Tag Archives: snapchat

How to Make Money with Snapchat

Snapchat is a new social media platform with billions of dollars in valuation (so it is safe to say that it is here to stay). It was released in 2011 and like almost every other app; it allows users to send videos and photos to followers. What sets it apart is the fact that messages you send disappear within ten seconds. 

With many more features being introduced—like the Discover feature or the live feature that allows users in a certain event or city to crowdsource their snaps—Snapchat gets more interesting by the day. 

So how do you make money?

The moment you sign up, Snapchat asks you if you would like to automatically add everyone who is in your contact list that has a Snapchat account. Accept and add them all; if you like, you can unfollow them later. Most people will add you if you first add them. Follow anyone you like; there are no negative implications as in Twitter or Facebook. 

When creating content, there are important points to note;

•    First, consistency is key. Snap multiple times a day. You cannot afford to rest. People should get used to your content; let it be a daily dose. 

•    Combine personality marketing with niche content. Snapchat allows you to market your products and your personality. Show people what you are selling through demos and testimonials but also show them who you are in real life.

•    Take advantage of what has been tried and tested. Attractive women and animals are more likely to drive engagement than anything else. 

•    Pay for shoutouts. You can always tell some of your followers to give you a shout out either by posting your photo or video. In some instances, this is free, but for people with hundreds of followers, you have to make it worth their while. 

•    Post your Snapcode on every platform. This is so easy and fun. Post your code on any site and someone gets to add you by taking a photo of the code.

•    Get live. Turn on Snapchat’s location for a chance to be included in the live story in case it is happening in your area. But turn this feature off for security purposes if you do not feel safe. 

Nobody likes to miss out. Tap into this fear of missing out by offering a discount in a snap that disappears in 10seconds. You can create a discount page on your site, such as yourweb.com/Snapchat and send a snap video describing the discount. Do not forget to write the URL on the video and let them know it will expire in, maybe an hour—and take it down in an hour.

Snapcash, joint with PayPal, lets you send money to friends but you can use it for sales. Take a snap of your product and make sure it is really cool and send it. If anyone seems interested, offer to sell it to them right there on the spot through Snapcash.

When your audience trusts you, recommend products for them. If you land a nice company like FitTealife that pays $1 for every view, then you could be looking at a revenue source.

Snapchat is amazing and has so many young users. There are a lot of cool things you can sell to them.

Snapchat is partnering with artists to place augmented reality sculptures around the world

Snapchat is partnering with artist Jeff Koons to bring some of his more iconic sculptures to its app.

From today, Snapchat users will be able to explore his work in augmented reality at select locations around the world. His balloon dog sculptures will be digitally placed in Hyde Park in London and Central Park in New York, and others will be placed at other popular public spaces around the world.

When users are near one of the sculptures, the locations of which they can check on Snapchat’s site, the app will point them towards its exact location. The sculpture will appear on the user’s phone as they approach, allowing them to explore it up close, almost as if they were actually standing next to a real sculpture.

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Snapchat has a form on its website inviting other artists to bring their work to the messaging platform, but it’s unclear whether it’s currently working with any other artists yet. Right now, it’s essentially like Pokémon Go, but for three-story sculptures of inflated dog balloons.

Snap appears to be betting big on augmented reality as something that will keep users coming back to its app over its much larger competitorslike Instagram. Today’s partnership comes less than a week after Snap launched augmented-reality world lenses—interactive models similar to the Koons sculptures that users can share in their snaps—for advertisers. Right now, users can add a model of the flying car from the forthcoming Blade Runner sequel, or add a man selling Bud Light beer to their snaps. And a few weeks earlier, Snapchat introduced three-dimensional versions of Bitmoji, the user-created cartoon emojis, which users can add to their snaps.

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Snapchat is partnering with artists to place augmented reality sculptures around the world

Teens favoring Snapchat and Instagram over Facebook, says eMarketer

Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer.

At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit growth in the same youth demographic — suggesting younger users are favoring newer and more visual communications platforms.

“Both platforms have found success with this demographic since they are more aligned with how they communicate — using visual content,” noted eMarketer forecasting analyst Oscar Orozco in a statement.

It’s the second consecutive year of expected usage declines for Facebook among this advertiser-coveted group, according to the researcher.

eMarketer suggests some tweens are even skipping adopting Facebook entirely (it calls them “Facebook nevers”) and going straight to the rival platforms, even as remaining tweens and teens appear less engaged on Facebook — logging in less frequently and spending less time on the platform.

While having slipping relevance among a coveted ad demographic is obviously not good news for a social behemoth whose business is dependent on ad revenue, Facebook does have the consolation of also owning one of the two main youth-friendly alternative platforms: Instagram. (Aka, ‘if you can’t be it, buy it’.)

Still, eMarketer is also projecting that the acquisition that got away from Zuck, Snapchat, will overtake Instagram and Facebook in the total teen (12 to 17) & young adult (18 to 24) ages for the first time in 2017 — boosting its share of US social network users to 40.8 per cent, and projected to push close to a majority by 2021. (Though Instagram is also forecast to maintain its greater reach through this timeframe.)

Back in 2013, when reports of Facebook’s spurned acquisition attempts of Snapchat surfaced, it followed fast on the heels of the company reporting a first-time decline in young teens using its service daily.

 

Nearly four years later Facebook’s problem with keeping teens happy has only got bigger — but the company’s success at using Instagram to successfully clone Snapchat’s features has helped mitigate the issue. (Even if it means Facebook’s corporate motto should really now read: ‘Move fast and clone things’.)

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Teens favoring Snapchat and Instagram over Facebook, says eMarketer

Snapchat now lets you Pikachu yourself

Snapchat is teaming up with The Pokémon Company to introduce a new Pikachu filter to the app. The official Pikachu filter applies the electric mouse’s trademark rosy cheeks, pointy ears, black nose and big eyes to faces in the app, and when users open their mouth the iconic Pikachu cry rings out as an animated version of the characters leaps into frame.

