Tag Archives: linkedin

20 LinkedIn Statistics That Matter to Marketers

Some businesses have already incorporated LinkedIn into their marketing strategy. Others are wondering if they should do the same. Regardless of your current situation, the following statistics will be useful in helping you plan your next move.

User Statistics

  • There are 675 million monthly users on LinkedIn. Compared to 2018, this is a 14% increase. Twitter has 330 million, Instagram 1 billion and Facebook 2.5 billion.
  • LinkedIn has 43% female users and 57% male users. 29% of men in America are on LinkedIn. Only 24% of the women in America are on the platform.
  • 27% of Americans are LinkedIn users. The number has increased by 2% from 2018. LinkedIn is now the fifth most popular social network in America.
  • 51% of college-educated Americans use LinkedIn. For this group, it is more popular than Pinterest and Instagram. 
  • 70% of those who use LinkedIn are not in the U.S. America remains LinkedIn’s largest market but the rest of the world is catching up. 
  • 61% of users on LinkedIn are 25 – 34 years old. The professional network is not very popular with the oldest and youngest age categories. 

Usage Statistics

  • 57% of users access LinkedIn on mobile. This means that you should always optimize content for mobile.
  • LinkedIn sees 15 times more impressions for content than for job postings. Content marketers can greatly benefit from the platform. 
  • Engagement on LinkedIn has increased 50%. The algorithm has been updated to prioritize personal connections, ensuring that users see relevant content. 
  • LinkedIn users are 60% less likely to engage with a connection than they are with a coworker. Engaging here refers to messaging, sharing, commenting and liking. 
  • 30% of the engagement on a company’s page is from employees. If you want your strategy to win, make good use of employee advocacy. The employees want to see the brand succeed. 
  • Employees share content from their employers more than they do other types of content. And by the way, when information comes from an employee, people are more likely to trust it. 

Business Statistics

  • 80% of LinkedIn users drive business decisions. The chief selling point of the platform is the ability to target people by their jobs, instead of just the demographics. 
  • A LinkedIn ad has the potential of reaching 12% of the earth’s population (people over 13 years old). This percentage may not be the highest but at least the self-selected user-base is passionate about what they do. 
  • 30 million companies use LinkedIn. And they don’t use it for recruiting only. Marketing and sales folks are on there too.
  • LinkedIn is used by 94% of B2B marketers for content marketing. People are three times more likely to trust the content on LinkedIn compared to other platforms. So this number is not surprising. 
  • LinkedIn is used by 89% of B2B marketers for lead generation. And according to 62% of these marketers, LinkedIn is effective for lead generation.
  • 59% of sales professionals depend on social platforms to make sales.
  • On average, Sponsored InMail sees a 52% open rate. 
  • LinkedIn’s cost per lead is 28% lower than that of Google AdWords.  

Facebook is testing a CV feature to take on LinkedIn

It looks like Facebook is considering barging in on LinkedIn’s turf.

Facebook is currently trialling a CV feature, according to screenshots posted on social media — a move that would put it in direct competition with professional social network LinkedIn.

Matt Navarra, director of social media for The Next Web, has shared screenshots of the resume feature sent to him by web developer Jane Manchun Wong, who saw it appear on her Facebook profile.

The feature lets users list their professional experience and education, as well as their contact details, an image, and other information — just like Microsoft-owned LinkedIn does.

Of course, it’s already possible for people to list their job history and education on Facebook. But do you really want prospective employers to see your private Facebook profile? Instead, the new feature appears to combine all the relevant information into a single, professional-looking package — away from personal photos, status updates, and other Facebook posts people might not wish to share with recruiters and the wider world.

It’s not clear how many people currently have access to the resume feature, or what Facebook’s ultimate intentions are here. The social network often tests features on a small number of users before rolling them out more widely (or not), and a spokesperson did not immediately respond to Business Insider’s request for more information.

But just the fact that Facebook is experimenting with this is further evidence of how the Californian firm is increasingly trying to transcend its roots as a simple social network and move into the professional sector. In 2016, it launches Facebook At Work — now called Workplace — a modified version of Facebook designed for teams in the office to use.



