Tag Archives: monetize

YouTube CEO To Creators: We’re Going To Be Better About Demonetization

YouTube, in its efforts to protect brands from being associated with violent, extreme, or otherwise inappropriate content, has spent the better of 2017 demonetizing a huge number of videos, in what has become known as the “adpocalypse.”

While the video site’s aggressive action has allayed some of the fears of brand partners, it has also angered creators, who feel their videos are being stripped of revenue in an overzealous manner. Some videomakers, such as h3h3productions, have begun to spend more time on other platforms as a result. Others have documented the volume of lost ad revenue they are enduring.

In order to cut down on the number of videos it flags for demonetization, YouTube is taking action. In a blog post, CEO Susan Wojcicki has promised to use both human and technological means to reduce the number of yellow icons that appear in Video Manager suites across the site. Such a policy shift would logically result in more monetization for rule-abiding creators.

“We are planning to apply stricter criteria and conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should,” Wojcicki wrote. The blog post did not offer specific details on how exactly YouTube will tighten its demonetization criteria. The video site has been criticized for applying the inconsistent application of its rules. An October incident involving the demonetization of a Casey Neistatcharity video drew particular ire.

The additions to the ad reviewer team will, in theory, allow YouTube to better police the automated systems that flag videos as inappropriate for advertisers. While creators are able to appeal demonetization decisions they believe to be false positives, that process is time-consuming.

Demonetization is not the only ad-related area where YouTube is marshaling more manpower. The video site has also announced a force of 10,000 humans who will work to purge inappropriate videos.

Wojcicki hopes to incorporate YouTube’s creative community into the introduction of these new policies. “We will be talking to creators over the next few weeks to hone this new approach,” she wrote in her blog post.



How To Make Money Off Your Instagram Account

YouTubers with 7 million or more subscribers can earn up to $300,000 to partner with brands. Though it may not be viable for regular folks to gain this level of notoriety, even with just 100,000 followers, an Instagram user could earn $5,000 for a post made in partnership with a brand.

If you’re a regular Instagram user, there are ways for you to monetize your account. Here are a few tips to get started:

Grow Your Following

If you want to make money through Instagram, you need to make sure that brands would want to partner with you. This means you need to start by growing your following.

Users with more than 100,000 followers have a good chance of finding brands that would partner with them. But even if you have just a few thousand followers, you could still work with brands that need micro-influencers. Use these tips to grow your following on the platform:


• Create high-quality content that would appeal to people in your niche. Make sure all images are vivid and relevant to the products you wish to promote, whether it’s beauty products, fitness products or clothing.

• Use relevant hashtags so people can easily discover your content and possibly even follow you. Tools like Hashtagify.me can help you discover popular hashtags to use in your posts.


• Ask relevant accounts for a shout-out. You can conduct a hashtag search to find popular Instagram accounts that share content from different users in your niche. Go through their content and contact them to share your post if you notice that they regularly do shout-outs. For instance, @global.travelz is an Instagram account with more than 180,000 followers. If you look through their posts, you’ll see that they’re mostly user-curated photos related to travel. Instagram users who wish to grow their following and build a name in the travel niche could ask them to share their content.

You can even observe top influencers and see what they’re doing to engage their audience, from choosing an aesthetic to posting at consistent times.

Understand How Much You Should Charge

Once you’re able to gain several thousand followers for your Instagram account, you need to understand how much you’re worth to brands. This helps you avoid overcharging or undercharging your clients.

Some influencers may overestimate their worth and charge several thousand dollars when they’re worth only a few hundred. Others may underestimate their worth and only charge a few hundred dollars when they could charge more than $1,000 for each sponsored post.

The Webfluential Influence Estimator is a useful tool to gain a better idea of how much your posts are really worth. The tool will calculate the number of followers and quality of engagement to see how much you should be charging per post. Keep in mind their free tool only calculates Twitter value. You will need to register as a Webfluential influencer to find out the worth of your Instagram posts.

Find Brands To Partner With

After this, you can start looking for brands that will pay you for your Instagram posts. If you have millions of followers, you’ll already have brands approaching you for partnerships, so you probably don’t need to read on. But for emerging influencers, you’ll have to do the grunt work and look for brands to partner with on your own.

