In der Vergangenheit sagten viele, es sei unmöglich, mit dem Internet Geld zu verdienen. Heute verdienen jedoch unzählige Menschen ihren Lebensunterhalt damit. Gleiches gilt auch für Podcasting. Wieder gibt es Menschen, deren Haupteinnahmequelle Podcasting ist. Obwohl Sie viele Berichte dazu finden können, ziehen es einige Podcaster vor, die Berichte über ihre Einnahmen nicht zu veröffentlichen. Geld verdienen mit einem Podcast funktioniert so ziemlich wie jedes andere Internet-Objekt. Erstellen Sie Inhalte, die Menschen anziehen, und monetarisieren Sie diesen Datenverkehr. Mehr Verkehr bedeutet mehr Möglichkeiten, Geld zu verdienen. Patenschaften sind die häufigste Methode im Podcasting. Es ist auch einfacher zu implementieren als die anderen. Grundsätzlich geht es darum, von einem Werbetreibenden bezahlt zu werden, um seinen Service oder sein Produkt in seiner Show zu erwähnen. Sponsoren suchen immer nach einem Podcast mit Verkehr. Wenn der Verkehr nischenorientiert ist, desto besser. Werbetreibende werden sich mit Ihnen in Verbindung setzen, wenn Sie die Nummern haben. Blubrry und Libsyn bieten ihren Kunden Werbemöglichkeiten. Andere wie Midroll bringen Sie auch mit Werbetreibenden in Kontakt. Beachten Sie, dass Podcast-Hosts Ihre Einnahmen senken. Werbetreibende haben erkannt, dass Podcasting schnell wächst. Sie können Ihre Gewinne maximieren, indem Sie den Mittelsmann ausschalten. Dies bedeutet, dass Sie selbst Sponsoren finden. Was ist deine Nische? Welche Dienstleistungen oder Produkte würden zum Produkt passen? Eine weitere gute Sache bei der Suche nach Werbetreibenden ist die Tatsache, dass Sie den Tarif aushandeln können. Anstatt die Integrität Ihrer Show zu beeinträchtigen und die Sachen anderer Leute zu verkaufen, fördern Sie Ihre eigene Arbeit. Es gibt zwei Hauptgründe, warum dies eine gute Idee ist. Erstens behalten Sie den größten Teil der Gewinne und erhalten nicht nur einen kleinen Prozentsatz. Zweitens genießen Sie freien Verkehr. Diese Methode des Geldverdienens kann sehr lukrativ sein. Zu den Produkten, die Sie verkaufen können, gehören Videoserien, Kurse und eBooks. Die Dienstleistungen umfassen Design, Schreiben und Coaching. Wenn Sie sich für ein Produkt oder eine Dienstleistung entschieden haben, leiten Sie den Datenverkehr mithilfe Ihres Podcasts zum Verkaufstrichter. Sie können sich auch fördern. Wenn Sie an Ihr Fachwissen in der Nische glauben und sich als Guru fördern, ist es einfacher, Auftritte zu bekommen, Ihre Bücher zu verkaufen oder Coaching-Kunden zu gewinnen. Der beste Weg, sich selbst zu bewerben, besteht darin, Ihre Fähigkeiten und Ihr Wissen mit den Zuhörern zu teilen. Ihre Glaubwürdigkeit wächst mit Ihrem Publikum. Mit Premium-Inhalten können Ihre Hörer zu zahlenden Kunden werden. Bieten Sie Dinge wie einen Abonnementdienst, den Katalog vergangener Episoden, exklusive Episoden oder eine kostenpflichtige Community an. Ein gutes Beispiel ist die Aufnahme einer Episode, das kostenlose Abspielen einer Portion und das Bezahlen des Restes durch die Hörer. Die Leute können sehr großzügig sein. Wenn Ihre Show den Hörern einen Mehrwert bietet, haben sie kein Problem damit, nur zu spenden, um Wertschätzung zu zeigen. Fragen Sie nett und seien Sie sympathisch. Wenn Sie sich dazu entschließen, machen Sie den Spendenprozess schnell und einfach.
In the past, many said that it was impossible to make money with the internet. Today, however, countless people are now earning their living through it. The same was also said about podcasting. Again, there are people whose main source of income is podcasting.
