Tag Archives: social media marketing

Social Media Marketing For Beginners

Social media marketing, simply explained, is using social media networks to drive website traffic, increase sales and build your brand by connecting with your audience. You do this by creating great content, interacting with your followers, running ads, and analyzing the results.

Succeed in Facebook Marketing

In the wake of online marketing, Facebook has been one of the avenues where you can market effectively. However, this calls for considering several things even before testing the waters. The most important barrier is competition, whether weak or strong. This can help understand reasons for failures or success on the Facebook platform. Besides this aspect, you also need to keep an eye on the following factors as well; these eight tips will take you to the top.

1. Timing is very crucial

One of the things that determine your success in Facebook is the reach you achieve with every single post. Once you post, people who have like or followed your page will see it, but this also depends on other factors as well. Above all, the best timing helps you gain an edge over the competition since others are also posting throughout the day and night. The best time to post is usually during the day when people can see what you have to offer.

2. Know what works best

Not all posts perform the same, as some are more effective than others. Some of the best posts to go for include questions, videos, links, image posts, giveaways, coupons, and discounts. These posts add value, but knowing what to post adds value and provides added benefit in enhancing your success.

3. Post on the right day

Most of the time, you need to ensure that the relevant posts on your wall are viewed by as many people as possible. In this case, posting on Sundays has been proposed as the way to go. If you are not able to post on a Sunday, Saturday is also a good day to post. 

4. How long is enough for a Facebook article? 

If you are using a linking strategy on Facebook to articles on your website, then you are on the right track. However, you also need to consider the length of the article you are linking too. BuzzSumo recommends using 1,000 to 2,000-word articles, as they receive more interactions than the shorter ones. Anywhere between 3,000 and 4,000 also works wonders, so that is a great option for you as well.

5. Watch the description

While people will visit your page to see what you have for the day, it does not mean they come there to spend all day. This calls for shunning long descriptions and going for the shorter ones, about 50 characters at most. If you have a 10-word description, you are good to go.

6. Avoid YouTube videos

It is not advisable to post this type of videos on Facebook. Instead, you can opt for embedding a video or directly upload it. In case you have published a video post on your page, go a step further and upload its source on Facebook. 

7. Think of Instagram

With its versatility, Facebook works well with other social media sites; Instagram is one of these options. You can merge them so that whenever you post a picture, it is uploaded to your Facebook account. It is easier and more efficient as well.

8. Utilize the hashtags

Another great tool to enhance your Facebook by boosting the engagement you get. Including them in your posts can go a long way in offering results you didn’t even expect.

There goes ideas that can enhance your effectiveness on this platform, if well approached; this is a great way of enhancing your Facebook marketing. 

Once you have your Facebook page up and ready, what you post there is as important as the page itself. Therefore, you have to go an extra mile to ensure you have the right posts that will keep your visitors coming back for more every day. This means knowing what your business audience needs and what the clients are expecting of you. 

Express your goal clearly

Whenever you are posting on your page, you should ensure you have a clear objective behind the necessity to communicate. Start by analyzing what you want to get from a post, as this is reliable in making it more efficient. Remember, the goal of your post should be apparent.

1. Engage your audience 

There are many ways you can use a post to engage your visitors. You can ask a question, or post a photo and let them caption, leave a blank for them to fill in and many other ways as well. The best thing here is to draw them closer.

2. Make it brief but communicative

Just make it short, but ensure it is compelling enough. Using a concise yet compelling language and or image, but keep vague or deceptive language at bay, if you want to generate clicks, a little professionalism can work out best for you.

3. Photos and links

Posting photos have been known to receive more attention over word posts, but posting a link has been found to outperform the photos. Therefore, combining both a photo post and link can be more efficient. Just ensure that the page where the link leads has a big picture that will appear along with a short description of the post. If this is not the case, then you can just paste a photo and a brief link to go with it.

4. Make it inspirational

One of the things your visitors will keep coming back is if they find inspiration in your posts. As such, this aspect is one of the essential things you cannot afford to leave out in your post. All you need to do here is ensure your sentiments are authentic enough. You can use memes, quotes that your audience can relate with and inspirational photos if you want to enhance shares. 

5. Do not be obsessed with promotion

An excellent post does not have to be promotional always. Your Facebook is not an advertisement billboard. Therefore, although you will need to do promotions and offers from time to time, it is wise to ensure you are not over doing it. Consider providing helpful content for your audience apart from just promotions. Going for a mixture of the two can go a long way in making things work out best.

A well-crafted post can attract visitors and keep the existing followers. It is thus advisable to utilize the effectiveness of this factor to ensure you make the best out of every single post. Make every post count.

Running Your Facebook Business Page

Most of the time, people do not take Facebook business pages as seriously as they should. As a result, many end up making mistakes that cost them negative effects and reviews. If you are running a business page on this platform, then ensure you keep these mistakes at bay.

1. Making it about you

This is the first misconception. Many think that their business page on Facebook is about them, but the opposite is the case. This page should be more about your visitors; you should keep them in mind and only post about yourself occasionally.  

2. Sweating the details

One of the things you need to avoid is making your page boring by posting almost every other minute. No matter how great your posts are, just posting in a one out of ten ration goes a long way in communicating to your visitors. You do not have to flood them with dame information repeatedly to let them know what you have, just take it slow.

3. Running a dormant page

This mistake also goes unnoticed and can be devastating. If you are not ready to manage the page, do not start it until you are sure you are capable of posting continually. This means ensuring you post regularly, not just once a month and you disappear.

4. You are not social

The word speaks volumes; social media is about being social. If you fail in this aspect, then you have just lost. Being social includes keeping in touch with your visitors by giving them content, engaging them and responding to their comment too. Maintain the connection, and you will have engaging eyes coming back for more.

5. Insufficient linking

The Facebook business page cannot efficiently perform if you do not link it appropriately. You need to ensure you keep it connected to other sources where visitors can get detailed information on some matters. Keeping your page locked out of the outside world will only do it more harm than good.

6. Creating the wrong impression

The perception your visitor will have about you and your business depends on the first impression they get from you. This relies on the cover image you put on your page. If the photo does not positively or concisely represent your business, then you may lose potential customers or readers.

7. Poor timing

Lack of proper timing to get your audience can cost you. You need to analyze your prospective visitors and identify the best time they are likely to see your posts. This helps earn a level of certainty that your point is getting to the intended audience. It is advisable that you post during weekends, especially if you are targeting consumers.

8. Too much professional approach

This being a business page does not mean you go in with a clenched formal approach. This will likely be perceived as inaccessible, which can dent your connection with visitors. It is wise you post slowly on the professional approach and embrace a personality approach so that others can relate to you easily. 

These mistakes may appear ineffective, but they can be devastating if two or more affect your business page. Therefore, you need to ensure you keep them in check to keep your page’s performance at its best.

