Tag Archives: Business

10 Tips for Using Instant Messaging for Business

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Here’s the scene: A couple dozen professionals at a big advertising agency quietly type away at computer screens near each other, in an open room devoid of office walls and partitions.

An occasional laugh punctuates the silence. But no one is talking. They are communicating with one another almost exclusively through instant messaging (IM).

“When I’m visiting this firm, I can’t help but notice this [lack of people talking]. Seems odd to an outsider, but this is now pretty much their corporate culture,” says Helen Chan, analyst for The Yankee Group, a US-based technology research group, who has friends at the agency.

A technology designed initially for one-on-one personal chats has reached the workplace. Many businesspeople are choosing text-based Instant Messaging over phone calls and email. They prefer its immediacy and efficiency in getting real-time information from partners, suppliers and colleagues working remotely.

Instant messaging is essentially the text version of a phone call. At businesses large and small, more and more people are using it to communicate. For many, it serves as a backstop for e-mail problems and other emergencies witness the spikes in usage after the Sept. 11 terrorist attacks.

The Wall Street Journal notes that more than 100 million people are now sending instant messages. In a report, “IM: The Sleeping Giant,” technology consultant Gartner Group predicts that by 2005, instant messaging will surpass email as the primary online communications tool.

That said, IM will benefit businesses that work in teams or on projects more than it will many retailers, independent professionals and others. That’s because IM enhances collaboration but does not lend itself to opening new relationships. However, aside from the opportunities for time and cost savings, there are risks and downsides to its use.

Whether you’re a business owner or an avid IM user, or both, here are 10 instant messaging do’s and don’ts.

1. adopt a user policy for instant messaging. If you’re an owner, your employees need to know whether you view instant messaging as an appropriate vehicle to communicate with, say, customers or business partners. Any policy should contain at least general guidelines for its use. You may not think this is important unless you know the story about the hedge fund manager who caused a major commotion by allegedly using IM to spread inaccurate rumors about a publicly traded software company. (Word got out, the software company’s stock plunged, and the hedge fund manager and his company got into some serious trouble.)

2. Don’t strong use instant messaging to communicate confidential or sensitive information. Take a lesson from the above example. If your company is in the business of providing professional advice regarding stocks, finances, medicine or law, chances are it’s not smart to do so through instant messaging. IM is better suited to quick information about project status, meeting times, or a person’s whereabouts.

3. Do – strong organize your contact lists to separate business contacts from family and friends. Make sure your employees do the same. Eliminate even the remote possibility that a social contact could be included in a business chat with a partner or customer or vice versa. MSN Messenger[link] lets you organize your contacts carefully.

4. Don’t allow excessive personal messaging at work. Yes, you make personal phone calls at work, send personal emails, and allow your employees to do the same. But you encourage them to keep it to a minimum and (hopefully) do the same yourself. For instant messaging go even further. Urge that personal chats be done during breaks or the lunch hour or that the chats generate new customers or revenue to the business.

5. be aware that instant messages can be saved. You may think IM is great because you can let your guard down, make bold statements, chastise a boss, employee or co-worker, and have it all wiped away from the record when you are done. What you aren’t realizing is that one of the parties to your conversation can copy and paste the entire chat onto a notepad or Word document. Some IM services allow you to archive entire messages. Be careful what you say, just like you would in an email.

6. Don’t compromise your company’s liability, or your own reputation. The courts may still be figuring out where instant messages stand in terms of libel, defamation and other legal considerations. It’s likely that any statements you make about other people, your company or other companies probably aren’t going to land you in court. But they could damage your reputation or credibility. Be careful what you say.

7. Do be aware of virus infections and related security risks. Most IM services allow you to transfer files with your messages. Alexis D. Gutzman, an author and eBusiness consultant, says her recent research for a book found that IM file attachments carrying viruses penetrate firewalls more easily than email attachments. “Instant messages [carrying viruses] will run and dip into a firewall until they find an opening,” she says. You’d be wise to learn more about the quality of your own firewall protection, to decide whether to restrict transferring files through IM.

8. Don’t share personal data or information through IM. Even if you have the utmost trust in the person or people you are messaging, including personal information you’d rather keep confidential (like a phone number) is not a good idea. That’s because the text of your chat is relayed through a server in route to your contact. “If anyone is on the connection and can see that traffic, they can see the personal information,” says Chris Mitchell, lead program manager with MSN Messenger. Not likely, perhaps. But it’s better to send such info through an encrypted email, or not at all.

9. Do keep your instant messages simple and to the point and know when to say goodbye. How you should use IM is hard to stipulate. Kneko Burney, director of eBusiness research at Cahners In-Stat Group, prefers it simply for seeing if a colleague is at his or her desk, available for an in-person or telephone call. “It’s like peeking into someone’s office.” Gutzman, on the other hand, sees IM to do quick research and get fast information from consultants and even lawyers. She recently used IM in researching a book, saving entire messages in her personal archives. Both agree, however, that you must limit your inquiry, get to the point right away, and avoid unnecessary blather. “With instant messaging, you don’t need a lot of pleasantries,” Gutzman says. “I pretty much can say, ‘How’s it going?’ and then get on with my question.”

10. Don’t confuse your contacts with a misleading username or status. IM usernames, like email usernames, should be consistent throughout your company. And users should do the courtesy of updating their status throughout the day, so contacts know whether they are available for messages.

7 Proven Principles of Business Success

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The 7 Proven Principles to Business Success will overcome whatever limitation you have. Think of it as a recipe for success in business. All you must do is first learn what the 7 principles are, and then apply them, in order. When you follow this recipe all your challenges will fade away.

Why do you own a business? Isn’t it because you want a LIFESTYLE? You did not intend to work long hours, be stressed, have little time off and be hassled with staff and customers, did you?

Isn’t it time you made some changes for the better? After all, if you want to change some things in your life, you must change some things in your life. If you are ready for a change here is the magic recipe you need to follow…

Principle 1: Work on yourself to understand people.

Business is all about people isn’t it? You have them as customers, you employ them, but few people have realized the absolute key to success is understanding people at a much, much higher level. Your sales and marketing skills are determined by what you know about people. Your leadership skills with your staff to get them to perform as well as you do is determined by your knowledge on people.

So, what is the best way to learn about other people? Easy, learn about yourself! You are a people and the more you learn about yourself the more you automatically learn about other people.

Principle 2: Learn business success principles.

There are so many principles to business success, but I will emphasize just a few. One is, you are in business to make a profit, not just turnover. Turnover is a job, whereas profit gives you a LIFESTYLE. Your aim should be to increase your net profit percentage of turnover, as this allows you to grow and pay yourself whatever you desire.

Net Profit percentage comes from improving everything you do, not just doing more of what you already do. How you answer the phone, how you greet people face to face, how you write your ads, improving your communication and leadership with your staff. All of these are areas to improve.

Another principle of business success is cash flow. Cash flow means having the cash in your bank account that should be in your bank account. If customers cost you money before you get any back, that’s negative cash flow, if you get cash before you incur a cost that’s positive cash flow. The better you get at getting money up front with deposits and getting people to pay on time the better your cash flow.

Principle 3: Set goals and have a plan to achieve them. Until you set a goal you do not have a reason WHY you will improve your business, therefore the HOW does not matter. People must know why, before how. You will want to know how to grow your business once you have set a written goal.

When you have a goal, it is time to look at the relevant strategies for your business. I know of over 300 strategies, but most people can only think of about a dozen. Strategies are like tools. If you go to build a house with just a hammer, a saw and nails you will be building it for a long time. Business is the same. When people do not know what strategies are available or suitable to them how can they effectively grow their business?

A Business Growth Plan is simply the order of implementation of those strategies beginning with the highest priority strategy. When you have documented goals for 3, 6, 9, 12 and 24 months with a list of strategies in order you have a Business Growth Plan that makes growing your business EASY!

Principle 4: Turn your staff into a TEAM.

Unfortunately, business owners are trying to do it all on their own. They often do not train their team regularly with team meetings or one on one allocated time every week. I believe you have one role as a business owner, to be a great teacher! Your aim should be to teach everyone in your business how to do everything you currently do, better than you do! And what does that then make you? Obsolete! When business owners think no one can do my job as good as me, they are digging a big hole for themselves they will never get out of. Then they wonder why they are stressed, tired, work long hours and this happens more and more as the business grows. TEAM stands for Training Everyone Achieves More!

Principle 5: Build foundations for growth.

If you want to build your business to provide a great lifestyle you need to put foundations in, just like building any building. If you do not intend to really increase your profits, then you do not need foundations. If you want to seriously increase your net profit percentage (even without increasing turnover) you must have strong foundations. When they build a skyscraper, they do not build up, they dig a big hole down.

The foundations in business are 2 things. First, having documented systems. A system is just a best way of doing something that everyone knows and uses that has been identified and written down. It helps consistency and efficiency and as you grow people are accountable to the systems, not to you the owner. That means you save time checking on everyone. Systems only work when you have worked with your staff to turn them into a TEAM.

Secondly, measuring everything is part of building foundations. If you have not measured your Key Performance Indicators how will you improve on them? Increasing Net Profit percentage of turnover comes from improving everything you currently do, remember?

I could write a book on measuring, it is so important, I cannot emphasize it enough. When you have measured all your KPI’s you are ready for…

Principle 6: Implement EFFECTIVE Sales and Marketing.

Everyone in business is already doing sales and marketing but how effective is it? You know when you have effective sales and marketing, here is how: you will not get so many price shoppers as your marketing already has “sold” them on buying from you. Your marketing is so effective you only must run it a third as much because you cannot handle the increase in customers it brings you. And you will know your sales and marketing is effective because you put your prices up 20% and increase your conversion with the price rise!

People in business do not take responsibility for their sales and marketing and as a result they do not get the results they desire. If you learn sales and marketing by paying a professional for a few months, it will be the best investment you ever make. Once you learn the principles of success you can then add to them yourself, but often you need an expert to get you started.

Principles 7: Manage the business.

Unfortunately, businesses are not managed at all well. You can tell by these examples… decisions are not based on numbers, there are not documented systems, regular weekly team meetings are not happening nor is weekly one on one team training.

Management is all the above; it is making decisions on numbers. e.g. you measure how many customers you serve in a week for each team member and measure the number of new customers each week and then work out your team can service 5 customers each per week. That means if your marketing can produce 5 new customers and if you are at maximum service capacity you need to be thinking about getting a new team member very soon.

This is what management is, training your team weekly, documenting systems, measuring numbers, making decisions on numbers, setting goals, and helping your team to achieve their own.

When you dedicate time to learn and then follow all 7 Principles, in the order above anything is possible. I have had clients increase their monthly turnover by 1,000% in just 5 months when the business was not growing at all and the owners did it with ease and grace, no stress at all!

