Tag Archives: writing


Although it may feel like writing and publishing a book wouldn’t really impact your business, the reality is that there are three reasons why every massage therapist should at least consider taking this route.

1. A book is an effective marketing tool.

Elaine Fogel Schneider, Ph.D. (known simply as “Dr. Elaine”), is executive director of TouchTime International LLC and the author of Massaging Your Baby – The Joy of TouchTime – Effective Techniques for A Healthier, Happier, More Relaxed Child & Parent. For her, writing a book has been an effective marketing tool.

“As a therapist working with infants and their parents, having a book has brought writers, television producers, radio show hosts and agencies to my door asking me to be interviewed, or to provide face to face trainings or webinar presentations around the globe,” she said.

Fogel Schneider says she has traveled “from California to Ho Chi Minh City, Vietnam, as a trainer of TouchTime.”

In fact, her book has been translated into Chinese and Malay, increasing her presence in those areas, as well as in the U.S., and opening up more opportunities for her to share what she knows about the benefits of massage to infants.

2. It establishes you as an expert

Kamillya Hunter is the owner and founder of Spa Analytics Consulting Group, a company she created when she was a massage therapist before letting her license lapse after her family moved to Germany. Her company supports the massage industry through consulting services, website design and content.

In August 2017, Hunter released her book,Success of a Failed Therapist and says that not only has it been well-received by other massage therapists, it has also helped establish her as an expert in the field.

“Whether it’s written to your massage client or simply [about] a particular service or topic you know well, when people see your ideas and thoughts in print, you attract a higher quality client base,” says Hunter. “You become an industry leader and it adds to your status of expert.”

3. It Gives You Another Revenue Stream

According to the Bureau of Labor Statistics, the mean annual wage for massage therapists is $44,480 with a mean hourly wage of $21.39. Whether you make this amount, a little more, or a little less, if you want to raise your annual revenue even more, writing and selling a book is one way to achieve that goal.

Hunter says that writing and publishing Success of a Failed Therapist has, for her, created passive revenue opportunities outside of the treatment room.

In other words, her book makes her money even when she isn’t actively selling it. “If well distributed, [a book] can provide you with a decent stream of revenue that can be just what you need during the down times of off peak seasons,” she says.

How to Start Writing A Book

The idea of writing and publishing a book can seem as daunting as standing at the bottom of a mountain and wondering how you’re going to get to the top—but there are steps you can take to start making your very book a reality.

The first step is to come up with what it is you want to write about. Maybe massage has been a life-saver for you personally and you want to share your story in the hopes that it will inspire someone else to find the same relief.

Or perhaps, like Fogel Schneider, there’s a particular demographic that you massage, such as athletes, women or the elderly, and you would like to serve them even more by providing them important information about the benefits of massage.

Once you’ve decided on the basic premise or topic of your book, the next step is to come up a basic outline. What topics do you want to make sure you cover? In what order should they be presented so that they make logical sense to the reader?

Not only does having an outline help you better organize your book and give you an idea of what needs to go in it, but it can also help you stay on task when writing—which is what you’re going to do next.

While some people enjoy the writing process, others find the idea of putting thoughts in black and white a task they’d do anything avoid. If you fall into the second category, here are some tips that can help:

  • Set aside writing time on your calendar regularly so you’re always moving forward with your book. This could be by designating 30 or 60 minutes each morning or night, or by putting aside a block of time on weekends where you just sit down and write.
  • Write to simply get your thoughts down. Don’t worry yet about how good your ideas are, how your stories sound or whether you’ve used the right words. These issues can and will be addressed later, during the editing process.
  • If you truly detest writing, consider hiring a ghostwriter, which is someone who can take your thoughts and ideas and put them into book form. Alternatively, you could also dictate your book to audio and have it transcribed.

Whether you write the book yourself or have someone else write it for you, at this point in the process, you’ll have a rough draft.

With that, you can start tweaking it so it has all of the information you want it to have and provides it in the style and tone that you want it to. This is accomplished through editing and it’s something you can do yourself or hire out.

Ideally, you should have at least one other person preview your book as two sets of eyes looking over your book increases the odds that you’ll find any potential grammar, spelling, or content-related errors before it goes to print.

With your book in publish-ready form, you can take one of two routes. You can either self-publish using one of the many business found easily through a Google search, or you can seek publishing through a traditional publisher. Both have their pros and cons, so it’s all about finding the best option for you.

Having a book can give you another marketing tool, can help establish you as an expert, and can provide another stream of income.