7 Ways to Get Recruiters to Notice You on LinkedIn

LinkedIn now has over 450 million members with just over 100 million of unique monthly viewers. Used by 98% of recruiters, there is no denying the importance of having a presence on this platform. Not too long ago, I spent some time counseling young professionals on their online presence through the Step Up organization. We discussed the difference between professional and personal networking and how to maintain a clean and compelling profile.

1.Your Photo

First of all, you should have one. LinkedIn career expert, Nicole Williams says, “You’re seven times more likely to have your profile viewed if you have one.” Make sure your picture is clear, simple and it looks like you are wearing clothes. This is not the place for wedding photos, baby photos or pictures of you in a Santa costume. You should be the only one in your picture and it should be recent. Using a picture from 30 years ago to appear younger might make you seem deceptive if you meet someone in person. Having an accurate picture also serves to help people find you on LinkedIn after meeting you once at a networking event.


2. Your Summary

The summary is your only opportunity on your profile to show a bit of your personality and voice. It should be written in the first person and give a brief snapshot of who you are and what your experience is. If you work experience appears rather disparate, this is a great place to bring it all together and tell us what you do now and what you want to do next.

3. Your Contact Info

Be sure your contact info and the links you include there are up to date. Too often we follow the link to a website that no longer exits or an email that bounces back, or even a blog that hasn’t been updated in over a year. Stay on top of those platforms you want to represent you.

4. Your Experience

While it’s good to stuff your summary with keywords (i.e. crisis communications, content strategist, financial services public relations), be sure to include them in your previous work experience as well. Recruiters and others who are looking for people with certain types of experiences will often do a keyword search but that only searches the work experience part of your profile, not your summary. For this reason and to clarify your function in past roles, write brief descriptions of the positions you’ve held. Being a Vice President at Morgan Stanley doesn’t give us enough information. Be sure the content of your LI profile matches up with your resume. Discrepancies in dates and brief stints at jobs listed on one and not the other are immediate red flags.

5. Your Connections

Be intentional about gathering new connections. Personalize your outreach whenever possible to remind someone how you met or who you have in common. Potential employers will be impressed if you have a broad network in your industry. While it is good to have a diverse span of influence and you shouldn’t be afraid to link with other professionals, I would be cautious of someone who has no information in their profile, for example. Your connections should appear relevant.

6. Your Endorsements

Given that anyone can endorse anyone else, the legitimacy of this section can be debated. However, the more endorsements you have for a certain skill, the higher you will rank in search results for that term. Giving intentional endorsements every once in a while is also an easy way to stay in touch with your contacts.

7. Your Spelling and Grammar

Jenn Saldarelli, a recruiter here at Chaloner, reminds to check for spelling and grammar mistakes. “This is a huge red flag and I’ll often immediately pass over anyone with these types of errors in their profile,” she says. “You would be surprised at how often I come across people who have misspelled their name or employer!”

In general, be an active participant on LinkedIn—join groups, keep up on new functions, keep an eye on who’s coming and going and participate in the conversation. As with anything, the more effort you put into using this platform strategically, the more you will gain from it.



Google is testing a job-search feature that could rival LinkedIn—and Facebook

Google is apparently testing a new job-search feature that includes its own job portal. The testing was caught in the wild by search engine optimization consultant Dan Shure on April 28.

Industry website Search Engine Land wrote about the sighting then got a response from Google that wasn’t an outright confirmation, but suggested the search giant was indeed testing the feature. Google’s statement read: “While we don’t have any news to announce at this time, we’re always looking for new ways to improve the Search experience for our users, whether they’re looking for movies to see, recipes to make, or job opportunities.”

Dan Shure apparently triggered the feature by entering “jobs online” in the Google search box. This returns a specially formatted box containing a list of jobs above the main search results. Clicking these jobs leads to a portal where users can select tabs to display jobs by title, city, employer, and more. The page also shows jobs by industry, including health care, advertising and marketing, and retail. The jobs listed are attributed to third-party job sites, such as Internships.com and Catholic Jobs Online.