What is your growth potential? Are you realizing it yet? If you are not growing at 50%-100% a year you’re possibly not growing as fast as you could!

7 Tactics for The Small Business Owner

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For most folks, owning your own business is a dream come true.  The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.  Sure, there is more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.  There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.  Will they get faster service?  Go ahead and dramatize it but keep the customer at the focus…”Get free overnight delivery!”  Hey, it tells the customer…you get quick service and a discount on shipping.   Two definite benefits in one statement.

Why should someone buy from you and not your competitor?  I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service.  Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Do not go out on a limb to create new products and services to get attention.  Just, add a special benefit to the ones you already have… maybe it’s quicker service.  The most effective things to emphasize are benefits that your competition cannot or is not willing to give. 

2. Use Testimonials

Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers.  They are the ones who see things from their point of view… what they have to say about the business has an impact.

Testimonials play an important part in advertising – especially for small businesses.  Yeah, big businesses with well-known names do not have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say?  Let’s look at some ways we can make testimonials an effective part of our marketing campaigns.

3. Upsell

Upselling is one of the most successful marketing trends today.  Everywhere you go, someone is trying to get you to buy more.  From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone is jumping on the band wagon.  Why?  It works!

Your customers already know that you have great products and provide satisfactory service.  They trust you to come through for them.  Think about it…  it’s much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have.  Do you have a product that goes with the one they are purchasing?  Offer it to them at the register.  It is a proven and effective method for increasing sales.  You may be shocked at the additional sales you can generate from those who are already buying from you.

4.  Make Your Price Seem Smaller

Divide and conquer…  The old war tactic works in marketing too!  When the price seems too steep, break it down into “buyable” size bites.  An $120 item is only 12 low monthly payments of $10.  A $365 purchase would only cost $1 per day.  Now that sounds affordable! 

5.  Paint the Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase.  A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading.  Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale.  Let them “feel” the benefits, and they will be more apt to head for the cash register.  Put them where you want them.

6.  Create Attention Getting Headlines

Are you ready to capture your reader’s attention with great copy?  The headline is the place to start.  How often do you scan the newspaper’s headlines before you decide whether to read the article?  Yeah, that is where we lose or gain the reader’s interest, so it is an important part of the advertisement.

A good headline should telegraph its message in twelve words or less. Double check those headlines.  Do they make a promise of a positive benefit, or ask a provocative question? Do not settle for less than attention grabbing statements.

7.  Provide an Offer They Can’t Resist

Is your deal too good to pass up?  If not, you need to improve it.  Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit.  You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little. 

Motivate buyers with expiration.  Yeah, an open-ended offer encourages procrastination…which leads …yep, nowhere.  When the customer knows he has until Saturday to purchase an item he will pay more for on Sunday, he will make it a priority to head for your shop.

How to Create an Online Business with Affiliate Programs

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Just ten years ago, having a Web presence was perceived as something rather exotic. Web pioneers were trying to find a way to bring the Internet to the masses, and email was still in its infancy as people battled to stay online with their dial-up connections.

What a change a decade can make! Today, there are millions of websites and virtually any person can start up an online business. Obtaining domains and web hosting are just a few clicks away, and business opportunities abound. The primary challenge is finding an online business opportunity that can bring in revenues without you having to actually sell products, stock inventory, or deal with customers.

That’s where affiliate programs come in. The truth is, one of the best mechanisms for monetizing a website is through affiliate programs. Even if you’ve never heard of them, chances are you’ve seen affiliate programs on hundreds of websites. They are the buttons and banners and links that advertise ecommerce sites both large and small. Every time a person clicks from your website to that of an affiliate website and that person buys something, you get a percentage of the sale. Although the percentage is relatively small, the more traffic you drive to your website, the higher your clickthroughs and the higher your sales.

Although some people are willing to invest an incredible amount of time signing up for individual affiliate programs and building their own websites, there are actually companies that will do the legwork for you. In fact, they will provide you with your own domain or domains and you can reap the rewards of a variety of affiliate programs.

The best online business affiliate programs will set you up with an interesting website with a variety of affiliates. Here are some examples:

Auctions: One portion of your home page can be a portal to eBay auctions, and actually list many of eBay’s main categories. It also might have a banner ad that lists auctions that are ending soon, as well as an in-banner search box so visitors can search for items of interest.

Shopping Malls: Another section of your home page might be dedicated to affiliate ads from a big company like amazon.com. As with the auction section, the navigation bar will list a number of amazon.com categories and will take your website visitors to the area in which they’re interested.

Nutrition: You might also have several smaller graphics that are affiliates of nutrition companies, and that sell, for example, bodybuilding or weight loss supplements. Similarly, you may have affiliate links for ecommerce sites that book vacations or that sell flowers, electronics, or supplies for pets.

Beyond the affiliate links, your website will also have interesting and useful up-to-the-minute information for your site visitors. For example, you may have a news banner that provides visitors with headline news, world news, and news about technology and entertainment. It may also have stock quotes and weather information.

The money you make from your online business comes from two sources: affiliate links and from referrals to others who join the business opportunity through your website.

Now that the barriers to successful online business opportunities have been broken, there’s no reason that you can’t launch your own online business and reap the rewards from affiliate programs.

How To Start an Online Dropshipping Business

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The number of ecommerce stores being launched daily is large and while a number of these stores operate with a traditional inventory system, there is also online stores which operate as dropshipping businesses. So, what exactly is a dropshipping business and how does one get one off the ground?

DROPSHIPPING 101

Dropshipping is an ecommerce concept where you launch an online store where you sell products directly from suppliers. You do not build an inventory as with traditional retail and instead, your customers make a purchase that is then passed on to your supplier who ships the product directly to your customer without you handling the products at any point in time. The way you make money is that you charge more than what the supplier charges for the product. The difference between the two prices is your margin (we will talk about it more later).

An example of this would be that you find a supplier who sells men’s classic Oxford shoes on Aliexpress for $29.99. In your store, you will sell that same pair for, let’s say $59.99. When your customer makes a purchase, you make a purchase with your supplier who then sends the product to your customer. On this one purchase, you make $30. The question that you are inevitably asking at this moment is why would anyone purchase from your store and not directly from the supplier?

There are a few answers. For one, many suppliers do not sell directly to individual customers and only deal with sellers such as yourself. Furthermore, the majority of people are unaware of such suppliers and they do not wish to risk getting subpar quality (through smart practice, you will be able to guarantee quality). Finally, you will be doing marketing that will lead people directly to your store, without even considering a supplier.

Look at it from a different angle. You could probably get a pound of oranges much cheaper from a farmer in California, but you still buy them from your local grocery shop, don’t you?

Start with a Product (Niche)

You could theoretically open a dropshipping store without choosing the products you will be selling or the niche you will be covering, but it would be somewhat tricky. For example, how would you name this store whose products you are still in the dark about?

There are numerous ways in which you can go about choosing the products to sell. Perhaps you are into fashion and you think you know what people would like to wear. Maybe you know what people are buying online in your country. Perhaps you will discover that you can get a certain type of products at affordable prices and sell for much more in your country, increasing your margins.

Set up a Store (Quickly)

You are not racing against the clock, but there is a reason why you will want to set up your store quickly and without wasting too much time. The reason is that spending weeks on setting up a store will not guarantee sales. What you need is a decent-looking store that will be operational in matter of days (depending on how much time you have). You will be looking at the major platforms and their preset themes for your store – something simple and in tune with what you will be selling. Do not waste time on logo, extensive branding, blog, etc. You will be starting with a skeleton-store – just the basics.

You will want to set up payment options, usually PayPal and major credit cards. You will also want to offer free shipping which you will then cover from your margin (unless you can find suppliers with free shipping). Depending on the platform you will be using, you will also most likely need software which will allow you to automate a great deal of the work. For example, when people make a purchase in your store, this software will automatically order the product from your supplier, taking care of the payment and customer’s details entry.

Find Suppliers

One of the crucial steps in launching your dropshipping business will be finding the suppliers. There will be a few boxes that you will want your suppliers to check before you start doing business with them.

Before we go on to the boxes that need ticking, we should point out that you will mostly be looking to China for your suppliers. More precisely, AliExpress. AliExpress is the Chinese version of Amazon and eBay and it is popular in the dropshipping circles for one simple reason – you can find products at very affordable prices there. Of course, there are other ways and places to find suppliers, but the chances are you will be working with China and suppliers from there.

Now, onto the boxes.

For one, you will be looking for suppliers whose track record is spotless. This means great ratings and actual reviews from customers. You will also be looking at the individual products’ comments sections, more precisely the images. You will want to make sure that the images of actual products supplied by the customers show the same products that are featured in product images.

Another important feature to look for is ePacket shipping. It is a relatively fast (usually well under a month) and affordable shipping method that was designed specifically for products from China that are sold online. This service also provides shipment tracking which means your customers can check their order at any time. In short, ePacket shipping is a feature to look for in a supplier.

Finally, there is the matter of the price. Namely, in order for your dropshipping business to be profitable, you will want to make at least as much as you pay the supplier. This means that your margin should never be bellow 50%. In other words, your supplier will have to provide prices that you will be able to add to and still be able to sell the product.

One thing you should be aware of is that you will be selling either generic products in your store, or brands that are mostly unknown in the west, as this is what your suppliers will be selling. You should be extra careful that you do not sell knock-off products of popular brands because this can get you in all kinds of legal troubles.

Marketing

The biggest mistake you can make with your dropshipping business is thinking that simply setting up a store is enough. Like we mentioned, there is no shortage of online stores out there and you have to make sure that people visit your store. In other words, you need to do marketing.

For people who have just opened their first dropshipping store, marketing should revolve around one thing and one thing only – making sales. You are not building a brand or establishing yourself on the market. This comes later. You are trying to make a sale. Two sales. Three sales. Fifty sales in one month. Then a hundred sales the next.

While you will be able to do a few things free (still requiring time) such as doing a bit of content marketing and SEO, you will rely on paid ads in the early days. More precisely, you will be using Facebook, Google and Instagram ads.

Choosing the channel will depend on what you are selling and you will have to be extra careful about choosing the right channel. Namely, your budget will most likely not allow you to go broad and, instead, you will want to focus on just one channel.

Facebook, for example, is a very interesting ad option due to its relatively low ad prices and the ability to target very specific segments of the market. Instagram is also popular for certain niches, such as clothing and cosmetics. Google ads are usually out of reach for new dropshipping businesses due to established competition, but you should still look into it.

