Social media marketing, simply explained, is using social media networks to drive website traffic, increase sales and build your brand by connecting with your audience. You do this by creating great content, interacting with your followers, running ads, and analyzing the results.
While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return-on-investment for businesses.
“Email marketing allows us to send targeted messages,” says Jeffery Riggs, commissioning manager, Greyhawk, a program, project and construction management firm based in Mount Laurel, NJ. “We believe that participation on multiple platforms ensures we interact with others where they are most comfortable,” Riggs says.
Indeed, a 2016 study released by marketing consulting firm clutch found that email marketing still has the highest ROI of any marketing channel.
Eighty three percent of the companies Clutch surveyed said they were using e-newsletters to make new sales. And more than 70% were using stand-alone emails and follow-up emails to nurture nibbles of interest from customers
Moreover, Campaign Monitor, an email marketing firm, released a similar study last year. It found businesses can look forward to a $38 return for every dollar they invest in email marketing.
And Henry Hyder-Smith, CEO, Adestra — an email marketing service provider and consultancy — confirmed the trend yet again in a study his company conducted with Econsultancy
Those researchers found that 73 percent of 1,100+ marketers interviewed said email was their number one marketing channel in terms of ROI.
The study, “points out that companies investing at least a fifth of their marketing budgets on email are eight times more likely to see sales attributable to it in excess of 50 percent,” says Hyder-Smith.
The reason behind email’s potency? Despite all the buzz over social media, 58 percent of Internet users say the first thing they check on their computerized device each morning is email, according to a study by Exact Target
“Here’s the truth: When you have someone’s email, you’re allowed to communicate with them when you want, how you want,” says Derek Halpern, owner, Social Triggers, an online marketing consultancy.
Halpern says he conducted his own informal test recently, pitting email against Twitter. He sent out a post on Twitter with a link he wanted prospective customers to click-on. Then he sent out the same post and link via email.
The result: 50 of his Twitter followers clicked on the link, while 1,200 of his email subscribers clicked on the same link. “Yes, my email list might be twice as large as my social media following, but it generated about 24 times more clicks,” Halpern says. “That’s the power of email.”
Also helping email’s cause has been all the work IT departments have been doing to block spam from getting to company email boxes.
Overall, those safeguards have significantly decreased the amount of spam businesses users get as compared to just a few years ago.
Consequently, email open rates are looking healthy. On average, 17.6 percent of emails are now being opened by recipients, according to IBM’s 2016 Email Marketing Metrics Benchmark study.
Of course, getting email marketing right for your contracting business involves more than simply knowing it works. Here are the 10 most popular best practices for email marketing, based on insights from the Econsultancy/Adestra survey:
Engage in Basic Segmentation
Seventy-eight percent of companies said they’re doing basic segmentation with their email marketing. Essentially, that means they’re creating slightly different versions of the same email marketing message to cater to different segments of a company’s customer base. Some of your HVACR customers in the Southeast, for example, might get a slightly different message than customers in the Northwest.
Optimize for Mobile
Sixty-four percent of companies said they’re ensuring their emails are optimized for mobile. In practice, this translates into using single column email designs that allow for easier resizing, using responsive design that automatically resizes an email based on screen size, and eliminating content in mobile emails that is ordinarily displayed on full-sized computers.
“More people view emails on-the-go and we want to make our information as accessible as possible,” says Greyhawk’s Riggs. “We monitor our marketing email statistics and see a consistent 50-60 percent of opens on mobile devices. There’s really no logical argument against optimization.”
Adds Tom Templeton, owner, Coaching for Contractors says, “If you are depending on email as one of your sources of social media marketing,” optimizing for mobile is essential.”
Clean Your List Regularly
54% of companies surveyed said their email marketing success also hinged on ensuring they cleaned their mailing list regularly of emails that were bouncing back as no longer valid. They also are quickly removing email addresses from the list when customers request it.
Encourage Sharing of Your Email on Social Networks
Forty-seven percent of customers surveyed said they got more mileage from their marketing emails after asking their customers to share those emails on Facebook, Twitter, Instagram and other social media networks.
Use Your Transaction Emails for Marketing
43% of companies said they had a standard practice of inserting marketing messages into transaction emails. In practice, an HVACR contractor might pitch another job or upgrade when confirming a deal by email.
Include Video Content
Forty-two percent of companies said adding video content to their email was critical to the potency of those marketing messages. Given that YouTube, the online video sharing service, is the number two most popular site of the Web, the move sounds like a no-brainer for contractors, who could easily post a video of one of their recent projects.
Forty-one percent of companies surveyed said they regularly use emails to remarket to customers. A Web visitor who fails to confirm their new subscription to a contractor’s e-newsletter, for example, might be prodded again by email to confirm that sign-up.
Personalize Your Email
Thirty-seven percent of companies surveyed said personalization of emails was also key to their marketing success. The personalization of emails went beyond simply addressing a person by first name. Instead, other personalized data was included in the email, such as the person’s birthday, acknowledgement of previous goods and services purchased by the recipient and similar qualifiers indicating the company truly knew who they were emailing when they put together the message.
Use Emails for Lead Nurturing
Thirty-five percent of companies said once they received a nibble on an offer by email, they regularly followed-up with additional emails to try and close the deal.
Combine Email, Multichannel Triggers
Thirty-one percent of companies said once contact was made by email, they followed-up — as Greyhawk does — by reaching out to the customer via other channels, including Facebook, Twitter, telephone, and old-fashioned snail mail.
All you had to do was write about your topic and place some Google AdSense ads on your site and collect that monthly check.
In short, it’s a different story today.