The Pikachu filter is a pretty perfect tie-in for Snapchat, which aims at a demographic that is already pretty gaga for the most recognizable of Nintendo’s pocket monsters. Plus, Snapchat could use some brand juice, and Pokémon and Pikachu have proven to offer that for a lot of other platforms, including any of Nintendo’s hardware consoles and even AR via Pokémon Go.

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Snapchat’s Pikachu filter is a limited run option, so if you want to capture yourself looking like Ash’s best pal you’d better get on it. The best strategy is probably to stockpile a wide range of selfies of yourself as Pika so you have one for every possible emotional response you can possibly make.

 

Will Snapchat Pika reach the lofty heights of Dancing Hot Dog? Only time will tell.

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Snapchat now lets you Pikachu yourself

Facebook knew about Snap’s struggles months before the public

You may have only recently discovered that Snap isn’t having much luck attracting new users, but Facebook knew months before — and there’s a chance you helped it find out. The Wall Street Journal has learned just how Facebook has been using app usage data from Onavo Protect, the VPN-based security app from its Onavo team, to see how Snapchat adoption has changed over time. The social network looked at aggregated info about the frequency and duration of app use to determine that Snapchat use slowed down soon after Snapchat-like Instagram Stories became available. In other words, Facebook knew it could double down on its anti-Snap strategy within just a few months.

This isn’t the first time Facebook has used Onavo’s app usage data to make major decisions. The info reportedly influenced the decision to buy WhatsApp, as Facebook knew that WhatsApp’s dominance in some areas (99 percent of Android phones in Spain had it) could cut it out of the loop. Likewise, it added live video after seeing how people used Meerkat and Periscope.

 

To be clear, Facebook isn’t grabbing this data behind anyone’s back. The company says Onavo Protect is explicit about what info it’s collecting and how it’s used, and that apps have incorporated market research services like this “for years.” The odds are slim that many people read these disclosures before using Protect, but anyone who was concerned could have found them. The revelation here is more about how Facebook uses that information rather than the collection itself.

All the same, it’s that collection that has some observers nervous. Former Federal Trade Commission CTO Askhan Soltani tells the WSJ that Facebook is turning customers’ own data against them by using it to snuff out competitors. Meanwhile, tech lawyer Adam Shevell is concerned that Facebook might be violating Apple’s App Store rules by collecting data that isn’t directly relevant to app use or ads. Apple isn’t commenting on whether or not it is.

No matter what, the news underscores just how hard it is for upstarts to challenge Facebook’s dominant position. How do you compete with an internet giant that can counter your app’s features (or simply buy your company) the moment it becomes popular? This doesn’t make Facebook immune to competition, but app makers definitely can’t assume that they’ll catch the firm off-guard.

Source:

https://www.engadget.com/2017/08/13/facebook-knew-about-snap-struggles-through-app-tracking/

Kylie Jenner to Launch Snapchat Series ‘Ask Kylie’

The project will debut Aug. 12 as a companion series to her upcoming E! show ‘Life of Kylie.’

One of Snapchat’s most prolific users is getting her own show on the app.

Kylie Jenner is prepping the Aug. 12 launch of Ask Kylie on Snapchat Discover. The show, on which she will open up to fans about a variety of topics including her personal and professional life, is meant to serve as a companion series to her upcoming E! program Life of Kylie, which premieres Sunday. New episodes of Ask Kylie will be available every Saturday ahead of new episodes of Life of Kylie.

“We are thrilled to launch E!’s second Snapchat show with one of the biggest stars on the planet,” E! Entertainment president Adam Stotsky said in a statement. “Kylie’s fans are ravenous for more of her stories and it’s an exciting opportunity to engage her fans in a unique way on a platform where we know they live and breathe.” 

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Ask Kylie follows on the launch of E!-produced Snapchat show The Rundown, which recently expanded to become a twice-weekly program. The company says that recent episodes have averaged nearly 8 million viewers, approximately 75 percent of which are between the ages of 13-24.  

Jenner, 19, is one of the most-followed people on Snapchat, and has a large social presence with more than 175 million followers across Snapchat, Instagram and Twitter. Each episode of Ask Kyliewill show her discussing topics that her fans have previously asked about and will include appearances by sister Khloe Kardashian, friend Jordyn Woods and others. 

Ask Kylie debuts Aug. 12 on Snapchat Discover. Life of Kylie premieres Sunday at 9 p.m. ET/PT on E! with back-to-back episodes.

 
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Divers use custom Snapchat Spectacles to explore deep underwater

With the exception of professional deep-sea divers and filmmakers, underwater scenery has largely remained unexplored territory on social media. But that could change with an unusual invention from Royal Caribbean, which plans to strap waterproof cameras on cruisegoers’ faces to help them get enviable vacation pics.

This week, the company is debuting a scuba mask with built-in Snapchat Spectacles, which could soon enable everyday divers to swim and shoot videos and photos of marine wildlife in places like Belize and Mexico. The “SeaSeekers” goggles were built by Sexton, an Oregon-based firm that specializes in custom underwater housing. (The concept was developed by Boston ad agency MullenLowe.)

To promote its #SeekDeeper campaign, Royal Caribbean equipped three well-known divers with their own SeaSeekers, which they wore while exploring water that tours often visit. The company dispatched marine wildlife photographer and conservationist Roberto Ochoa to Cozumel, Mexico, to provide a new look into the migration of whale sharks. It sent marine biologist Gabriela Nava to examine a coral reef restoration project. And in Belize, free diver Ashleigh Baird wore a pair while visiting the Great Blue Hole, one of the largest underwater sinkholes of its kind.