It is important to start conservatively with your ads in the beginning. Only spend the money you have and always make sure you are not spending more than you earn with your store. For example, if you make a sale that nets you revenue of $20, you can spend $20 on Facebook ads the following day. If these ads bring you a single new customer, you broke even. If you make two sales, you are already making money and marketing is paying for itself

As you make more sales, you can gradually increase your marketing spend. Conversely, if you are not seeing any results, maybe you need to change something or switch the channel.

The bottom line is that the majority of your work will revolve around marketing your store and increasing your conversion rates. After all, most of your other work will be automated.

A Few Parting Words

Now that we have gone over the basics of starting a dropshipping business, there are a few more things that you should keep in mind. For one, you should look into what laws, taxes and regulations you should be aware in your country. You will probably have to register your company and start paying taxes before long. However, it would probably be a good idea to give your store a trial run before you start doing all that. Also, you might talk to a lawyer or an accountant before you do anything.

You might also want to check out local dropshipping communities, as there will probably already be people who are doing it. Such communities are a great place to get free advice and suggestions on how to take your business to another level.

Finally, never stop learning. There is much more to dropshipping than what you have read here. This free guide to drop shipping from Shopify is a great place to start, for example. Also, you should try and hone your marketing skills, as they will enable you to get more traffic and revenue. Once your business is stable, you can also start thinking about the marketing long game, i.e. branding, serious content marketing and branching out with your products.
Read more at https://www.business2community.com/brandviews/upwork/start-online-dropshipping-business-01955899#23KoiYYjewMvRhQR.99

Toys ‘R’ Us hopes AR will bring you back to its stores

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How does it work? Developed in partnership with PlayFusion, Play Chaser uses PlayFusion’s proprietary computer vision technology to activate different AR games and play experiences on your smart device. To unlock the experiences, simply download the app (in the Apple App Store, Google Play or Amazon Appstore) and scan the many different Play Chaser signs featured on Toys“R”Us shelves. 

 

The play experiences are fun and interactive – from a virtual basketball hoop that kids can shoot at solo or alongside friends in-store, to a baby nursery where they can select a unique, digital You & Me doll, take it home and care for it (think: changing diapers, feeding and bath time!). There’s even a virtual Geoffrey the Giraffe to welcome customers to the store, explain the app and send kids on their quest for in-store play. Another cool feature? Some games have leaderboards that show where players rank amongst each other in their local store and nationally. 

Check out the video below to see the app in action before playing in-store! To download the video, Play Chaser logo and screenshots, click here.

Via

https://www.toysrusinc.com/blog/ar-turns-toysrus-into-a-digital-playground

Indian firm offers ‘menstrual leave’ to beat the stigma of periods at the workplace

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An Indian media company is offering “menstrual leave” to its female staff, encouraging them to take the first day of their periods off.

Culture Machine, which employs 75 women, is applying the new policy from July on, and has called on other companies in the country to implement the same policy.

The company, which makes viral videos for the internet, also produced a video of its female staff talking about the challenges they face at work while on their period, and eventually reacting to the new policy.

“Sometimes with male bosses, you have to be a little discreet,” one employee laments.

The company has also launched a petition calling for the Ministry of Women and Child Development and Ministry of Human Resource Development to implement the same leave policy across India.

Another firm in India, Gozoop, which does digital marketing, similarly introduced a paid period leave policy this year. 

The topic of menstruation is still hugely taboo in India.

Under an ancient Hindu practice called Chhaupadi practiced in some parts of India, Nepal and Bangladesh, women who have their periods are seen as “impure,” and are sometimes forced to sleep away from home during their period. 

They are also kept from taking part in normal family activities and social gatherings.

Earlier last week, an 18-year-old girl in Nepal died after she was bitten by a snake, when she was banished to a shed because she was menstruating. 

The Supreme Court of Nepal ordered an end to Chhaupadi in 2005, but the practice continues especially in many of the country’s rural areas. 

Some Asian countries, such as Japan and Taiwan, have already made it legal for women to take menstrual leave. 

Source:

http://mashable.com/2017/07/13/period-leave-india/?utm_cid=hp-h-4#qS3KH_EpLaqa

Building a Personal Brand to Support Your Business

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Personal brands are useful tools for job-searchers; like corporate brands, personal brands are a collection of characteristics and traits that constitute a unique identity and generate popularity.

In the job market, people with strong personal brands are more visible, more popular and more authoritative; but personal brands are useful for more than just getting a job. If used in conjunction with a corporate brand, they can earn you a host of benefits, including:

  • Trust. People trust other people more than they trust corporations; when they read content written and promoted by a person, they’re more likely to believe its sincerity and importance than when that same content is pushed by a business attempting to generate a profit.
  • Visibility. Every personal brand’s social media account is an opportunity to reach a new segment of your target demographics; three accounts with 1,000 ollowers each will reach three times the eyeballs that a single account will.
  • Niche availability. Branching out with personal brands gives you the opportunity to target different niches, either within your corporate brand’s main expertise, or as a complementary extension of it.

So, how can you create a personal brand that can support and complement your corporate brand? Seven ways:

1. Identify your key players.

First, you need to decide what people within your organization are the best candidates for personal brands. There’s no necessary rubric for evaluation here, but generally, more experienced people (and those with pre-existing social media followings) are easier to build up.

Many businesses start by designating their CEO, founders, and/or their most experienced account managers, but you can choose anyone with a realm of expertise that will be of interest to your target demographics. You’ll also want to choose people who have a few extra hours a week to manage the development of their own personal brands.

2. Designate expertise and optimize your profiles.

Next, you’ll need to lay the foundation for your growth by claiming and optimizing the social media profiles of each personal brand you choose to develop. The social media platforms will depend on your business and its target audience; generally, Facebook, Twitter, and LinkedIn are core necessities, and Instagram is nice to have.

You may also want to separate out the true “personal” social accounts from your personal brand accounts. Either way, you’ll need to optimize your personal brand accounts with professional headshots, wording that reflects each personal brand’s expertise and, of course, links or other ties back to your corporate brand.

3. Create and promote content.

If you want to take personal branding seriously, you can create a professional, separate blog for each of your individual profiles. Otherwise, it’s fine to use your corporate blog with individual author profiles for each of your personal brands.

Take the time to create high-quality content for each personal brand, relevant to that person’s respective areas of expertise. Next, make sure to promote that content across the person’s social channels. And, while you’re at it, syndicate your core “corporate” content through each of your personal brands.

4. Get involved in groups and conversations.

If you want to grow your personal brand’s visibility, you need to do more than simply write and promote content. You need to get involved with other individuals, so they can see and appreciate your content. The best ways to do this include getting involved with groups, which you can easily find on LinkedIn, or by engaging in conversations, which are easy to find on open public platforms like Twitter.

Look for topics relevant to your area and expertise and get involved with comments, answers to questions and even some questions of your own. It’s a good way to build your presence and reputation at once.

5. Follow new people.

Go out of your way to follow new people — it’s a good way to get their direct attention. However, it’s inadvisable to follow total strangers; instead, follow people once you’ve had an interaction with them, even if it’s an indirect one.

For example, if you were involved in the same Twitter conversation, follow them; they’ll likely follow you back. Over time, you can attract many quality followers this way.

6. Engage with your followers.

It’s not enough to attract followers to your personal brand; you also have to keep them interested in you. Continuing to produce and promote content is a good start here, but it’s better to interact with your followers directly.

Give them rewards for following you, such as discounts or special promotions, and make sure to respond to all their comments and questions.

7. Strengthen the ties between personal and corporate.

Eventually, you’ll also want to strengthen the ties between your personal and corporate brands. Occasionally, toss in a promotion of your corporate brand, and remind your followers where your allegiance lies. You may also use your corporate brand to direct followers to individual personal brands, highlighting those people for their unique modes of expertise.

Building a personal brand may seem simple, but it takes attention to detail and a commitment to a long-term strategy; you won’t attract an audience of tens of thousands of followers overnight.

However, within the span of a few weeks, you should have enough of a foundation to support your corporate brand, and within a few months, your company’s personal brands may have the potential to multiply the reach of your content — not to mention the trust of your customers.

Source:

https://www.entrepreneur.com/article/295886

One of the most anticipated hedge fund launches of 2017 keeps raising money

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One of the most anticipated hedge fund launches of the year continues to rake in fresh money, despite a rough start in terms of performance. 

Ben Melkman’s Light Sky Macro dropped about 3.5% from March through the end of April, according to an investor document reviewed by Business Insider. May performance numbers weren’t immediately clear. 

The fund is continuing to raise assets, however, and is set to manage $1.5 billion on June 1, according to a person familiar with the matter. That makes Light Sky one of the biggest launches of the year, and marks a quick step up in raising fresh money; the fund managed around $880 million at the end of April, according to the investor document.

The fund is also soft-closing, which means that it will not accept money from new investors but may arrange for existing investors to add capital, the person said.

The fund is down at a time when other macro funds are struggling. Brevan Howard’s master fund is down 3.1% this year through the end of April, according to an investor document reviewed by Business Insider. Caxton Global dropped 6.6% through April 4, according to performance reported by HSBC. Discovery Capital Management was down about 12% through the first three weeks of May, and Rokos Capital dropped 4.7% in the first quarter, Bloomberg reported.

 

New York-based Light Sky Macro is led by Melkman, a former partner at Europe-based Brevan Howard Asset Management. 

Melkman was the lead manager on Brevan Howard’s $500 million Argentina fund, which returned money to investors after delivering an 18% return since its inception.

His fund has been expanding, with high profile hires such as 15-year Deutsche Bank vet, Jérôme Saragoussi, as director of trading strategy. The fund recently added Deutsche Bank’s Luigi Gentile as a senior foreign exchange volatility trader and has 24 people on staff, the person familiar with the firm said.

The new fund’s investor list includes several big-name hedge funders, including Steve Cohen, Third Point’s Dan Loeb, Moore Capital’s Louis Bacon, Coatue’s Philippe Laffont, and Stone Milliner’s Jens-Peter Stein, Business Insider previously reported.

Source:

http://www.businessinsider.com/ben-melkman-light-sky-macro-hedge-fund-performance-2017-5

What is a credit report?

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A credit report is a statement that has information about your credit activity and current credit situation such as loan paying history and the status of your credit accounts.

Most people have more than one credit report. Credit reporting companies, also known as credit bureaus or consumer reporting agencies, collect and store financial data about you that is submitted to them by creditors, such as lenders, credit card companies, and other financial companies. Creditors are not required to report to every credit reporting company.

Lenders use these reports to help them decide if they will loan you money, what interest rates they will offer you. Lenders also use your credit report to determine whether you continue to meet the terms of an existing credit account. Other businesses might use your credit reports to determine whether to offer you insurance; rent a house or apartment to you; provide you with cable TV, internet, utility, or cell phone service. If you agree to let an employer look at your credit report, it may also be used to make employment decisions about you.

