Category Archives: marketing

10 Ways to Write More Effective Ads

Remember, if your prospect is 3000 miles away, it’s not easy for him to ask you a question. You must anticipate and answer all of his questions and overcome all objections in your copy if you are to be successful. And make sure you do not throw everything you can think of under the sun in there.

You only need to include as much information as you need to make the sale…and not one word more. If it takes a 10-page sales letter, so be it. If it takes a 16-page magalogue, fine. But if the 10-page sales letter tests better than the 16-page magalogue, then go with the winner.

Does that mean every prospect must read every word of your copy? before he will order your product? Of course not. Some will read every word and then go back and reread it again. Some will read the headline and lead, then skim much of the body

and land on the close. Some will scan the entire body, then go back and read it. All those prospects may end up purchasing the offer, but they also all may have different styles of reading and skimming. Which brings us to the next tip… Write to Be Scanned – Your layout is especially important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your

prospect to stop what he’s doing and read your letter. If he sees a letter with tiny margins, no indentations, no breaks in the text, no white space, and no subheads…if he sees a page of nothing but densely-packed words, do you think he‘ll be tempted to read it? Not likely.

Great copies are made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising does not always use “grammatically correct” English. It uses short sentences, fragments. Like this. It convinces you to buy and buy now. Period. It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic. It paints a compelling picture and irresistible offer that forces your prospect to act and act now!

And if it does not, then you drop that ad like a hot potato and go with one that does. Effective persuasion is like your top salesperson–the one who continues to break all your sales records year after year–on the job 24 x 7, multiplied by thousands or millions! Just imagine if that salesperson, the one with proven results, could be multiplied as much as you wanted. Now that would be effective (and cost-efficient) marketing! And that is the kind of proven marketing you need to employ.

Social Media Marketing For Beginners

Social media marketing, simply explained, is using social media networks to drive website traffic, increase sales and build your brand by connecting with your audience. You do this by creating great content, interacting with your followers, running ads, and analyzing the results.

5 Qualities You Need for Success in Affiliate Marketing

In general, there are two types of people. Those who like to take charge, who want to lead and command, and who are willing to take responsibility for their actions. Then, there are those who are a little timider, and a lot more reluctant to blaze their own path; they’re happy following the crowd.

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. Such are the kinds of people who are destined to excel in a home-based business such as Affiliate Marketing. Even if they don’t already possess the five “must have” traits to become hugely successful as affiliates, they’re predisposed to being able to acquire these traits more easily than the average Joe.

They have the desire to maneuver the ship themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the power to steer it themselves is what makes them actually want to do it.

Maybe this is the reason why more and more people are turning to one of the most popular businesses around, affiliate marketing. It’s because in this business, there are no bosses cracking their whip to order the employees around. 

There are no deadlines to meet and no piles of work to be finished by day’s end. In order to succeed in this fantasy-like perfect business, you need only be armed with the necessary tools.

  Just what are the things needed to be able to succeed

  in affiliate marketing?

  What kind of drive must you have within yourself to be

  able to do well in this industry?

There is a lot of competition in affiliate marketing, and to be able to rise above the norm and get propelled forward, you must be equipped with just the ‘right stuff’.

There are five essential things you can’t do without if you want to achieve glory in this business. Let’s have a look at each of them in detail.

          A DESIRE TO LEARN

The very first quality you must possess is the desire to learn, along with the willingness to be trained.

Treading through unfamiliar territory is scary stuff, if you’re lacking in what I like to simply call the proper equipment. This is a combination of the right mindset, the appropriate attitude, mixed with a pinch of a strong work ethic.

As a beginner, you must be willing to keep your eyes and ears open, using the experience of others to learn the tricks of the trade as you go along.

One of the best ways to do this is by frequenting Forums that specialize in Affiliate Marketing, reading other members’ posts and asking questions yourself. Devour everything that pertains to getting ahead in this business; the equivalent of an MBA degree is available to you in these Forums – and, at just the right price. There’s no substitute for this kind of hands-on-learning.

          INVEST TIME AND EFFORT

The second quality one must possess is the willingness to invest time and effort in growing your business, even if direct results don’t seem readily apparent. Although weeks may pass by without good news, it’s important for anyone who has his/her foot in the business to hold on and wait.

Resist throwing in the towel prematurely. This is the core quality that will help keep you on course despite any discouraging setbacks you may run into.

          UNWAVERING DETERMINATION

The third quality you must possess is an unblinking determination. If you want to conquer the affiliate marketing world, you must have the ability to push yourself ahead. The ability to motivate yourself into scaling greater and greater heights will determine the kind of future you create.

Never knowing when to quit is an attribute that each beginning Affiliate Marketer needs to have in bunches. In fact, in any endeavor, this persistence that screams to the world “No, I won’t budge!” is what distinguishes the winners from the also-rans.

          YOU MUST BE DISCIPLINED

The fourth quality you must have is self-discipline. If you teach yourself to work every day with all the energy your heart can muster, then you’re closer to achieving whatever goals your mind can conceive.

Once you start to slack off, the whole house of cards you’re building begins to shake just before it crumbles. There’s no room for ‘goofing off’ when you’re running a home-based business.

          THE QUALITY OF OPTIMISM

The fifth and last quality you must possess is optimism. Negative attitudes, whether your own or someone else’s, should never discourage an affiliate marketer from pursuing his/her dreams in order to make life better for himself, and for everyone else who matters to him/her.