While you can find many reports on this, some podcasters prefer not to publish the reports of their earnings. Making money using a podcast works pretty much like any other internet property. Make content that attracts people then monetize that traffic. More traffic translates to more opportunities for making cash.
Sponsorships is the most common method in podcasting. It is also easier to implement than the others. Basically, it involves getting paid by an advertiser to mention their service or product on their show. Sponsors always look for a podcast with traffic. If the traffic is niche-focused, the better. Advertisers will get in touch with you if you have the numbers. Blubrry and Libsyn offer their clients opportunities for advertising. Others like Midroll also get you in touch with advertisers. Note that podcast hosts get a cut of your revenue.
Advertisers have realized that podcasting is growing fast. You can choose to maximize your profits by cutting out the middleman. This means finding sponsors on your own. What is your niche? What services or products would suit the product? One other good thing about finding advertisers on your own is the fact that you get to negotiate the rate. Instead of diluting your show’s integrity selling other people’s stuff, promote your own work.
There are two main reasons why this is a good idea. First, you will keep most of the profits and not just get a small percentage. Second, you will enjoy free traffic. This money-making method can be quite lucrative. Among the products you can sell include video series, courses, and eBooks. Services include design, writing, and coaching. Once you have decided on a product or service, drive traffic to the sales funnel using your podcast. You can promote yourself as well.
If you believe in your expertise in the niche and promote yourself as a guru, it will be easier to get gigs, sell your books, or get coaching clients. The best way to advertise yourself is by sharing your skills and knowledge with listeners. Your credibility will grow with your audience. Premium content can see your listeners become paying customers. Offer things such as a subscription service, past episodes’ catalog, exclusive episodes, or a paid community.
A good example is recording an episode, playing a portion for free, then having listeners pay for the rest of it. People can be very generous. If your show adds value to listeners, they will have no problem donating just to show appreciation. Ask nicely and be likable. When you decide to do this, make the donation process quick and easy.
If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast is like a radio show that you produce, but people can listen to it any time they like and you can record it any time you prefer. There’s no set schedule, and the equipment you need to get started is inexpensive. All you need is a theme for your show and some good ideas.
Have you ever listened to the radio and thought, “I wish I didn’t have to listen to all these ads”? If you’re like me, 99 percent of the time the ads on the radio are for things that don’t even apply to you, your interests or your needs. I often wonder about the advertisers — are they really taking the time to test and analyze whether their money spent on radio ads is actually converting? Or are radio ads just a strategy some marketing consultant told them to implement and no one is paying attention to see if there’s a return on investment?
Imagine the difference in experience when someone is listening to a high quality, informative, interesting podcast that’s ad-free. At the end of the podcast, perhaps the host (you) says, “If you’ve just heard this podcast, you earn a promotional code! Enter the code ‘WINNER’ on our website and get 10 percent off all our new…” Or “Get our free ebook on this topic at…” If you just gave 15 to 30 minutes of quality content, you’ve earned the right to pitch. And your audience is much more likely to trust you and follow your direction because you’ve earned the right to pitch to them respectfully and fairly.
According to an article, “The Rising Popularity of Podcasts,” there are six reasons a business owner should consider podcasting:
- It doesn’t take much to get started.
- Podcasts are perfect for storytelling.
- They’re extremely convenient to consume (most are only 15 to 30 minutes long).
- You can become known as an industry expert.
- Your listeners are in it for the long haul (because they subscribe).
- You can reach a new, targeted audience.
How to set up your podcast
There are three phases to setting up a podcast.
Phase One: Show format
Before you decide on your show’s format, answer the following questions:
1. Do you want to produce your show every week? Every other week? Monthly? Don’t do a daily show unless you have a clear strategy in place. Start weekly or twice a month. That’ll be plenty.
2. Will you have guests? (Most do!) Who are the top 100 people you’d like to interview? (Hint: Choose people who have big lists to promote your interview of them to, or who are exceptionally interesting, or whose friendship could really grow your business.)
3. What’s your one specific statement? My literary agency’s statement is “We sell good books to good publishers.” If I were doing a podcast for that company, that is the last thing I’d say at the end of every podcast, so people remember it. If you have a USP (Unique Selling Proposition — something your company does to make you unique or rare in your category), put it on an index card so you can use it at the end of your podcasts.