Credit reports often contain the following information:

Personal information

  • Your name and any name you may have used in the past in connection with a credit account, including nicknames
  • Current and former addresses
  • Birth date
  • Social Security number
  • Phone numbers

Credit accounts

  • Current and historical credit accounts, including the type of account (mortgage, installment, revolving, etc.)
  • The credit limit or amount
  • Account balance
  • Account payment history
  • The date the account was opened and closed
  • The name of the creditor

Collection items

Public records

  • Liens
  • Foreclosures
  • Bankruptcies
  • Civil suits and judgments

A credit report may include information on overdue child support provided by a state or local child support agency or verified by any local, state, or federal government agency.

Source:

https://www.consumerfinance.gov/askcfpb/309/what-is-a-credit-report.html

 

7 Ways to Get Recruiters to Notice You on LinkedIn

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LinkedIn now has over 450 million members with just over 100 million of unique monthly viewers. Used by 98% of recruiters, there is no denying the importance of having a presence on this platform. Not too long ago, I spent some time counseling young professionals on their online presence through the Step Up organization. We discussed the difference between professional and personal networking and how to maintain a clean and compelling profile.

1.Your Photo

First of all, you should have one. LinkedIn career expert, Nicole Williams says, “You’re seven times more likely to have your profile viewed if you have one.” Make sure your picture is clear, simple and it looks like you are wearing clothes. This is not the place for wedding photos, baby photos or pictures of you in a Santa costume. You should be the only one in your picture and it should be recent. Using a picture from 30 years ago to appear younger might make you seem deceptive if you meet someone in person. Having an accurate picture also serves to help people find you on LinkedIn after meeting you once at a networking event.

 

2. Your Summary

The summary is your only opportunity on your profile to show a bit of your personality and voice. It should be written in the first person and give a brief snapshot of who you are and what your experience is. If you work experience appears rather disparate, this is a great place to bring it all together and tell us what you do now and what you want to do next.

3. Your Contact Info

Be sure your contact info and the links you include there are up to date. Too often we follow the link to a website that no longer exits or an email that bounces back, or even a blog that hasn’t been updated in over a year. Stay on top of those platforms you want to represent you.

4. Your Experience

While it’s good to stuff your summary with keywords (i.e. crisis communications, content strategist, financial services public relations), be sure to include them in your previous work experience as well. Recruiters and others who are looking for people with certain types of experiences will often do a keyword search but that only searches the work experience part of your profile, not your summary. For this reason and to clarify your function in past roles, write brief descriptions of the positions you’ve held. Being a Vice President at Morgan Stanley doesn’t give us enough information. Be sure the content of your LI profile matches up with your resume. Discrepancies in dates and brief stints at jobs listed on one and not the other are immediate red flags.

5. Your Connections

Be intentional about gathering new connections. Personalize your outreach whenever possible to remind someone how you met or who you have in common. Potential employers will be impressed if you have a broad network in your industry. While it is good to have a diverse span of influence and you shouldn’t be afraid to link with other professionals, I would be cautious of someone who has no information in their profile, for example. Your connections should appear relevant.

6. Your Endorsements

Given that anyone can endorse anyone else, the legitimacy of this section can be debated. However, the more endorsements you have for a certain skill, the higher you will rank in search results for that term. Giving intentional endorsements every once in a while is also an easy way to stay in touch with your contacts.

7. Your Spelling and Grammar

Jenn Saldarelli, a recruiter here at Chaloner, reminds to check for spelling and grammar mistakes. “This is a huge red flag and I’ll often immediately pass over anyone with these types of errors in their profile,” she says. “You would be surprised at how often I come across people who have misspelled their name or employer!”

In general, be an active participant on LinkedIn—join groups, keep up on new functions, keep an eye on who’s coming and going and participate in the conversation. As with anything, the more effort you put into using this platform strategically, the more you will gain from it.

Source:

http://fortune.com/2017/05/06/linkedin-profile-recruiters/

5 Steps to Finding Your Millionaire Mentor

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One of the ways to jump start your success is to be very mindful of the company that you allow to influence your thoughts. And for the most of us, our thoughts have been conditioned to behave and act in certain patterns since birth.

So, if you naturally think for the worst, fear the worst and hang around with negative people, then you have a mountain to climb, but the good news is it is all changeable.

Our brains are only designed to know a certain amount of people. This means we are influenced by those closest around us, and as a result it is important to be intentional about who we surround ourselves with because we subconsciously think and behave like the 5 closest people that are around us on a daily basis.

It is very vital that everybody positions themselves for success by finding a mentor that has been there and done that in the industry that they are in. Most people don’t have a mentor because they either don’t know who to find as their mentor or they don’t know how to approach one.

Step 1: Realize who the mentor is

A mentor is a person who is at least 10 years ahead of where you are and represents where you want to be in your wildest dreams. Somebody you admire, respect and trust but also would get along with.

A mentor is somebody who has gone down the road that you want to go down and can look back and advise you on avoiding certain pitfalls. Mentorship relationships are things that takes time to develop, and because of this it should stay in place for many years.

“A mentor is someone who sees more talent and ability within you, then you see in yourself, and helps bring it out of you.” – Bob Proctor

Step 2: Understand why you need a mentor

Here is a list of reasons why you need a mentor:

  • Guidance and direction
  • To take you to the next level
  • To help realize your goals and dreams
  • Knowledge and expertise
  • Experience and advice
  • Support and network
  • Prevent you from years of failure
  • Keep you on the right track
  • To hold you accountable

Knowing why you need a mentor in the first place is a very important step to understand.

 

Step 3: Know the places you should go to find a mentor

Here are a few places where you can find your mentor:

  • Website/Online/Internet (google their name)
  • Industry events like seminars, talks and conferences
  • Chamber of commerce
  • Social media sites (facebook, twitter, linkedIn)
  • Local Business Seminars

Mentors can be found everywhere. Knowing the kind of mentor you need will help you track down where to find them.

 

Step 4: Follow this criteria when looking for a mentor

Not just anyone can be your mentor. You really have to see if both of you have the synergy as a mentor and a mentee. You guys won’t be talking about business 24/7, so you guys should have things in common that both of you like. For example: both of you like to play basketball or soccer and that is another way you guys can connect.

Both should have a vast range of knowledge in the business you are in. Plus the position they are in, is the one you dream to be in on a daily basis. Most highly successful people value their time the most, so what they do is they have filters that filter out the people who aren’t really serious about doing what is necessary to achieve the success they desire. You have to show them that you really want it and you are willing to hustle for it.

Before approaching your mentor to ask him/her to be your mentor, you will need to consume all of their existing material (YouTube Videos, Blog Posts, Seminar Events, Books etc.) because if you haven’t even gone through their material, they know you aren’t willing to do what it takes.

Not only that, you should message them and update them on your progress in the online business and whatever you are working on to show them you are consistent and not just looking for a quick buck.

“You don’t ask a guy to be your boyfriend on the first date – the same goes for asking someone to be your mentor.” – Angie Chang

Step 5: Ask them to be your mentor

After you have consumed weeks of their videos, courses, blog posts, attended seminars etc. Then you could write to them. You do this through Facebook, Twitter, Website, wherever you can find a way.

Here’s a script you could use to ask an authority figure to be your mentor. In our case we will use our millionaire mentor Dan “The Man” Lok as an example. Only use this script after you have established a relationship with your mentor and you have done all the steps above.

Hello Dan, My name is (fill in the blank). I admire what you do as an internet marketer and what you have achieved already in your life. I have followed your work for months and I’ve finally plucked up the courage to write this email. I am a struggling entrepreneur and I feel I could do with your help as my mentor. I am willing to do what it takes to succeed and I just need a break. Please permit me to invite you for lunch. I know you value your time. I would appreciate if I could get 30mins with you to see if we make a connection and you take me on as your mentee. My Skype ID is: (fill in the blank). My Cell is: (fill in the blank). Thank you very much for taking the time to read my email. I look forward to hearing from you. Sincerely…

Tip: After he/she agrees to meet you for lunch, you get the bill! Remember, that lunch was probably life changing and worth thousands to you!

Source:

https://addicted2success.com/success-advice/5-steps-to-finding-your-millionaire-mentor/

7 Reasons You Need a Mentor for Entrepreneurial Success

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Mentors. They’ve been there, done that and have seen it all. Yet, a woeful number of entrepreneurs start their careers without one. In an age where instant gratification is glorified, it’s unsurprising that many entrepreneurs and young founders do not seek out a mentor as hard as they try to find a co-founder.

While arguments abound on why entrepreneurs do not need mentors but should only follow their own instincts and gut feelings, most successful tech titans have founders who had mentors. Facebook’s Mark Zuckerberg was mentored by Steve Jobs. Jobs was mentored by Mike Markkula — an early investor and executive at Apple. And Eric Schmidt mentored Larry Page and Sergey Brin of Google.

Like most startup founders, I didn’t start with a mentor. I got into the industry and had to look up to someone who is well known in the field. This is not as effective as working hard to get a mentor to guide you while you run your business — but it’s better than nothing. Having been in business for more than seven years, I’ve realized the importance of having a business mentor.

Here are seven reasons having a mentor is important.

1. Gain experience not shared in books.

Experience is a very expensive asset — yet it’s crucial to business success. There’s only so much about a person’s experience you can gain from books. It’s an unstated truth that most authors do not feel comfortable revealing everything about themselves in books. Some personal experiences may be too intimate to be shared, yet how they dealt with it can help an inexperienced entrepreneur’s career.

Mentorship is one guaranteed way to gain experience from others.

2. You’re more likely to succeed with a mentor.

Research and surveys prove that having a mentor is important to success. In a 2013 executive coaching survey, 80 percent of CEOs said they received some form of mentorship. In another research by Sage, 93 percent of startups admit that mentorship is instrumental to success.

Your chances of success in life and in business can be amplified by having the right mentor. The valuable connections, timely advice, occasional checks — together with the spiritual and moral guidance you will gain from having a mentor — will literarily leapfrog you to success.

3. Network opportunities.

Aside the fact that investors trust startups who are recommended by their friends, a successful mentor has an unlimited network of people who can benefit your career. Since they are already invested in your success, it only makes sense for them to let you tap into their network of people when the need arises.

This is an opportunity you cannot tap into if you do not have a mentor.

4. A mentor gives you reassurance.

It has been proven by research that a quality mentorship has a powerful positive effect on young entrepreneurs. Having someone who practically guides you and shares your worries with you — often placating your fears with their years of experience — keeps you reassured that you’ll be successful.