Guide to a Successful Facebook Page

Creating a Facebook page is one thing, but making it a successful one is another thing altogether. If you are looking to make your page stand out, then you need to include these four simple steps. 

Make the vision demand attention

One essential thing to keep an eye on here is your ideal client. The idea behind knowing your prospective visitors helps utilize your space well to put the right information in the right section, where it can be clearly seen. Going for niche marketing and segmentation is also far reaching in page success, as this enhances focusing on your target audience. Remember, the more you narrow down, the better.

1. Branding 

If you want to make your page look like a website you brought right into Facebook, then the way you brand is the secret. This helps you bridge Facebook to your sites, although you do not have to rush your clients through Facebook. Avoid creating more clicks for your visitors to get to your site, as this may work against what you intended to achieve. 

2. Strategize your inbound marketing

If there is one formula that is usually underrated by most business owners, then it is inbound marketing. The fact is that marketing tactics are essential for the success of any intention to bring traffic to your doorstep, and Facebook is no different. Primarily, this strategy has to do with using keywords, videos, opt-in opportunities as well as cross-promotions.  You need to ensure you have great content on your FB page as you would with a website or blog. The good news is that there are apps like Networked Blog that you can use to link this content and beef up your Facebook page.

3. Commitment goes a long way

The best thing you can do for your page is to be committed efficiently, and this means real-time engagement. This means taking action whenever necessary for time and effort to materialize. As such, you need to keep coming back to your page and check out the interests, likes, opinions from your visitors and other important things. The best thing to remember here is the fact that engagement is all about doing it for your fans than for yourself.  To achieve this, ensure your posts are more about your fans and give them an opportunity to talk about themselves. 

Coming up with a successful Facebook page is never the easiest thing to do, but it does not have to freak you out nevertheless. Knowing what to do and why you need to have it done is the first step in realizing this essential aspect. Therefore, understanding what is expected of you can go a long way in preparing you to tackle the task efficiently. This can necessitate checking out other Facebook pages to get an idea of what you need to do. After that, commitment and sacrificing your time to tend to your page comes in handy. Above all, remember to make it more about your fans than yourself.

What is a Niche and How Do You Find One?

According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So, it is all about finding your special place, and the products and services that fit.

Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in the world with computer access and an interest in your site’s topic. Your potential information resources are everything known about that topic. So you want to be sure to have enough information to eventually fill hundreds of pages, and you want to narrow your focus enough that you can be perceived as an expert, as “THE place to go” for information, products, and/or services.

I want to add right now that if your only interest is making money online, this is a difficult area to build a website around these days. That niche was “hot” eight years ago. Most successful internet entrepreneurs in that area say they would not attempt breaking into that niche if they were starting out today. There is just too much competition, there are way too many experts already. Breaking into a niche market using keywords like “make money at home” “work at home” “home business” is next to impossible. There are billions of niches out there; find yours.

Focus, focus, focus…

Let us say you are interested in art. You can narrow your focus by choosing an art medium, period in history, particular artist, subject (still life, dogs, clothing, hairstyles, architecture, etc.), events, geographical location, and/or the life and inspiration of one or more artists. Your aim should be to choose as many of these focal points as possible, so that the result is extremely well-defined subject matter.

Then you want to find out how frequently people are searching for this information, what keywords they are entering in the search engines, and how many sites are currently available with that information. Eventually you will come up with your concept, your keywords, and you can begin creating your domain name and meta tags for your website.

Keywords were named that for a reason…

Every page on your website will have its own keywords. These are the words that people will enter a search engine and find your webpage. Maybe your art interest has been narrowed down to the history of London architecture as depicted in the photographs of John Doe. You must find the best keywords for your niche market, see what sites are currently available, maybe change your focus until you find just the right balance between what’s hot, what’s available, and what’s wide open for you.

This all may seem a bit confusing, and it’s not my purpose here to show you exactly how to do all this, because there’s already a step-by-step manual available and it’s free, so why reinvent the wheel? It is the Affiliate Masters Course by Site Sell. Pick up your copy and go through it one page at a time. Do not skip steps no matter how tedious they may seem, because once this work is done, you will pick up speed and you’ll never lose focus.

Doing your homework completely at the beginning is crucial to your success. It’s the hardest part, and at the moment, the least rewarding. But once it’s done, you’ve got the skeleton, the foundation, of everything else you will be doing. You will have a list of websites to refer back to for researching all the rest of your web pages, articles, links, and so on.

Might as well start out with the current “hot item”…

One last tool before I wind this up. There is a new kind of free advertising out there that is also an incredible tool when you are gathering information. It is called “Social Bookmarking” or “tagging”. It is the latest alternative to linking, but it is also a great way to create your reference list when you are going through the Affiliate Masters Course. In addition to creating spreadsheets with the information you find as you’re directed to do within AMC, you can create your own bookmark page online containing all the sites you visit that are relevant to your niche. Eventually this form a web of links and backlinks, but in the meantime you’ll have all your sites for further research in one place.

The LinkedIn Insight Tag: What It Is and How to Use It?

You can use LinkedIn for many things, other than looking for your next job. 

The platform has 675 million monthly users. By use of the LinkedIn Insight tag, you have the perfect audience for targeting. 

The Insight tag, otherwise known as the conversion pixel or the tracking pixel, can be quite beneficial.

The LinkedIn Insight Tag: What Is It?

It is a JavaScript code installed on website pages. When people visit your website, it leaves a cookie in their browser. So if a LinkedIn user visits your site, you will be able to target them later on LinkedIn. 

The Pixel can also track conversions when potential customers get to your site via LinkedIn ads. 

Do You Need the LinkedIn Pixel?

Data is extremely important. But how do you collect it if you haven’t set up tracking?

With the LinkedIn Insight tag set up on your website, you will know who visited your page. It tracks events and conversions, letting you know what methods are working and which ones aren’t. 

You can track website interactions and retarget lost purchases and leads. 

This information also comes in handy when you’re optimizing. 

How Do You Create and Add LinkedIn Pixel to Your Website?

  • Log in and go to LinkedIn Campaign Manager.
  • Click Account Assets then Insight Tag.
  • Select Install My Insight Tag.
  • Select Manage Insight Tag and select See Tag.
  • Choose “I will Install the Tag Myself” to see the code.
  • Copy the tag code.
  • Paste the code on the backend of your site before the end of the </body> tag. Do this on every page’s global footer.

Now to see whether it is working. 

  • Go to LinkedIn Campaign Manager and select Accounts Assets.
  • Click on Insight Tag.
  • Your site name should be under Tagged Domains.

It will be “Active” when a LinkedIn user visits your site.

If you don’t see anything happening after 24 hours, contact LinkedIn support. 

Creating Website Retargeting Lists Using the LinkedIn Pixel

Other than knowing which LinkedIn users are visiting your site, you can target demographics for a specific marketing campaign. 

