Tag Archives: webmaster

Google and PageRank-Search Engine Optimization’s Dream Team

On September 7 1998, two Stanford University students, Larry Page and Sergey Brin, co-founded Google, a company they started as part of a research project in January 1996. On August 19, 2004 Google had its first public offering, the one point six-seven billion dollars it raised gave it a net worth of twenty-tree billion dollars. As of December 31, 2006, the Mountain View, California based internet search and online advertising company Google Inc. had over ten thousand full time employees. With a 50.8% market share, Google was the most used internet search engine at the end of 2006.

When Larry Page and Sergey Brin began creating Google it was based on the hypothesis that a search engine that could analyze the relationships between the different websites could get better results then the techniques that already existed. In the beginning the system used back links to estimate a websites importance causing its creators to name it Backrub.

Pleased with the results the search engine had on the Stanford University’s website the two students registered the domain google.com on September 14, 1997. A year after registering the domain name Google Inc was incorporated.

Google began to sell advertisements associated with keyword searches in 2000. By using text-based advertisements Google was able to maintain an uncluttered page design that encouraged maximum page loading speed. Google sold the keywords based on a combination of clickthrough’s and price bids. Bidding on the keywords started at five cents a click. 

Google’s simple design quickly attracted a large population of loyal internet users.

Google’s success has allowed it the freedom to create tools and services such as Web applications, business solutions, and advertising networks for the general public and its expanding business environment. 

In 2000 Google launched its advertising creation, AdWords. For a monthly fee Google would both set up and then manage a company’s advertising campaign. Google relies on AdWords for the bulk of its revenue. AdWords offers its clients pay-per-click advertising. AdWords provides adverting for local, national, and international distribution. AdWords is able to define several important  factors in keywords when and ad is first created to determine how much a client will pay-per-click, if the ad is eligible for ad auction, and how the ad ranks in the auction if it is eligible.

By following a set of guidelines provided by Google, webmasters can ensure that Google’s web crawlers are able to find, index, and rank their websites.

Google offers a variety of webmaster tools that help provide information about add sites, updates, and sitemaps. Google’s webmaster tools will provide statistics and error information about a site. The Google sitemaps will help webmasters know what mages are present on the website.

The major factor behind Google’s success is its web search services. Google uses Page Rank for its search engine optimization program. Page rank is a link analysis algorithm that assigns a numerical weight to every single element of a hyperlinked set of documents, like the World Wide Web. Its purpose is to measure the relative importance within the set. PageRank is a registered trademark of Google. Stanford University owns PageRank’s patent.

A Brief History of Search Engine Optimization

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some interne t businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time, all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by downloading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn’t take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn’t take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page’s quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages. The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster’s who do not want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.