Online solopreneurs are finding it increasingly difficult to make a living off site ads and other passive revenue streams.
Fortunately, there are higher-earning, do-able alternatives that are well worth the slightly extra bit of time that you’ll need to invest. First, let’s quickly review…
The lure and attraction of a passive income is obvious. Ranging from a nice second-income to full-blown life of luxury, making money from a website continues to be the goal and dream of many would-be entrepreneurs.
Such endeavors allow us to take control over our futures, immerse ourselves into topics and discussions we’re truly interested in, and create the kind of independent income that fuels dreams.
(This is in contrast to Active Monetization, which is fueled by trading time for money in the form of services, and can only be scaled by adding more staff with more hours to sell.)
And to be clear, all of that is still possible today. Bloggers and solopreneurs continue to create new websites wrapped around their passions and leverage those sites to create income.
What has changed is the how.
Instead of relying on display ads and affiliate links, these passion projects are increasingly leveraging a different monetization model – one that still has whispers and elements of passivity.
High-traffic solopreneurs can either be satisfied with sub-optimal, but still decent (thanks to the sheer volume), income levels. Or they can go slightly more active and create high-paying situations while putting themselves in control of their business.
There’s real value in controlling your own business, and especially your monetization models. Remember, there’s risk to depending on the business platform of others. Just ask prominent Vine influencers!
So what is the monetization model that every successful solopreneur should consider?
Influence is the ability to impact someone’s behavior. It is not new to the business world.
Full page ads in prominent newspapers. Celebrity endorsements. Product placement. These are all ways that businesses have used influence for the purposes of marketing.
What is new? Individuals can now develop sufficiently strong personal brands to influence potential consumers on behalf of specific brands.
We are not talking about the old monetization model of ads and affiliate links. This model has been losing credibility and viability, although it’s still a useful model for the average solopreneur.
Influence Marketing is the domain of the successful, those who have built a broad reach and who are liked and trusted by their audiences.
These savvy solopreneurs have a strong mix of search traffic, social media followers and a growing email list. They have developed a faithful following of readers who are genuinely interested in the author’s writings and opinions – and who are eager to read more.
It’s not just the high numbers. These solopreneurs have spent time creating real relationships with real people, which means that those people are engaged.
Michael Hyatt talks extensively about this in his blog, book and online course. He says, “When you have a platform, you can reach more people with your message, products, or hard-won expertise. You multiply both your income and your impact. Everybody wins.”
And that cuts right to the issue with traditional passive monetization methods.
Years ago, you could spend more time creating more content which would lead to more traffic and more earning. That content, once created, kept earning through search. A strong business model if you can master it.
Nowadays, solopreneurs can leverage that traffic through the multiplier effect that Hyatt talks about.
Monetization of influence
Search traffic is good traffic because it’s targeted. But what if it takes 3 months to find you again? Blend in social media and email marketing to reach them repeatedly. The power to grow increasing numbers of strong relationships is under your control, more now than ever.
That kind of multiplier effect brings in even more traffic and prospects. You can see the power as this positive feedback loop grows.
Important takeaway: The successful solopreneur does more than “publish-and-pray.” A well-rounded mix of search, social and mobile grows targeted and engaged traffic, real humans who like you.
But if you’re still relying on antiquated monetization methods, you’re subject to their reducing returns. Visitors to your site don’t need to trust you to click on a low-paying Google ad!
That’s where the monetization of influence comes in.
More than just using that influence to drive traffic and prospects into display ads and affiliate links, solopreneurs are finding brands to work with directly.
Examples include sponsored or native content, site sponsorship, brand ambassadors and even evangelists.
A site that I tend to use every day, IMDb, is routinely sponsored by an upcoming film that takes over the entire site. And recently, a non-film brand, Samsung, took a turn trying to leverage IMDB’s influence and entertainment-hungry audience.
Read more at http://www.business2community.com/blogging/passive-monetization-dead-new-way-make-money-blogging-01758779#kTHi3ssWSwledjBR.99
Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer?
The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing.
“Network Marketing Isn’t Perfect… It’s Just Better.” ~ Erric Worre – The Network Marketing Pro
Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware ALL fall under the network marketing umbrella.
Time-Tested & Proven Marketing Strategies of Network Marketing Pros
Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.
#1 – Network Marketing Professionals Know Their Target Market
You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.
Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.
#2 – They Have Their “Why” Established
This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.
If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.
#3 – Network Marketing Professionals Do NOT Chase Family and Friends
One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.
The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).
For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!
To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.
The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.
#4 – They Choose ONLY a Couple of Marketing Strategies to Master at a Time
Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.
See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.
#5 – The Network Marketing Pro NEVER Stops Educating Himself
YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.
Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.
#6 – Marketing Pros Include Social Media in Their Everyday Business Activities
Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO!
If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.
#7 – Network Marketing Professionals Stay Consistent
Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail.
When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.
Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.
#8 – They Do NOT Ever Quit!
The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS!
Network marketing does take time, but be assured the Results WILL SOON Follow!
#9 – Network Marketing Pros Provide Value to Their Prospects
Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” Learn MORE here: How to Invite Prospects into Your Network Marketing Business.
I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?
To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.
Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.
Closing Comments About the Marketing Secrets of the Network Marketing Pros
The fact that you are reading this article indicates to me that you are researching for any and all means to grow your small business, and I applaud you. Do not take any of these secrets of the marketing pros lightly… every tip mentioned here is grounds for greatness.
keep in mind these marketing tips will not create a windfall of prospects/leads. Building any business, including a network marketing business, takes time to evolve… it will NOT be an overnight success.