Tag Archives: Business

Alibaba launches program to help 1 million U.S. businesses sell to China

SAN FRANCISCO  — When Jack Ma, executive chairman of Chinese mega-company Alibaba, met with President Trump in January, he made a promise – the online sales platform would give 1 million U.S. small businesses entrée to the Chinese market.

On Tuesday, Ma will announce he’s launching a program to make good on that promise. Alibaba plans a conference in Detroit on June 20 and 21 to teach U.S. businesses how to sell to the company’s 443 million customers in China.

The two largest small business markets in the world are the United States and China, and “connecting them seems like a good idea – good for the United States and good for China,”  Alibaba President Michael Evans told USA TODAY.

While Americans are familiar with the idea that most of their consumer goods come from China, China does import some consumer goods from the United States. Alibaba sees an opportunity to greatly increase those.

Currently, the site has 7,000 U.S. businesses, mostly large companies and big-name brands. Over the next five years, Alibaba hopes to increase that to more than 1 million, with the vast majority made up of small businesses. When Ma met with then president-elect Trump, he said the plan would create 1 million U.S. jobs.

 

As a first step towards that, the company  hopes to invite as many as 2,000 U.S. small business owners, entrepreneurs, and farmers to Detroit, focusing on products it believes Chinese consumers want.

The aim is three-fold. First, Alibaba needs to educate attendees about the business opportunity that China represents.

Next it plans to tell them how the nuts and bolts work of selling to China is done, everything from finding a partner company in China to the logistics of shipping, to dealing with foreign exchange.

Finally it will play matchmaker, introducing Americans to small Chinese businesses that maintain digital storefronts on Alibaba’s Tmall site.

“We’re going to be very involved in the end-to-end process, establishing the connection and the facilitating it,” said Evans.

Source:

https://www.usatoday.com/story/tech/news/2017/04/25/alibaba-launches-program-help-1-million-us-businesses-sell-china/100827290/

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Canada is launching an experiment that will give 4,000 people free money until 2020

Finland, the Netherlands, and San Francisco, California, have already shown interest in giving people a regular monthly allowance — a system known as basic income.

Now Ontario, Canada, is planning a basic-income trial as well.

On Monday, Premier Kathleen Wynne outlined new details of the Ontario Basic Income Pilot, which is expected to begin later this spring and last for three years.

A total of 4,000 people in three regions in the province will begin receiving additional income based on their current salary.

A person in the trial can receive up to $16,989 a year, though the equivalent of 50% of any additional earned income will be subtracted from that figure. So a person who makes $10,000 a year at their job, for example, would receive $11,989 in basic income, for a total income of $21,989.

 

Eligible recipients, who must be between 18 and 64 and considered low-income, will be chosen through a randomized selection process.

Wynne says one goal of the pilot is to reassure people that their government supports them.

“It says to them government is with you,” she said. “Ontario is with you.”

The premise of basic income is straightforward: People get monthly checks to cover living expenses such as food, transportation, clothing, and utilities — no questions asked.

Along with Canada, several countries are conducting basic-income trials.

Finland’s government launched its pilot on January 1 and is giving 2,000 unemployed Finns $590 a month. In various cities throughout the Netherlands, 250 people will soon receive an extra $1,100 a month for two years. And in Kenya, the charity GiveDirectly has launched a trial version of a 12-year study that seeks to gather the first longitudinal data on basic income.

The concept of basic income has been around since the 1960s. Since then, various researchers and government officials have given basic-income experiments a try, with mixed results.

In general, however, the data seems to tilt in basic income’s favor.

A study published in late 2016 found that people who received unconditional cash transfers used drugs and alcohol less frequently than people who didn’t receive the money. And though it’s easy to assume free money would make people lazy, research suggests the opposite is true. People in one 2013 study worked on average 17% longer and received 38% higher earnings when they got a basic income.

Skeptics, meanwhile, say that because many basic-income trials have been conducted in small villages in the developing world, the findings won’t necessarily translate to developed countries.

Ontario’s trial will begin in the regions of Hamilton, including Brantford and the County of Brant, and in Thunder Bay and the surrounding area. The third pilot will launch in Lindsay in the fall.

“Everyone should benefit from Ontario’s economic growth,” Wynne said in a statement. “A basic income will support people in our province who are reaching for a better life.”