According to Royal Caribbean chief marketing officer Jim Berra, the goal is to receive a patent for the product and then equip ships with the goggles so guests can rent them by this fall. He said one purpose of the campaign is to remind people of the biological diversity of the Caribbean.

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“You can get off the beaten path and have these types of water-based adventures and then capture it in a really fun and unique way,” Berra said.

Royal Caribbean only made 10 prototypes of the product, but it gave Adweek an early preview. And while doing a demo in the Caribbean would have been ideal, the next best thing was a luxury hotel pool a little closer to home in New York.

During an early-morning swim on Thursday at the Marmara Park Avenue Hotel, I got a chance to try the SeaSeekers. To the untrained eye, it might look like a colorful scuba mask. However, to anyone who’s seen a pair of Spectacles in action, there’s no mistaking the yellow-ringed circular cameras on the polarized lenses, fastened safely behind the waterproof plastic. (This week Snap Inc. won three Cannes Lions for designing Spectacles, which one judged described as both “functional” and “beautiful.”)

While I’m a proficient swimmer, I’m far less proficient as a scuba diver, so the goggles felt foreign at first. And while the overall design was fairly comfortable, the nose had no padding (a minor inconvenience but one that proved a little painful over time). There was just one other problem: The suction around the eyes and nose was not 100 percent waterproof, which made it tough to stay underwater for too long without getting water in my eyes and nose. However, that in no way seemed to affect the function of the glasses themselves, which worked underwater perfectly.

Compared with the Caribbean there’s not a lot to document in terms of wildlife in a Manhattan pool. But I brought a friend along, who helped keep things interesting while we documented an improvised form of spontaneous synchronized swimming—underwater handstands and torpedoing through the blue like whatever fish might be floating off the coast of Belize. And the Specs worked each and every time, syncing to my water hazard of an iPhone 6 sitting safely on the side.

Viewing the underwater snaps afterward felt more immersive than a lot of other content, and it makes a lot of sense why a cruise line would want to have a way to show people on land what they’re missing. And, to be honest, the SeaSeekers were actually pretty fun to use—they even made me wish I could actually go out in the deep blue sea. (All that organic content cruisegoers will generate onboard could make for good social marketing just in time for the winter travel months.)

Source:

http://www.adweek.com/digital/royal-caribbean-built-waterproof-snapchat-spectacles-for-underwater-exploring-and-we-tried-them-out/

New Snapchat feature pinpoints your location; how to turn it off

Millions of people post the details of their daily lives on Snapchat, but now there’s worry that the sharing app may be getting a tad too intrusive.

A new feature on the app, Snap Map, pinpoints a user’s location whenever and wherever the app is being used.

Called an Actionmoji, the small cartoons indicate on a map where the user is in real time, whether or not the photos they’ve shared intentionally specify their location.

A post on the Snapchat blog states that the feature will allow users to “see what’s happening, find your friends and get inspired to go on an adventure.”

While some adults may find the new feature fun, other parents believe the app has stepped over the line into potentially dangerous oversharing.

Parents concerned the new feature may put their children’s safety in jeopardy need to know safeguards that can be put in place. Parents can find an illustrated guide to erasing the GPS feature below.

Users must opt-in to “Snap Maps,” meaning your child’s location won’t be shared unless they’ve chosen to do so.

It’s possible to share location with only certain people. Additionally, users can use “Ghost Mode,” which blocks any other users, including friends, from viewing where a user is sharing their photos.

Snapchat will designate places where a glut of photos are being taken as “heat spots,” which the company believes should motivate other users to get out and take pictures of their own adventures.

A statement by the company outlined a user’s ability to maintain privacy. “Nothing happens without your consent,” they said. “You share what you want to share. You need to choose to add friends, you need to opt-in to make yourself visible on Snap Map, you need to select the friends you have first approved so they can see you on Snap Map, you need to opt in to post to Our Story and choose to make your Snaps visible.”

Snap Map’s product designer, Jack Brody, said in an interview with Refinery29 that the feature was intended to cater to an unmet need. “One of the habits we’ve seen with our users is that they’ll take a snap where they are, put on the geofilter, and post it to their story with a caption like ‘hit me up,’” he said. “They’re basically saying come hang out with me here.”

How to turn off Snap Maps

Called an Actionmoji, the small cartoons indicate on a map where the user is in real time, whether or not the photos they’ve shared intentionally specify their location.

Snapchat will designate places where a glut of photos are being taken as “heat spots,” which the company believes should motivate other users to get out and take pictures of their own adventures.

It’s possible to share location with only certain people. Open the app’s “settings” to manage your GPS privacy.

Users can turn on “Ghost Mode,” which blocks any other users, including friends, from viewing where a user is sharing their photos.

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New Snapchat feature pinpoints your location; how to turn it off

Time Warner Signs $100 Million, 10 Show Deal With Snap

Time Warner has struck a significant content deal with Snap, the company behind Snapchat, both companies announced Monday morning. Under the terms of the deal, which is valued at $100 million, Time Warner will produce up to ten original shows for Snapchat per year.

Time Warner also committed to buy ads for HBO, Turner, and Warner Bros. on Snapchat. The deal is set to last for two years.

“This is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” Time Warner marketing EVP Gary Ginsberg said in a statement. “We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to rollout.”

“This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond,” said Snap’s VP of content Nick Bell.

 

Episodes of the shows produced by Time Warner will last three to five minutes each. Some of the genres Time Warner is looking to produce in include comedy and drama.

This isn’t Snap’s first content deal with a major media company. In March, Snap inked a deal with MGM to produce original short-form video. The company also has deals with ABC, NBC, ESPN, the NFL, Turner, the BBC, Vice Media, A+E Networks, and Discovery Communications, among others.

By adding Time Warner to this roster, Snap is looking to significantly increase the number of originals on its platform. Currently, Snap and its content partners publish about one new original episode per day on the service. The company is aiming to have three new episodes per day by the end of the year.