Your attitude toward the business should always be proactive, because you must realize that you’re the captain of your own ship and the master of your destiny.

The ingredients that lead to success in a business such as affiliate marketing are diverse and manifold, but the most important thing anyone needs to make it big lies in yourself alone.

It’s that very desire which burns in your heart that’s the fuel which will keep the engine going.

Affiliate marketing is all about putting your fate into your own hands. The right attitude is the key to being able to steer your ship into that part of the ocean where serenity and smooth sailing can be found at last.

5 Affiliate Mistakes to Avoid that will Increase Your Sales

Affiliate Marketing is one of the best ways to make money from home and affiliate programs provide anyone with internet access a chance to make a living on the internet. Affiliate programs are usually free or very cheap to join, easy to get started and typically pay commissions on a regular basis, so more and more people are turning to them as a means to start a home-based business. However, there are a few mistakes affiliate marketers tend to make that hurts their business tremendously.

Avoiding some of these common mistakes made by affiliate marketers should quickly and easily improve your chances of making sales and increase your affiliate commissions. Here are five of the top mistakes made by affiliate marketers:

1) Not researching the affiliate program before your start promoting it 

It really is amazing just how many affiliates grab the first affiliate program that comes there way or signup simply because it has a high commission rate or promote it just because every other marketer is promoting it. If the program does not compliment the overall theme of your site, you will find it difficult to convince your visitors and subscribers to purchase the product. Why would they want it if it does not have anything to do with the area you are targeting?

2) Not using your signature file correctly 

Many affiliates add a signature file to all of their out-going email messages and forum posts, but they do not do it correctly. Twenty lines of text full of affiliate links to a bunch of different products is not considered a good signature file! In fact, it can very easily be considered spam. Try keeping your signature file under five lines with an attention grabbing or intriguing first line and overdo it on the links.

3) Not writing your own ad copy

There’s nothing worse than seeing the exact same advertisement all over the internet or in email messages from ten different marketers. How much perceived value will your message have when it arrives, and the reader is seeing it for the tenth time? Take the time to tweak the ad to suit your target audience and subscribers before sending it out. Personalize it to make the ad your own so it doesn’t even seem like an advertisement anymore.

4) Not paying for your own domain name and hosting account

Even novice internet users can tell a free hosted site when they see one. It’s very unprofessional and suggests to your visitors that you haven’t made any money online and probably don’t know what you’re doing. If you haven’t even taken the small step towards setting up your business properly then how can your visitors trust you? Less than $10 a year for a domain name at GoDaddy.com and maybe $5 per month for a small hosting account won’t break your bank account. In fact, it will probably help to add to your account in the long run.

5) Not capturing your leads before you send them on to the affiliate product site

If you spend your time and money marketing to get someone to click on one of your affiliate links then they leave the product site without purchasing, what have you gained? Nothing! You have just lost the time and money it took to get that one click-through in the first place. Set up a squeeze page so you can capture your lead’s email address before you send them on to the product site. That way if they don’t buy you can follow up with them later and try again (and again and again and again). This can be priceless!

Now that you know these five affiliate mistakes to avoid you should be able to make more sales and increase your affiliate commissions by a significant amount. So get out there and become the super affiliate marketer you always knew you could be!

4 Tools for Affiliate Marketing Success

Do you know what does it takes to become a successful Affiliate Marketer? Could you tell me the essential ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these of these questions play around in the minds of affiliate marketers who want to make it big in this business.

If you are anything like I was when I started out; excited and all set to make my fortune as an affiliate marketer and yet not knowing where to start you may have to say what I said, “I don’t have a clue!” If you are new to affiliate marketing can I tell you something? There are some essentials that you must know, or you will waste an incredible amount of time and money.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

Important Tool #2: Quality Content

One of the most powerful tools for building quality content for your website is writing relevant and informative articles. Consider this, almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, on the Internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more-trustworthy endorser of the product or service you promote. Establishing a good reputation on the net is a good step in building loyal customers and articles help establish credibility.

Important Tool #3: Incentives

Competition is extremely tight in the Internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to your prospects.

Important Tool #4: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important success vehicles in the affiliate marketing world. Attracting people to your site should be the first step you should carry out. Do what is necessary to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must have an aggressive link building campaign.

One of the best ways to do this – at no cost at all – is by submitting articles as mentioned above, with your website’s link in the resource box. Submit to related e-zines and free article sites. You will not only gain exposure, you will also advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick them up and post them.

These are but four of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become an affiliate marketing success.

4 Essential Ways To Create Instant Affiliate Commissions

One of the easiest ways of starting an online business and earning quick profits is through affiliate marketing. With no website to develop, no product development to achieve, no refunds or customer problems to deal with, this is by far the most effective way of developing your online presence.

If you already have your affiliate products and you’re working at making more sales, an increase in commissions is the obvious goal of everyone. With more and more products hitting the online market, it’s essential to follow some simple yet crucial steps. So, what are they?

If you want your affiliate program commissions to take off, literally overnight, these are the steps you need to seriously consider;

1. Do your research and check out the programs you’re thinking about promoting. It’s obvious that you only want to promote a product that will give you the maximum paycheck in the shortest possible time.

The main factors to consider when doing this are obvious when you stop and think about them, but often, are not fully considered before putting your time and money into making your product pay.

Check the commission structure and make sure it pays well. Also, try to find products that match your target audience and are already paying well to other affiliates. You soon know when a program isn’t meeting up to its promises – that’s the time to reconsider its worth and move on to the next.