Via Business Insider

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

Alex Tew didn’t give a damn about paying his “dues.”

At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off. Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.

After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam.

 

Though Tew is from England, he thought “million dollar” was more attractive than “million pound” from a marketing perspective. There are more Americans online as well, so he decided to go with US currency. For the record, I think he was right!

The pixels are too small to see individually, so they were to be be sold in blocks of 10×10 for a minimum purchase of $100. Each advertiser could choose what pictures they wanted to display in their allotted space and to where they wanted the pixels to link. The plan was ingeniously simple . . . but Alex had no idea if it would actually work.

“From the outset I knew the idea had potential, but it was one of those things that could have gone either way,” he remarked on FT.com. “My thinking was I had nothing to lose (apart from the 50 Euros or so it cost to register the domain and setup the hosting). I knew that the idea was quirky enough to create interest . . . . The internet is a very powerful medium.”

The first few sales rolled in slowly — mostly to family and friends — propelled entirely by word of mouth. Word spread more quickly as people heard about the site. The BBC picked up the story and it blew up. Visitors poured in. Advertisers lined up. After only one month, the site had made more than $250,000. After two months, it topped $500,000.

Demand spiked around New Year’s 2006 when only 1,000 pixels were left. In the interest of fairness, Tew auctioned the remaining slots off on Ebay to the tune of $38,100. He’d just made $1,037,100 in five months. Media attention was largely praiseworthy, calling the idea a brilliant example of novel, innovative advertising and entrepreneurship in the internet age.

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Naturally, others were less enthused. Don Oldenburg of the Washington Post called the site “a cheap, mind-bogglingly lucrative marketing monstrosity, an advertising badlands of spam, banner ads and pop-ups.” He went on to write “it looks like a bulletin board on designer steroids, an advertising train wreck you can’t not look at. It’s like getting every pop-up ad you ever got in your life, at once. It’s the Internet equivalent of suddenly feeling like you want to take a shower.”

Commentary like this always makes me laugh because it’s a prime example of how deeply ingrained the “pay your dues” mentality runs in many of us.

Oldenburg (perhaps appropriately named?) seems to imply that perhaps Tew doesn’t “deserve” such praise or reward because The Million Dollar Homepage doesn’t follow procedure. It’s way outside the box. It’s ugly.

At the very root of his complaint, he probably feels like Tew’s success wasn’t earned. I get it where he’s coming from. To witness a stupid, simple website like this make more in five months than most traditional employees make in an entire career might be infuriating and mind-boggling to some.

It triggers the same type of rage you feel when you see an invention on late night TV and think to yourself, “I could have thought of that!” I’ve been there. The urge to give in to jealousy and envy is strong. But, to the hackers, misfits and rebels of our generation, these types of massive wins by the underdogs of society are simply validation that we’re on the right path. Their success means that we can do the same.You are part of this new world and the opportunity to make such massive strides is yours as well as Alex’s.

Am I telling you to go out and build another Million Dollar Homepage? Of course not. It probably wouldn’t work. The allure was in the novelty. What you should be paying attention to is Tew’s trajectory and overall approach to creating his life. His willingness to take risks. His rejection of the “time spent” model and his playful approach to ethically skipping steps and getting ahead. This is how you need to start thinking.

Jace Hall told me years ago, you don’t need to pass through “B” to move from “A” to “C.” With creativity and hustle, you can live the life of your dreams now. Not in 30 years.

Oh, by the way: After the success of The Million Dollar Homepage, Tew dropped out of the business degree he was fundraising for in the first place. And not a single due was paid. Take that, establishment.

And lots of parents and grandparents won’t like this new truth. Even some of your friends won’t like it, because if you don’t have to pay your dues, that means you can be successful NOW. And that’s scary to a lot of people.

It’s pointless to think this isn’t true. Alex Tew and people like him prove it every single day. He built a simple website, advertised it and he made over $1 million in five months. No dues paid whatsoever. If anybody’s convinces you to let go of this antiquated mindset, let it be Alex.

Pixel-London-Marketing-AH

Source:

https://www.entrepreneur.com/article/292422

A Facebook Exec’s 5 Tips for Building Successful Distributed Teams

With 45 offices around the world, Facebook executives certainly understand the challenges of leading a distributed team.