  • Go to Campaign Manager.
  • Select Account Assets, then Matched Audiences.
  • Click on Create Audience (at the top right) then select Website Audience.
  • Name the audience and enter the URL you want to retarget.
  • Click Create.

When the segments generate 300 members, you can set up specific campaigns to reach a specific audience. 

Setting Up LinkedIn Conversion Tracking Using LinkedIn Pixel

The Pixel also allows you to track conversions generated by your LinkedIn ads.

  • Go to Campaign Manager.
  • Click Account Assets then Conversions.
  • Select Create a Conversion. 
  • Name your conversion.
  • Input your settings:
    • Conversion type
    • Conversion value
    • Conversion window
    • Attribution model
  • Check the campaigns you want monitored.
  • Choose the conversion method you prefer (the Insight Tag) and enter the site URL. 
  • Specify exactly what counts as conversions using the Boolean rules. (This step is optional).
  • Click Create.

Check the analytics after a while to see how the campaign is doing. 

15 LinkedIn Marketing Hacks to Grow Your Business

If you are looking to build brand awareness and network with consumers, LinkedIn is a great platform. It is a professional social media channel that can help you create and nurture business relationships. 

Before getting into the marketing hacks, you need to first understand why LinkedIn marketing is important for your business. 

LinkedIn Marketing: What Is It?

LinkedIn is not just for growing careers and networks. It can also be used to grow businesses. If you use the platform well, you will find partners, employees and even customers. 

Why a LinkedIn Marketing Strategy Is Important

Unlike other social media platforms, LinkedIn is not commonly used to market or push products. So your LinkedIn strategy should be different from that of other platforms. 

LinkedIn is an exceptionally effective marketing tool if used correctly. The social media platform generates 277% more leads than Facebook. 

Setting Up Your LinkedIn Page

Building a business page on LinkedIn is free. You only need an email and the name of your company. 

  • Go to the LinkedIn homepage and click on the Work icon (top right corner).
  • Click Create a Company Page then pick the appropriate option.
  • Fill in the Page Identity, Profile Details and Company sections.
  • Tick the verification box then click Create Page.
  • Click on Start Building Your Page and begin customizing.

LinkedIn Marketing Tips for Growing Your Business

Find highly targeted connections and customers: on LinkedIn, you have the ability to target the exact small group that would be interested in your products. You can sort by industry, location and even job role. 

Stay on potential customers’ radar: always keep your company name in front of your target audience by posting regularly.

A bigger email marketing list: invite your LinkedIn connections to sign up for your email marketing list. Let them know what they will be getting out of it.

Sponsored updates: pay to have your posts show up on potential customers’ newsfeeds. 

High-quality content: a good post should solve a reader’s problem and position you as an expert in the field.

Go viral: if your post starts getting a lot of engagement, LinkedIn will shine a spotlight on it, making it go viral.

Give your employees a face: let your employee create their own LinkedIn pages, complete with their photos.

Be active in groups: find relevant groups and interact with other members.

Create a LinkedIn group: create your own group and invite ideal prospects to join. 

Update your company page: your business’s LinkedIn profile should match with the business website. Update it regularly.

Your custom URL: make sure that your custom URL includes your name, in case people want to Google you.

Fill out the summary section: use engaging language, address the customers’ pain points and include your contact information.

It’s a numbers game: marketing on LinkedIn is less art and more science.

Avoid hard sells: don’t act like a 1980s sales rep. Apply wisdom and let people “discover” you.

Build relationships from connections: first, focus on getting connections then know how you can turn them into relationships. 

How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

You want to regularly engage the audience you already have and get more followers. To engage your current followers, post engaging photos. If you want more people to follow you, use the most popular hashtags.

The Right Filters

Some filters are more favored by Instagram users more than others. Use the preferred filters to make your followers more interested. 

These are the most popular filters:

  • Normal (No Filter)
  • Clarendon
  • Juno
  • Lark
  • Ludwig
  • Gingham
  • Valencia
  • X-Pro II
  • Lo-Fi
  • Amaro

The Right Times

Trial and error is the best approach here. What has worked before? What has not worked? The IconoSquare optimization section gives detailed information of your posting history and engagement. The report will also tell you the best times to post. 

Steal Followers from Your Competitor

Look for your competitors’ accounts on Instagram and engage with your audience. The fact that they follow that account means that they are interested in your products or products similar to yours. 

  • Follow them
  • Like their photo
  • Comment on their photo

Pay for Product Reviews and Sponsored Posts

This tactic may not be free but it can yield amazing results when used properly. Create a list of powerful; accounts in your niche. They should have a large following and an email address somewhere in their profile. Ask them, via email, what they charge for sponsored posts. 

Use Geotags

Tag your location (where the video/photo was taken or your current location). Locations have the advantage of a specified Instagram feed and Story. If you are a local business, this feature may be very useful for your business. Do not forget to engage with posts of people in the same location.

Organize Your Store

When someone visits your Instagram profile, you have a few seconds to convince them to hit the follow button. The “Highlights” feature gives a quick idea of what your brand is about. 

Request for More Followers

Do not shy away from asking people to follow you. Promise more amazing content. Incorporate the request into your posts or captions. Give a hint of something exciting that is coming up. 

Hop on Trends

Be on the lookout for trending hashtags or topics and align your content with that. Take advantage of holidays. Find relevant conversations and contribute in a meaningful way. 

Run a Giveaway

Having a user tag a friend under your post has a number of benefits. Running giveaways encourages followers to tag their friends who will, in turn, follow you.

Be Consistent

Publishing consistently entices new followers. When people land on your profile, they should be assured of regular exciting content. 

Monitor Your Following

Use Social Blade (it is free) to see how your following is growing. If you run a Business account, you will have an Instagram Analytics dashboard. You will get free valuable insight. 

Make Use of Instagram Tools

There are so many tools at your disposal for use in your Instagram strategy. Here are some of the most useful ones:

  • Later
  • IconoSquare
  • Webstagram

The Complete Guide to YouTube Marketing

YouTube marketing is a great idea but there are over 50 million YouTube content creators. One way to be successful is to make sure that your content stands out. 

Another way is to reach and engage your target audience. Most YouTube viewers don’t like ads, so you have to be creative about creating brand awareness and entertaining them at the same time. 

YouTube Marketing Strategy

This a 10-step strategy.

Create Your Business YouTube Channel

First, you will need a Brand Account on Google. The regular Google account only allows one person to log in. With a Brand Account, several Google accounts can sign in at the same time, as long as they are authorized. 

Research Your Audience

When you open a business YouTube account, you will be able to access the Analytics tab and se your channel stats. You can check your interaction rate, revenue generated, average watch time and view counts. 

The Analytics tab displays your subscriber demographics too which is really valuable data. With this information, you will no longer have to rely on assumptions. 

Research the Competition

Most of the information you will need is already on the competitors’ channels. 