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Time Warner Signs $100 Million, 10 Show Deal With Snap

Snapchat downloads are dropping off a cliff

Snapchat’s growth has slowed sharply during the past two months as Facebook and its Instagram app continue to knock off the disappearing-photo app’s features, according to an analyst report.

Downloads of the app operated by Venice, Calif.-based Snap Inc. are down 22 percent year-over-year through the first two months of this year’s second quarter, according to Instinet.

That’s a sharp about-face from the first quarter, when Snapchat downloads rose 6 percent. In the last two months, the slowdown has been steepest with iPhone users — down a drastic 40 percent, according to the report published Wednesday.

The analyst noted that Instagram has been copying Snap’s features, for example allowing users to create “stories,” or series of video clips grouped together in a single post.

On its first-ever quarterly earnings call last month, Snap management downplayed fears about Facebook copying Snapchat’s features. CEO Evan Spiegel also noted that the second and third quarters are slowest when it comes to advertising for Snapchat.

“We are surprised that a newly public company, supposedly early in its growth cycle, would see near-term results impacted by broader seasonal ad market trends,” Instinet’s DiClemente wrote Wednesday.

Earlier this year, a former Snapchat employee sued the company, claiming that Snapchat was inflating its user stats and growth metrics in marketing materials it distributed to advertisers.

In response, Snapchat’s lawyers called the claim a “musty, two-year-old allegation about a minor metrics deviation.”

Source:

http://nypost.com/2017/06/07/snapchat-downloads-are-dropping-off-a-cliff/

Microsoft’s new Skype redesign is a radical change that looks like Snapchat

Microsoft acquired Skype nearly six years ago, and ever since then it feels like the messaging service has been experiencing an existential crisis. Skype has been slowly transitioning from a peer-to-peer service to the cloud, and it’s been a bumpy ride with many design changesand issues. While Microsoft has managed to add features like free group video calling and Skype for Web, the software giant has struggled with the design and feature set of Skype as it attempts to compete with challengers like FaceTime, Messenger, WhatsApp, and more.

 

Microsoft is once again redesigning Skype today.

Described as “the next generation of Skype,” the new design focuses on messaging. Skype is well known and used widely for video and audio calls, but iMessage, WhatsApp, Messenger, Snapchat and other messaging services have taken the lead for today’s conversations. The new Skype messaging interface now includes three sections in a conversation: find, chat, and capture. Find lets you search through a conversation, or find images, restaurants, and even add-ins like YouTube or Giphy to add content into a message. Chat is the basic conversation view you’d expect with options for emoji or picture additions, but the newest section is capture.

Capture feels a lot like Snapchat within Skype, and it immediately launches into the camera to let you take pictures or hold down for video. As you hold down for video you’ll immediately recognize one of the more subtle design changes in this new version of Skype, a squiggly line that represents the amount of time for a recording. This line is also used for calling, or when contacts are typing. Once you’ve captured a video or picture you can then add stickers, text, or simply annotate it, all just like Snapchat.

Skype is also introducing a new Highlights feature that’s a lot like Snapchat stories. Highlights lets you post a stream of photos and videos that friends can view and react with emoticons. Even in text- or video-based conversations you’ll be able to react on Skype with emoticons. It seems the new Skype UI is really designed to make you use more and more of the new chat features available.

Even calling is getting redesigned for this new version of Skype. You can drag and drop people around in conversations, and react with emoticons during calls. During my limited testing it felt a lot smoother than regular group video chats, but I didn’t feel the need to blast emoticons at people.

 

Today’s Skype design is just the latest in a long line of changes over the years. Microsoft has been trying many different ways to get people to use Skype messaging instead of competitors. Skype Qik was an attempt to take over mobile video messaging that flopped, and Microsoft has been tweaking its Skype mobile interface for years to better improve messaging. Nothing has had a big impact, and Skype is still widely used for video and audio calls. Microsoft has the user base and brand recognition for the calling part of Skype, but it’s desperate for Skype to be considered a true messaging service.

Source:

https://www.theverge.com/2017/6/1/15723594/microsoft-skype-redesign-features

Forget 10 seconds, Snapchat now lets you replay messages forever

Snapchat was built on the concept of ephemerality: once you see a message, it disappears forever.

Starting Tuesday, Snapchat is making its messages feel less fleeting by letting them replay indefinitely. A new infinity icon will allow a photo or video message to be replayed forever until the receiver exits the conversation thread. Snapchat messages, called “snaps,” could previously only be seen for up to 10 seconds before they disappeared.

“We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like,” the company wrote in a blog post on Tuesday. “After your friend finishes viewing the Snap and taps to close it, it will delete as usual.”

The change is a notable one for Snapchat, which in its early days earned a reputation for sexting because of how quickly its messages disappeared after being viewed. The app has since popularized the Stories format, which shows photo and video messages in chronological order that disappear after 24 hours. Facebook has aggressively copied Stories in its full suite of apps in recent months.

Snapchat’s change to one of its core features also comes a day ahead of the company’s first earnings report since it became a publicly traded company in February. Wall Street is looking for signs that Snapchat is still growing and that the competition from Facebook hasn’t taken too great of a toll.

Snapchat also added a few new creative tools on Tuesday, including the ability to draw with emojis and a “magic eraser.” A redesigned menu for the app’s editing tools will “provide a foundation for introducing even more creative tools for making fun Snaps,” the company said.

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Source:

http://www.businessinsider.com/snapchat-lets-messages-reply-forever-adds-magic-eraser-and-other-tools-2017-5

WhatsApp’s Status feature now has more daily users than Snapchat

Less than three months after its introduction, WhatsApp’s generic take on Snapchat stories now has 175 million users, Facebook said today. That’s a healthy number of users for the communication app, which has more than 1 billion users around the world. And it suggests Facebook’s strategy of cloning Snapchat across its entire suite of products is having its desired effect — halting Snapchat’s growth around the world, while also opening up valuable new surfaces for advertising.