As Facebook’s head of platform and marketplace, Deb Liu has spearheaded projects that include things such as login to marketplace and payments, leading teams based in places from Seattle to Singapore.

During her seven and a half years at the company, she has learned some lessons in effective leadership. From incorporating people on the ground to communication methods, check out these five tips from Liu to make your remote management process as seamless as possible.

1. Incorporate local leadership.

When growing, it’s important to make sure your distributed offices feel just as important as the central office. “You don’t want them to feel like they have less opportunity and less growth,” Liu says.

That’s why it’s necessary to bring in people from that area to join the team. “Having a local leadership team creates a strong foundation in which you can build a strong office in the long-term,” she says.

Local leadership allows a company to understand what’s happening in a new office’s area and any challenges that people there face. Ask questions such as, What are the work hours in that city? What is the weather like? What are the activities people do?

Understanding that locale will help foster a stronger office culture.

2. Transplant one or two people from headquarters.

There’s no reason to start from scratch when building a new team. Although it’s important to hire locally and employ local managers, a company should also transplant one or two leaders from the company’s headquarters to get the new office on its feet.

Those people can be in charge of growing the new team, and act as a bridge between the central and distributed office. Sending ambassadors is “an opportunity to build two-way communication,” Liu says.

3. Your first hires are the most important.

A strong company culture stems from a strong local culture. That all comes down to who you hire. “Your first few hires are going to be key in the kind of culture and office you’re going to build,” she says.

These key hires help set the foundation for your distributed office and play an important role in building the local team.

“Hire people who are self-motivated, good communicators and who are open and honest. These qualities will serve them in a remote working scenario,” Liu says.

4. Use the best technology.

An obvious challenge of distributed offices is that they reduce or eliminate face-to-face communication. Today’s technology can make up for this, allowing for seamless communication and the ability to build relationships. “The level of intimacy you can create is only as good as the technology that connects you,” Liu says.

For Liu’s teams, video conferencing has been the key to their success — and she recommends it for any business with distributed offices. Here are some quick tips from Liu:

  • Be mindful of timezones.
  • Assign someone to be a video conferencing sherpa, who’s tasked with monitoring the meeting and making sure everyone is heard.
  • Take notes and send them out to everyone after the meeting.
  • Maintain message threads and group chats so everyone stays connected.

5. Host company-wide events.

Technology today can take the place of face-to-face meetings, but it’s still important to host company-wide events to boost morale, build cohesion and foster creativity.

Facebook hosts an annual “Hackathon” for its employees — giving them the opportunity to collaborate with others in the company and put their creativity to the test. Every year, the hackathon is hosted in a different city of one of its distributed offices, and Facebook employees from around the world come together to participate.

“It is these things as a company that make us not headquarter-centric,” Liu says. It teaches employees about the cultures of other offices, and ensures that everyone at the company can feel the same level of opportunity and appreciation.

Source:

https://www.entrepreneur.com/article/290877

Jesce Horton is the owner of Panacea Valley Gardens a cultivation center and boutique edibles line serving cannabis patients in Portland, OR.

In addition to providing a network of contacts and educational resources for aspiring entrepreneurs of color, MCBA advocates for legislative changes to state and local policies that impose legal and financial barriers to legal weed for many would-be business owners and consumers of color.

Beyond its being a “slap in the face” to the communities hurt most by marijuana enforcement, Horton sees the legal industry’s lack of diversity as a real hindrance to its potential for growth.

“It’s not just about doing the right thing and doing the moral thing,” he said. “But I think we’re in a unique industry where doing the right and the moral thing means more money, means more growth, means more sustainability.”

Meanwhile, in New York, Plowden and his fellow co-founders at the nonprofit Cannabis Cultural Association are hoping to get ahead of this issue by educating people of color on the evolving city and state marijuana policies, and encouraging minority involvement in the ancillary products of the cannabis industry, such as vaporizers and hemp products.

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“We know we can’t do the same things as California or Portland can do,” but, Plowden insisted, it’s important to start having these conversations about diversity now.

“The industry is coming, but if we don’t have somewhat of a structure set up, we can stumble and put ourselves back 20 years,” he said.

For both men, their missions to reshape the black community’s relationship with marijuana have led them to change the conversation within their own families.