Check the channels and see the least and most viewed videos. The videos will let you know what the audience likes and what they are not interested in. 

Don’t forget to read the comments as well and the video descriptions for keywords. 

Borrow Ideas from Your Favorite Channel

Why do you love your favorite YouTube channels so much? What grabs your attention every time? 

Studying your favorite YouTuber reveals the practices and techniques they use to boost engagement. 

Optimize Videos for SEO

YouTube SEO is very important. Here are some helpful tips:

  • Choose a catchy title and include the right keywords.
  • Make your thumbnail interesting.
  • Make the video description compelling.
  • Add hashtags to the description.
  • Add watermarks, bumper ads and cards.
  • Ask your viewers to subscribe.

Schedule and Upload Your Videos

Be consistent and professional while sharing videos. Let your viewers know when you will be uploading new videos and make sure you do it at that time to earn their trust. Pick a specific day of the week.

Optimize the Channel

A consistent experience on your channel will attract more viewers and convert them into subscribers. So make sure you:

  • Fill out your profile.
  • Organize your videos.
  • Translate videos into other languages.

Try Advertising

There are different ad formats on YouTube. Whichever one you choose, ensure that you create catchy ads. Keep it short and sweet.

Maybe Work with an Influencer

Viewers trust their favorite influencers. The right influencer can quickly boost your brand. Don’t control the partnership. Let the influencer do their thing naturally.

Assess and Adapt

Always keep an eye on YouTube Analytics. See how your numbers are changing. Another thing: read your comments!

How to Create Great YouTube Videos

  • Follow the video specifications.
  • Invest in good equipment.
  • Capture attention early.
  • Remember your mobile users.
  • Upload longer videos.
  • Add live-streaming events.
  • Include end screens. 

The YouTube algorithm often decides what viewers will watch. Over 80% of viewers will watch what YouTube recommends. 

If you are trying to build your brand or increase your number of views, then the YouTube algorithm is very important. 

YouTube is not usually transparent with advertisers or creators about how everything works. So this article will focus on the history of its priorities. 

A Brief History

In 2005, the first ever YouTube video was uploaded. Today, 500 hours of video are uploaded every minute. How does YouTube recommend videos to its 2 billion users? 

2005 to 2012: View Count

The videos that got more clicks are the one that got rewarded. 

2012: Watch Time

Priority was given to videos that held users’ attention for long. 

2016: Machine Learning

The details here were not revealed. But it is clear that it was based on the perceived satisfaction of viewers.

2016 to 2020: Brand Safety, Demonetization, Borderline Content

According to YouTube, they are trying to strike a balance between freedom of speech and curbing the spread of dangerous information. 

How the Algorithm Works in 2020

YouTube says that their algorithm tailors the videos to suit each viewer’s interests. 

The algorithm has two goals:

  • To recommend the ideal video for every viewer.
  • To ensure that viewers continue watching.

It impacts the recommendation streams and search results. 

How It Influences Search Results

Two people may search for the exact same thing and get very different results. These results depend on:

  • The engagement on your videos (watch time, comments, likes)
  • The metadata of your videos (keywords, description, title) and how they match a user’s question

How It Influences Recommended Videos

The process is twofold.

First, videos are ranked based on their performance analytics data. 

Secondly, the videos are recommended based on a viewer’s watch history. 

How Does YouTube Determine the Algorithm?

As already mentioned, the details are barely known. But YouTube has highlighted factors that influence the process:

  • Whether or not people click to watch a video (the title and thumbnail are key here)
  • Retention or watch time (for how long people watch the video)
  • The rate of growth or velocity, that is, the rate at which the popularity of a video snowballs
  • The age of a video (newer videos may be given more attention to see whether they will snowball)
  • The frequency at which a channel uploads videos
  • Session time (how long people continue to stay on a platform after they are done watching the video)

When a video is matched to a viewer, the next thing is personalization.

  • What topics and channels do they watch?
  • What do they have a history of engaging with?
  • For how long do they watch?
  • What don’t they like?

Improving Your Organic Search: 7 Tips

  • Optimize the description text of your video.
  • Note what works and keep using it.
  • Publish regularly. 
  • Know the perfect time to drop a new video.
  • Make the entire video engaging.
  • Don’t forget to engage with your viewers.
  • Convert viewers into subscribers.

TikTok Marketing: What Is TikTok and How Can You Market on It?

Many people may not know what TikTok is, yet, but you may want to incorporate it into your social media marketing strategy. 

Even though you haven’t used TikTok before, you have most likely heard about it. Videos with the TikTok logo are all over other social media platforms.  

Currently, TikTok has roughly 800 million active users and in January 2020, it was reported to be the most downloaded app. It is now bigger than Pinterest and Twitter. 

It is very possible that TikTok is here to stay. It sounds like a goldmine for marketers, doesn’t it? You need to be very careful, however. People go on TikTok for entertainment and you have to be wise while taking your business there. 

This guide will teach you everything you need to know.

What Is TikTok?

It is a social media app for smartphones and is mostly about video content. TikTok users (otherwise known as TikTokers), take short videos, then post them on the platform after editing. They use hashtags to identify with popular categories. 

Much of the content posted is generally comedic. Popular genres include cooking how-to’s, cringe videos, lip-syncing and short skits. 

Challenges are an extremely popular phenomena on the platform. 

TikTok’s Specific User Demographic

41% of the total number of TikTokers are aged 16 to 24 years. This is the only information that the social network has released. But you can safely assume that 24- to 30-year-olds also make up a big percentage of the users. 

Here are other known statistics:

  • iPhone/Android usage: 52%/47% split
  • TikTok is available in 75 languages in 150 markets
  • 44% of TikTokers are female while 56% are male.

With these statistics in mind, TikTok would be great for your marketing strategy if your audience is young. 

Marketing on TikTok

You can either create original content or collaborate with influencers.

Working with an Influencer

TikTok has huge influencers, some of them with millions of subscribers. The influencers have already created a relationship with their audience and they can easily convince them to try your products. You basically pay them to promote the products or use them on camera. 

Anytime you are looking for influencers, remember that relevance is better than reach. 

Incorporate Original Content

Creating your own content requires resources, creativity and a lot of time. And you need viral content too. 

To make your content popular, you have to hop on trends. See what hashtags are trending. Use them to create your version. Remember to wisely incorporate something about your business. 

Another easier way would be offering tricks, tips, how-to’s or inside secrets relevant to your industry. 

Using TikTok Ads

If organic engagement seems too complicated, you can always use the TikTok advertising platform. 

Ad Formats on TikTok

According to TikTok, formats include but are not limited to square, vertical or horizontal images and videos. 

They have ad creation tool sets—Video Creation Kit and Automated Creative Optimization— to help you crate ads. 

The ads can appear in story, post-roll, detail page or in-feed. You also have the option to target a specific audience. 

TikTok have managed to keep their algorithm, especially for the For You page, a secret. 