As you’re probably going to be one of many affiliates promoting the same product, especially if it’s a good one, establish your USP – or ‘Unique Selling Position’. Set yourself up as offering that little something extra that makes you stand out above the crowd.

Write a short article to give away as an incentive to potential buyers. This gives you both greater credibility and extra drawing power.

Give information that’s not only free, but useful. When you do this, if what you give away for free is good, people naturally expect a great deal more from the bought product. Make recommendations about the product within the report if you can and try to give just enough information to make people need the actual product.

2. When giving away free reports or eBook’s, save and collect, at the very least, the name and email addresses of all those who download your gift. It’s now widely known that very few people make a purchase on their first introduction to a product.

This is where an autoresponder is invaluable as you can create a whole series of follow up messages to send to these prospects to entice them into buying your product. Anywhere between 6 and 10 messages are needed to finally clinch the sale, so automate this process and capitalize on the free report.

Once you have these prospects details, they are yours until the person unsubscribes. This means that you can send them information in the months ahead about other products you’re promoting, long after they’ve bought the original item.

If you develop an ezine, you are in a perfect position to send more valuable, and occasional free, information to these prospects who now value you as a source of knowledge and useful recommendations. You develop a relationship with them, and they may stay with you for years to come. They begin to trust you and your recommendations and eventually, are likely to buy from you again.

3. Never underestimate the power of negotiation. Be prepared to haggle with a seller whose goods you wish to promote. Remember that all merchants need affiliates to market and sell their goods and will be more inclined to change their payment structure than potentially loose business if they see you as a good source of income.

Be bold and you could find yourself receiving a greater slice of the pie for all your advertising efforts. Don’t be greedy but be fair and you will be respected for it.

4. Use effective advertising techniques. ‘Pay Per Click’ will give you the most immediate results if you do your research right. Naturally, Google’s Adwords and Overture are the places to start, being leaders in the online PPC field. But, look around and research the smaller players who offer cheaper rates to a smaller audience. These include; ExcelSeek, JumpFind, LookQuick to name just three.

Ezine Top Sponsor and Solo ads can also give you a huge and quick return on your advertising buck with your ad being received by a responsive audience of your chosen market.

And as with any advertising campaigns – track your results. If you don’t know who’s clicking what, you’ll never know which ads are working.

Use these techniques and you’ll soon see an immediate improvement in your affiliate sales. Build on your successes and expansion and growth will follow.

6 Tips for Online Marketing

So, you are thinking about marketing online, good idea. The easiest and most profitable way to start is Affiliate Programs. If you are willing to put a good bit of easy work into affiliate programs you can make a comfortable living. You will not need a college degree or anything like that.  All you need is a willing mind.  The main road to success is focused dedication and a lot of enthusiasm.

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1. Affiliate programs may be the easiest online business to start running. although it doesn’t hurt to do some study so that you can learn from other people’s mistakes rather than go through them yourself. In addition, you are likely to pick up ideas that you wouldn’t have come up with yourself. There are numerous training products with great strategies to adopt.  One of the best ways to do this is look at what people who have used the courses are saying in some of the popular Internet marketing forums.

2. These programs are a great way to get started in an online business. There are some ‘Super Affiliates’ who are making fabulous incomes from these programs. Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. You don’t even need to build a web site or handle the transaction. Your job is to drive traffic to your affiliate link.

3. An affiliate link is a special URL code that will identify customers coming to the company’s site from your advertising. It will be the web site address with a code attached to the end. Some programs also have tiers. That means if someone who is interested in selling the product comes through your link and signs up you will also get a small percentage of their earnings.

4. To choose a program You should research the popularity of some of your interests. Try to determine if people are buying that product or service online. There are many sources for finding that information including free ones, such as the Overture keyword tool. When you have found an area that is popular then type the subject along with ‘affiliate program’ into your search engine and see which

programs have services or products for that area. You can also use an affiliate program directory.

5. After founding a program that looks good you should check the terms of the program. Make sure that pay outs are not based on a high commission earning or you may never see your money. Also try to choose programs with high commission rates. Often you will find eBook’s and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms, then you need to sign up.

6. The reason affiliate programs are so great for beginners is that you only need to focus on marketing. Many affiliate programs have information on how to market and give you tools such as banners, product feeds and more. You can also look for other information on marketing including writing articles, creating pay-per-click

campaigns, commenting in online forums etc. As you gain experience marketing you will adjust your selling and start creating a wonderful income!

Why many would-be online marketers are either? unsuccessful or only partially successful is because they lack focus. They jump from one strategy to the next without mastering any. In affiliate marketing, the key to success is planning and focus. Take one strategy and concentrate on it for a set period, maybe a

month. If it isn’t returning enough then look for an alternative and spend time developing it. If it is working, then look at ways of making it even better. Most people want to ‘get rich quick’ on the Internet and fail. To make real riches you need to have a strategy, look to the longer terms and stay focused.

3 Things All Affiliate Marketers Need To Survive Online

By Cheryl Mustian

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. It is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible, position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign-up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word free because there are still older spam filters that dumps those kinds of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, which means you can make 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving

About the author:

—————————————————————–

To find the best home-based business ideas and

opportunities so you can work at home visit:

a href=”http://www.CherylWorksAtHome.net”

http://www.CherylWorksAtHome.net

3 Indispensable Tools to Catapult the Affiliate Marketer’s Sales

Before plunging in and dissecting the three most important tools you’ll need to succeed in Affiliate Marketing, let me first list at least some of the questions which any hopeful affiliate marketer worth his/her salt should want answered before even considering entering this profitable field.