Phase Two: Set up your studio
You don’t have to start out with anything expensive. To start out, you’ll need the following items:
- A quality microphone
- A pop shield that goes over the top of the microphone (about $20)
- An extender arm to move the microphone closer or further from your mouth
- Headphones that don’t “leak” sound (in-ear or cupping your ears)
Phase Three: Launch like a linebacker
First you need to arrange a time to talk with your first guest. Then do some research about your guest and prepare a list of good questions that you want to ask him or her. (Decide if you want to share the list with your guest in advance — it’s not mandatory!)
Prepare yourself and your space. Put the dog outside. Shut your office door. Unplug the phone and turn off your cell. Get rid of ambient noise (air conditioning, forced-air heating, a fan etc.). You don’t need a swanky sound-proofed studio to do this. Take a few breaths and remember that this is your first podcast, and it’s normal to make a few mistakes.
When the time comes, thank your guest, tell them how excited you are and promise them that you will give them time to pitch their book, song, product, website or whatever it may be at the end of the interview.
Hit record when the conversation begins. Relax during the interview. Pay 100 percent attention to your guest. Talk naturally, but get your questions in, unless something more interesting happens, and you find yourselves walking down a different but fascinating conversational path.
At the end of the interview, ask your guest if there’s anything else you should have asked; prompt them to talk about their product or service and repeat the URL after they mention it.
Stick in your call to action — “Come to the website to get your discount code” or “Free ebook” or whatever it is that you want to pitch — and remind your audience when the next episode will be released. Tell them where, and how to get your podcasts. Finally, end with your USP, give the audience the hyperlink one more time, and thank them for listening. You did it! Podcast one is complete!
Publishing and promoting
Where do you put your finished podcast? How do people find out about it? When your audio file is ready to go, you can upload it to a site like www.LibSyn.com, which hosts podcasts in the same way that Vimeo or YouTube host videos and the same way your website host sponsors your website. From there, you promote it and make it available in various distribution arenas. The website http://www.LibSyn.com creates the RSS feed (Rich Site Summary) that you can use to connect to sites like iTunes, www.Stitcher.com and Google Play.
Podcast expert Stephen Woessner advises, “Just because somebody doesn’t have a network or a platform or a [mailing] list already doesn’t mean you shouldn’t start one. Go spend a couple hundred bucks on a Facebook campaign, create a website, link your website to your podcast, which you’ve uploaded to iTunes, and use Pat Flynn’s Smart Podcast Player. Drive people to your website, give them a great gift to open the podcast link.”
Making money from your podcast
Once you have a lot of regular listeners, you can:
- Sell sponsorships
- Have people pay to be interviewed by you
- Sell advertising (like a radio station does)
- Sell from the podcast (an ad at the end, a pitch during)
- Convert listeners by giving them something on your website and then having your reps sell to them directly.
There are pros and cons to each option. Think it through before you determine your strategy.
All the podcasters I know consistently describe it as the single most important thing that exploded their lead generation. Of course, we know that once upon a time in the history of American business, the cotton gin and the telegraph did similarly amazing things. But heck, you’re here now. May as well take advantage of the technology that’s working at this moment in history.
One of the biggest trends in the audiobook industry has been companies developing a respectable podcast portfolio in order to drive listeners to become paid audiobook customers. Audible and TuneIn Radio are dominating the US market, but in 2017 and smaller regional players are likely going to develop similar business models.
Podcasts in 2016 showed some strong gains on both a monthly basis (17% to 21%) and weekly (10% to 13%). Those who consume podcasts on a weekly basis listened to an average of five podcasts per week.
Audible does not like the word podcasts, although the company features hundreds of them. Esther Bochner the senior PR manager at Audible told me “the original shows and series produced by Audible and available in Audible Channels aren’t called podcasts – as we find that the term is limiting in terms of customer expectations as to the scope of our content offering. Channels also includes stand-up comedy, performed fiction and nonfiction, lectures, audio editions of newspaper and magazine articles, meditations etc – many of which would never be considered podcasts, so we use the much broader language of original audio series and original audio show to categorize our content overall so as not to confuse customers.”
She went on to say “I can tell you that at Audible we are always looking for ways to attract new listeners and draw new people to the format, whether that means introducing podcast listeners to our own original and audiobook programming, or introducing our longtime audiobook listeners to short-form programming to enjoy in between audiobooks to enjoy Audible during more of their days.”