The good news is that there are several influencer networks and influencer marketing platforms that accept micro-influencers. If you’re a part of this network, the company will put you in touch with brands that are in need of relevant influencers. Here are a few good networks and platforms you can sign up for:

• Buzzweb: If you have more than 5,000 followers, you could join Buzzweb and monetize your Instagram influence. You can use the platform to calculate your potential monthly earnings based on the size of your following. And you can apply to be a part of as many campaigns as you wish. After your post is approved, you get paid within 24 hours.

• Influence.co: Influence.co extends to more than 1,000 brands across 65+ countries. You can look for ones that you wish to partner with and directly submit an application to join their campaign. If you’re still a micro-influencer, this is much better than waiting around for a brand to approach you for a partnership.

• TRIBE: TRIBE is an excellent platform for influencers who only have a few thousand followers. The process of working with brands on the platform is fairly simple. You just need to find brands that you already use and are a fan of. You can then create a post for that brand and submit it for review. Once approved, you get paid within 48 hours.

• TapInfluence: There’s also TapInfluence, which estimates your monthly earning potential once you create your profile. You can choose the topics and subtopics you specialize in, then set your rate. The platform then matches you with brands whose needs match your characteristics.

• Fullbottle: If your content tends to get high levels of engagement, Fullbottle would be an ideal platform for you. On this platform, you don’t charge per post but, instead, get paid according to the engagement your content drives. You can bid a certain amount for every like on the Instagram post you create for a brand.

The most difficult part about monetizing your Instagram account is growing your following. But the tips provided here can help you overcome this challenge. And once you have sufficient followers, you just need to connect with the right brands to start earning through Instagram.



Mastering Apps – A Beginners Guide to Start Making Money with Apps

YouTube will no longer allow creators to make money until they reach 10,000 views

Five years ago, YouTube opened their partner program to everyone. This was a really big deal: it meant anyone could sign up for the service, start uploading videos, and immediately begin making money. This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems. People were creating accounts that uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators.

In an effort to combat these bad actors, YouTube has announced a change to its partner program today. From now on, creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service.

“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies,” wrote Ariel Bardin, YouTube’s VP of product management, in a blog post published today. “If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

Of course, along with protecting the creators on its service whose videos are being re-uploaded by scam artists, these new rules may help YouTube keep offensive videos away from the brands that spend money marketing on their platform. This has been a big problem for YouTube in recent weeks. “This new threshold gives us enough information to determine the validity of a channel,” wrote Bardin. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”


As it moves ever closer to parity with the world of prime-time television, YouTube is sensibly taking steps to police how business is done on its service. Time will tell how a rising generation of creators respond to these new limitations.



How to get paid from Facebook to go live

Facebook has been pushing live broadcasting on the social network hard, but there’s been no serious financial incentive for us to go live there — until now.

This week the company said it will begin opening up paid live broadcasting to the general public. That is, folks who have over 2,000 followers and can get at least 300 people to watch one of their live broadcasts concurrently. Facebook will share 55% of the ad revenues with live broadcasters.

Facebook did pay media companies and celebrities initially to post live broadcasts when it went wide with Live in early 2016, but it was a limited group.)

Facebook says the new initiative is in beta, and if you meet the qualifications, you could get a notification to sign up.

Facebook’s main video rival, YouTube, has been paying folks a 55% share of ad revenues for years, in exchange for making videos that post on YouTube. (Full disclosure: both my son and mom have YouTube channels for which they receive monthly checks.)

YouTube recently started offering live mobile streaming, and used the financial juice as its big selling point against Facebook. Go live on YouTube and get paid, was the pitch.

Woman on vacation taking photo

But both networks have caveats. On YouTube, you need 10,000 subscribers to qualify for live mobile streaming and the 55% share of ad revenues.

If you do meet Facebook’s qualifications, the company will reach out to you and invite you to have ads inserted into your live video via a notification.

From there, when you click on the LIVE button to begin broadcasting, there will be a $ icon.

If you click and accept it, your first 15 second ad, from the Facebook ad network, could run 4 minutes into your broadcast, momentarily stopping your live stream. The second break will come 5 minutes later.

“Viewers will see a counter in the corner of their screen that notifies them when you will be coming back,” says Facebook. “After the ad is over, your viewers will return to your live broadcast, and you may resume as usual.”

You don’t have to run the ad in your live show if you don’t want, and viewers can’t skip through ads.

For consumers, once the feature goes wide, this means you’ll be seeing a lot more ads in your live shots. Two  spots an hour doesn’t bother me.

But as a video creator,  I’m thrilled to see Facebook finally sharing the wealth with its users.