 1. What does it take to become a successful Affiliate

    Marketer?

 2. What are the key ingredients of an affiliate marketing

    success story?

 3. Is there a shortcut to Affiliate Marketing glory?

These are the kinds of questions that play around in the minds of hopeful affiliate marketers, and I’ll do my best to answer them in this article.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it’s not as easy as it sounds.

The wise affiliate marketer plans every action and executes it the best way he can. Having the right tools can spell the difference between becoming a major success story, or winding up beaten and penniless, as many do.

It is vital that the potential affiliate marketer accept the fact that only by using the right tools will his/her Affiliate Marketing business become a profitable venture.

We have consulted some of the most successful affiliate marketers in the business in this regard and they have generously revealed what are, in their opinion, the top three Key Tools for a successful affiliate marketing business. Straight from them to you, these are discussed below.

     Key Tool #1: YOUR OWN WEBSITE

The most important and indispensable tool in Affiliate Marketing is having your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website.

Your website is the jumping off point for all your marketing efforts. Thus, you must first build a user-friendly website which will appeal to your prospects and encourage them to click on the links to the products and services you are promoting (and, hopefully, make a purchase).

It is vital, therefore, to focus your efforts on building a website that will cater to what your prospects need.

The most important thing you should always keep in mind is that almost all web users go online to look for information, and not necessarily to buy something. Above all else, make your website full of original, relevant and useful content.

People love articles that are appealing and helpful. Remember that, on the internet, content is king, and good, quality content will not only build your credibility, it can also help you achieve a higher search engine ranking.

By posting relevant and useful articles, you establish yourself as an expert in that field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a tremendous step in building up a loyal customer base.

     Key Tool #2: USING INCENTIVES

Competition is extremely tight in the internet world. You must always be one step ahead of your competition to ensure that you capture a significant share of your target market.

Therefore, you must use every possible means to encourage people not only to visit your site, but also to click and proceed to the websites of the products and services you’re promoting.

Building an opt-in email list is one of the best ways to gather potential prospects. Start your own newsletter or ezine.

Then, offer value-added incentives to your prospects to encourage them to subscribe to your newsletter. You can give away fr.ee software, access to exclusive services, a fr.ee eBook, or even fr.ee access to any product you may have tried to market in the past which didn’t sell well – this could be your own product, or one to which you have resell rights.

The fact that it didn’t sell well for you doesn’t mean that your prospect won’t find it a valuable gift…particularly, when it’s fr.ee!

     Key Tool #3: LINK POPULARITY

The importance of driving highly targeted traffic to your website can’t be overemphasized. The all-important web traffic is at the top of the list of the most important properties in the internet world. Commit this to memory.

Attracting people to your site should be your first, and foremost, order of business. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings.

Thus, to enhance your link popularity, you must launch an aggressive, no holds-barred, reciprocal link campaign.

One of the best ways to do this, at no cost at all, is by submitting articles with your website’s link in the resource box to e-zines and article directory sites. This will not only bring exposure, you will also have the opportunity to advertise for fr.ee just by including a link back to your site. The more sites you submit your articles to, the better your link popularity can be.

Work diligently to make your articles are original, relevant and useful, so that more websites will pick them up. It’s impossible to put a price tag on the exposure these efforts will bring you.

  There you have them…

These are but three of the many tools that an affiliate marketer can use to maximize his/her earnings potential. The

possibilities are endless and are limited only by your imagination, creativity, and resourcefulness.

And, it goes without saying, you’re encouraged to explore other ideas, and adapt other strategies besides these, in order to help you become a high rolling, well paid, affiliate marketer.

3 Essential Tools for the High Rolling Affiliate Marketer

Are you ready to discover the solutions you have been searching for?

What does it need to become a prosperous Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play about in the minds of affiliate marketers who want to make it big in this area.

Though affiliate marketing is touted as one of the easiest and uttermost effective ways to create money online, it is not as easy as it sounds. The wise affiliate marketer plans every move and executes it the best way he can. He should also increase the potential to succeed by utilizing the right tools appropriate for a successful Affiliate Marketing program. We have consulted several of the most successful affiliate marketers in the area and lower down are the top three essential tools for a thriving affiliate marketing business.

Crucial Advice #1: Your Own Website

The greatest important and indispensable tool in Affiliate Marketing is your own site. The chief step in any thriving affiliate marketing business is creating a good, believable and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first create an -easy-to-use website, which will appeal to your prospects and encourage them to click on the links to the goods and services you are promoting and hopefully create a purchase. Consequently, you must first focus your efforts in building a site that can cater to what your prospects need. The most important thing you should consider is that almost all web users go online to search for information, not automatically to go and buy something.

Above all else, make your website full of original, pertinent and practical content. People love articles that are appealing and helpful. Keep in mind that, in the internet, content is always key and top-quality content will not just raise your credibility, it can also help you fulfil a higher-level search engine ranking. By posting relevant and useful articles, you establish yourself as a credible authority in the field, displaying you a trustworthy endorser of the product or service you support. Establishing a good reputation is a good move in building up a loyal consumer base.

Crucial Advice #2: Incentives

Competition is extremely fierce in the internet world. You should always be one-movement in advance of your rivals to ensure that you capture a critical share of your target market. Therefore, you must use every conceivable means to inspire people not solely to visit your website but also to click and proceed to the websites of the opportunities and services you are promoting. Creating an opt-in email list is one of the better ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to inspire them to subscribe to your newsletters. You can present free software’s, access to unique services and other freebies that will be helpful to your prospects.