Self-confidence is very important to success as entrepreneurs. A 2014 Telegraph report revealed that having a high self-confidence contributes significantly to career success — more so than talent and competence. Mentors have the capacity to help young founders tap into their self-confidence and see every challenge as an opportunity.

5. A mentor will help you stay in business longer.

When you imagine the number of businesses that fail, you’d wish a lot of business owners had mentors. According to SBA, 30 percent of new businesses may not survive past the first 24 months, and 50 percent of those may not make it past five years. However, 70 percent of mentored businesses survive longer than 5 years.

6. A mentor will help you develop stronger EQ.

Does maturity bring about a higher EQ in entrepreneurs? Emotional intelligence is crucial to entrepreneurial success. When a young entrepreneur has a more mature and successful mentor who advises them, they are likely to have greater control over their emotions.

We all know that a quick way to make a business fail is to mix it with emotions or make crucial decisions based on emotional feelings. Situations like this can be curbed as mentors will help show you how to react in given instances.

A story on Business Insider reveals how Schmidt worked with then inexperienced Page to manage the affairs of running a fledgling startup. An inexperienced CEO often makes decisions based on emotions, but one with a mentor like Schmidt is able to overcome critical hurdles by making smart decisive judgments.

7. Encouragement.

Enduring the consequences of failure on your own can set you back and impact your productivity. In hard times, having a mentor will help you keep your head high. Young entrepreneurs often deal with depression when they are unable to meet their goals and expectations. The impact of depression on entrepreneurs is often underreported. But entrepreneurs without mentors bear the brunt the most.

A mentor who has experienced the highs and lows of running a business is in the perfect position to give positive and soothing words of advice to you when things refuse to go your way. And not only do they have the right words to share, they would also have ideas to help you navigate your way to success.

Source:

https://www.entrepreneur.com/article/280134

Alibaba launches program to help 1 million U.S. businesses sell to China

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SAN FRANCISCO  — When Jack Ma, executive chairman of Chinese mega-company Alibaba, met with President Trump in January, he made a promise – the online sales platform would give 1 million U.S. small businesses entrée to the Chinese market.

On Tuesday, Ma will announce he’s launching a program to make good on that promise. Alibaba plans a conference in Detroit on June 20 and 21 to teach U.S. businesses how to sell to the company’s 443 million customers in China.

The two largest small business markets in the world are the United States and China, and “connecting them seems like a good idea – good for the United States and good for China,”  Alibaba President Michael Evans told USA TODAY.

While Americans are familiar with the idea that most of their consumer goods come from China, China does import some consumer goods from the United States. Alibaba sees an opportunity to greatly increase those.

Currently, the site has 7,000 U.S. businesses, mostly large companies and big-name brands. Over the next five years, Alibaba hopes to increase that to more than 1 million, with the vast majority made up of small businesses. When Ma met with then president-elect Trump, he said the plan would create 1 million U.S. jobs.

 

As a first step towards that, the company  hopes to invite as many as 2,000 U.S. small business owners, entrepreneurs, and farmers to Detroit, focusing on products it believes Chinese consumers want.

The aim is three-fold. First, Alibaba needs to educate attendees about the business opportunity that China represents.

Next it plans to tell them how the nuts and bolts work of selling to China is done, everything from finding a partner company in China to the logistics of shipping, to dealing with foreign exchange.

Finally it will play matchmaker, introducing Americans to small Chinese businesses that maintain digital storefronts on Alibaba’s Tmall site.

“We’re going to be very involved in the end-to-end process, establishing the connection and the facilitating it,” said Evans.

Source:

https://www.usatoday.com/story/tech/news/2017/04/25/alibaba-launches-program-help-1-million-us-businesses-sell-china/100827290/

Canada is launching an experiment that will give 4,000 people free money until 2020

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Finland, the Netherlands, and San Francisco, California, have already shown interest in giving people a regular monthly allowance — a system known as basic income.

Now Ontario, Canada, is planning a basic-income trial as well.

On Monday, Premier Kathleen Wynne outlined new details of the Ontario Basic Income Pilot, which is expected to begin later this spring and last for three years.

A total of 4,000 people in three regions in the province will begin receiving additional income based on their current salary.

A person in the trial can receive up to $16,989 a year, though the equivalent of 50% of any additional earned income will be subtracted from that figure. So a person who makes $10,000 a year at their job, for example, would receive $11,989 in basic income, for a total income of $21,989.

 

Eligible recipients, who must be between 18 and 64 and considered low-income, will be chosen through a randomized selection process.

Wynne says one goal of the pilot is to reassure people that their government supports them.

“It says to them government is with you,” she said. “Ontario is with you.”

The premise of basic income is straightforward: People get monthly checks to cover living expenses such as food, transportation, clothing, and utilities — no questions asked.

Along with Canada, several countries are conducting basic-income trials.

Finland’s government launched its pilot on January 1 and is giving 2,000 unemployed Finns $590 a month. In various cities throughout the Netherlands, 250 people will soon receive an extra $1,100 a month for two years. And in Kenya, the charity GiveDirectly has launched a trial version of a 12-year study that seeks to gather the first longitudinal data on basic income.

The concept of basic income has been around since the 1960s. Since then, various researchers and government officials have given basic-income experiments a try, with mixed results.

In general, however, the data seems to tilt in basic income’s favor.

A study published in late 2016 found that people who received unconditional cash transfers used drugs and alcohol less frequently than people who didn’t receive the money. And though it’s easy to assume free money would make people lazy, research suggests the opposite is true. People in one 2013 study worked on average 17% longer and received 38% higher earnings when they got a basic income.

Skeptics, meanwhile, say that because many basic-income trials have been conducted in small villages in the developing world, the findings won’t necessarily translate to developed countries.

Ontario’s trial will begin in the regions of Hamilton, including Brantford and the County of Brant, and in Thunder Bay and the surrounding area. The third pilot will launch in Lindsay in the fall.

“Everyone should benefit from Ontario’s economic growth,” Wynne said in a statement. “A basic income will support people in our province who are reaching for a better life.”

Via Business Insider

This Entrepreneur Skipped College and Made $1,037,100 In Five Months

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Alex Tew didn’t give a damn about paying his “dues.”

At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off. Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.

After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam.

 

Though Tew is from England, he thought “million dollar” was more attractive than “million pound” from a marketing perspective. There are more Americans online as well, so he decided to go with US currency. For the record, I think he was right!

The pixels are too small to see individually, so they were to be be sold in blocks of 10×10 for a minimum purchase of $100. Each advertiser could choose what pictures they wanted to display in their allotted space and to where they wanted the pixels to link. The plan was ingeniously simple . . . but Alex had no idea if it would actually work.

“From the outset I knew the idea had potential, but it was one of those things that could have gone either way,” he remarked on FT.com. “My thinking was I had nothing to lose (apart from the 50 Euros or so it cost to register the domain and setup the hosting). I knew that the idea was quirky enough to create interest . . . . The internet is a very powerful medium.”

The first few sales rolled in slowly — mostly to family and friends — propelled entirely by word of mouth. Word spread more quickly as people heard about the site. The BBC picked up the story and it blew up. Visitors poured in. Advertisers lined up. After only one month, the site had made more than $250,000. After two months, it topped $500,000.

Demand spiked around New Year’s 2006 when only 1,000 pixels were left. In the interest of fairness, Tew auctioned the remaining slots off on Ebay to the tune of $38,100. He’d just made $1,037,100 in five months. Media attention was largely praiseworthy, calling the idea a brilliant example of novel, innovative advertising and entrepreneurship in the internet age.

Naturally, others were less enthused. Don Oldenburg of the Washington Post called the site “a cheap, mind-bogglingly lucrative marketing monstrosity, an advertising badlands of spam, banner ads and pop-ups.” He went on to write “it looks like a bulletin board on designer steroids, an advertising train wreck you can’t not look at. It’s like getting every pop-up ad you ever got in your life, at once. It’s the Internet equivalent of suddenly feeling like you want to take a shower.”

Commentary like this always makes me laugh because it’s a prime example of how deeply ingrained the “pay your dues” mentality runs in many of us.

Oldenburg (perhaps appropriately named?) seems to imply that perhaps Tew doesn’t “deserve” such praise or reward because The Million Dollar Homepage doesn’t follow procedure. It’s way outside the box. It’s ugly.

At the very root of his complaint, he probably feels like Tew’s success wasn’t earned. I get it where he’s coming from. To witness a stupid, simple website like this make more in five months than most traditional employees make in an entire career might be infuriating and mind-boggling to some.

It triggers the same type of rage you feel when you see an invention on late night TV and think to yourself, “I could have thought of that!” I’ve been there. The urge to give in to jealousy and envy is strong. But, to the hackers, misfits and rebels of our generation, these types of massive wins by the underdogs of society are simply validation that we’re on the right path. Their success means that we can do the same.You are part of this new world and the opportunity to make such massive strides is yours as well as Alex’s.

Am I telling you to go out and build another Million Dollar Homepage? Of course not. It probably wouldn’t work. The allure was in the novelty. What you should be paying attention to is Tew’s trajectory and overall approach to creating his life. His willingness to take risks. His rejection of the “time spent” model and his playful approach to ethically skipping steps and getting ahead. This is how you need to start thinking.

Jace Hall told me years ago, you don’t need to pass through “B” to move from “A” to “C.” With creativity and hustle, you can live the life of your dreams now. Not in 30 years.

Oh, by the way: After the success of The Million Dollar Homepage, Tew dropped out of the business degree he was fundraising for in the first place. And not a single due was paid. Take that, establishment.

And lots of parents and grandparents won’t like this new truth. Even some of your friends won’t like it, because if you don’t have to pay your dues, that means you can be successful NOW. And that’s scary to a lot of people.

It’s pointless to think this isn’t true. Alex Tew and people like him prove it every single day. He built a simple website, advertised it and he made over $1 million in five months. No dues paid whatsoever. If anybody’s convinces you to let go of this antiquated mindset, let it be Alex.

Source:

https://www.entrepreneur.com/article/292422

A Facebook Exec’s 5 Tips for Building Successful Distributed Teams

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With 45 offices around the world, Facebook executives certainly understand the challenges of leading a distributed team.

As Facebook’s head of platform and marketplace, Deb Liu has spearheaded projects that include things such as login to marketplace and payments, leading teams based in places from Seattle to Singapore.

During her seven and a half years at the company, she has learned some lessons in effective leadership. From incorporating people on the ground to communication methods, check out these five tips from Liu to make your remote management process as seamless as possible.

1. Incorporate local leadership.

When growing, it’s important to make sure your distributed offices feel just as important as the central office. “You don’t want them to feel like they have less opportunity and less growth,” Liu says.

That’s why it’s necessary to bring in people from that area to join the team. “Having a local leadership team creates a strong foundation in which you can build a strong office in the long-term,” she says.

