Tag Archives: blogging for money

5 Tips for Video Blogging

So, you’ve decided to give your fingers a rest and put your best face forward.  You want to get involved in video blogging, and why not, it is a great way to connect with your audience and provide them with interesting information in half the time it would normally take them to read it.  However, when you have decided to make a video blog, there are several things that you must remember.  These tips will allow you to have a video blog that individuals want to see, and it will keep your blog interesting and informative. 

The first of these tips is to make sure that you keep all your video blog entries short.  In most cases you will want to keep your blog in the range of one to three minutes.  If you feel that you have much more to say than in this short time span, simply, create a sequel to your first blog.  But remember, you will not want to keep your blog longer than four minutes, because many people that are watching video blogs are not there for thirty minutes.  They want to be entertained in a short amount of time, and then move on.  Therefore, having more video blog entries is better than having fewer, longer entries. 

The next step is to talk about a story that is interesting.  Even if your story is just about what happened to you at the grocery store today, make sure that you have a beginning, middle and end.  However, again if you feel your story would take longer than the suggested amount of time, either don’t talk about it or make it into a multi-post story.  Many video bloggers will not only write about their story, but they will also include a video that helps describe the story.

A good example of this is say you saw the strangest dog in the entire world today while walking down the street.  Upon seeing it you took a short fifteen second video.  After you have finished writing about the dog, you can include the video to allow your readers to see exactly what you saw.  Videos are much more powerful than photos, because the video places you in a moving scene, instead of a stagnant one. 

Of course, this next tip is something that everyone should follow.  When you are recording your video blog, make sure that there is no background noise.  There is nothing more annoying than hearing a strange noise when the speaker is trying to talk.  Many times, individuals will tune out what you’re trying to say, and will focus on the background noise, or they will simply leave your blog.  Also, make sure that you utilize close-ups instead of longer distanced shots.  This is because when you are talking into a camera, the viewer wants to clearly see who is speaking to them.

It’s the same concept as in real life, you wouldn’t listen to a person who was trying to give you information from across the room, so don’t set up your video blog to where you are distanced from the camera.  A good way to discover if you are at the correct distance from the camera is by looking at the screen and making sure that only your chest and up is visible.  You don’t want to show your whole torso, because you would be too far away for the viewers.

And remember, always use good lighting.  Don’t sit in front of a window that has the sun shining through it, always face your lighting, and never have a backlight for video blogging. 

How to Make Money with Your Blog

Everyone needs some extra cash. People often say that blogging is an easy way of making money. But how do you do this? Once you have set up the blog, what next? Your blog is not a get-rich-quick scheme. But it is a good way of making money. Read on to find out how. Monetize with CPM or CPC Ads

Placing ads on a website is the most common mode of making money for bloggers. Most ads fall into one of two popular categories: CPC/PPC ads: pay per click or cost per click ads are in the form of banners placed on your sidebar or in your content. You get paid every time a visitor clicks on the ad. CPM ads: these are “cost per 1000 impressions” ads.

You are paid a fixed amount depending on the number of people that view the ad. Google AdSense is the most well-known program for these kinds of ads. Others include Media.net, Infolinks, and Chitika.

When it comes to placing ads, you don’t have to work with advertising programs. If your blog receives a lot of traffic, advertisers will start reaching out to you asking you to sell ads. You can also find the advertisers yourself. This is better than using networks because you get to cut out the middleman. 

Affiliate Links in Content

This is how affiliate marketing works:

A seller or advertiser wants to sell a product.

The two of you agree that if you help them sell it, you will get a commission. 

You are given a unique link (it will be used to track your affiliate code).

You then place the link on your site. 

If someone clicks through and buys the product, you get a percentage of the full price. 

Amazon Associates is a good place to start.

Sell Digital Products

Selling your own digital products is also another great idea. The products can include:

Themes

Plugins

Apps

Music

Video

Images

Online courses

eBooks

Before you get into this, make sure your readers need the product. Don’t just assume. It is wise to know and understand your visitors first, then make a product that solves their problem. You can make money by selling physical products as well. This involves using your blog for content marketing and driving readers to your actual business website. 

Sell anything from manufactured products to handmade goods. Another way of making money is by selling memberships to special areas of your website. If you have a career blog, for instance, you could charge a monthly fee for readers to access your job board. 

The exclusive membership must be something valuable. Don’t sell a service that they can get for free elsewhere. If your blog is popular and the content is great, people will recognize you as a guru in the niche (whatever you are blogging on). People may then start approaching you for opportunities in the industry. 

How to Find a Blogging Niche

Before you start your new blog, you need to find a niche. Going Too Broad one of the most common mistakes that beginners make—going for a broad niche. Many times, people fear to go too narrow when starting out. They believe that if their focus is broad, they will attract more visitors.