About a year or two ago, Plowden broke his family’s long-standing “don’t ask, don’t tell” policy and asked his great-aunt Molly if she smoked weed. Yes, she answered, adding, “you’re the first one in the family to honestly ask me that question.” A few months later, she spoke at one of CCA’s events about her experience with marijuana and the effects of drug laws on her family.

Even Plowden’s mother has recently begun exploring medical marijuana as an option for dealing with skin cancer. However, she continues to implore her son to use caution, reminding him, “You’re still a black man who is promoting something that’s federally illegal.”

More than four years after he gave up his comfortable corporate career, Horton says, his parents are “very, very excited” about his success in the legal cannabis industry.

“My dad sees that I’m an entrepreneur now,” he said. “I’m much, much happier than I was when I was in corporate.”

Horton has also opened the door for other members of his family, like his cousin and brother, who both moved to Oregon to work with him. More than anything, though, marijuana is no longer the cause of family strife.

“My dad is a cannabis consumer; he always has been,” Horton said. Now “we can finally smoke together.”

Source:

https://www.yahoo.com/news/african-american-families-hit-hard-war-drugs-pot-comes-shadows-slowly-092711075.html

How to Become a Millionaire by Age 30

Getting rich and becoming a millionaire is a taboo topic. Saying it can be done by the age of 30 seems like a fantasy.

It shouldn’t be taboo and it is possible. At the age of 21, I got out of college, broke and in debt, and by the time I was 30, I was a millionaire.

Here are the 10 steps that will guarantee you will become a millionaire by 30.

1. Follow the money. In today’s economic environment you cannot save your way to millionaire status. The first step is to focus on increasing your income in increments and repeating that. My income was $3,000 a month and nine years later it was $20,000 a month. Start following the money and it will force you to control revenue and see opportunities.

2. Don’t show off — show up! I didn’t buy my first luxury watch or car until my businesses and investments were producing multiple secure flows of income. I was still driving a Toyota Camry when I had become a millionaire. Be known for your work ethic, not the trinkets that you buy.

3. Save to invest, don’t save to save. The only reason to save money is to invest it.  Put your saved money into secured, sacred (untouchable) accounts. Never use these accounts for anything, not even an emergency. This will force you to continue to follow step one (increase income). To this day, at least twice a year, I am broke because I always invest my surpluses into ventures I cannot access.

4. Avoid debt that doesn’t pay you. Make it a rule that you never use debt that won’t make you money. I borrowed money for a car only because I knew it could increase my income. Rich people use debt to leverage investments and grow cash flows. Poor people use debt to buy things that make rich people richer.

5. Treat money like a jealous lover. Millions wish for financial freedom, but only those that make it a priority have millions. To get rich and stay rich you will have to make it a priority. Money is like a jealous lover. Ignore it and it will ignore you, or worse, it will leave you for someone who makes it a priority.

6. Money doesn’t sleep. Money doesn’t know about clocks, schedules or holidays, and you shouldn’t either. Money loves people that have a great work ethic. When I was 26 years old, I was in retail and the store I worked at closed at 7 p.m. Most times you could find me there at 11 p.m. making an extra sale. Never try to be the smartest or luckiest person — just make sure you outwork everyone.

7. Poor makes no sense. I have been poor, and it sucks. I have had just enough and that sucks almost as bad. Eliminate any and all ideas that being poor is somehow OK. Bill Gates has said, “If you’re born poor, it’s not your mistake. But if you die poor, it is your mistake.”

8. Get a millionaire mentor. Most of us were brought up middle class or poor and then hold ourselves to the limits and ideas of that group. I have been studying millionaires to duplicate what they did. Get your own personal millionaire mentor and study them. Most rich people are extremely generous with their knowledge and their resources.

9. Get your money to do the heavy lifting. Investing is the Holy Grail in becoming a millionaire and you should make more money off your investments than your work. If you don’t have surplus money you won’t make investments. The second company I started required a $50,000 investment. That company has paid me back that $50,000 every month for the last 10 years. My third investment was in real estate, where I started with $350,000, a large part of my net worth at the time. I still own that property today and it continues to provide me with income. Investing is the only reason to do the other steps, and your money must work for you and do your heavy lifting.

10. Shoot for $10 million, not $1 million. The single biggest financial mistake I’ve made was not thinking big enough. I encourage you to go for more than a million. There is no shortage of money on this planet, only a shortage of people thinking big enough.