Platforms like Instagram have been very transparent about their feed rankings. The same cannot be said of TikTok. 

They have not bothered to verify any details about how their algorithm works. 

However, the platform has been around for a while now. From observing personal first-hand experiences, you can get some valuable information about how the algorithm chooses what to show on the For You page of a specific user. 

Here are 5 key insights about the algorithm.

Each Video’s Performance Determines Its Exposure

If you have been using TikTok, you’ll notice that people with barely any followers get millions of views. The TikTok algorithm seems to focus more on an individual video’s interactions and less on the profile as a whole. 

When you publish a video, it will be shown to few users on their For You page, between popular videos. Just scroll your For You page and you’ll notice a video with hardly any likes.

So, if this video is well-received, TikTok will show it to more users. 

The TikTok Algorithm Considers Multiple Indicators

Some of the indicators that are considered include likes, comments, shares, video completions and rewatches. For this reason, genuinely informative or entertaining videos have a high chance of doing well. 

Geo-Location Determines Initial Exposure

TikTok videos are first shown to people in that geo-location. This is an observation. The location greatly influences the recommended videos on your For You page.

Small businesses can benefit from increased local brand awareness. And if your video is well received in your geo-location, it may be shown internationally. 

Tending Sounds and Hashtags Help

If you want to increase your content’s discoverability, you need to put more thought into Sounds and hashtags. 

Videos with trending hashtags in their caption have a high chance of being shown in Discovery pages. They may even be included in more For You pages. 

At the moment, it is not clear which hashtags will have the biggest impact. But it is assumed that #foryoupage, #foryou and #fyp increase the likelihood of videos making it to more For You pages. 

Other than using high traffic hashtags, you may want to include relevant hashtags as well, depending on your niche. The TikTok algorithm will understand your content better and show it to people who are interested.

In the same way, trending Sounds could boost your video’s visibility. 

Users on TikTok choose a sound to see all the related videos. And, obviously, trending Sounds will be prioritized. 

Even Older Videos Can Go Viral All of a Sudden

Videos on TikTok don’t have a short shelf life, as is the case on networks like Instagram. All your videos are being monitored constantly—and this includes the older ones. 

If your video starts getting more engagement, it may go viral. It doesn’t matter when you posted it. This usually happens when the hashtags or Sounds you used start spiking in popularity. 

Organic Vs Paid Social Media: How to Integrate Both into Your Strategy

Are you wondering what to opt for between paid and organic social media? Here is a quick answer: you may want to do both. 

Organic and paid social are used for different goals. If you want to balance conversion with awareness, you should know the advantages and disadvantages of both. 

People are using social media platforms more during the current pandemic. Ad spend, however, is not keeping up. Social media networks have reported revenue ups and downs. Many brands have paused advertising as a moral stance or because of the economic downturn. 

Everything is a little complicated at the moment but ad prices seem to be going down. So, which way should your social media marketing strategy lean? That depends on your goals. 

Read on.

Organic Social Media

This includes the free content that you post on your feed—stories, memes, videos, photos and posts. When you post, the people that will see the content are:

  • Some of your followers (this is your organic reach)
  • Followers’ followers (when your followers share the post)
  • If you use a hashtag, people who are following that hashtag

This may sound simple but organic social media is the best way to create a connection with your audience. It should be the foundation of every business’s marketing strategy. 

Organic social is used to:

  • Offer customer service
  • Engage customers in their buying journey
  • Nurture relationships
  • Establish a brand’s voice and personality

Paid Social Media

Paid social media is advertising. Businesses pay money to social media platforms so their content can be shown to specific audiences. 

Paid social is used to:

  • Drive conversions
  • Generate leads
  • Promote a new product, event, etc.
  • Raise brand awareness

Paid Vs Organic Social Media

Each one has its own pros and cons. Check them out.

Organic Social Media Pros

  • Convert new customers
  • Support existing customers
  • Establish the presence of your brand
  • It is free

Organic Social Media Cons

  • Takes time to get it right

Paid Social Media Pros

  • Reaches more people
  • You achieve your goals faster
  • You reach your target audience

Paid Social Media Cons

  • You need money
  • Requires some level of expertise

How to Integrate Both Organic and Paid Social Media Strategy

Most social media marketing strategies use organic social to engage existing customers and paid ads to attract new ones. 

  • All promotional posts don’t have to be paid. A well-thought-out organic post can be just as powerful as a paid ad. Only opt for paid social if your organic social is not doing well.
  • Promote your best organic content. If there’s a post that existing customers seem to love, you can pay for new people to see it.
  • Use A/B testing to optimize your posts.
  • Your ads should be targeted to people who look like your organic audience.
  • Maintain a connection with your organic audience using retargeting ads.
  • Monitor your data to measure your results. This lets you know where you need to make changes.
  • Make good use of automation. 

Marketing on Pinterest Means Rethinking the Old Playbook for Social Media

Pinterest is not your conventional social platform. This guide is meant to help you understand the network and how you can use it to reach your target audience.

What Is Pinterest?

It is a platform where users, known as “pinners”, can save pins containing images, descriptions and links onto various boards for future reference. The boards can either be public or private. 

A user can create their own pin by uploading links or images manually, finding a pin via search or just by stumbling upon one on their Pinterest feed. 

Pinterest is mainly for storing inspiration and ideas. 

The Marketing Value of Pinterest

There are over 250 million users on Pinterest. This may not match the number of users on other platforms but it is still something, especially because Pinterest has exceptional selling power. 

People go to Pinterest to search for things to buy, not to scroll down aimlessly. 

What Types of Businesses Can Benefit from Pinterest?

Online stores with physical goods have a high chance of getting positive results on Pinterest. B2C companies also more likely to benefit compared to B2B. 

Who Exactly Uses Pinterest?

Statistically, women use Pinterest more than men. 70% of the users are women while 30% are men. However, more men are signing up on the platform. 

According to statistics offered by Pinterest, 40% of the households on the platform have an annual income of more than 100K. 

Setting Up Your Pinterest Profile

An effective Pinterest profile is the first step to successful marketing. 

Do not set up a personal account; open a business one for the store. This way, you will have access to advertising tools and Pinterest analytics. If you had already opened a personal account, it is possible to change it into a business account. 

Necessary Information

Keep everything consistent with your other social media profiles as well as your website. The username and logo should be the same across all platforms. 

Click on the “Settings” options if you want to make changes to your profile. 

While editing, you will see a “Featured Boards” option. They will always be displayed above your other boards. Use them to showcase important content. 

Organize Your Pinterest Boards

There are a few reasons why organizing your boards is important. One is that you will win more followers if you categorize the boards into niche subsections. 

Use a different board for every type of product and audience section. You can also create boards within boards.

Consider Keywords

Include keywords in your descriptions and use hashtags to squeeze in more keywords. 

What Content to Share

Note: all pins should have a visual component and link to a relevant page). 

