Tag Archives: stranger things 2

HOW NETFLIX MADE STRANGER THINGS A GLOBAL PHENOMENON

NOT QUITE TWO years ago, Netflix launched simultaneouslyin 130 new countries. It now operates nearly everywhere in the world. With that expansion has come explosive international growth—along with the challenge of how best to introduce its homegrown favorites, like Stranger Things, to an audience that spans all the way to the Upside Down and back.

It’s hard to overstate how important it is to Netflix’s long-term ambitions that shows like Stranger Things “travel.” The streaming service needs to maintain a library that users will pay for year-round, and even with an original content budget pegged at $8 billion for 2018 it has to spend wisely to ensure it’s producing content that plays as well in Canada as it does in Cameroon. Or, from another angle: Not even Netflix has the budget to invest heavily in hyperlocal content for Estonia.

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Making movies or series that play well overseas depends to a certain extent on quality, of course, and Netflix has long maintained that geography is a poor indicator of what people will actually watch. But for a show like Stranger Things—which is an Emmy-nominated and critically-praised show in the US—to succeed abroad, Netflix has to translate its genius to as many markets as possible. Literally.

Found in Translation

The world contains thousands of languages. Figuring out the proper translation for “Demogorgon” in each of them would be singularly impractical. But for the 20 languages in which Netflix does provide subtitles—and the large number in which it dubs shows—it sweats the small stuff.

That means the creation of a Key Names and Phrases tool, a sprawling spreadsheet in which teams of freelancers and vendors input translations in the name of consistency. Does the show include a fictional location? A catchphrase? A sci-fi item that has no real-world corollary? All those things go in the KNP, allowing Netflix to know how they read in Greek, Spanish, Swedish, Vietnamese, and so on.

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Some translations are fairly straightforward; a university becomes a universidad for Spanish-language audiences, for example. Others, though, require substantially more legwork. Especially for a ’80s-reference-heavy series like Stranger Things that is fairly out of step with the present.

“It’s a really deep dive into what are the elements of the story, what are the specifics of the story, that we need to make sure we are translating the same way that things were translated, say, 30 years ago,” says Denny Sheehan, the director of Netflix’s content localization and quality control efforts. “We compile all of that into essentially a show bible, and we give that to all of our translators, all of our dub studios, so they can reference that.”

Take that Demogorgon, the big bad the Stranger Things kids named after a Dungeons & Dragons demon prince. To ensure that connection transcended language barriers, Sheehan’s team dug into old D&D materials to nail down how various cultures translated “Demogorgon” in the mid-1970s. Similar efforts were made to track down decades-old marketing materials for, yes, Eggo waffles, which play an outsized role in Season 1.

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That focus on consistency goes beyond the words themselves to the voice actors saying them. Netflix says it looks for people who sound like the original cast but also, as Sheehan puts it, “embody the spirit of the character and tone.” No real surprise there. But the company also aims for voices that can work across titles. The actress who voices Winona Ryder’s Joyce Byers in Stranger Things, for instance, also provides the dubs for Lydia Deetz in Beetlejuice, and Mina Harker in Bram Stoker’s Dracula.

“We think of the subtitles and dubs as enabling access to the story,” Sheehan says. “Our goal is to use creative intent as the North Star, to really create culturally relevant and resonant translations for the continent that have a wide global appeal.”

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Source:

https://www.wired.com/story/netflix-stranger-things-global/

Stranger Things Season 2 Story Revolves Around the ‘Shadow Monster’

Stranger Things showrunners Matt and Ross Duffer tease story details for season 2, including that the mystery surrounds a shadow monster. Season 1 of Stranger Thingsdebuted on Netflix last summer, unraveling the mysterious disappearance of Will Byers (Noah Schnapp), the appearance of a young telekinetic girl named Eleven (Millie Bobby Brown), and the supernatural creature called the Demogorgon in the small town of Hawkins, Indiana, in the 1980s. Viewers fell in love with the Goonies-like band of kids at the core of Stranger Things – which includes Mike Wheeler (Finn Wolfhard), Dustin (Gaten Matarazzo), and Lucas (Caleb McLaughlin) – as they tried to find their friend and fight the Demogorgon.

The series also followed Will’s mother Joyce (Winona Ryder) as she worked with police chief Jim Hopper (David Harbour) to find her son, while Will’s brother Jonathan (Charlie Heaton) and Mike’s sister Nancy (Natalia Dyer) conducted their own investigation into the Demogorgon and the Upside Down. Season 2 of Stranger Things, which has been given the theatrical moniker of Stranger Things 2, will introduce some new players to Hawkins, including Sean Astin’s Bob Newby, Sadie Sink’s Max and Dacre Montgomery’s Billy. Now, some of the major characters of Stranger Things 2 grace the covers of EW’s latest issue, while the Duffers reveal new details about the season.

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While talking to EW, the Duffer brothers revealed the season 2 mystery will revolve around something called the “shadow monster” – a massive creature that appears to Will in a PTSD-like vision of the Upside Down, which were teased in the Stranger Things season 1 finale. Ross explained, “It’s all connected to this singular threat, which is tied into this shape that Will sees in the sky.” Matt went on to say of the entire nine-hour season, “Each episode is building on the last one. It gets much crazier than it ever got in season one.” Take a look at the Stranger Things EW covers in the gallery below.

Source:

http://screenrant.com/stranger-things-season-2-monster-details-ew-covers/

Stranger Things Season 2 Will Put Eleven On An Emotional Rollercoaster

If you’re waiting around for Stranger Things Season 2 and are hoping for some tidbits to tide you over, Matt and Ross Duffer spoke with TVLine’s Michael Ausiellolast night at the Emmy Awards red carpet event. The creators and executive producers for the series teased a bit about the upcoming sophomore season for the Netflix hit series.

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Starting off, they talk about Eleven (Millie Bobby Brown) and how her journey this season will be very different — besides the fact that she will have hair and be able to complete sentences. It’s going to be more of an emotional rollercoaster in the second season, as she will basically be going through adolescence while having powers.

They did confirm that there will be justice for Barb in the new season, but actress Shannon Purser will not be returning. Barb is dead; she’s not coming back and there won’t be flashbacks or ghost appearances. Barb will be talked about, but she’ll get no screen time. The Byers got Will (Noah Schnapp) back, but the Hollands didn’t get their daughter back, and we’ll get to see the repercussions from that with them and Nancy (Natalia Dyer).

As for as how long the series will go, don’t expect it to be around forever. They have a specific place in mind where they are going to end it, and they don’t feel that the story justifies that long of a run. Maybe four or five seasons at the most is the impression the Duffers give — definitely not six.

Don’t expect a big cliffhanger ending to the second season, either.

 Stranger Things Season 2 will debut October 27 on Netflix.

Source:

https://www.bleedingcool.com/2017/09/18/stranger-things-season-2-emotional/