TuneIn Radio has 5.7 million podcasts in their portfolio and they recently unveiled technology so people can listen to them offline, without a cellular data or wifi connection. The offline listening experience, in addition to encrypted playback, will add approximately 15-20k audiobooks in the directory in the first or second quarter of 2017.
My podcast consists of music and snippets of my audiobooks. I definitely plan on getting the entire video and audio setup this year. If you would like to check my podcast out on any platform just search for Adidas Wilson. My new book 33 Strategies of KamaSutra will have a snippet of my audiobook. All of my audiobooks will be under my name on Amazon. Thank you to all who have followed and visited my blog. Remember, never give up on your dreams. #Motivation
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.
Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.
Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on the platforms specific to podcasts. So whether you’re starting out or are an established podcaster, read on for specific tips on how to SEO your podcast.
1. It’s all in the title
What does it take for your podcast to be found on iTunes and Google Play? It’s all in the title. The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews for the podcast.
What this means is that, while you want to have a title for your podcast which is compelling and interesting, you shouldn’t have a title which is so obscure or non-intuitive that it doesn’t explain in clear language what your podcast is about. Make sure to include your most important keywords in the title of your podcast. If your show is already established, you can do this by adding a subtitle. For example, if your show title is “A 5th Race Podcast,” and your show is about Stargate, you can make sure that you’re found by adding a subtitle such as “An Unofficial Stargate Podcast.”
That said, a generically keyword-rich title that is not distinctive or memorable is also a non-starter. The title of your podcast should be something you are proud of. (Note that with branded podcast names, it would be good to incorporate keyword-rich subtitles.) And while you do want to include keywords in your title and/or subtitle, don’t try to stuff your author tag with keywords. Apple will catch on and send you a note stating that your author tag isn’t representative of what your show is about.
Keep it clean, use the right keywords where it counts, and you should show up for relevant search queries. On Google Play, your show’s description (not individual episode descriptions) is searchable as well, so make sure you optimize it, while still keeping the copy interesting and compelling. (Speaking of keeping it clean, if your show has swear words and is thus labeled as explicit in iTunes, your podcast will not be reaching the very large Indian market.)
2. Optimizing your RSS feed
While the average user doesn’t use RSS nearly as much as in the past, your RSS feed syndicates your podcast on iTunes, Google Play Music and most other podcast platforms out there. Essentially, your RSS feed is what people are subscribing to when they subscribe to your podcast on any of these platforms.
Your feed is also what provides all your podcast information to these platforms. So when you want to update your show’s title or description, you have to update it in your RSS feed. It can take up to 24 hours for any of the fields to update on iTunes or other directories.
3. Leveraging your website
Yes, your podcast is an audio file, but that doesn’t mean that you can’t score SEO points by leveraging your website and making it a worthwhile destination for Google to send traffic to. As SEO practitioners, we are always trying to attract more trusted links to our sites. A great podcast is just one more type of content you can use to attract those links.
If a writer is looking at your site and considering linking to your podcast content, showing them other authoritative sites where your content has been featured can act as a “social proof” that your content is authoritative, high-quality and trustworthy, and thus worth linking to. For instance, you can show an “as seen on” section on at least your home page, but preferably on every episode page — the way I do on my biohacking/lifehacking podcast, “The Optimized Geek.”
Another easy way to boost your reach is to create supporting content that you want to expose search engines to. Some examples of content you can create are:
- episode description or recap
- show notes with timestamps
- key takeaways
- episode art
The transcript will be a particularly text-rich piece of content to post to your site. Don’t just bury the transcript, feature it and present it nicely, so that users are more inclined to interact with it.
Each episode should have unique episode art so visitors have something to pin on Pinterest. Have a look at my wife’s show, “Stellar Life,” for an awesome example of the use of episode art:
Whenever possible, provide supporting content that drives listeners to your website. For example, on this episode of “The Optimized Geek,” I included multiple photos and videos on the episode page of me at my guest’s facility freezing my butt off in the cryotherapy chamber and then gnashing my teeth by doing the equivalent of a 350-pound bench press on the bioDensity machine.
Make sure each supporting content piece has a human-friendly URL, and include the link to each in your show notes. Remind your audience that if they’re using the Podcasts app, they can easily access the show notes by clicking on the podcast artwork in the player. Add your call-in number and contact email to the top of your show notes so your listeners can get in touch with you as well.