The popularity of WhatsApp Status has been hard to gauge for US-based journalists, since the app is much more popular overseas. Given that relatively few international users had been exposed to the stories format before, it seemed reasonable that it could prove popular in WhatsApp. Facebook’s announcement today during an earnings call confirms that, for now at least, it appears to be working.

Snapchat faces a strong challenge from Facebook, and currently has 161 million daily users, the company said in February. The good news for Snapchat is they don’t appear to be going anywhere — more than half of users don’t visit Facebook daily, and nearly half don’t visit Instagram daily, according to App Annie research shared with Bloomberg.

Also, WhatsApp was down today.

Source:

https://www.theverge.com/2017/5/3/15537000/whatsapp-stories-status-users-175-million

How to make money designing custom Snapchat geofilters

Snapchat is looking to geofilters as the next source of growth for its fledgling ad business.

Starting Monday, Snapchat maker Snap Inc. is allowing its ad partners in the US, UK, Australia, and Canada to sell and manage sponsored geofilters, which allow Snapchat users to place special filters over their photos and videos in certain locations.

Snap’s more than a dozen outside ad partners, like Amobee and VaynerMedia, will now be able to sell sponsored geofilters alongside fullscreen video ads, a Snap spokesperson told Business Insider. Sponsored geofilters could previously only be purchased directly through Snapchat’s own self-service tool, which launched in February 2016.

By giving outside partners the ability to buy, manage, and report analytics for sponsored geofilters alongside video ads, Snap is hoping that the geofilter format will catch on more widely with advertisers. The company has previously touted paid, on-demand geofilters as a more consumer-oriented feature by showing how people can create custom filters for events like weddings and birthday parties.

What advertisers will see in Amobee if they opt to buy a geofilter.Snap

Snap is also looking to make paid geofilters more available to marketers with other outside partners. In the coming weeks, the company will start selling on-demand geofilters through the wedding planning site WeddingWire, Hootsuite, Eventfarm, and MomentFeed.

Snap has yet to disclose how much money it makes off sponsored geofilters, and pricing for the format varies based on duration and location. Covering the size of about 17 football fields in downtown Los Angeles for five hours on a Friday evening would cost roughly $35, for example, while the same size and duration in midtown Manhattan would cost roughly $170.

Snapchat’s geofilters are another feature that’s been copied by Facebook, which recently started showing location-specific camera frames in Instagram and is currently testing them in its main app.

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Source:

http://www.businessinsider.com/snapchat-opens-up-paid-geofilters-to-outside-ad-partners-2017-4

Snapchat is embracing German publishers by expanding its Discover section

Snapchat maker Snap Inc. is saying ‘Hallo’ to media outlets in Germany with the launch of its Discover section in the country.

Bild, Spiegel Online, Sky Sport, and Vice will begin publishing content in German on Snapchat starting April 25, a Snap spokesperson told Business Insider. Like messages in the app, each publisher’s collection of stories will disappear after 24 hours.

“We want Snapchatters everywhere to have content that is relevant to them, in their own language, from trusted media brands,” Snap’s VP of content, Nick Bell, said in a statement. “Starting today, German Snapchatters will for the first time have local content in Germany, in German, from German publishers.”

Snapchat expansion into Germany marks the fourth international version of its Discover section to date. Discover began in English before a French version was launched in September 2016. A small Norwegian version with one participating publisher was made available in January — roughly half of all smartphone users in Norway are on Snapchat, according to eMarketer.

Creating language-specific versions of Discover in highly developed, monetizable countries falls in line with Snapchat’s overall business strategy. Snapchat is also gaining momentum in Germany; a study by UM from November 2016 found that 24.3% of Snapchat users in that country said they opened the app every day, marking a 207% increase from the year before.

With Discover, Snapchat initially took a cut of the revenue participating publishers gained from video ads next to their stories. Recode reported in October that Snapchat started prioritizing a licensing model, which would let it keep all ad revenues in exchange for paying publishers an upfront fee. A Snap spokesperson told BI that the company is sharing ad revenue with publishers in Germany, not paying upfront.

Snap has said it intends to focus its advertising efforts on the world’s top ad markets, which are primarily in North America and Europe. Total ad spend in Germany is expected to swell from $18 billion in 2016 to $21 billion by 2020, according to IDC.

Snap recently opened its first office in Germany and hired Marianne Bullwinkel as its manager for Germany, Austria, and Switzerland. She previously held the same role at Facebook.

The additional focus on Germany, the world’s fourth largest economy, comes as Snapchat has faced criticism for a perceived bias favoring affluent markets. A recent lawsuit by a former Snap employee, alleging that Snap CEO Evan Spiegel said Snap was “only for rich people” and not for countries like India, has caused a furor in India. Snap has denied that Spiegel made the comments.

Source:

http://www.businessinsider.com/snapchat-brings-discover-section-for-publishers-to-germany-2017-4

Scale matters: Advertisers are opting for Instagram over Snapchat

Instagram is mimicking Snapchat, and Snapchat is feeling the pain.

Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 156 million) but is also increasingly attracting more ad dollars. Agencies tend to drift where the action is, and, right or wrong, the general feeling is Instagram is on the upswing while the early buzz over Snapchat is fading.

“Many of our clients are deprioritizing Snapchat,” said Tom Buontempo, president at Attention, KBS’s social media arm, who declined to provide names of specific advertisers but whose clients include BMW, Carvel, Novartis and Spotify. “It’s no secret that Instagram has Snapchat in the crosshairs.”