Apply these 10 steps and they will make you rich. Steer clear of people that suggest your financial dreams are born of greed. Avoid get-rich-quick schemes, be ethical, never give up, and once you make it, be willing to help others get there too.

Source:

https://www.entrepreneur.com/article/234454

Why do many people hate successful people?

The reason is because it implies you are generally more competent than they are, and should be paid attention to more.  They are jealous and afraid they are going to lose attention from their friends to you because you have more to offer in terms of wisdom. 

It really is that simple.  Jealousy is an ignorant, worthless emotion.

A well rounded person who is funny, intelligent, attractive (as much as they can be), caring and successful probably will get attention and there isn’t much you can do about it.  However, such a person doesn’t really want to hurt you or take things away from you anyways.  They can only choose one mate, and only have a certain amount of time to interact with friends.  And for people like this, generally the more the merrier (more funny comments, attractive people around etc)  They want you to be successful to so they can have more successful friends and resources.

If a successful person is lacking in these other traits, you can call them out on it (to their face) and totally be in the right.  Honest confrontation (not an outburst of anger or petty rumor-mongering) is the best course of action in that case.

How is it we can constantly be exposed to profound characters in media (movies, tv, books and even news) in this information age and yet petty insecure rumor-mongering behavior that is ridiculed in such media is still considered valid in real life?

Source:

https://www.quora.com/Why-do-many-people-hate-successful-people

Terrence Kwasha

12 Fears You Need to Overcome to Succeed in Business and Life

Your fears can be the biggest barriers to your success.

They can stop you from going after what you truly desire; they can make you believe that your chances of success are so small that you don’t even try. Fears are complex; they’re cunning, they can be deep-seated, and they are often subconscious, which can mean that you are not always aware of what it is that is holding you back.

In her excellent book Fight the Fear, Mandie Holgate highlights 12 fears you need to overcome to remove your negative mindset and win in life. For each fear, Mandie offers practical exercises to help you get beyond it so you can pursue and achieve your goals.

Fear 1 – What if someone finds out who you really are?

Too often people hide who they really are, what they really want, or what they really enjoy in life for fear that other people may not approve. The reality is, not everyone wants to be a multimillionaire or a CEO of a major corporation. Some people are quite happy to live what could be considered an unambitious life. But chasing someone else’s dream is never going to lead to your happiness. You need to understand your values, be true to yourself, and not worry about what other people think. Go after what pleases you, and what you are passionate about.

Fear 2 – Scared of setting goals

People that set the wrong goals or hesitate to set any goals end up procrastinating and invariably don’t get the results at work they desire. I see this fear manifest itself with so many professional people as negative feelings, results, and actions.

And all because they fear setting goals.

If you don’t set goals, then it’s impossible to create a solid action plan to achieve what you want to achieve. Without a plan, you’re pinning your hopes on luck, and hoping to be lucky is not a smart strategy.

Fear 3 – Don’t believe you can succeed

Fear of failure stops far too many people from even attempting to achieve their goals. But there are a couple of things for you to remember. First, many a path to success is littered with mistakes and failures; it goes with the territory. Second, so what if you fail? Do you really know the consequences of failing and are they really that bad? For many of my coaching clients who have this fear of failure, the impact of failure would often be negligible–maybe a little bit of embarrassment, possibly a waste of some time and or resources.

To get over the fear of failure, ask yourself, “So, what if I do fail?” What is the worst that can happen? If the reality is “Not a lot,” which is often the case with my coaching clients, then dive in, give it a shot.

Don’t let just the fear of failing hold you back.

Fear 4 – I don’t want to appear arrogant

Success doesn’t sit comfortably with everyone, myself included. It can sometimes feel as if we have become above our station, that by claiming our success we are looking to put ourselves above others, which can then be perceived as arrogance. This perception can often limit the goals that we set for ourselves, for fear of separating ourselves from the herd. There is nothing arrogant about achieving your full potential.

Don’t let the limitations of others become the limits that you set for yourself.

Fear 5 – I don’t ask for help

There are a number of reasons why people don’t ask for help. Fear of rejection; they don’t want to appear stupid; they worry it will undermine their achievements; they don’t want people to know they are struggling. The reality is, very few people achieve great success without the support and assistance of others. Often people are willing to help if we will just reach out and ask them.