Local leadership allows a company to understand what’s happening in a new office’s area and any challenges that people there face. Ask questions such as, What are the work hours in that city? What is the weather like? What are the activities people do?

Understanding that locale will help foster a stronger office culture.

2. Transplant one or two people from headquarters.

There’s no reason to start from scratch when building a new team. Although it’s important to hire locally and employ local managers, a company should also transplant one or two leaders from the company’s headquarters to get the new office on its feet.

Those people can be in charge of growing the new team, and act as a bridge between the central and distributed office. Sending ambassadors is “an opportunity to build two-way communication,” Liu says.

3. Your first hires are the most important.

A strong company culture stems from a strong local culture. That all comes down to who you hire. “Your first few hires are going to be key in the kind of culture and office you’re going to build,” she says.

These key hires help set the foundation for your distributed office and play an important role in building the local team.

“Hire people who are self-motivated, good communicators and who are open and honest. These qualities will serve them in a remote working scenario,” Liu says.

4. Use the best technology.

An obvious challenge of distributed offices is that they reduce or eliminate face-to-face communication. Today’s technology can make up for this, allowing for seamless communication and the ability to build relationships. “The level of intimacy you can create is only as good as the technology that connects you,” Liu says.

For Liu’s teams, video conferencing has been the key to their success — and she recommends it for any business with distributed offices. Here are some quick tips from Liu:

  • Be mindful of timezones.
  • Assign someone to be a video conferencing sherpa, who’s tasked with monitoring the meeting and making sure everyone is heard.
  • Take notes and send them out to everyone after the meeting.
  • Maintain message threads and group chats so everyone stays connected.

5. Host company-wide events.

Technology today can take the place of face-to-face meetings, but it’s still important to host company-wide events to boost morale, build cohesion and foster creativity.

Facebook hosts an annual “Hackathon” for its employees — giving them the opportunity to collaborate with others in the company and put their creativity to the test. Every year, the hackathon is hosted in a different city of one of its distributed offices, and Facebook employees from around the world come together to participate.

“It is these things as a company that make us not headquarter-centric,” Liu says. It teaches employees about the cultures of other offices, and ensures that everyone at the company can feel the same level of opportunity and appreciation.

Source:

https://www.entrepreneur.com/article/290877

Jesce Horton is the owner of Panacea Valley Gardens a cultivation center and boutique edibles line serving cannabis patients in Portland, OR.

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In addition to providing a network of contacts and educational resources for aspiring entrepreneurs of color, MCBA advocates for legislative changes to state and local policies that impose legal and financial barriers to legal weed for many would-be business owners and consumers of color.

Beyond its being a “slap in the face” to the communities hurt most by marijuana enforcement, Horton sees the legal industry’s lack of diversity as a real hindrance to its potential for growth.

“It’s not just about doing the right thing and doing the moral thing,” he said. “But I think we’re in a unique industry where doing the right and the moral thing means more money, means more growth, means more sustainability.”

Meanwhile, in New York, Plowden and his fellow co-founders at the nonprofit Cannabis Cultural Association are hoping to get ahead of this issue by educating people of color on the evolving city and state marijuana policies, and encouraging minority involvement in the ancillary products of the cannabis industry, such as vaporizers and hemp products.

“We know we can’t do the same things as California or Portland can do,” but, Plowden insisted, it’s important to start having these conversations about diversity now.

“The industry is coming, but if we don’t have somewhat of a structure set up, we can stumble and put ourselves back 20 years,” he said.

For both men, their missions to reshape the black community’s relationship with marijuana have led them to change the conversation within their own families.

About a year or two ago, Plowden broke his family’s long-standing “don’t ask, don’t tell” policy and asked his great-aunt Molly if she smoked weed. Yes, she answered, adding, “you’re the first one in the family to honestly ask me that question.” A few months later, she spoke at one of CCA’s events about her experience with marijuana and the effects of drug laws on her family.

Even Plowden’s mother has recently begun exploring medical marijuana as an option for dealing with skin cancer. However, she continues to implore her son to use caution, reminding him, “You’re still a black man who is promoting something that’s federally illegal.”

More than four years after he gave up his comfortable corporate career, Horton says, his parents are “very, very excited” about his success in the legal cannabis industry.

“My dad sees that I’m an entrepreneur now,” he said. “I’m much, much happier than I was when I was in corporate.”

Horton has also opened the door for other members of his family, like his cousin and brother, who both moved to Oregon to work with him. More than anything, though, marijuana is no longer the cause of family strife.

“My dad is a cannabis consumer; he always has been,” Horton said. Now “we can finally smoke together.”

Source:

https://www.yahoo.com/news/african-american-families-hit-hard-war-drugs-pot-comes-shadows-slowly-092711075.html

How to Become a Millionaire by Age 30

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Getting rich and becoming a millionaire is a taboo topic. Saying it can be done by the age of 30 seems like a fantasy.

It shouldn’t be taboo and it is possible. At the age of 21, I got out of college, broke and in debt, and by the time I was 30, I was a millionaire.

Here are the 10 steps that will guarantee you will become a millionaire by 30.

1. Follow the money. In today’s economic environment you cannot save your way to millionaire status. The first step is to focus on increasing your income in increments and repeating that. My income was $3,000 a month and nine years later it was $20,000 a month. Start following the money and it will force you to control revenue and see opportunities.

2. Don’t show off — show up! I didn’t buy my first luxury watch or car until my businesses and investments were producing multiple secure flows of income. I was still driving a Toyota Camry when I had become a millionaire. Be known for your work ethic, not the trinkets that you buy.

3. Save to invest, don’t save to save. The only reason to save money is to invest it.  Put your saved money into secured, sacred (untouchable) accounts. Never use these accounts for anything, not even an emergency. This will force you to continue to follow step one (increase income). To this day, at least twice a year, I am broke because I always invest my surpluses into ventures I cannot access.

4. Avoid debt that doesn’t pay you. Make it a rule that you never use debt that won’t make you money. I borrowed money for a car only because I knew it could increase my income. Rich people use debt to leverage investments and grow cash flows. Poor people use debt to buy things that make rich people richer.

5. Treat money like a jealous lover. Millions wish for financial freedom, but only those that make it a priority have millions. To get rich and stay rich you will have to make it a priority. Money is like a jealous lover. Ignore it and it will ignore you, or worse, it will leave you for someone who makes it a priority.

6. Money doesn’t sleep. Money doesn’t know about clocks, schedules or holidays, and you shouldn’t either. Money loves people that have a great work ethic. When I was 26 years old, I was in retail and the store I worked at closed at 7 p.m. Most times you could find me there at 11 p.m. making an extra sale. Never try to be the smartest or luckiest person — just make sure you outwork everyone.

7. Poor makes no sense. I have been poor, and it sucks. I have had just enough and that sucks almost as bad. Eliminate any and all ideas that being poor is somehow OK. Bill Gates has said, “If you’re born poor, it’s not your mistake. But if you die poor, it is your mistake.”

8. Get a millionaire mentor. Most of us were brought up middle class or poor and then hold ourselves to the limits and ideas of that group. I have been studying millionaires to duplicate what they did. Get your own personal millionaire mentor and study them. Most rich people are extremely generous with their knowledge and their resources.

9. Get your money to do the heavy lifting. Investing is the Holy Grail in becoming a millionaire and you should make more money off your investments than your work. If you don’t have surplus money you won’t make investments. The second company I started required a $50,000 investment. That company has paid me back that $50,000 every month for the last 10 years. My third investment was in real estate, where I started with $350,000, a large part of my net worth at the time. I still own that property today and it continues to provide me with income. Investing is the only reason to do the other steps, and your money must work for you and do your heavy lifting.

10. Shoot for $10 million, not $1 million. The single biggest financial mistake I’ve made was not thinking big enough. I encourage you to go for more than a million. There is no shortage of money on this planet, only a shortage of people thinking big enough.

Apply these 10 steps and they will make you rich. Steer clear of people that suggest your financial dreams are born of greed. Avoid get-rich-quick schemes, be ethical, never give up, and once you make it, be willing to help others get there too.

Source:

https://www.entrepreneur.com/article/234454

Why do many people hate successful people?

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The reason is because it implies you are generally more competent than they are, and should be paid attention to more.  They are jealous and afraid they are going to lose attention from their friends to you because you have more to offer in terms of wisdom. 

It really is that simple.  Jealousy is an ignorant, worthless emotion.

A well rounded person who is funny, intelligent, attractive (as much as they can be), caring and successful probably will get attention and there isn’t much you can do about it.  However, such a person doesn’t really want to hurt you or take things away from you anyways.  They can only choose one mate, and only have a certain amount of time to interact with friends.  And for people like this, generally the more the merrier (more funny comments, attractive people around etc)  They want you to be successful to so they can have more successful friends and resources.

If a successful person is lacking in these other traits, you can call them out on it (to their face) and totally be in the right.  Honest confrontation (not an outburst of anger or petty rumor-mongering) is the best course of action in that case.

How is it we can constantly be exposed to profound characters in media (movies, tv, books and even news) in this information age and yet petty insecure rumor-mongering behavior that is ridiculed in such media is still considered valid in real life?

Source:

https://www.quora.com/Why-do-many-people-hate-successful-people

Terrence Kwasha

12 Fears You Need to Overcome to Succeed in Business and Life

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Your fears can be the biggest barriers to your success.

They can stop you from going after what you truly desire; they can make you believe that your chances of success are so small that you don’t even try. Fears are complex; they’re cunning, they can be deep-seated, and they are often subconscious, which can mean that you are not always aware of what it is that is holding you back.

In her excellent book Fight the Fear, Mandie Holgate highlights 12 fears you need to overcome to remove your negative mindset and win in life. For each fear, Mandie offers practical exercises to help you get beyond it so you can pursue and achieve your goals.

Fear 1 – What if someone finds out who you really are?

Too often people hide who they really are, what they really want, or what they really enjoy in life for fear that other people may not approve. The reality is, not everyone wants to be a multimillionaire or a CEO of a major corporation. Some people are quite happy to live what could be considered an unambitious life. But chasing someone else’s dream is never going to lead to your happiness. You need to understand your values, be true to yourself, and not worry about what other people think. Go after what pleases you, and what you are passionate about.

Fear 2 – Scared of setting goals

People that set the wrong goals or hesitate to set any goals end up procrastinating and invariably don’t get the results at work they desire. I see this fear manifest itself with so many professional people as negative feelings, results, and actions.

And all because they fear setting goals.

If you don’t set goals, then it’s impossible to create a solid action plan to achieve what you want to achieve. Without a plan, you’re pinning your hopes on luck, and hoping to be lucky is not a smart strategy.