However, that is not true. If your niche is too broad, you will have a hard time pulling search engine traffic. Here is what may make a beginner give up: They choose a broad topic. It fails to gain traction with search engines. The beginner is discouraged and gives up.

If you choose a narrow topic, you will soon become an expert. Google uses the Hummingbird algorithm which gives an advantage to websites that cover a topic well. A smaller field has less topics to cover and less competition. Humans, just like search engines, love narrow niches. If they find specifically what they are looking for, they will establish a strong bond with your site. What Exactly Is a Blogging Niche?

It is a niche that attracts a subset of a larger market. Check out these examples: Travel > Frugal Travel, Gardening > Cold Climate Gardening, Fitness > Fitness for Nerds. An online research tool is useful when it comes to getting niche ideas. An example is the Keyword Niche Finder by Wordstream. You get the first 30 searches free.

Key in your head or main keyword and explore the longtail variations. See if there is a niche you like. Finding a Blogging Niche – Passion. Experts recommend getting a niche that is at the intersection of revenue potential and your passion. Others say that if you want to earn a living with blogging, you should focus more on profits. Nonetheless, finding a topic you love is important because it will show in your writing and you will stay motivated. Finding a Niche – Profitability.

A keyword research will help you determine the profitability of your niche. Find a paid keyword research tool that has cost per clicks (CPC) among its metrics. Enter about 10 keywords in your niche. If the keywords’ CPC is a few dollars, it is a profitable niche. In case you cannot get a keyword research tool: Browse a newsagent’s magazine stand. If you see a magazine for your niche, then it is profitable.

Publishing is expensive. Enter your keyword in the Google search box. If you see paid ads, the niche has money. Type a few keywords on Amazon. For each review, there are 1000 customers. Find the best blogs and affiliate programs in your niche using Google. For keyword research, you need to assess: Overall trends – use Google Trends (it is free), Keyword competition, Search volume. For the last two, you will need a paid tool such as KWFinder, Keyword Tool Pro, Spyfu, SEMrush, Ahrefs etc. For competition and volume, you can also use: Rand Fishkin’s Method and Brian Clark’s Method.

The word “copywriting” gets thrown around so much that it is slowly losing its meaning. Many people have no idea what it is anymore. So, here is a deeper look at the term. There are tons of jobs that fall under the category of copywriting. It is no wonder that even copywriters find it hard to explain their own job. Ask one and note how they dance around the definition. This is the same case with Dictionary.com. They barely define the word. “A writer of a copy” is not much of a definition.

Towards the end, the explanation tries to be a little more specific with “especially for advertisements or publicity releases”. The best explanation you will find is a comparison between content writing and copywriting. The latter is said to inform readers while the former calls them to action. This is a good place to start. Creation of valuable and relevant content is required for both content writing and copywriting.

The difference, therefore, must be in the engagement potential. Going by this, copywriting can be defined as a way of writing that is engaging, strategic and actionable. What is the relationship between copywriting and advertising? How does it fit into marketing? Traditional advertising is barely surviving. It is not dead, yet, but it is not doing well either. Audiences do not care about paid commercials anymore.

They respond better to organic marketing (both outbound and inbound). Every marketing campaign starts with copywriting. Internet users get information for what they want to buy from search engines. Copywriters encourage these shopping instincts using engaging wording and alluring themes. It is a win-win situation. Brands rank better in search engines and readers benefit from relevant, entertaining information. Copywriters must know how to play with words, obviously. But there is more. 

Beyond writing: other than basic writing skills, a copywriter should have immaculate grammar, a broad vocabulary and unique writing style. Resourcefulness: most copywriters, especially beginners, must write about a lot of topics. This means being able to find trustworthy and relevant resources.  Creativity: even with technical topics, a copywriter should find a way to make the content engaging. 

Reader-centricity: SEO is not really a copywriter’s job, but they must be knowledgeable about it. Regardless of what a copywriter is writing about, they first must think about how to entice a reader in every step. Niche and Market Research involves familiarizing yourself with the needs and expectations of the reader. Knowing what motivates their purchase decision helps you create content that resonates with them. A reader should clearly see the benefits they will get in your content.

There are three equally valid principles that contribute to valuable content. AIDA: A – attention I – interest D – desire – action. You vs. We: focus on the reader’s needs. When you have done your research properly, content creation will be a walk in the park. Pen down all the information you have gathered to make a raw copy. Read and re-read the copy. Polish the grammar, tone, and any other issue to come up with the perfect copy, ready for publishing. Having a full-time professional blog costs more than just your time. 