Important Advice #3: Url Popularity

The value of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most crucial entities in the internet arena. Attracting people to your site has to be the first action you should carry out. Do everything to achieve a top search engine ranking. Link Popularity is one of the factors that search engines use to establish search engine rankings. so, to elevate your link popularity, you must launch an aggressive reciprocal link action.

One of the better ways to do this, at no cost at all, is by submitting articles, with your site’s web address in the resource box, to e-zines and free article sites. You may not only earn exposure, you may also can advertise for no cost, just include a link pointing to your site. The more sites you send your articles to, the better your link popularity is. Ensure your articles are unique, pertinent and practical so that other websites may pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to build up earning potential. The possibilities are endless and are restricted only by your vision, creativity, resourcefulness and resolution. You can always explore other ideas and adapt other strategies, which you believe might help you become a high rolling affiliate marketer.

Thanks for taking the time to read my article. You should continue searching for additional information to help you.

2 Tier Affiliate Programs Explained

How will referring new affiliates to an affiliate program make me money in the future? That’s where a 2-tier affiliate program works like magic!

 Affiliates are getting cleverer by the day. So, these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though CPM, CPC, CPA, CPL, CPD and many more.

 CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

 CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

 The other ways of getting paid are grouped together under the term performance marketing and this is where the term affiliate is most used as well.

 An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

 Some in the Internet industry refer to performance-based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

 Now that we’ve got over the hard part, the rest is easy to understand.

 The affiliate gets paid for sending visitors to a specific landing page where an action happens either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

 The common denominator is that the affiliate gets paid when an action happens.

 A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?

 Don’t worry, it’s not hard to understand. As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers must be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

 And this is the best part

 For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So, if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So, John wouldn’t get a referral commission just for a month or a year he receives it FOR ALL TIME.

 If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

 There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

 Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they do make money, and do they pay timeously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

 How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

 So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.

10 Steps You Need to Take to Succeed With any Affiliate Programs

After you have joined an affiliate program, there are several crucial steps you will need to take in order to succeed. Without taking the steps outline below, your chances of succeeding will be limited. By simply following these guidelines, you will be able to increase your affiliate commissions and earn some money you can live on.

A lot of people fail with affiliate programs because they do not have the necessary affiliate program information.

Generally, the best way of succeeding with affiliate programs in to choose a niche; create a useful and content-rich and keyword-rich website on the specific topic of your niche and add in your affiliate links and AdSense ads.

So, what is the critical affiliate program information you will need to know, and the steps you need to take for you to succeed with your affiliate program?

1. Set your objective of how much you want to earn. You will need a goal to work towards. How much do you want to earn per month? It also helps to visualize what you want to achieve with this goal. Pay off your car? A holiday? You must start with an achievable amount, and gradually increase this amount.

2. Find a niche that suits you and your interests. Your business is a long-term commitment; thus you will need to get involved with an affiliate program in a niche that interests you. The internet is full of affiliate program information; try to do your research and find the best niche to suit your interests.

3. Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do. Your goal is to make money, and you need to establish how profitable your business will be. The internet has information about profitable niches, and you will need to know these before you decide the best opportunity for you.

4. Another critical affiliate program information you will need to have is the reputation of the affiliate merchant. You need programs with good reputation and high-quality products or services that will be easy to sell.

5. Create a useful, motivating, content-rich and keyword-rich website which search engines will pick. Offer some free tips and tools on your site; make your visitors want to come back to your site. This is very critical because more visitors to your site mean more sales and more money for you.

6. Place AdSense on your site. If you have a website with a lot of visitors, you can easily earn some money from AdSense.

7. Get Links. This is very important affiliate program information you will need to always remember. Linking to other sites will help improve the ranking of your site. One-way links are more important that reciprocal links.

8. List your website in major and niche directories.

9. Write and distribute articles. This strategy extremely essential; and it is a cost-effective way to market your affiliate program.

10. Be Patient! It normally takes a few months of consistent effort before you can start to see any benefits. Do not be discouraged, do not give up. Your efforts will start to show after about three months as search engines will start to send traffic to your website.

Outlined above is crucial affiliate program information you will need to know if you want to succeed and make some money as an affiliate. By simply following the recommendation above, you will see your affiliate growing gradually.

A lot of people fail because they do not have the important affiliate program information they need and the guidelines on how to succeed. As a result, they do not know how to earn any money or increase their affiliate checks. These steps can help you increase your earnings.

最高のアフィリエイトネットワーク

アフィリエイトネットワークは、独立したサイト運営者や広告主に、選択したオンラインキャンペーンや広告を実行することで収益を得る機会を提供しようとするエンティティです。アフィリエイトネットワークには、この効果をもたらす機能があります。これには、支払い処理、広告追跡テクノロジー、キャンペーンレポートツール、およびパブリッシャーの幅広いデータベースへのアクセスが含まれます。アフィリエイトマーケティング業界は、マーケティングの世界でスピードを上げ始めた90年代後半から、長年にわたって絶えず進化してきました。 90年代から現在までに高いデジタル収益を記録しており、2021年までに約68億ドルの収益が見込まれています。以下は、最も重要な報酬アフィリエイトネットワークのいくつかのリストです。その顕著な影響は、モバイルおよびアプリ関連のセクターで引き続き感じられます。ただし、このリストには特定のメリットの順序はありません。 Amazonマーケットプレイスでは、マーケターは、クライアントの物理製品とデジタル製品の両方を提供することで、iOSアプリとGooglePlayストアを通じて配布するモバイルアプリケーションを最大限に活用できます。このプラットフォームは、Amazonの注目すべきブランドから大きな支持を受けています。アマゾンアフィリエイトは2010年になり、本社はワシントンDCにあります。