Fear 3 – Don’t believe you can succeed

Fear of failure stops far too many people from even attempting to achieve their goals. But there are a couple of things for you to remember. First, many a path to success is littered with mistakes and failures; it goes with the territory. Second, so what if you fail? Do you really know the consequences of failing and are they really that bad? For many of my coaching clients who have this fear of failure, the impact of failure would often be negligible–maybe a little bit of embarrassment, possibly a waste of some time and or resources.

To get over the fear of failure, ask yourself, “So, what if I do fail?” What is the worst that can happen? If the reality is “Not a lot,” which is often the case with my coaching clients, then dive in, give it a shot.

Don’t let just the fear of failing hold you back.

Fear 4 – I don’t want to appear arrogant

Success doesn’t sit comfortably with everyone, myself included. It can sometimes feel as if we have become above our station, that by claiming our success we are looking to put ourselves above others, which can then be perceived as arrogance. This perception can often limit the goals that we set for ourselves, for fear of separating ourselves from the herd. There is nothing arrogant about achieving your full potential.

Don’t let the limitations of others become the limits that you set for yourself.

Fear 5 – I don’t ask for help

There are a number of reasons why people don’t ask for help. Fear of rejection; they don’t want to appear stupid; they worry it will undermine their achievements; they don’t want people to know they are struggling. The reality is, very few people achieve great success without the support and assistance of others. Often people are willing to help if we will just reach out and ask them.

Asking for help is something I have really struggled with, mostly because of a fear of rejection, but I read the book, looked at the strategies proposed, and decided to give it a try. Recently, I posted a simple request on Facebook for some help with sales and marketing. Within 20 minutes, I had four offers of help.

Normally, I would have just soldiered on, struggling. But several friends were happy to help and wondered why I had never asked before.

You probably have more help available than you know. You just need to reach out and ask.

Fear 6 – I’m scared of saying no

When you don’t say no to others, then you can be saying no to yourself. You need to learn to be fair to yourself. If a request distracts you from your goal, then politely say no or offer to help at a time that best suits you. There are plenty of people who will let you quit on your goals to help them achieve theirs.

You also need to make sure you are clear and focused on your objectives so you can say yes to the right opportunities, those that will lead to your desired success. There will always be new opportunities that will arise, and you need to be comfortable saying no to those that are not aligned with your priorities. It can be easy to become distracted, especially if those opportunities have short-term benefits.

Fear 7 – I’m petrified of public speaking

In most careers, at some time you are going to have to give a presentation, make a speech, or speak to a group of your employees, especially as you start to make progress up the ranks. For many, public speaking is one of their greatest fears. I’ve heard people say they would rather have a root canal than stand up and speak in public.
It’s actually something I struggled with for a while, even though I am now an international keynote speaker. Some of the things you can do to help get over the fear are:

  • Practice. But don’t overdo it, because you want to sound natural, not scripted
  • Keep the talk simple–don’t use much jargon unless you have to
  • Be confident about your right to be in the room or on the stage. You have earned it
  • Don’t worry about forgetting something. Probably only you would notice anyway
  • Don’t use notes unless you really have to

Fear 8 – I hate phoning people

This is definitely a problem if you’re involved with sales or business development. While you might not be looking to do a sales pitch on the phone, you may need to call a client to arrange a visit or an appointment to discuss how you can help.

Personally, I hate calling, especially cold calling. But having read Mandie’s book, I realize it’s because I hate to disturb people or waste their time.

Using one of Mandie’s techniques, now, before each call, I focus on what the client will get out of the call, how the client will benefit. Doing this takes away my fear and helps me get a mutually beneficial conversation started.

Fear 9 – I don’t want to look stupid

Being successful can often require us to go against the flow, to challenge the current way of doing things and try something different. But if it goes wrong, it can lead to ridicule from others.

I’m old enough to remember when Dick Fosbury changed high jumping forever. I remember watching him run toward the bar and then turn and jump over the bar backward. It looked completely crazy, and many of the commentators questioned his bizarre technique.

Fosbury didn’t care that he looked stupid. He persisted and had the last laugh by winning the 1968 Mexico Olympics high jump gold medal, and gave the Fosbury Flop to the world.

At the Mexico Olympics, he was the only person to use that technique. At every major high jump event since, that has been the predominant technique used.

Dare to be different. It could lead to amazing success!

Fear 10 – I can’t stop scrutinizing what people are thinking

Acceptance from others is a strong desire that many people have, and it can cause us to question the things we do by wondering what other people are thinking: about us, about our businesses, our plans, and our goals. I know this can cause many of my coaching clients to put off making decisions or taking actions.

The reality is that most people are too busy worrying about their own problems to be scrutinizing what others are doing.

Second, who cares? We have enough of our own negative thoughts to deal with without adding other people’s potential negativity to our list of obstacles to overcome.

Keep focused on your goal, and don’t worry about the thoughts of others. The right people will be supportive of you, and those who aren’t shouldn’t be the people you pay attention to.

Fear 11 – I’m scared to ask for what I want

Practically every entrepreneur I have ever coached was underpricing his or her services. One client I had was charging $225 per hour for his service, and was keen to get $350 per hour but didn’t think his clients would pay it. It was amazing when you looked at the value he provided; he had optimized a company’s recruitment process, reducing costs by 33 percent, and at the same time increased productivity by 75 percent. This saved the company around $300,000 per year as well as nearly doubled its results. From a value perspective, my client could have been charging $1,000 per hour, and it still would have been a bargain.

Too many people think about their costs and their hourly rate, and it stops them from not only asking for what they want but also for what they are worth.

Think about the value you bring, the results you will generate for your client, and price yourself accordingly.

Fear 12 – I can’t take time out

Business can be very demanding, especially when it comes to the amount of our personal time that it can consume. I can remember the days when being a workaholic meant that you stayed at the office until 7 or 8 p.m., or brought work home on the weekend. But now, since the rise of the laptop, the internet, and the mobile phone and the world becoming more global, being available on call or online 24/7 feels more like the norm. What opportunities we will miss if we take time out? How will our businesses function if we are not available for each and every crisis?

To live a healthy, happy life, we need to have great work-life balance.

It’s natural to think that we are indispensable, but the reality is, we’re not. People will always find a way to cope, and there will always be more opportunities.

I worked for one of the largest companies in the world, one whose business was dependent on information technology, and our CIO used to turn his phone off at 7 every evening. He said he had complete confidence in his staff, they knew far more than he did, and if it was truly an emergency, they knew where he lived.

We make ourselves indispensable, but we can find a way to step back and take time out if we really want to.

The more of these fears you can overcome, the more business and personal success you can achieve. It’s not easy. Many fears are deep rooted. But if we consciously work on them, we can make improvements.

Which fears impact you and your business the most?

Source:

Methods To Overcome Your Fear of Failure

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I believe we all have dreams to do the things that we love most–to feel alive and fulfilled in every way possible. We’re here to find tasks that give meaning to our existence and make this mundane life livable. Philosopher Richard Taylor says our life is meaningless–what gives it meaning is a sense of purpose: the will to survive.

How many of us actually make those dreams a reality? The trouble is that before even beginning to achieve that dream, many of us have doubts about our ability to do what we love. We are apprehensive and hesitant to try out something different.

The voice in our head often says: “I don’t have the time or the money . . .”

“I say this to myself alone: when you feel crushed, those around you look broken. When you glow, darkness turns to black light. If you hurt, even the comforts you are offered wound you. As you prosper, your failures prove to be just the right thing, perfect.”–Bahauddin, The Drowned Book: Ecstatic And Earthy Reflections Of The Father Of Rumi

Self-sabotage is any kind of behavior or thought that keeps us away from what we desire most in life. Reluctance on our part to take up new challenges is a characteristic trait of self-sabotaging behavior. It is the conflict that exists between our conscious desires and unconscious wants–or as Sigmund Freud would describe it, our identity versus our ego–that manifests itself in self-sabotage patterns.

This self-sabotaging behavior originates from our fear of failure. The overwhelming sentiment growing inside of us, gnawing at us, and saying, “You cannot do this,” is what deters us from our goal of achieving the greatness we are born to do.

What can we do to stop sabotaging ourselves?

1. REMEMBER, REGRETS ARE WORSE THAN FAILURES

When I begin to fear failure, there is one thing that stops my fear in its tracks. I just think about that dreaded, terrible feeling of regret.

“When lying in bed at night and regrets from the day come to steal your sleep:
‘I should have’
‘If only I’d’
‘I wish I’d’
. . . grab one of them and turn it into an ‘I will’ and sleep peacefully knowing tomorrow will be a better day.”–L.R. Knost

One feeling that lasts much longer and is more powerful than fear is regret.

2. IDENTIFY THE ROOT CAUSE

Where does our fear of failure originate? Identifying the root cause is the first step to acknowledging our fear and overcoming it. I sit down, close my eyes, relax, take deep breaths, and try to understand my fear. Coming face to face with our anxiety is the best way to get over our trepidation.

3. KEEP YOUR EYES ON THE GOAL

Once I have identified the cause of my fear, I try to focus on my goals. Every time a thought like “I can’t do this because . . .” comes up, I try to recalibrate myself, and focus on the small tasks that move me toward my overall goal. To conquer fear of failure, we must set our mind completely on the outcome that we want to create. The more we can focus on our end game, the more we obliterate pessimism from our mind.

4. ACKNOWLEDGE AVOIDANCE AND FOCUS ON MOVING FORWARD

Once we shift our mindset from being the victim to being the bold one who wants to achieve their destiny, we have to take action. When we are scared, often we fill our days with busy work to avoid real issues. This avoidance through being busy justifies our lack of progress. To move forward, we must stop spending our valuable time on mundane activities.

5. NEVER SAY NEVER

“We dream to give ourselves hope. To stop dreaming–well, that’s like saying you can never change your fate.”–Amy Tan, The Hundred Secret Senses

We need to ask ourselves “How badly do I need to complete this . . . ?” At the end of the day, we are our best motivators. Failure is a part of life; it is failure that makes us stronger and more persistent to achieve our goal.

6. TRUST YOUR INNER GUIDE

Rainer Maria Rilke in Letters To A Young Poet wrote:

“Works of art are of an infinite solitude, and no means of approach is so useless as criticism. Only love can touch and hold them and be fair to them. Always trust yourself and your own feeling, as opposed to argumentations, discussions, or introductions of that sort; if it turns out that you are wrong, then the natural growth of your inner life will eventually guide you to other insights. Allow your judgments their own silent, undisturbed development, which, like all progress, must come from deep within and cannot be forced or hastened.”