Instagram Stories, like Snapchat, lets users create multiple ephemeral videos and string them together for a 24-hour period. Brands have increasingly been using Instagram Stories, both to post organic content as well as to run ads. A combination of Instagram’s pure reach, targeting and retargeting capabilities and a more interactive relationship with reps has made Stories an attractive bet for brands. Meanwhile, Snapchat’s growth has been a concern for the past few months, with Instagram Stories’ rapid rise coinciding with its slow-down. Since Instagram Stories launched in August, Snapchat’s growth has fallen 82 percent, according to TechCrunch.

While Capital One, Nike, Ben and Jerry’s, and Netflix were among 30 brands that tested out ads on Instagram Stories before they were widely rolled out in March, brands including Honda, Apartments.com, Chobani and Five Hour Energy have run ads on the platform more recently.

Honda, which ran an ad on Instagram Stories for its “Flipbook Series” campaign on April 10, to market the Honda Clarity, chose Instagram over Snapchat for the campaign, because it let the brand tap into the scale of its 1.4 million-plus existing Instagram fans, said Mike Dossett, associate director of digital strategy at RPA, Honda’s agency. Brands already have large audiences on Instagram and often have to do absolutely nothing to get instant engagement at scale on their Story posts. Plus, they can easily tap into Facebook’s underlying infrastructure.

“From buying and optimization to measurement and reporting, Instagram ads (including Stories) are embedded directly within the Facebook ads ecosystem that buyers know and understand,” he said. “That undoubtedly removes a barrier for advertisers with entrenched processes or less nimble buying protocols.”

instagram-analytics

For Ben and Jerry’s, it was all about scale. The brand was a part of a beta test between January and March, and ran ads on Instagram Stories to promote its new Pint Slices. The ice-cream maker saw a higher CPM rate than its usual benchmark, according to Jay Curley, Ben and Jerry’s senior global marketing manager, and the brand plans to run more ads over the summer.

“In general, we want to serve up relevant stories to our fans wherever they are,” he said. “We have a robust following on Instagram, and people are not only spending more time there but also consuming Stories there.”

It’s also far easier to buy ads on the platform as opposed to Snapchat. Unlike Snapchat, which does not have self-serve advertising options outside of on-demand geofilters (although one for Snap ads is expected soon), Instagram provides marketers with a unified dashboard for buying and tracking ads, making it easier for clients to target and track analytics across a more unified dashboard, said Attention’s Buontempo.

The larger Facebook ecosystem also provides for more nuanced targeting, said Ben Kunz, svp of marketing and content at Mediassociates. Brands can reach people with specific interests in ice cream, for example, or match targeting to their own CRM lists, with all of Facebook’s data toys at their disposal. Instagram also has more flexible buying options, letting buyers buy ads on a performance-based cost-per-click basis apart from a cost-per-thousand impressions basis.

“Both Instagram and Snapchat stories are clever full-screen immersive mobile ad experiences, but taking over a mobile screen is no longer exactly rocket science,” said Kunz. “So it’s not the ‘billboard’ space that matters; it’s the quality of the data behind it. Better audience data always equals better advertising performance.”

Still, it’s not a zero-sum game. Clients have been increasing their Instagram budgets overall to tap into Instagram Stories, said Danielle Johnsen Kerr, director of social and editorial strategy at Deutsch, but they aren’t necessarily shifting already-allotted Snapchat dollars to Instagram. Snapchat’s young audience is still a draw for advertisers, and the platform has also been making efforts to ramp up on measurement and to roll out more self-serve options. Ben and Jerry’s, for example, will also advertise on Snapchat in the summer.

“But it is dependent on the audiences our clients are trying to grab,” she said.

Source:

https://digiday.com/marketing/scale-matters-advertisers-opting-instagram-snapchat/

Snapchat introduces World Lenses – live filters for just about anything

Snapchat is adding a new way to use its app that brings its popular filters beyond faces. The new ‘World Lenses’ add augmented reality elements to any scene you can capture with your camera, placing 3D objects you can actually walk around with your smartphone’s camera, which is actually a lot closer to what we used to mean when we said “augmented reality” in its earlier days.

Snap notably doesn’t use “augmented reality” or “AR” once in its blog post announcing the news, preferring instead to talk about how users can “paint the world” with “3D experiences.” The intro video, however, will reveal something pretty familiar to anyone who bought into the early hype of the Nintendo 3DS, which came with AR cards that let you place and virtually interact with 3D graphics that looked like they were anchored to, and blended with, the real world.

Based on the demo videos Snap provided, this is a much more impressive incarnation of AR, however, that requires neither QR codes nor other kludgy markers to anchor and generate the graphics you see applied to whatever’s captured via your camera lens in real time. The gifs below should provide some sense that what’s happening here goes beyond the timid stumblings of the very first smartphone and portable console AR products.

The should be fairly easy to use – Snap says you just tap the screen while using the rear-facing camera to cycle through available World Lenses, and it adds that these will be updated on a daily basis, too.

This genuinely sounds like a fun, worthwhile addition to Snapchat that builds on the popularity of its previous Lenses launches. But we knew they were coming, and we’ve actually known for a while now: It’s highly likely that Snap’s competitors are aware, too, and it’s probably only a matter of time before they clone this feature the way they have previous tech, too. Still, there’s plenty of opportunity for additional revenue from this new addition to the Snapchat product arsenal, though at launch, there won’t be any sponsored third-party World Lenses.

Source:

Snapchat introduces World Lenses – live filters for just about anything

How Instagram beat out Snapchat as fashion’s ‘social darling’

Snapchat wants to rival Facebook, but it should worry first about Instagram.

Although Instagram and Snapchat were launched within just a year of each other — in October 2010 and September 2011, respectively — fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.

Most designers were hesitant to join Snapchat. They weren’t sold on its unfiltered nature that was inherently antithetical to the fashion industry’s pristine aesthetic. Many still aren’t — especially higher-end designers, said Jodie Chan, director of Altuzarra’s marketing and communications. She ultimately decided it’s “not viable for our brand and relevant to the demographic we are trying to reach.”