Asking for help is something I have really struggled with, mostly because of a fear of rejection, but I read the book, looked at the strategies proposed, and decided to give it a try. Recently, I posted a simple request on Facebook for some help with sales and marketing. Within 20 minutes, I had four offers of help.

Normally, I would have just soldiered on, struggling. But several friends were happy to help and wondered why I had never asked before.

You probably have more help available than you know. You just need to reach out and ask.

Fear 6 – I’m scared of saying no

When you don’t say no to others, then you can be saying no to yourself. You need to learn to be fair to yourself. If a request distracts you from your goal, then politely say no or offer to help at a time that best suits you. There are plenty of people who will let you quit on your goals to help them achieve theirs.

You also need to make sure you are clear and focused on your objectives so you can say yes to the right opportunities, those that will lead to your desired success. There will always be new opportunities that will arise, and you need to be comfortable saying no to those that are not aligned with your priorities. It can be easy to become distracted, especially if those opportunities have short-term benefits.

Fear 7 – I’m petrified of public speaking

In most careers, at some time you are going to have to give a presentation, make a speech, or speak to a group of your employees, especially as you start to make progress up the ranks. For many, public speaking is one of their greatest fears. I’ve heard people say they would rather have a root canal than stand up and speak in public.
It’s actually something I struggled with for a while, even though I am now an international keynote speaker. Some of the things you can do to help get over the fear are:

  • Practice. But don’t overdo it, because you want to sound natural, not scripted
  • Keep the talk simple–don’t use much jargon unless you have to
  • Be confident about your right to be in the room or on the stage. You have earned it
  • Don’t worry about forgetting something. Probably only you would notice anyway
  • Don’t use notes unless you really have to

Fear 8 – I hate phoning people

This is definitely a problem if you’re involved with sales or business development. While you might not be looking to do a sales pitch on the phone, you may need to call a client to arrange a visit or an appointment to discuss how you can help.

Personally, I hate calling, especially cold calling. But having read Mandie’s book, I realize it’s because I hate to disturb people or waste their time.

Using one of Mandie’s techniques, now, before each call, I focus on what the client will get out of the call, how the client will benefit. Doing this takes away my fear and helps me get a mutually beneficial conversation started.

Fear 9 – I don’t want to look stupid

Being successful can often require us to go against the flow, to challenge the current way of doing things and try something different. But if it goes wrong, it can lead to ridicule from others.

I’m old enough to remember when Dick Fosbury changed high jumping forever. I remember watching him run toward the bar and then turn and jump over the bar backward. It looked completely crazy, and many of the commentators questioned his bizarre technique.

Fosbury didn’t care that he looked stupid. He persisted and had the last laugh by winning the 1968 Mexico Olympics high jump gold medal, and gave the Fosbury Flop to the world.

At the Mexico Olympics, he was the only person to use that technique. At every major high jump event since, that has been the predominant technique used.

Dare to be different. It could lead to amazing success!

Fear 10 – I can’t stop scrutinizing what people are thinking

Acceptance from others is a strong desire that many people have, and it can cause us to question the things we do by wondering what other people are thinking: about us, about our businesses, our plans, and our goals. I know this can cause many of my coaching clients to put off making decisions or taking actions.

The reality is that most people are too busy worrying about their own problems to be scrutinizing what others are doing.

Second, who cares? We have enough of our own negative thoughts to deal with without adding other people’s potential negativity to our list of obstacles to overcome.

Keep focused on your goal, and don’t worry about the thoughts of others. The right people will be supportive of you, and those who aren’t shouldn’t be the people you pay attention to.

Fear 11 – I’m scared to ask for what I want

Practically every entrepreneur I have ever coached was underpricing his or her services. One client I had was charging $225 per hour for his service, and was keen to get $350 per hour but didn’t think his clients would pay it. It was amazing when you looked at the value he provided; he had optimized a company’s recruitment process, reducing costs by 33 percent, and at the same time increased productivity by 75 percent. This saved the company around $300,000 per year as well as nearly doubled its results. From a value perspective, my client could have been charging $1,000 per hour, and it still would have been a bargain.

Too many people think about their costs and their hourly rate, and it stops them from not only asking for what they want but also for what they are worth.

Think about the value you bring, the results you will generate for your client, and price yourself accordingly.