  • Product pins: these have videos/photos of a product and link to the purchase page.
  • Content and blog posts
  • Infographics
  • Videos

Extra Tips

  • Use several dominant colors to make your pins stand out.
  • Do not use too much whitespace (keep it less than 30%).
  • Make use of group boards.
  • You can pay to have your pins promoted. 

Pinterest has now gone public. If you have not incorporated it into your social media marketing strategy, now would be a good time to do that. 

Pinterest is more than just a platform for creating dream boards.

Why Should You Use Pinterest for Your Business?

  • In the U.S, it is ranked as the 4th most popular social network.
  • Pinterest is popular globally too.
  • The number of active users has grown tremendously.
  • Visual search is becoming a common phenomenon.
  • Women—the primary decision makers in homes—use Pinterest more than men.
  • People use the platform to shop.
  • Pins increase brand exposure.
  • People use Pinterest for inspiration.

Setting Up Your Pinterest Business Account

  1. Visit pinterest.com/business/create. Enter a password and your email address. Click Create Account.
  2. Choose your location and language then add a business name.
  3. Connect your Etsy, YouTube and/or Instagram accounts.
  4. If you plan on running ads, inform Pinterest.
  5. Edit your business profile.
  6. Claim your website by clicking Claim (left-hand menu).
  7. Create a Board. 
  8. Create a Pin.
  9. Pick a cover photo.
  10. Have the Pinterest Tag somewhere on your website.

8 Tips and Tricks for Using Pinterest for Business

Create Interesting Content

On Pinterest, visuals are everything. Have high-quality images (and remember your mobile audience) and write a descriptive copy. Also include a great headline and your logo. 

Be Consistent

According to Pinterest, you should pin something at least once a day. You will have much more success than you would if you created a board and filled it up all at once. Regular pinning makes it easier to reach more people. 

The best way to do this would be by using a scheduling tool like Hootsuite. 

Plan in Advance

Being a better planner is important here. Most Pinterest users love to plan ahead of time. If you have seasonal content you’d like to share, do it about 40 days in advance. 

Pick relevant holidays on Pinterest and create content around them.

Connect with Pinners Using Boards

Create DIYs, tutorials or fill a board with photos of people using your product. Maybe have a board where people can share related content.

Optimize for SEO

Don’t forget that Pinterest is a search engine and SEO still matters there. Use relevant keywords in your descriptions, pin names, board and company. Be sure to also use hashtags. 

Another thing you can do to help with SEO is to pin your website content. 

Come Up with a Content Strategy

Your strategy should focus on compelling users to make a purchase. The content you create has to walk them from awareness to action. 

Target Ads Properly

On Pinterest, you can target your ads around age, location, interests, keywords, etc. There is also the option of Actalike audiences. Pinterest will find people who are similar to your customers.

Make Shopping Easy for Pinners

Pinners love to shop. You should aim at making the process easy for them. Make use of the Shop tab and Shop the Look pins. 

How to Find and Reach Your Target Audience on Instagram

For your Instagram marketing strategy to succeed, you have to know your target audience well. You need to understand their motivation and interests to create content that is engaging. It is also important to know when they are online.

This post will help you with that.

Find and Research Your Target Audience

Larger Personas

You might want to start here. You have probably defined buyer personas for your business already. Instead of reinventing the wheel, use that information and define your business’s Instagram target audience. 

What are you selling and how is it supposed to help your customer? What does your customer look like? 

Competitive Insight

To get more useful information about your target audience, take a look at a competitor’s Instagram page. Check their posts and followers. While doing this, see if you can find missing audience segments. 

Make use of tools like Phlanx Influencer Auditor.

Existing Demographics Data

Your Instagram analytics are more useful than you think. Go to Audience under Analytics. You will see the location, gender, age range and other vital statistics of your followers. 

Combine what you get with your competitor research data and buyer personas. You will have a better idea of your Instagram audience. 

Social Listening

This helps you understand your target audience better. You will have an easier time engaging them once you know what their interests are and what they are taking about. 

There are social media listening tools that help you see the conversations happening in your industry and those pertaining to specific topics. This knowledge lets you find relevant conversations to participate in and the thought leaders to work with. 

Instagram Polls

You can also ask your audience what you want to know about them. Instagram Stories polls can be very useful—utilize them. 

Reach and Engage Your Target Audience

With a clear picture of who you are targeting and what their interests are, you can now effectively target them. 

The Right Hashtags

Your target audience will be following or using hashtags that are relevant to your industry. Make good use of these hashtags so your content can be noticed. Use tools such as RiteTag to discover top hashtags. 

Location Tagging

This enhances the visibility of your posts, helping you get discovered by the relevant people. They may even engage with the post because it is something they are interested in. 

The Right Influencers

Instagram influencers have tons of followers and authority in certain niches. If you partner with the right one, you will effectively reach your target audience. Use platforms like Influence.co and BuzzSumo to discover them.

Participate in Conversations

Joining the right conversations will make you get discovered by your target audience. Utilize social listening tools so you can know what conversations to start or participate in.

Analytics Data Inspiration

Check the performance of your published posts. You will know what people like and are interested in. This enables you to make your marketing strategy even better by engaging your audience more. 

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is used by over 30 million companies for business. It is more than just a social network that people use to hire top talent. Businesses are using it to sell, connect and network. 

So, how can you incorporate LinkedIn into your social media marketing strategy?

Using LinkedIn for Business

First, you need a LinkedIn business account.

Create Your LinkedIn Page

  • Go to the LinkedIn Marketing Solutions site and click on their LinkedIn Pages section.
  • Click on Create Your Page. 
  • Choose your business category.
  • Fill in your business details.
  • Add a tagline and upload your logo.
  • Click on Create Page.

Complete the Page

Add more details for visitors to know what your business is all about. This will also boost your ranking in LinkedIn and Google search results. 


  • Company description
  • Location
  • Hashtags
  • Custom button
  • Cover photo
  • Multiple languages

Share the Page

Inform people that you have a LinkedIn page. Let your employees know so they can add it as their place of work. Don’t forget to inform your customers too. 

Incorporate LinkedIn Buttons

If you have social media icons, in your newsletter or website, add one for LinkedIn as well. Feel free to add Follow and Share buttons with plugins for LinkedIn. 

Create a Marketing Strategy for LinkedIn

Once your company page is up and running, focus on creating a solid LinkedIn strategy. 

Establish the goals you want to achieve with the platform and whether or not you will have ads. See how your competitors are using LinkedIn too.

Come up with a posting schedule so that you will have enough time to plan content in advance. 

Marketing Tips for LinkedIn

Include Rich Media in Your Posts

For all social media platforms, visual content performs better. If your posts have images, they are 98% more likely to get comments. Custom images receive more engagement compared to stock photos. Videos on LinkedIn get 5 times more engagement than any other content.