アフィリエイトネットワークには27万人以上の従業員が参加しています。 1998年に設立されたCommissionJunctionは、デジタルマーケティングの分野における先駆者と見なされています。モバイルパブリッシャーと連携し、アプリの収益を上げるソリューションを提供します。これにより、特定のアクションのコストが満たされます。このアフィリエイトネットワークが提供する機能には、追跡システム、モバイル向けに最適化されたリンク、インサイトレポートがあります。コミッションジャンクションの本社は米国のサンタバーバラにあり、米国だけでなく、フランス、スウェーデン、英国、スペイン、南アフリカなどの他の国にもさまざまなオフィスがあります。インテリジェントモバイル広告プラットフォームと呼ばれるYeahmobiは、グローバルな成長を実現し、よりアクティブなユーザーを引き付け、そしてもちろんお金を稼ぐことを目的としたモバイルテクノロジーのソリューションを提供します。 Yeahmobiは、モバイルアプリ、消費者向けゲーム、旅行、ライフスタイルを扱っていますが、関心のある分野はいくつかあります。これは200以上の州と地域をカバーしており、世界中をカバーするという目標を非常に達成可能にしています。 Yeahmobiは2001年に設立され、中国、米国、日本、ドイツを拠点としています。これまでに400人以上の従業員の雇用を創出しています。キミアは、トップのアフィリエイトと広告主とのみ連携するプレミアムネットワークです。これは、それが主要なアフィリエイトネットワークである理由を説明しています。 2006年以来、キミアは世界クラスのテクノロジー、絶え間ない最適化、および一流のアカウント管理を推進する最前線に立ってきました。

キミアの本社はスペインのマドリッドにあり、オフィスはスペイン、インド、中国にあります。名前が示すように、Billy Mobileは、広告主と協力してユーザーやパブリッシャーを引き付け、実際に獲得するモバイルネットワークであり、その入力により、世界中の256か国でビジネスの収益を完全に最大化できます。これは、2014年の誕生以来、ビリーモバイルのコアビジネスであり、現在もなお、4人の起業家の友人が経営陣の指揮を執っています。 BillyMobileはスペインを拠点としています。 Mobvistaは、2013年の設立以来、その努力を示す印象的な数のモバイル広告会社です。243の国と地域から500人をはるかに超えるモバイルアプリケーション開発者を誇っています。これらの開発者は、合計で1,000を超えるアプリを作成し、1日に100億回以上のインプレッションをもたらしています。 Mobvistaの本社は中国の広州にあり、世界中に多数のオフィスがあります。 400人以上の従業員がこのネットワークの恩恵を受けています。

Afirieitonettowāku wa, dokuritsu shita saito un’ei-sha ya kōkoku omo ni, sentaku shita onrainkyanpēn ya kōkoku o jikkō suru koto de shūeki o eru kikai o teikyō shiyou to suru entitidesu. Afirieitonettowāku ni wa, kono kōka o motarasu kinō ga arimasu. Kore ni wa, shiharai shori, kōkoku tsuiseki tekunorojī, kyanpēnrepōtotsūru, oyobi paburisshā no habahiroi dētabēsu e no akusesu ga fukuma remasu. Afirieitomāketingu gyōkai wa, māketingu no sekai de supīdo o age hajimeta 90-nendai kōhan kara, naganen ni watatte taezu shinka shite kimashita. 90-Nendai kara genzaimade ni takai dejitaru shūeki o kiroku shite ori, 2021-nen made ni yaku 68 oku-doru no shūeki ga mikoma rete imasu. Ika wa, mottomo jūyōna hōshū afirieitonettowāku no ikutsu ka no risutodesu. Sono kenchona eikyō wa, mobairu oyobi apuri kanren no sekutā de hikitsudzuki kanji raremasu. Tadashi, kono risuto ni wa tokutei no meritto no junjo wa arimasen. Amazon mākettopureisude wa, māketā wa, kuraianto no butsuri seihin to dejitaru seihin no ryōhō o teikyō suru koto de, iOS apuri to GooglePlay sutoa o tsūjite haifu suru mobairuapurikēshon o saidaigen ni katsuyō dekimasu. Kono purattofōmu wa, amazon no chūmoku subeki burando kara ōkina shiji o ukete imasu. Amazon’afirieito wa 2010-nen ni nari, honsha wa washintondīshī ni arimasu.