However, with time, a range of designers began to see the value of sharing behind-the-scenes looks at their personal lives and the business. Marc Jacobs joined Snapchat in fall 2016, just in time for New York Fashion Week, and then Burberry and Louis Vuitton followed by sharing announcements and photos from special events on the platform. So did Rebecca Minkoff and Prabal Gurung, longtime personal users who decided to let fans catch glimpses of their work lives. During the end of 2015 and early 2016, brands were clamoring to get on Snapchat.

Then Instagram announced Instagram Stories, and everything shifted. 

Snapchat meets its match
In August 2016, Instagram launched Stories, a feature that allows users to share photos and videos on their accounts that are visible for just 24 hours. In essence, Instagram now offered the best of both worlds — its glitzy photos, juxtaposed with the short clips for which users love Snapchat.

“As Instagram encourages more polished content, as well as tools that support content that feels instantaneous and ephemeral, that seems to address what it could have potentially lacked, in comparison to a platform like Snapchat,” Chan said.

Suddenly, brands that had been regularly active on Snapchat lay dormant, opting to share fleeting content on Instagram instead. As a result of Instagram Stories, Snapchat’s growth slowed by a whopping 82 percent. Snapchat had 122 million active users in Q1 of 2016 and 143 million by the end of Q2, raking in an impressive 17.2 percent growth rate. However, by Q3, its growth tumbled to 7 percent. At the same time, Snapchat did away with its autoplay feature, which had helped bolster story views for brands.

Instagram, on the other hand, already had a captive audience of 300 million users daily, who now only had to look at the tops of their screens to view Stories. According to TechCrunch, by October, its Stories feature had already amassed 100 million daily users.

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“Snapchat was certainly the social darling of 2016, and brands were smart to leverage the platform at the time,” said Camilla Opperman, research associate at L2. “However, Instagram Stories have proven to have greater reach than Snapchat, and brands are realizing that their resources can be more efficiently allocated towards Instagram.”

Meanwhile, the demographic differences between the two platforms remained telling. Today, Instagram users skew significantly older: 51 percent of its user base is above age 35, compared to just 14 percent of Snapchat users. These older users, in many cases, have more disposable income than their younger Snapchat-using peers, making Instagram particularly appealing to fashion brands.

“Instagram has a number of things working to its favor: It’s got a larger follower base and an older audience that’s more likely to be spending,” said Sucharita Mulpuru, an e-commerce advisor and the former chief retail strategist at Shoptalk.

The resource crunch
For fashion brands, many of which have nimble, short-staffed digital teams, the ability to have the capabilities of Snapchat and Instagram in one place has been particularly advantageous, according to Kyle Wong, CEO of Pixlee.

“Content generation is hard. These brands have a limited bandwidth to manage these social platforms,” he said. “Most fashion brands out there probably have one person max running social media accounts. They are spread thin between keeping multiple channels updated, rather than engaging the community on those channels.”

It’s also more laborious to create a follower base on Snapchat, which requires users to know a retailer’s exact username in order to follow them. With Instagram Stories, brands already have a built-in following that doesn’t require additional promotion.

“Instagram is definitely more brand-friendly than Snapchat,” Opperman said. “Most fashion brands already have Instagram accounts, so it’s much easier to move to Instagram Stories than learn the entirely new Snapchat platform. Instagram also has a leg up in discoverability, as Snapchat lacks a robust search function, making it difficult for consumers to find brand Snapchat accounts.”

Source:

https://digiday.com/marketing/instagram-beat-snapchat-fashions-social-darling/

Snap Committed to Spend $1 Billion on Web Services With Amazon

Snap Inc. has a deal to pay Amazon.com Inc. at least $1 billion for internet services over the next five years, adding to a $2 billion agreement it already has with Alphabet Inc.’s Google.

Details of the deal were released Thursday in an update to Snap’s initial public offering documents. Snap will pay Amazon $50 million in 2017 and then spend progressively more on the e-commerce giant’s cloud and infrastructure services through 2021.

Snap outsources the heavy-lifting of data storage to outside companies rather than building its own server warehouses. Splitting the work between Google and Amazon decreases the company’s reliance on a single company. The filing also states Snap could still build its own infrastructure.

Snap, a photo and video-sharing app popular with teens and millennials, filed for an initial public offering last week. The company is seeking a valuation of as much as $25 billion.

Source:

https://www.bloomberg.com/technology

Snapchat reportedly hit 160M daily users and $400M revenue in 2016

Some Snap Inc stats have leaked ahead of its expected IPO filing today, and they show strong progress in earning money, but slowed user growth.

The Information (paywalled) reports that Snapchat has 160 million daily users, up from 130 million at the end of Q1 2016, and the 150 million number Bloomberg reported in June. Their source indicated user growth slowed in the second half of 2016. That could in part be due to the rise of Snapchat Stories clone Instagram Stories, which we reported this week has been stealing Snapchat usage, according to analytics providers and social media talent managers.

Revenue looked brighter, reaching $400 million in 2016, which is in line with what analysts had estimated and was reportedly higher than the $350 million high-bar set by Snap’s team internally. That shows Snap is finding ways to squeeze a lot of money out of its relatively small user base, thanks to highly engaging sponsored animated selfie lenses and full-screen snap ads.

Snapchat isn’t trying to sell the story of scale with a flashy monthly user count, since people who only open the app once a month aren’t very monetizable. That strategy didn’t pan out for Twitter, especially because monthly user count inevitably gets compared to Facebook’s enormous 1.86 billion users.

Instead it’s touting its high time-spent per user and average revenue per user, which The Information’s Tom Dotan and Amir Efrati report was $2.70 per user over the course of 2016. Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or they don’t resonate with the featured publishers.