4. Recycling content
Many of the tips featured in this article were pulled from a couple of episodes of my Marketing Speak podcast. Specifically, the one featuring Daniel J. Lewis (SEO Your Podcast to Grow Your Audience) and the one featuring Rob Walch (Podcasting 101: Creating a Successful Show). See what I did there?
Taking existing content and transforming it into another piece is a great way to leverage resources that you already have to boost your authority and improve your ranking on specific topics. You can take the content from your podcast and turn it into articles, blog posts, infographics, slide presentations, videos and so on to get even more SEO value from the recycled content.
5. That ‘other’ search engine: YouTube
YouTube, as you likely know, is the second most trafficked site on the web after Google, serving over a billion users. When considering any SEO strategy, but with podcast content in particular, YouTube should always be a part of your strategy. Not only is YouTube a huge search engine in its own right, but YouTube content frequently appears in the main body of Google search results as well.
There is no reason you can’t take your podcast recording and turn it into a YouTube video fairly easily. There are lots of file converters and video editing software which can translate your audio files into video. In fact, if you host with Libsyn like I do, then you can use their built-in Publish to YouTube feature (see screen shot). You can choose to either record actual video of the podcast participants as you do the podcast and use that video on YouTube, or overlay slides with your brand, interesting images, charts that support what the podcast is discussing at a particular time, and other contact information on top of the audio to create a video presentation.
6. Podcasting for link building
Another way podcasting can benefit your overall search engine optimization efforts is through attracting links. If your podcast content is interesting, entertaining, compelling, useful and so on, it may well attract links all on its own, but there are certainly other links that you can pursue.
One of the easiest may be to get a podcast guest speaker to promote the podcast on their own site. If someone takes the time to be interviewed for your podcast, it’s quite likely they are going to want people to hear that podcast episode. By hosting the podcast’s episode page on your own site, in addition to syndicating it out on popular media and podcast platforms, you can give your guests a natural place to link to on your site.
With a little effort, podcasting and SEO can work together to help you assemble that enthusiastic community of supporters that Kevin Kelly calls “1,000 true fans.” SEO tactics can help grow your podcast audience; and in return, as your podcast grows in popularity, it can yield search engine optimization benefits back to your site. It thus creates a sort of “virtuous circle.”
Podcasting can truly set you apart as an authority in your field, but it is a time- and effort-consuming endeavor (believe me, I know!). Nonetheless, the right podcast, done well, is worth the investment. Make the most of that investment by implementing these SEO strategies for podcasts, and watch your audience grow!
As podcasts continue to explode in popularity, more and more people are jumping in head-first and creating new shows, in an effort to leverage themselves as industry experts, build an audience, connect with more influencers, build personal brands and boost exposure for their businesses.
A lot of people are also now successfully using podcasting as an additional revenue stream for their businesses and for themselves as individuals.
If you too are interested in making more money from podcasting, here are eight different ways you can profit from your show:
1. Podcast sponsorships
Popular podcasts like Entrepreneur on Fire, The Art of Charm and the $100 MBA Show generate thousands of dollars — each month — through sponsorships. With the CPM (cost per impression) model, your show will get:
• $18 per 1,000 downloads for a 15–second pre–roll
• $25 per 1,000 downloads for a 60–second mid–roll slot
If your podcast gets 3,000 downloads per episode, you’ll get $54 for a 15–second pre–roll and $75 for a mid–roll slot.
“This could help cover some of your podcasting costs,” says Yann Ilunga, organizer of the Podcast Success Summit, the largest digital conference about podcasting. “New podcasters in particular focus on downloads and landing sponsors, but there are different ways to profit from a podcast — even if you have a “small audience.”
Some may not consider relationships a profitable element within the podcasting world. Ilunga, however, disagrees. “Regardless of whether you’re hosting an interview–based podcast or not, relationships are a very powerful element in podcast, just like in business,” he says.
“After interviewing several top podcasters I can say that networking is the number-one reason why many entrepreneurs, marketers, authors and coaches decide to start a podcast.”
When looking for guests to interview, don’t focus exclusively on their status, but think about your business. “Many hosts want to interview A–listers on their shows, and there isn’t anything bad with that,” saysJessica Rhodes of Rhodes to Success. “Think about your business, though. Instead of chasing guests because of their status, be strategic and try to interview people who you may collaborate and actually do business with.”