Optimize Your Posts

Here are the factors that influence how posts are ranked by the LinkedIn algorithm:

  • Engagement probability
  • Interest relevance
  • Personal connections

The algorithm shows users content that is likely to interest them from pages they are connected with. 

So make sure that your content is relevant and captivating. 

Know When to Post

Brands that post at least once a month attract more followers than businesses that don’t. Those that post once a day see even more engagement. Know the times of day to post too. 

LinkedIn Live

Live broadcasts are far more engaging on LinkedIn even more than video posts. Live videos may be for webinars, interviews, fireside chats, etc. You can even host a virtual event.

A Showcase Page

You could use a Showcase Page to engage a target audience or show off a unique initiative. It is a way for users to follow you without necessarily following your page. 

LinkedIn Analytics

The analytics show your numbers. Use the numbers to know what to change and what is working. 

Target the Right People

LinkedIn allows you to target people organically in your posts. For even better results, you can include ads in your strategy.

How to Use Pinterest for Business

Pinterest has now gone public. If you have not incorporated it into your social media marketing strategy, now would be a good time to do that. 

Pinterest is more than just a platform for creating dream boards.

Why Should You Use Pinterest for Your Business?

  • In the U.S, it is ranked as the 4th most popular social network.
  • Pinterest is popular globally too.
  • The number of active users has grown tremendously.
  • Visual search is becoming a common phenomenon.
  • Women—the primary decision makers in homes—use Pinterest more than men.
  • People use the platform to shop.
  • Pins increase brand exposure.
  • People use Pinterest for inspiration.

Setting Up Your Pinterest Business Account

  1. Visit pinterest.com/business/create. Enter a password and your email address. Click Create Account.
  2. Choose your location and language then add a business name.
  3. Connect your Etsy, YouTube and/or Instagram accounts.
  4. If you plan on running ads, inform Pinterest.
  5. Edit your business profile.
  6. Claim your website by clicking Claim (left-hand menu).
  7. Create a Board. 
  8. Create a Pin.
  9. Pick a cover photo.
  10. Have the Pinterest Tag somewhere on your website.

8 Tips and Tricks for Using Pinterest for Business

Create Interesting Content

On Pinterest, visuals are everything. Have high-quality images (and remember your mobile audience) and write a descriptive copy. Also include a great headline and your logo. 

Be Consistent

According to Pinterest, you should pin something at least once a day. You will have much more success than you would if you created a board and filled it up all at once. Regular pinning makes it easier to reach more people. 

The best way to do this would be by using a scheduling tool like Hootsuite. 

Plan in Advance

Being a better planner is important here. Most Pinterest users love to plan ahead of time. If you have seasonal content you’d like to share, do it about 40 days in advance. 

Pick relevant holidays on Pinterest and create content around them.

Connect with Pinners Using Boards

Create DIYs, tutorials or fill a board with photos of people using your product. Maybe have a board where people can share related content.

Optimize for SEO

Don’t forget that Pinterest is a search engine and SEO still matters there. Use relevant keywords in your descriptions, pin names, board and company. Be sure to also use hashtags. 

Another thing you can do to help with SEO is to pin your website content. 

Come Up with a Content Strategy

Your strategy should focus on compelling users to make a purchase. The content you create has to walk them from awareness to action. 

Target Ads Properly

On Pinterest, you can target your ads around age, location, interests, keywords, etc. There is also the option of Actalike audiences. Pinterest will find people who are similar to your customers.

Make Shopping Easy for Pinners

Pinners love to shop. You should aim at making the process easy for them. Make use of the Shop tab and Shop the Look pins. 

What Is Social Media Marketing?

Social media marketing, simply explained, is using social media networks to drive website traffic, increase sales and build your brand by connecting with your audience. You do this by creating great content, interacting with your followers, running ads and analyzing the results. 

Currently, the main social media platforms include Snapchat, YouTube, Pinterest, LinkedIn, Twitter, Instagram and Facebook. 

Social Media Marketing: Overview

Initially, social media marketing involved publishing. Businesses shared content on social media hoping to generate traffic and make sales. Today, it is more than that.

Businesses now use social media in many other ways. Some of those ways include social media advertising, social media analytics and social media listening and engagement. 

Social Media Marketing: The Five Core Pillars


Before you start publishing content on social media, you need to come up with a social media strategy. 

What do you want to achieve? How can you achieve your goals using social media? Your goals may be to increase brand awareness, drive website traffic, boost sales, create a community or generate engagement.

Which social platforms will work for you? instead of trying to work with all platforms, it is better to pick a few ones. Find the ones that your target audience is likely to be on. 

What content will you be sharing? You could share entertaining or educating content. This will depend on your marketing persona.

Planning and Publishing

A consistent presence is very important, especially for small businesses. Social media is used by about three billion people. Consistency increases the chances of these people discovering your business. 

On social media, publishing involves sharing a video, image or blog post. It is not different from sharing using your personal account. But with a business account, the best thing to do would be to plan in advance, instead of posting spontaneously. It is also wise to consider the type of content you publish, when to publish it and the frequency. 

Make good use of scheduling tools. 

Listening and Engagement

Conversations about your business will increase as your following grows on social media. People will private message you, tag you on their posts and engage with your content. 

Other times, there will be conversations about your business without your knowledge. And you have to monitor these conversations. If the conversation is negative, you have the opportunity to correct it before it becomes a big problem. 

For this purpose, find a social media listening and engagement tool. 


It is important to know how your strategy is performing. Are you getting more positive comments? Are more people visiting your profile and interacting with your posts? 

Social media platforms offer this information, but only on the basic level. There are other social media analytics tools that you can use for in-depth information. 


If you have funds to spare, you can use social media advertising. The ads help you reach more people, beyond your following. The advertising platforms have become so powerful—you can even choose who will see your ads. There are also advertising tools to help you manage the ads.

The Ultimate Twitter Marketing Guide

You can find all the latest information you need about anything on Twitter. And this includes the latest updates from your favorite businesses and companies. 

Some businesses have managed to use Twitter to boost conversions, increase brand awareness, engage their customers and more. The platform attracts about 326 million monthly users from all over the world. You have an opportunity to share content with all of them. 

The idea of being able to reach all those people sounds interesting, doesn’t it? But you should first ask yourself how you can create content that they will want to engage with. 

That is the point of this post. It is a comprehensive guide to Twitter marketing. 

A Twitter Marketing Strategy: What Is It?

It is a plan for creating and sharing content with your followers, audience and buyer personas on Twitter. Its purpose is to put your brand out there, attract new leads and boost sales. 

Forming a Twitter marketing strategy is just like creating a typical social media marketing strategy. The steps are the same:

  • Research your target audience and buyer personas.
  • Create great, interesting content.
  • Schedule your posts.
  • Analyze your results.

What Is Unique About Twitter?

There are several things that make Twitter a fantastic marketing tool.