So if you could use any one of these three benefits in your massage therapy business, then maybe it’s time that you sit down and write your own.

Who knows? You may just like what you read.



Self Publishing : The Secret Guide To Writing And Marketing A Best Seller

Publishing your own eBook has never been a walk in the park, but it has been easier by the availability of services, platforms and tools. With so many options for self-publishers to choose from, authors should be sure to position themselves in such a way to reach a maximum audience.

Book Includes:
1. How to Self-Publish
2. Guest blogging to Promote Your Book
3. A Guide to Amazon Book Reviews
4. How Indie Authors Can Create Super fans
5. How to Market Your Book
6. Tips to Creating Best Selling Book Ideas
7. Email List
8. Book Landing Page
9. Write a Nonfiction EBook
10. How Long Should Your EBook Be?
11. Finding a Niche as a Self-Publisher
12. Marketing Video for your Book
13. Mistakes Self-Publishers make on Book Covers
14. Why Self-Published Books Don’t Sell
15. Hybrid Publishing
16. A Complete Guide to Ghostwriting
17. Evernote an Essential Tool for Writers
18. Book Publishers and Subscriptions
19. Find Readers That Love Your Work
20. Kobo Writing Life
21. Choosing the Best eBook Publishing Platform
22. Pronoun for Self-Publishing
23. Self-Publishing on Amazon
24. How Should You Price Your EBook
25. Word Count for Your Self-Published Novel
26. Before You Self-Publish a Chapbook, Poetry Book, or Collection of Poems
27. Getting Book Bloggers to Review Your Book
28. Book Trailers
29. Ins And Outs of Copyright
30. Facing Critics
31. The Art of Kindle Keywords
32. It’s Time to Get a Literary Agent
33. How to Start a Book Publishing Company
34. Write a Compelling Author Bio
35. Give Your Book a Title That Sells
36. Apple’s iBook store
37. Conclusion

Getting Your SEO Strategy Right

Search Engine Optimization (SEO) is the process by which Google or any other search engine ranks your website or webpage for more visibility to the user. An effective SEO strategy essentially means that when a user “searches” for things related to your business, your webpage or product offering springs up on the first one or two pages of search engine ranks. A science and an art, digital marketers believe SEO to be the success mantra especially for online businesses such as e-commerce. However, few seem to get it right, especially so since the algorithms by which your webpage is ranked are dynamic and ever changing. 

Here are some of the common SEO misconceptions that digital companies fall for, and end up ruling out SEO as an effective element of marketing strategy. 

One can get by with mediocre content: This is one of the most popular beliefs—that the quality of content does not matter as much as the clicks. Many believe that website content should be built to attract customers/clicks alone. But this belies the importance of building SEO-friendly content, or content that adds value beyond just a click-through.  As a result, they may shy away from availing professional SEO services and end up ignoring the building of SEO skills and creating quality content that invites repeat visitors and results in conversions. 

Black SEO tactics are okay: Many businesses turn to unscrupulous means to get their links to be noticed in search engines. Measures such as link networks to undesirable sites, or paid links are easy tactics that may even throw up better SEO results in the short term. However, Google comes with its own ‘intelligence’, and has its means to block such unscrupulous content. Turning to spam to make SEO work is definitely ineffective in the long run. 

You need to be a 100% white-SEO geek: Most white-hat SEO people stick to a rigid view that white hatting (following the search engine’s policies) is the best and only way to get SEO scores. Most of these view questionable inter-linkages (keyword stuffing, page swapping and more) as a big no-no and steer clear of any such clever tactics. Yet, they must understand that certain content sectors have found success thanks to a fair degree of grey SEO instrumentation (methods such as click bait that work in areas ill-defined by policy). The idea is to understand the element of “greyness” and balance out the risk, so as to make the most of grey and white SEO strategy. 

Ignoring brand building: SEO in itself may not leave as strong an impact, as when created with a solid brand-building strategy. At the end of the day, it is direct searches that increase the probability of a customer purchase. Searching for “online fashion” is quite ineffective, as compared to searches for “Amazon”. Many deem this not to be a true SEO strategy, and rightly so. But SEO and brand building go very much hand-in-hand as both are directed towards the same outcome—customer leads. 

These are some of the core misconceptions that prevent brands from embracing SEO to increase sales leads. In fact, companies must look at SEO as fruitful opportunity, banking upon its wonderful ability to create a “pull” for the target audience. SEO actions such as adequate keyword usage, linkage to high-authority sites, reacting to sentiment analytics etc., go a long way in creating a visible and engaging online presence for your business.