Advanced SEO Tactics

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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

100 Pages PDF Print Ready Book

Table of Contents
INTRODUCTION…………………………………………………………………….. 4
WHAT ON EARTH IS AN ALGORITHM?……………………………………….. 5
GOOGLE ALGORITHM IS KEY ………………………………………………………… 5
PAGE RANK BASED ON POPULARITY …………………………………………………… 6
BACK LINKS ARE CONSIDERED POPULARITY VOTES …………………………………… 7
Hypertext-Matching Analysis ……………………………………………………………………. 7
DO YOU KNOW THE GOOGLE DANCE? ………………………………………………. 8
The Algorithm Shuffle ……………………………………………………………………………. 8
GOOGLE DANCE TOOL……………………………………………………………… 10
SUBMITTING YOUR URL TO GOOGLE ………………………………………………… 10
CLOAKING …………………………………………………………………………… 11
GOOGLE GUIDELINES………………………………………………………………… 11
DO’S ………………………………………………………………………………… 11
DON’TS ……………………………………………………………………………… 12
CRAWLER/SPIDER CONSIDERATIONS………………………………………………… 13
RANKING RULES OF THUMB …………………………………………………………. 13
Values …………………………………………………………………………………………….. 14
Query-Dependent Factors ……………………………………………………………………… 15
Blanket Policy On Doorway Pages And Cloaking …………………………………………… 15
Meta Tags (Ask.Com As An Example) ……………………………………………………….. 16
Keywords In The URL And File Names ………………………………………………………. 16
Keywords In The ALT Tags…………………………………………………………………….. 16
Page Length ……………………………………………………………………………………… 16
Frame Support…………………………………………………………………………………… 17
WHAT YOUR WEBSITE ABSOLUTELY NEEDS……………………………… 18
UNDERSTANDING YOUR TARGET CUSTOMER…………………………………………. 18
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?……………………… 19
THE HOME PAGE …………………………………………………………………….. 20
THE ACID TEST ……………………………………………………………………… 21
STEP BY STEP PAGE OPTIMIZATION …………………………………………………. 23
ONE SITE – ONE THEME …………………………………………………………….. 25
AFFILIATE SITES & DYNAMIC URLS …………………………………………………. 25
PAGE SIZE CAN BE A FACTOR ………………………………………………………. 27
HOW MANY PAGES TO SUBMIT?……………………………………………………… 27
SHOULD YOU USE FRAMES?…………………………………………………………. 27
MAKING FRAMES VISIBLE TO SEARCH ENGINES …………………………………….. 28
STOP WORDS ………………………………………………………………………. 29
IMAGE ALT TAG DESCRIPTIONS ……………………………………………………… 30
INVISIBLE & TINY TEXT ……………………………………………………………… 30
KEYWORD STUFFING & SPAMMING ………………………………………………….. 31
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DYNAMIC URLS……………………………………………………………………… 31
RE-DIRECT PAGES…………………………………………………………………… 32
IMAGE MAPS WITHOUT ALT TEXT …………………………………………………… 32
FRAMES ……………………………………………………………………………… 32
TABLES………………………………………………………………………………. 33
LINK SPAMMING …………………………………………………………………….. 33
CONCLUSION………………………………………………………………………. 34
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WHAT SHOULD YOU DO NOW? ……………………………………………………… 3

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