Afirieitonettowāku ni wa 27 man-ri ijō no jūgyōin ga sanka shite imasu. 1998-Nen ni setsuritsu sa reta CommissionJunction wa, dejitarumāketingu no bun’ya ni okeru senku-sha to minasa rete imasu. Mobairupaburisshā to renkei shi, apuri no shūeki o ageru soryūshon o teikyō shimasu. Kore ni yori, tokutei no akushon no kosuto ga mitasa remasu. Kono afirieitonettowāku ga teikyō suru kinō ni wa, tsuiseki shisutemu, mobairu-muke ni saiteki-ka sa reta rinku, insaitorepōto ga arimasu. Komisshonjankushon no honsha wa Beikoku no santabābara ni ari, Beikoku dakedenaku, Furansu, suu~ēden, Igirisu, Supein, Minamiafurika nado no ta no kuni ni mo samazamana ofisu ga arimasu. Interijentomobairu kōkoku purattofōmu to yoba reru Yeahmobi wa, gurōbaruna seichō o jitsugen shi, yori akutibuna yūzā o hikitsuke, soshite mochiron okane o kasegu koto o mokuteki to shita mobairutekunorojī no soryūshon o teikyō shimasu. Yeahmobi wa, mobairuapuri, shōhisha-muke gēmu, ryokō, raifusutairu o atsukatte imasuga, kanshin no aru bun’ya wa ikutsu ka arimasu. Kore wa 200 ijō no shū to chiiki o kabā shite ori, sekaijū o kabā suru to iu mokuhyō o hijō ni tassei kanō ni shite imasu. Yeahmobi wa 2001-nen ni setsuritsu sa re, Chūgoku, Beikoku, Nihon, Doitsu o kyoten to shite imasu. Kore made ni 400-ri ijō no jūgyōin no koyō o sōshutsu shite imasu. Kimia wa, toppu no afirieito to kōkoku omo to nomi renkei suru puremiamunettowākudesu. Kore wa, sore ga shuyōna afirieitonettowākudearu riyū o setsumei shite imasu. 2006-Nen irai, kimia wa sekai kurasu no tekunorojī, taema nai saiteki-ka, oyobi ichiryū no akaunto kanri o suishin suru saizensen ni tatte kimashita.

Kimia no honsha wa Supein no madoriddo ni ari, ofisu wa Supein, Indo, Chūgoku ni arimasu. Namae ga shimesu yō ni, birī mobairu wa, kōkoku-nushi to kyōryoku shite yūzā ya paburisshā o hikitsuke, jissai ni kakutoku suru mobairunettowākudeari, sono nyūryoku ni yori, sekaijū no 256-kakoku de bijinesu no shūeki o kanzen ni saidaka dekimasu. Kore wa, 2014-nen no tanjō irai, birīmobairu no koa bijinesudeari, genzai mo nao, 4-ri no kigyōka no yūjin ga keiei-jin no shiki o totte imasu. BillyMobile wa Supein o kyoten to shite imasu. Mobvista wa, 2013-nen no setsuritsu irai, sono doryoku o shimesu inshō-tekina kazu no mobairu kōkoku kaishadesu. 243 No kuni to chiiki kara 500-ri o haruka ni koeru mobairuapurikēshon kaihatsu-sha o hokotte imasu. Korera no kaihatsu-sha wa, gōkei de 1, 000 wokoeru apuri o sakusei shi, 1-nichi ni 100 oku-kai ijō no inpuresshon o motarashite imasu. Mobvista no honsha wa Chūgoku no Kōshū ni ari, sekaijū ni tasū no ofisu ga arimasu. 400-Ri ijō no jūgyōin ga kono nettowāku no onkei o ukete imasu.

Scripting Content for Affiliate Marketing

The biggest mistake that you can make when writing an article is to concentrate on the money you’ll make. If you do anything with your focus on money, it will elude you. In this case, every sale you make translates to money. Sales mean commissions for you.

While you aim to make money, you should add value to your customers. First concentrate on meeting the needs of your readers. The commissions will always follow your good work. The secret to great content is making your audience feel understood. Also, aim to solve the problems of your readers. Once people feel understood and their problems solved, a trust relationship will build.

Writing content for the sake of filling a page is a turn off for most readers. It is likely that the content will be boring and not engage your audience. Creating great content involves promoting a product in a story. Tell the truth about an experience and creating great content will be effortless. Affiliate marketing should be like that.

You will not find it hard to attract clients with stories told from the heart. Promote products that work. You build credibility and trust with your audience in the long run. Your business will flourish if your readers trust your judgment. Honesty is priceless. When you talk about a product, you are winning over your audience.

Honesty tells your reader that he or she will find the product to be useful, but with a few flaws. Analyzing a product does not mean that you become critical of the flaws. It states that you say your truth about a certain feature. In many instances, the benefits in a product are more than the flaws. If you want to captivate your audience with your article, make them the center of attention.

If you are promoting a product, focus on what impact the product will have on your audience. Tell your audience what you think is good about the product. How are the people going to enjoy purchasing that product? Is it going to solve a particular problem?

Tell your audience about an issue you had and how this particular product helped you. Do not promote products that you have never used. Experience with products helps you sell them; you also get original material to bring the product into the attention of the viewers.

Promoting products is almost like selling products, which are not yours. This is where honesty falls into place. Telling an audience about pets when they want to know about weight loss products is wrong. Reach out to the right audience with products that aim to solve their problems. If your audience shows interest in products that help in weight loss, stick to weight loss.

Tell pet lovers about pets. Concentrate one website on specific products. Do not mix products in different niches in an article. In conclusion, be honest about a review and target the right audience. Use experiences to captivate your audience and connect with them. This way, you will build a relationship. It is easy to promote products to people who feel they can relate with you.

Succeed in Facebook Marketing

In the wake of online marketing, Facebook has been one of the avenues where you can market effectively. However, this calls for considering several things even before testing the waters. The most important barrier is competition, whether weak or strong. This can help understand reasons for failures or success on the Facebook platform. Besides this aspect, you also need to keep an eye on the following factors as well; these eight tips will take you to the top.