Fear 12 – I can’t take time out

Business can be very demanding, especially when it comes to the amount of our personal time that it can consume. I can remember the days when being a workaholic meant that you stayed at the office until 7 or 8 p.m., or brought work home on the weekend. But now, since the rise of the laptop, the internet, and the mobile phone and the world becoming more global, being available on call or online 24/7 feels more like the norm. What opportunities we will miss if we take time out? How will our businesses function if we are not available for each and every crisis?

To live a healthy, happy life, we need to have great work-life balance.

It’s natural to think that we are indispensable, but the reality is, we’re not. People will always find a way to cope, and there will always be more opportunities.

I worked for one of the largest companies in the world, one whose business was dependent on information technology, and our CIO used to turn his phone off at 7 every evening. He said he had complete confidence in his staff, they knew far more than he did, and if it was truly an emergency, they knew where he lived.

We make ourselves indispensable, but we can find a way to step back and take time out if we really want to.

The more of these fears you can overcome, the more business and personal success you can achieve. It’s not easy. Many fears are deep rooted. But if we consciously work on them, we can make improvements.

Which fears impact you and your business the most?

Source:

Methods To Overcome Your Fear of Failure

I believe we all have dreams to do the things that we love most–to feel alive and fulfilled in every way possible. We’re here to find tasks that give meaning to our existence and make this mundane life livable. Philosopher Richard Taylor says our life is meaningless–what gives it meaning is a sense of purpose: the will to survive.

How many of us actually make those dreams a reality? The trouble is that before even beginning to achieve that dream, many of us have doubts about our ability to do what we love. We are apprehensive and hesitant to try out something different.

The voice in our head often says: “I don’t have the time or the money . . .”

“I say this to myself alone: when you feel crushed, those around you look broken. When you glow, darkness turns to black light. If you hurt, even the comforts you are offered wound you. As you prosper, your failures prove to be just the right thing, perfect.”–Bahauddin, The Drowned Book: Ecstatic And Earthy Reflections Of The Father Of Rumi

Self-sabotage is any kind of behavior or thought that keeps us away from what we desire most in life. Reluctance on our part to take up new challenges is a characteristic trait of self-sabotaging behavior. It is the conflict that exists between our conscious desires and unconscious wants–or as Sigmund Freud would describe it, our identity versus our ego–that manifests itself in self-sabotage patterns.

This self-sabotaging behavior originates from our fear of failure. The overwhelming sentiment growing inside of us, gnawing at us, and saying, “You cannot do this,” is what deters us from our goal of achieving the greatness we are born to do.

What can we do to stop sabotaging ourselves?

1. REMEMBER, REGRETS ARE WORSE THAN FAILURES

When I begin to fear failure, there is one thing that stops my fear in its tracks. I just think about that dreaded, terrible feeling of regret.

“When lying in bed at night and regrets from the day come to steal your sleep:
‘I should have’
‘If only I’d’
‘I wish I’d’
. . . grab one of them and turn it into an ‘I will’ and sleep peacefully knowing tomorrow will be a better day.”–L.R. Knost

One feeling that lasts much longer and is more powerful than fear is regret.

2. IDENTIFY THE ROOT CAUSE

Where does our fear of failure originate? Identifying the root cause is the first step to acknowledging our fear and overcoming it. I sit down, close my eyes, relax, take deep breaths, and try to understand my fear. Coming face to face with our anxiety is the best way to get over our trepidation.

3. KEEP YOUR EYES ON THE GOAL

Once I have identified the cause of my fear, I try to focus on my goals. Every time a thought like “I can’t do this because . . .” comes up, I try to recalibrate myself, and focus on the small tasks that move me toward my overall goal. To conquer fear of failure, we must set our mind completely on the outcome that we want to create. The more we can focus on our end game, the more we obliterate pessimism from our mind.

4. ACKNOWLEDGE AVOIDANCE AND FOCUS ON MOVING FORWARD

Once we shift our mindset from being the victim to being the bold one who wants to achieve their destiny, we have to take action. When we are scared, often we fill our days with busy work to avoid real issues. This avoidance through being busy justifies our lack of progress. To move forward, we must stop spending our valuable time on mundane activities.