  • It is free.
  • You can easily share branded content.
  • It will expand your reach.
  • It allows businesses to offer quick customer support.
  • You can search your competitors to see their content and how they are doing it.
  • Prospects can search for your business and learn more about it.
  • You can communicate with your followers and share new updates with them.

How Can You Use Twitter for Business?

As you use Twitter for marketing, it is important that you reach the people you are targeting. Here are some steps you can follow to help with that. You can tweak them to suit your business.

Customize Your Profile

You want people to know that it is your businesses when they take a glance at the profile. Let it include your colors, logos and any memorable details that are associated with your brand. 

  • Handle: this is your Twitter username. Make sure it includes your business’s name to make it easy for people to find you. 
  • Header: this is like the background image. You can use a branded image, your logo or just a unique image. 
  • Profile picture: this the picture that represents your business with every interaction, tweet, post, etc. You can use the CEO’s photo, business initials, or your logo. 
  • Bio: this lets people know what the Twitter account is all about. You can write a brief description of the company, the mission statement or just something funny and engaging. 
  • Website URL: under the bio, there’s a place for your URL. It will help direct traffic to your site. 
  • Birthday: input the date that the business was started to give your audience a little more information. 

Create Lists

Every Twitter user can create and view a list. It is a group of Twitter accounts that you have selected and organized in categories. Your lists could be for top marketing experts, leadership experts, etc. Opening a list displays the accounts’ tweets only. 

Twitter lists allow you to follow specific handles. Feel free to segment the lists into groups: target audience, competitors, business inspiration, etc. You will be able to conveniently review their content, interactions and posts. 

Host a Chat

A Twitter chat could be for discussing a specific topic, engaging followers, asking for opinions about something from your audience or fostering a community. 

To host a TweetChat, set a date and time for the chat, pick a topic and come up with a hashtag. Share the information on your bio, website or in a tweet. 

When someone wants to see the comments, questions and responses regarding the topic, they can search the hashtag. 

Twitter Chats boost engagement and create a conversation around your brand. 


This is an amazing way to quickly reach your target audience. Your tweets will be discovered by thousands of Twitter users and increase your influence. This is done through Twitter ads or promoted tweets. 

  • Promoted tweets: this feature displays your tweets in Twitter search results or Twitter streams to certain users. You will be charged a monthly fee. Twitter users can engage with these promoted tweets just as they would with organic content. 
  • Twitter Ads: the feature allows you to choose from various objectives including website conversions, video views and app installs. Whatever you pick determines the price you will pay. 

Increase Traffic to Your Site

How can you increase your website traffic using Twitter?

  • Include the business URL under your bio.
  • Incorporate the URL in your tweets.
  • Retweet other users’ content that has links to your site.
  • Embed tweets on your site using a Twitter Timeline.
  • Drive traffic to a specific page using Twitter Ads.

Twitter Moments

These are tweet collections about a certain event or topic. Create your own Moments so your followers can view them on your profile. Organize the Moments into categories so you can market events, industry news and campaigns related to your business. 

Get Verified

Apply for Twitter verification. You will get a blue checkmark badge once your application is accepted. It shows that your account is authentic. Your followers will not be confused or duped by accounts that try to impersonate your business. 

Increase Your Followers

With more Twitter followers you will have more people interacting with what you post. You will get more website traffic and increase your brand awareness. 

How can you get more followers?

  • Create shareable content.
  • Use uncommon hashtags.
  • Come up with engaging content: surveys, questions, contests, giveaways, etc.
  • Work with Twitter influencers.
  • Link to your Twitter account on your website. 
  • Engage your current followers. They will return the favor.

13 Twitter Marketing Tips for Twitter

Keyword Targeting in Twitter Ads

You can use Search and Timeline keyword targeting to reach the relevant audience. 

  • Search keyword targeting: your tweets will be shown when users search for topics related to your brand.
  • Timeline keyword targeting: you can act on Twitter users’ feelings based on what they tweet. 

Use Hashtags

People on Twitter are two times more likely to engage with tweets that have hashtags.

Hashtags will expand your influence. But there are some rules that you should stick to. 

  • Create unique hashtags for your business.
  • Let the hashtags be memorable and relevant.
  • See which of your hashtags are successful (use Twitter Analytics).
  • Avoid overusing hashtags. You don’t make your tweets to look spammy.

Schedule Your Tweets

You need to tweet regularly to show consistency and give your followers content to engage with. And also know the right time to post. 

According to research, these are the best times to tweet for businesses:

  • 8 to 10 AM and 6 to 9 PM when users are commuting on weekdays.
  • Noon and 5 to 6 PM all week. 
  • Weekends are the best days for B2Cs.
  • Weekdays are the best days for B2Bs.

After determining the best times to post, use a social media management tool to schedule the tweets. Some of the popular ones include:

  • HubSpot
  • Twitter Analytics
  • Sprout Social

Create a Campaign

Social media marketing campaigns help you increase traffic, drive sales and reach your target audience. These are the steps to follow:

  • Research the competition.
  • Know how to capture the attention of your target audience.
  • Decide what content to create.
  • Share the content and promote it.
  • Monitor the results.

Write a Strong Bio

This is the first thing any visitor to your profile will read. Let it show them what they should expect. You only get 160 characters so make every word count. 

Use Videos and Images

Your tweets shouldn’t just be all text. Include quality photos and videos. Visual content is eye-catching and prompts users to engage with your content. 

Engage Your Followers

If you want followers to keep coming back, engage with them. It feels personal and fosters a sense of loyalty. “Like” interactions or tweets back.

Share Media Mentions

Share images, URLs, videos or articles anytime the media mentions your business. People will find it easier to trust your business.

Monitor Competitors’ Accounts

Follow the accounts or search their handles and see what they tweet. Check their response, comment and retweet count. It is a great way to know whether their strategies are working or not. 

Focus on the Needs and Interests of Your Followers

When you fulfill their needs, they will find it easier to interact with your content. Study them to see what content they like. Create surveys or just ask them in your tweets.

Promote Events

If you have a contest, giveaway or launch party coming up, schedule tweets or use a unique hashtag to promote it. This gives people an opportunity to know how they can participate. 

Check Direct Messages

Users on Twitter can message you privately with concerns or questions. Let your business be known for prompt and efficient customer support by checking the inbox regularly.

Monitor Your Analytics

It is important to check whether your efforts are bearing any fruit. 

Which metrics should you track?

Engagement: analyze your tweets’ click-throughs, favorites, replies, follows and retweets.

Impressions: this shows how many times your posts were shown on audience timelines. 

Hashtags: it shows your most used hashtags by followers and your audience.

Top tweets: see which of your tweets have the most engagement.

Contributors: analyze how your contributors’ tweets are doing.

Twitter Analytics is the best tool for checking your analytics. It is free and created specifically for Twitter. Anyone on the platform can use it. If you like, you can also incorporate Twitter Ads data.