3. Increase the sales of your products and services.
Before running after sponsors, take a look at the products and services your business is selling already. Is your product relevant to the people who tune in to your show episode after episode, week after week? If the answer is yes, think of ways you can strategically leverage your podcast to increase sales.
An exclusive discount for your audience could contribute to an increase in sales. Remember, your being in your listeners’ earbuds is a powerful way to build authority and reinforce the “know, like and trust” factor. You’re building that factor with your show, so don’t be afraid to promote your products and services or offer exclusive discounts, assuming they are relevant to your audience.
Start looking at your show in a more strategic way and think of it as a marketing tool that can help you turn listeners into subscribers, and turn prospects into paying customers.
In Booked, best-selling author Josh Turner discussed an appointment–setting system that builds around social media. Are you a business coach with a podcast? You may want to consider a similar approach that, instead of social media, revolves around your show.
Again, think of ways you can turn listeners into subscribers first. Do you offer a free 30-minute session? Why not leverage your podcast and invite people to sign up for it?
If free consultations aren’t part of your coaching business plan, consider exclusive discounts for your audience.
5. Affiliate marketing
Affiliate marketing is an option to consider, especially if your show is rather technical and often features you mentioning resources. “During a recent interview The Audacity to Podcast host Daniel J. Lewis shared the fact that affiliate commissions allow him to generate a good income from his podcast,” Ilunga recalled.
In all likelihood, most of your own podcast content is evergreen. This means that the information you shared yesterday is still relevant today and will be relevant over the next months and years.
This means that, as your show grows, you could potentially generate passive income — through affiliate marketing — by podcasting.
6. Books and audiobooks
As a podcaster, you spend hours creating high-value content, which you give away for free. People tune in, get advice and have the option of applying it to their business. In “3 Content Marketing Trends You Need to Be Addressing in Q2,” I talked about repurposed content as a powerful content-marketing practice.
Who says that you can’t apply repurposed content to your podcast to make money?
Hack the Entrepreneur host Jon Nastor is a great example of a podcaster who repurposed part of his content and created a product people pay for: a book. To write his book, he simply took some takeaways from the interviews he hosted on that podcast and combined them with brand new content.
Not that everybody is a writer, and writing a book may not be your thing. But, what about audiobooks? “As podcasters craft their art, they become better communicators and better storytellers,” says narrator and audiobook creation expert Krystal Wascher. “Why not take your recording skills and create an audiobook? You probably have content and know how to record. It’s a no-brainer, really.”
In some cases, you may consider asking for your community’s contribution. A crowdfunding platform like Patreon allows you to get your audience’s support in the form of pledges. “Noah Lugeons, for instance, is making $1,200 an episode,” explains Brian Kane, a.k.a. “The Real Brian, host of Profitcast. “There are several components that go into successful crowdfunding, but it’s important for podcasters to understand that there are ways to profit from your show beyond the traditional CPM sponsorship model.”
8. Virtual summits
Podcasts and relationships can also turn into a monetary business opportunity, in the form of virtual summits. Navid Moazzez, founder of The Branding Summit, and Yann Ilunga with his Podcast Success Summit, are examples of podcasters who leveraged their shows to build relationships and then used those to put together world-leading digital conferences.
With the Branding Summit, Moazzez generated $20,000 in sales and increased his email list by 3,000 subscribers.
Adds Llung: “Are you a podcaster who would like to organize the largest virtual summit in your industry? Tap into the connections you made through your podcast — that’s how I did it, and managed to put together an event that features over 80 expert speakers. I leveraged the relationships I had built through interviews for my podcast.”
One of the more frequent questions I get from podcasters is, “How do I build an audience?” Podcasting is hard, time-consuming work, and it can be incredibly frustrating when your shiny new episode only gets a handful of downloads.
There are many different strategies you can use to build your audience, but today we’re going to focus on guest podcasting, which I’ll lovingly refer to as “guesting“.
Be Our Guest
Back in the blogging heyday, one of the best ways to build and audience was by guest blogging—that is, writing a blog post that would appear on someone else’s blog.
Guest blogging remains a great way for bloggers to get their content seen by a new audience, get their name associated with another (often more popular or authoritative) blog, and get some sweet links back to their own blog for search engine optimization (SEO) purposes.
In return, the blog on which the guest appeared would get diverse new content and access to the guest’s network.
This same win-win can be applied to podcasts, which are essentially audio blogs.