Here is how much you may have to pay (these are the minimum costs). Laptop: a desktop computer is good, but a laptop is better because you can work from anywhere. Other than a HD screen and a long battery life, the minimum requirements are an i5 processor and 8GB RAM. Cost: $2399 for Apple and $679 for PC. Microphone and webcam: at some point, people will want to see the face behind the content. A good webcam and microphone will help you make quality vlogs. Cost: $170. DSLR and lenses: amazing photos will capture the attention of your audience. 

Cost: $450. When it comes to hosting companies, you have a lot of options to choose from. Make sure you choose a reliable company. Otherwise, you will have to deal with poor customer support, unending downtimes, and a lot of other inconveniences. Cost: $2 to $20/month. Both your blog name and domain name are part of your brand identity. Your blog will appear more professional and boost credibility. You can buy the domain name either from a hosting company or a registrar.

Cost: $14/year. Depending on how much money you have, you can choose to: Have professionals create a custom design for you, tailored to meet the unique needs of your blog. Buy a common WordPress theme. Use the services of a freelancer or company. The WordPress theme is the cheapest option ($30 – $60). Highly customized professional blogs can cost up to $2500 or even more. Growing your blog organically will take time. You can start by posting high-quality articles every week. If you do not have the time, find a freelance copywriter to do the work for you. they charge from $15 to about $50 an hour.

This is a good idea for pure blog sites. However, for business sites with a blog section, it is better to pay for content instead of having a full-time copywriter. As your website grows, you will start getting offers from writers wanting to contribute. Before you accept the offers, check the links and content to ensure that everything is in line with your brand. Beginner bloggers can opt for free advertising methods which will only cost their time. Professionals, on the other hand, should consider paying for promotion and advertising. Google has a service, Google AdWords, that you can use to promote on Google Search.

They do not charge to display your link. You only pay when someone clicks on the link ($1 to $50). They allow you to pause, stop and start the campaign whenever you like. Other forms of advertising include LinkedIn, Twitter, and Facebook ads. Facebook advertising is great because you get to reach your target audience. Most of the software tools you will need are free such as Google Docs. You may need the services of a speech recognition tool sometime in the future. There are also writing and management tools. To fine-tune content, you may need a software to check grammar mistakes and/or plagiarism. 

Why Do People Blog? The 15 Benefits of Blogging

Blogs began as online journals where people shared their lives. But today, the goals are more professional. Most people now blog to promote their business or brand. 

This post highlights common reasons for blogging and the benefits.

Why People Blog

Share Passion

People love to share what they are passionate about. If you love fishing, you will want to tell the whole world about it. This goes for other things such as marketing, photography, etc. 

Blogging about what you love helps you connect with others who share your passion, all around the globe. 

Educate Others

A blog gives you a platform to teach others. As you do so, you will also be learning more about the subject. 

Educating through a blog can open a stream of income for you.

For Exposure

Blogs for business owners increase exposure. Regular blog content earns you visibility in Google search results. And if you create content for other websites, you will expose your business to a new audience. 

Authority

Sharing what you know via a blog makes people views you as an authority. If you choose a specific niche, you may start getting invited to speak at events, podcasts and interviews. The more you attend, the more people know you. Eventually, you may get a book publishing contract. 

Search Engine Ranks

As highlighted above, regular blog content will make you rank in search engines. With target commercial keywords, you can attract customers. 

Content Sharing

Social media audiences seem to prefer blog posts over sales pages or ads. Share your articles on social networks and allow your readers to do the same. 

Benefits of Blogging

Manage online identity: Someone can know what your business is all about when they search for it online. A blog helps you control how your business is defined. 

Learn new things: blogging allows you to impart knowledge. But more importantly, it helps you learn. You have to research in order to teach others. You will also gain valuable online marketing knowledge. 

Improve writing skills: maintaining a blog involves creating a lot of written content. Even video bloggers and podcasters have to write descriptions and engage with subscribers in the comment section.

Proficiency in a new language: most people don’t get to blog in their mother tongue. Writing in another language makes you more proficient. 

Technical Knowledge: you may not become a web design expert but you will acquire a little tech knowledge along the way. 

Connect with new friends: you will develop a fanbase and probably build long-lasting relationships. 

Become an expert: as you continue to gain recognition in your niche, people will consider you an expert.

Get invited: experts are always getting asked to speak at events.

Become an author: if people like what you write, getting someone to publish your books will be easy.

Job offers: other businesses will want you to create compelling content for them.

A new business: your blog can become a real business if you take it seriously.

Sell more products: target your ideal customer with your content and you will boost sales.

Immediate feedback: readers post what they think in the comment section.

More blogs: when the first blog starts paying off, you can build another one.

Freedom: bloggers can work from anywhere and whenever they want.