5. NEVER SAY NEVER

“We dream to give ourselves hope. To stop dreaming–well, that’s like saying you can never change your fate.”–Amy Tan, The Hundred Secret Senses

We need to ask ourselves “How badly do I need to complete this . . . ?” At the end of the day, we are our best motivators. Failure is a part of life; it is failure that makes us stronger and more persistent to achieve our goal.

6. TRUST YOUR INNER GUIDE

Rainer Maria Rilke in Letters To A Young Poet wrote:

“Works of art are of an infinite solitude, and no means of approach is so useless as criticism. Only love can touch and hold them and be fair to them. Always trust yourself and your own feeling, as opposed to argumentations, discussions, or introductions of that sort; if it turns out that you are wrong, then the natural growth of your inner life will eventually guide you to other insights. Allow your judgments their own silent, undisturbed development, which, like all progress, must come from deep within and cannot be forced or hastened.”

That says it all. In the moments of doubt and fear, I now trust the guide inside of me. I believe it has the solutions to all my problems. This inner guide is more powerful than any external influence, and has the ability to dissipate my fears from my goals. Many of my failures came from not trusting in myself.

7. PATIENCE AND FAITH ARE OUR BEST FRIENDS

No one can determine the final destination of our life’s journey. Therefore, the next best thing to do is to keep our cool and have faith in ourselves. Whenever I feel I am detouring from my destiny, I try to remind myself that my journey is my path. It’s a journey full of peaks and valleys, sunshine, and rain. This faith allows me to explore unchartered territory with confidence. I am at ease to fail forward. Because even when we fail, we do not lose it all–we can learn valuable lessons, and build the foundation for our next chapter.

Keeping a can-do attitude helps us to never give up on ourselves. It allows us to recharge, reinvest, and reinvent ourselves by melting down our fear.

Source:

https://www.fastcompany.com/3046944/7-methods-to-overcome-your-fear-of-failure

Instagram Rolls Out Stories Ads to All Businesses

Instagram has been testing full screen ads in Stories, one of its most popular extensions, for a couple of months. Now it’s here and all businesses have the ability to advertise in Stories.

As the official release states, “By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads.”

Once you’re creating ads in Facebook’s Ads Manager or Power Editor, select “Reach” as your objective and “Instagram,” and then “Stories” as the placement. Use a photo or a video that is no longer than 15 seconds to pop up between organic Stories. You will be able to get the same insights and statistics as with any other Facebook or Instagram campaign.

 

So what’s the big buzz about? Why should businesses present on the platform give this new advertising placement a try?

Reach

More than 150 million Instagrammers watch and create Stories daily. This number will only grow considering that the addition to Instagram’s arsenal is relatively new.

Plus, the talk of the town is a rendition of 24-hour ephemeral content now available on most major networks. This is not a passing trend. Stories (on any platform) are here to stay.

Immersive experience

Stories ads will be full screen, meaning nothing can distract viewers from your sponsored content. Besides, users watch Stories to find out something new, exclusive, or intimate. They are in the mood to receive new information — they are seeking it out. If done correctly, your ads (looking as native as possible0 will be viewed by a “warmed-up” audience.

Moreover, because Stories are short snippets, Instagrammers know that they have 10-15 seconds to spend on this content before it changes to the next thing. They are really, truly paying attention to what they are watching. Ten seconds of undivided attention on your product taking up the whole screen without being spammy — now that’s an amazing offer.

Engagement

Because you get their full attention, people are much more likely to engage with your ad. Airbnb, which was part of the original 30 global companies testing Stories ads, “saw a double digit point increase in ad recall.” People were more likely to select Airbnb for their travel needs afterwards. Overall, it seems like the company was very happy with their investment, which has “made a measurable impact.”

Eric Toda, global head of social marketing and content at Airbnb, summarizes it best: “reach the right audience, in the right mindset, with the right story at scale has allowed us to achieve the results we were hoping for.”

It is interesting to note that, historicall, new features on social platforms stay off-the-limits for advertisers for relatively long periods of time. It took Facebook three years to start monetizing Instagram. Here, on the other hand, we can clearly see that Instagram can’t wait to monetize its young Snapchat copycat and strike while the iron is hot. The company is not afraid to drive some users away with advertising, which shows how confident they are in the proposition.

With this level of conviction, the only thing advertisers can do is to start shooting video in vertical format and taking advantage of the new Instagram advertising placement.

Source:

https://www.entrepreneur.com/article/290035

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