That says it all. In the moments of doubt and fear, I now trust the guide inside of me. I believe it has the solutions to all my problems. This inner guide is more powerful than any external influence, and has the ability to dissipate my fears from my goals. Many of my failures came from not trusting in myself.

7. PATIENCE AND FAITH ARE OUR BEST FRIENDS

No one can determine the final destination of our life’s journey. Therefore, the next best thing to do is to keep our cool and have faith in ourselves. Whenever I feel I am detouring from my destiny, I try to remind myself that my journey is my path. It’s a journey full of peaks and valleys, sunshine, and rain. This faith allows me to explore unchartered territory with confidence. I am at ease to fail forward. Because even when we fail, we do not lose it all–we can learn valuable lessons, and build the foundation for our next chapter.

Keeping a can-do attitude helps us to never give up on ourselves. It allows us to recharge, reinvest, and reinvent ourselves by melting down our fear.

Source:

https://www.fastcompany.com/3046944/7-methods-to-overcome-your-fear-of-failure

Instagram Rolls Out Stories Ads to All Businesses

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Instagram has been testing full screen ads in Stories, one of its most popular extensions, for a couple of months. Now it’s here and all businesses have the ability to advertise in Stories.

As the official release states, “By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads.”

Once you’re creating ads in Facebook’s Ads Manager or Power Editor, select “Reach” as your objective and “Instagram,” and then “Stories” as the placement. Use a photo or a video that is no longer than 15 seconds to pop up between organic Stories. You will be able to get the same insights and statistics as with any other Facebook or Instagram campaign.

 

So what’s the big buzz about? Why should businesses present on the platform give this new advertising placement a try?

Reach

More than 150 million Instagrammers watch and create Stories daily. This number will only grow considering that the addition to Instagram’s arsenal is relatively new.

Plus, the talk of the town is a rendition of 24-hour ephemeral content now available on most major networks. This is not a passing trend. Stories (on any platform) are here to stay.

Immersive experience

Stories ads will be full screen, meaning nothing can distract viewers from your sponsored content. Besides, users watch Stories to find out something new, exclusive, or intimate. They are in the mood to receive new information — they are seeking it out. If done correctly, your ads (looking as native as possible0 will be viewed by a “warmed-up” audience.

Moreover, because Stories are short snippets, Instagrammers know that they have 10-15 seconds to spend on this content before it changes to the next thing. They are really, truly paying attention to what they are watching. Ten seconds of undivided attention on your product taking up the whole screen without being spammy — now that’s an amazing offer.

Engagement

Because you get their full attention, people are much more likely to engage with your ad. Airbnb, which was part of the original 30 global companies testing Stories ads, “saw a double digit point increase in ad recall.” People were more likely to select Airbnb for their travel needs afterwards. Overall, it seems like the company was very happy with their investment, which has “made a measurable impact.”

Eric Toda, global head of social marketing and content at Airbnb, summarizes it best: “reach the right audience, in the right mindset, with the right story at scale has allowed us to achieve the results we were hoping for.”

It is interesting to note that, historicall, new features on social platforms stay off-the-limits for advertisers for relatively long periods of time. It took Facebook three years to start monetizing Instagram. Here, on the other hand, we can clearly see that Instagram can’t wait to monetize its young Snapchat copycat and strike while the iron is hot. The company is not afraid to drive some users away with advertising, which shows how confident they are in the proposition.

With this level of conviction, the only thing advertisers can do is to start shooting video in vertical format and taking advantage of the new Instagram advertising placement.

Source:

https://www.entrepreneur.com/article/290035

Facebook is rolling out job postings and applications

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The social network will now let employers post jobs directly to their Page, and users can apply for those jobs on Facebook. Applications are pre-populated with a user’s Facebook data (though it can be altered), then sent to the employer via Messenger. Facebook hopes employers and prospective employees will then use Messenger to communicate throughout the courting process.

Posting a job is free for employers, and there’s no limit to how many posts a Page can have.

Businesses were already posting jobs to their Pages, according to Andrew Bosworth, Facebook’s VP of ads and its business platform. The hope is that now it’ll be easier to find those postings and apply for them.

The news is not so great for existing job platforms like LinkedIn, which charges recruiters to post and promote jobs on its platform. Facebook isn’t necessarily the first place you think of when looking for a new job, but it could certainly offer some competition to LinkedIn and has a much larger user base.

 

The new feature will start to roll out beginning Wednesday, but only in the U.S. and Canada.

Source:

http://www.recode.net/2017/2/15/14630188/facebook-job-posts-applications

Know ThySelf: Secrets To Success In Life & Business

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Stay away from toxic and negative people. These are called vampires of dreams. They will do everything in their power to stop you. I fell asleep and drove off a bridge in an 18 wheeler. Landed on the tracks and was hit by the train. I ended up breaking my back on crutches for two years. But I still did not give up! Sometimes our goals will take five years or even ten years. But eventually your dreams will become a reality.

Success is like the most potent drug on earth. I want to be successful so bad I can literally taste the stars! A job is just over broke, I’m not comfortable working for someone else, I’m not comfortable clocking in for someone else. It’s a mind-set, whatever’s inside you must push you to become the “Master of Thyself”. “Man, know thyself, and you are going to know the gods”. Egyptian Proverb

“When you want to succeed as bad as you want to breathe, then you’ll be successful.

Eric Thomas

9 Simple But Powerful Marketing Secrets of the Network Marketing Pros

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Are you feeling unsatisfied with your line of work? Do you feel that there is a better way to make a living… that you have more to offer?

The good news is that there is a better way, but it is very different from what you learned in school… it’s known as Network Marketing.

Network Marketing Isn’t Perfect… It’s Just Better.” ~ Erric Worre – The Network Marketing Pro

Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware ALL fall under the network marketing umbrella.

Time-Tested & Proven Marketing Strategies of Network Marketing Pros

Discover the 9 Time-Proven Secrets Used by Top Money Earners in Network Marketing Today.

#1 – Network Marketing Professionals Know Their Target Market

You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.

Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.

#2 – They Have Their “Why” Established

This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.

If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favor.

#3 – Network Marketing Professionals Do NOT Chase Family and Friends

One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.

The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).

For some eye-opening and educational teaching, follow the link for the High-Energy & Authoritative Network Marketing Invitation Process – where the secret formula of the Network Marketing Pros will be Revealed!

To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.

The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.

#4 – They Choose ONLY a Couple of Marketing Strategies to Master at a Time

Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.

See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.

Tip #1 – If you encounter a road block along the way, don’t try to deal with it yourself, contact your upline for help.

#5 – The Network Marketing Pro NEVER Stops Educating Himself

YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.

Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.

Tip #2 – If you want to see significant growth from your network marketing efforts, you must constantly improve your knowledge. Read success books, research the Internet for social media strategies along with network marketing tips. Plus, any other topics to position yourself to be successful.

#6 – Marketing Pros Include Social Media in Their Everyday Business Activities

Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO. For more information, follow the link to Insider Information… Social Media May Soon Drive More Traffic Than SEO!

If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships… one good place to start would be to focus on Facebook groups within your niche.

#7 – Network Marketing Professionals Stay Consistent

Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions… without actions on a consistent basis, your business will fail.

When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.

Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.

#8 – They Do NOT Ever Quit!

The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now… TOP INCOME EARNERS!

Network marketing does take time, but be assured the Results WILL SOON Follow!

#9 – Network Marketing Pros Provide Value to Their Prospects

Listen CAREFULLY… we as network marketers are in the people business “People Don’t Join a Business – They Join YOU!” Learn MORE here: How to Invite Prospects into Your Network Marketing Business.

I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?

To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.

Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.

Closing Comments About the Marketing Secrets of the Network Marketing Pros

The fact that you are reading this article indicates to me that you are researching for any and all means to grow your small business, and I applaud you. Do not take any of these secrets of the marketing pros lightly… every tip mentioned here is grounds for greatness.

keep in mind these marketing tips will not create a windfall of prospects/leads. Building any business, including a network marketing business, takes time to evolve… it will NOT be an overnight success.

Source:

http://johneengle.com/marketing-secrets-network-marketing-pros/

Think and Grow Rich

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Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. Hill writes that he was inspired by a suggestion from business magnate and (later) philanthropist Andrew  Carnegie. While the book’s title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine.

The book was first published during the Great  Depression. At the time of Hill’s death in 1970, Think and Grow Rich had sold more than 20 million copies, and by 2015 over 100 million copies had been sold worldwide.  It remains the biggest seller of Napoleon Hill’s books. BusinessWeek magazine’s Best-Seller List ranked it the sixth best-selling paperback business book 70 years after it was published.  Think and Grow Rich is listed in John C. Maxwell’s A Lifetime “Must Read” Books List.

The text of Think and Grow Rich is based on Hill’s earlier work The Law of Success, said to be the result of more than twenty years of study of many individuals who had amassed personal fortunes.

Hill studied their habits and evolved 16 “laws” to be applied to achieve success. Think and Grow Rich condenses them, providing the reader with 13 principles in the form of a “Philosophy of Achievement”. Mark Hansen has said time has shown that two of the laws/principles are most important: 1) The MasterMind principle/process and 2) “Know very clearly where you want to go.”

The book asserts that desire, faith and persistence can propel one to great heights if one can suppress negative thoughts and focus on long-term goals.

The 13 “steps” listed in the book are: 1. Desire 2. Faith 3. Autosuggestion 4. Specialized Knowledge 5. Imagination 6. Organized Planning 7. Decision 8. Persistence 9. Power of the Master Mind 10. The Mystery of Sex Transmutation 11. The Subconscious Mind 12. The Brain 13. The Sixth Sense

There are several courses created from the Think and Grow Rich content and principles.

Earl Nightingale co-created with Napoleon Hill a 30-minute audio summary of the book titled “Think and Grow Rich: Instant Motivator”.

Think and Grow Rich was revised in 1960, and published by Crest Book, Fawcett Publications. The revised edition had a testimonial from W. Clement Stone on the inside front cover page: “More men and women have been motivated to achieve success because of reading Think and Grow Rich than by any other book written by a living author.”  In 1987, Pro Football Hall of Fame quarterback Fran Tarkenton hosted a TV infomercial that sold the 1960 version with an audio cassette version of the book (the audio cassettes contained an introduction and conclusion by Tarkenton and supplemental study guides). In the introduction, Tarkenton stated that he believed Think and Grow Rich to be “the greatest most honored formula for success that has ever been developed.”

Source:

  • Success Through A Positive Mental Attitude, by Napoleon Hill and W. Clement Stone. ISBN 1-4165-4159-4
  • Earl Nightingale Reads Think and Grow Rich [The essence of Napoleon Hill’s Think and Grow Rich], by Earl Nightingale. ISBN 1-4558-1011-8
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