 

The problem there is that Snapchat’s lead over Instagram in time spent in app per Android user has shrunk in the US and turned into a deficit internationally, according to App Annie metrics reported by BuzzFeed’s Alex Kantrowitz. Snapchat had more time spent per user worldwide in early 2016, but by December, Instagram had raced past it to a 25% lead. In the US, Snapchat had a 35% lead as of December 2015, but that sank to a 20% lead by December 2016 after Instagram Stories took its toll.

That’s partly why Bloomberg reports Snap Inc is touting what users do during their time in Snapchat — specifically apply its uniquely illustrated geofilter place names, and store photos in its Memories feature. Those are things users can’t do in Instagram.

Snap is also relying on strong initial international growth in Western Europe and Australia to show it still has plenty of users to add. There it will be racing against Facebook’s various products, including Facebook Stories, WhatsApp Status, Messenger Day, and the already succesful and highly international Instagram Stories. But Snapchat still offers by far the most advanced creative tools, and is known as the trendsetting pioneer, which could give it extra clout as it expands.

Source:

Snapchat reportedly hit 160M daily users and $400M revenue in 2016

Snapchat now lets you make QR Snapcodes that open websites

Facebook gave businesses the Like button connected to their Page, and now Snapchat is giving websites their own QR Snapcodes. With today’s iOS update and Android beta, users can create a unique Snapcode for a website, which will open inside Snapchat when they scan it with the app’s camera. This could create a powerful way for businesses and other sites to promote themselves with photographable symbols instead of just a URL.

To use the feature, open “Settings” and select “Snapcodes,” then “Create Snapcode.” Enter the URL, add an image from the website or your phone, resize it so it fits inside the Snapchat ghost logo and then you can save it for use wherever.

 

Snapchat introduced the QR codes for profiles in January 2015, based on technology it acquired along with startup Scan.me. They made it easy for people to add each other on Snapchat without typing in user names. One person just pulls out their Snapcode from Snapchat’s Settings menu, and another focuses their Snapchat camera on the QR code to instantly follow them.

Chinese messaging app WeChat pioneered the idea. Snapchat brought it to the West… and it was later copied by Facebook, which added QR codes for adding people on Messenger.

 

Snapchat later let people customize their Snapcode with a selfie GIF and download a vector version for printing on posters, apparel and more. Then it began allowing people to open a publisher’s Snapchat Discover content and unlock filters and lenses by scanning a Snapcode. Sam Sheffer first spotted today’s update.

Offering more ways to promote content outside of Snapchat could boost the app’s utility amongst public figures and businesses. While Snapchat’s fast-rising competitor Instagram allows people to put a URL in their profile and lets verified accounts share URLs in Stories, Snapchat doesn’t. Snapcodes for websites could provide flexibility for promoting one’s site or products without disrupting the URL-free experience.

 

Source:

Snapchat now lets you make QR Snapcodes that open websites

Betting on Facebook and Snapchat hasn’t paid off big for publishers, a study shows

If journalists were betting on third-party apps, like Facebook and Snapchat, to revitalize their businesses, they may be disappointed. Early signs show that the giants of online social networking and messaging aren’t huge sources of revenue for publishers.

Content on third-party platforms—where the work is hosted on services like Facebook Instant Articles, Snapchat Discover, and YouTube rather than on their own URLs—account for a small share of publishers’ overall revenue, according to Digital Content Next, which analyzed data provided by its partners, which include TV and cable networks like ESPN and NBC News, and publishers like The New York Times, The Washington Post, and Business Insider.

During the first six months of 2016, third-party platforms made up an estimated average of $7.7 million in revenue per publisher, or 14% of the average overall revenue, the trade group found, citing data provided by 17 of its 19 partners.

Most of that revenue—85% of it, or an estimated average of $6.5 million—came from video content, especially from ads that aired on direct-to-consumer subscription services and device apps like Roku and Apple TV.

Other revenue came from video and display ads on social media channels like Facebook, Twitter, and Snapchat, Google’s Accelerated Mobile Pages, and syndication through platforms like YouTube, Yahoo, AOL, and Apple News.

 

Source:

Betting on Facebook and Snapchat hasn’t paid off big for publishers, a study shows

A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

Publishers are receiving far less money than might have been expected from placing their content on the third-party distribution platforms owned by companies including Facebook, Google, and Snapchat, according to a new report.

The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the period.

On average, premium publishing companies generated $773,567 in the first half of 2016 by distributing their content on YouTube. Content published to Facebook earned an average of $560,144 in the period, Twitter generated an average of $482,788, and Snapchat generated $192,819 for each publisher in the sample.

DCN commissioned Powers Media & Entertainment Consulting to collect data and survey 19 of its members — including The Financial Times, ESPN, Bloomberg, NBC, and The New York Times — about the way they use and generate revenue from third-party distribution platforms. It then conducted in-depth interviews with eight of those members. The report did not offer financial details for each publisher, but instead provided the average amount a typical premium publisher receives.

Business Insider has obtained a copy of the report, which was distributed privately to the trade body’s members last week. (Business Insider is also a member of DCN and participated in the study, but this article’s author did not obtain the report’s findings via a Business Insider employee.)

Overall, the report’s implication is that while many publishers are attempting to get their heads around their distributed content strategies, distributed content platforms are providing too little by way of monetization for the high-quality content that gives those platforms credibility among users and advertisers.

Publishers face a difficult dichotomy when it comes to working with third-party distribution platforms.

On the one hand, platforms like Facebook and Google drive huge traffic to publishers’ websites, which they can monetize themselves through ads, subscriptions, or ecommerce.

But those platforms are also seen as competitors for their readers’ eyeballs. And — through programs like Google AMP, Facebook’s Instant Articles, and Snapchat Discover — publishers are being encouraged to publish their content directly to those platforms, following where their readers are, but ceding full control over the monetization of that audience and the data they can gather about them.

 

Source:

http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1

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