Google is also quietly working on a service called Google Hire, which bills itself as a tool to manage companies’ recruitment processes. Google hasn’t commented on the service, nor has it responded to a request for comment from Quartz on the job-search feature.

The broad base of jobs available on the search feature suggests Google is going after the same general jobs market as Facebook is, with its own jobs function. LinkedIn is better known for its white-collar listings, but it, too, has been trying to cater to workers of all types, including blue-collar workers (paywall), in recent years.


Google is testing a job-search feature that could rival LinkedIn—and Facebook

LinkedIn hits 500M member milestone for its social network for the working world

LinkedIn recently crossed an important and exciting milestone. We now have half a billion members in 200 countries connecting, and engaging with one another in professional conversations and finding opportunities through these connections on LinkedIn.

What does this mean for you?

This community represents 10+ million active jobs, access to 9+ million companies, and with more than 100,000 articles published every week it’s helping you stay informed on the news and views impacting your professional world. A professional community of this size has never existed until now.

But it’s often the small, simple actions today that can lead you to bigger opportunities tomorrow. And access to this community has never been easier because every new connection represents a potential new opportunity.

Your network can accelerate your career

With each connection you make, the total reach of your professional community grows and so do your career opportunities. Every connection…

  • Reflects an average of 400 new people you can get introduced to and begin to build relationships with;
  • Encompasses 100 new companies who may be looking for the skills and talents you offer; and
  • Represents connections to an average of 500+ jobs.



LinkedIn Is The New Facebook: Here’s What You Need To Know

LinkedIn has been around since 2003. But lately, something has changed. Content that was once frowned upon on Facebook is now the new normal on LinkedIn.

The business social networking site LinkedIn has become the new Facebook.

What happened?

When I first uploaded a photo of myself on LinkedIn back in 2007 my colleagues chided me for posting my “glam shot.” I’ve noticed more and more executives posting a few headshots in different poses. Adding the inquiry to their network “which photo should I use in my profile pic?”

Cringe-worthy? Maybe. The new normal? Certainly.

This behavior wouldn’t have struck me as particularly unusual on Facebook. Even less so on Instagram, and Snapchat. I would have scrolled or swiped through to the next piece of content.

So why does this bother us when we see it on LinkedIn?

Ten years ago the unspoken understanding was that if you were on the platform, you were there to get a new job. LinkedIn even allowed you to hide your profile from others in your company. Ensuring your boss would never see your profile and assume you were on the hunt.

The content and the conversations were v-e-r-y dry. This lighter “Facebookification” of content didn’t happen overnight. It’s been a gradual progression of cultural acceptance and norms.

People who remember those “dry days” feel uneasy when they see this new edgier content. This is where they went into “stealth mode” to get a new job after all. They would have never asked their networks feedback about their profile photo. Heck, they never even uploaded a photo!

Others who have just joined are just mapping their normal social media behavior from other networks onto the business site. They don’t see anything wrong with it.

How did this happen?

Back when Facebook was gaining popularity among my generation (X) it was slow moving. Some posted updates from the mundane “John is: excited it’s Friday!” To the silly “Joe sent you an invite to play, (insert game name here).”

Today Facebook has become an extension of everything in our lives.

It’s our town hall, poker night, kids soccer game. It’s our girl’s night out, our news channel, and vacation. Lately, it’s even become out political rally.

It’s human nature. And it’s a definitive cultural shift.

What can we do about it?

The more comfortable people get with a social media platform, the more uncomfortable the content they share becomes. If the lighter, even silly content bothers you, do what I do. Let LinkedIn help you curate your news feed.

If you see content you don’t like, just click on the three dots in the upper right-hand corner of the post.

When you do this, LinkedIn offers you three options:

  1. Hide this post
  2. Unfollow
  3. Report

For me, this was a necessary change to ensure that I have a great experience on LinkedIn. I do the same on Facebook too.

Like every other platform before it, LinkedIn is evolving. They’ve just released a new interface and it looks more like Facebook than ever. I love it.

LinkedIn is the new Facebook. Deal with it.