activities on their behalf. Popular services in this arena include Kickstarter and PubSlush.

For example, e-book author, Al Pittampalli, landed Citrix Systems as a sponsor for his new ebook called, Read This Before Our Next Meeting. Citrix invented the popular GoToMeeting videoconferencing service (www.GoToMeeting.com), which is used by companies around the world. As a sponsor of Al’s book, Citrix got exposure to thousands of potential new customers. Likewise Al got funding through Citrix, legitimacy from their brand, and exposure to a much wider audience.

The key to landing a sponsor is to identify people, companies, or nonprofit organizations that want to reach the same audience you want to reach with your book. In essence, you offer yourself as a spokesperson or product placement opportunity for that organization. The company receives the benefit of marketing their product or service in a non-threatening manner to potential customers or donors. Sponsorship will work only if the company believes your book’s audience fits their target market and that you have the ability to sell a lot of books.

There has never been a more interesting time to be an independent author. The opportunities to publish and sell ebooks are unprecedented. However, the fundamentals remain the same. You must write a great book that provides tangible value to the reader. Ebooks allow you to accomplish this task faster than ever before. Start small, use a low-cost pricing approach to gain new readers, connect with the ebook community to grow your platform, find a sponsor if needed, and watch as the world downloads your message like wildfire.