1. Timing is very crucial

One of the things that determine your success in Facebook is the reach you achieve with every single post. Once you post, people who have like or followed your page will see it, but this also depends on other factors as well. Above all, the best timing helps you gain an edge over the competition since others are also posting throughout the day and night. The best time to post is usually during the day when people can see what you have to offer.

2. Know what works best

Not all posts perform the same, as some are more effective than others. Some of the best posts to go for include questions, videos, links, image posts, giveaways, coupons, and discounts. These posts add value, but knowing what to post adds value and provides added benefit in enhancing your success.

3. Post on the right day

Most of the time, you need to ensure that the relevant posts on your wall are viewed by as many people as possible. In this case, posting on Sundays has been proposed as the way to go. If you are not able to post on a Sunday, Saturday is also a good day to post. 

4. How long is enough for a Facebook article? 

If you are using a linking strategy on Facebook to articles on your website, then you are on the right track. However, you also need to consider the length of the article you are linking too. BuzzSumo recommends using 1,000 to 2,000-word articles, as they receive more interactions than the shorter ones. Anywhere between 3,000 and 4,000 also works wonders, so that is a great option for you as well.

5. Watch the description

While people will visit your page to see what you have for the day, it does not mean they come there to spend all day. This calls for shunning long descriptions and going for the shorter ones, about 50 characters at most. If you have a 10-word description, you are good to go.

6. Avoid YouTube videos

It is not advisable to post this type of videos on Facebook. Instead, you can opt for embedding a video or directly upload it. In case you have published a video post on your page, go a step further and upload its source on Facebook. 

7. Think of Instagram

With its versatility, Facebook works well with other social media sites; Instagram is one of these options. You can merge them so that whenever you post a picture, it is uploaded to your Facebook account. It is easier and more efficient as well.

8. Utilize the hashtags

Another great tool to enhance your Facebook by boosting the engagement you get. Including them in your posts can go a long way in offering results you didn’t even expect.

There goes ideas that can enhance your effectiveness on this platform, if well approached; this is a great way of enhancing your Facebook marketing. 

Once you have your Facebook page up and ready, what you post there is as important as the page itself. Therefore, you have to go an extra mile to ensure you have the right posts that will keep your visitors coming back for more every day. This means knowing what your business audience needs and what the clients are expecting of you. 

Express your goal clearly

Whenever you are posting on your page, you should ensure you have a clear objective behind the necessity to communicate. Start by analyzing what you want to get from a post, as this is reliable in making it more efficient. Remember, the goal of your post should be apparent.

1. Engage your audience 

There are many ways you can use a post to engage your visitors. You can ask a question, or post a photo and let them caption, leave a blank for them to fill in and many other ways as well. The best thing here is to draw them closer.

2. Make it brief but communicative

Just make it short, but ensure it is compelling enough. Using a concise yet compelling language and or image, but keep vague or deceptive language at bay, if you want to generate clicks, a little professionalism can work out best for you.

3. Photos and links

Posting photos have been known to receive more attention over word posts, but posting a link has been found to outperform the photos. Therefore, combining both a photo post and link can be more efficient. Just ensure that the page where the link leads has a big picture that will appear along with a short description of the post. If this is not the case, then you can just paste a photo and a brief link to go with it.

4. Make it inspirational

One of the things your visitors will keep coming back is if they find inspiration in your posts. As such, this aspect is one of the essential things you cannot afford to leave out in your post. All you need to do here is ensure your sentiments are authentic enough. You can use memes, quotes that your audience can relate with and inspirational photos if you want to enhance shares. 

5. Do not be obsessed with promotion

An excellent post does not have to be promotional always. Your Facebook is not an advertisement billboard. Therefore, although you will need to do promotions and offers from time to time, it is wise to ensure you are not over doing it. Consider providing helpful content for your audience apart from just promotions. Going for a mixture of the two can go a long way in making things work out best.

A well-crafted post can attract visitors and keep the existing followers. It is thus advisable to utilize the effectiveness of this factor to ensure you make the best out of every single post. Make every post count.

Running Your Facebook Business Page

Most of the time, people do not take Facebook business pages as seriously as they should. As a result, many end up making mistakes that cost them negative effects and reviews. If you are running a business page on this platform, then ensure you keep these mistakes at bay.

1. Making it about you

This is the first misconception. Many think that their business page on Facebook is about them, but the opposite is the case. This page should be more about your visitors; you should keep them in mind and only post about yourself occasionally.  

2. Sweating the details

One of the things you need to avoid is making your page boring by posting almost every other minute. No matter how great your posts are, just posting in a one out of ten ration goes a long way in communicating to your visitors. You do not have to flood them with dame information repeatedly to let them know what you have, just take it slow.

3. Running a dormant page

This mistake also goes unnoticed and can be devastating. If you are not ready to manage the page, do not start it until you are sure you are capable of posting continually. This means ensuring you post regularly, not just once a month and you disappear.

4. You are not social

The word speaks volumes; social media is about being social. If you fail in this aspect, then you have just lost. Being social includes keeping in touch with your visitors by giving them content, engaging them and responding to their comment too. Maintain the connection, and you will have engaging eyes coming back for more.

5. Insufficient linking

The Facebook business page cannot efficiently perform if you do not link it appropriately. You need to ensure you keep it connected to other sources where visitors can get detailed information on some matters. Keeping your page locked out of the outside world will only do it more harm than good.

6. Creating the wrong impression

The perception your visitor will have about you and your business depends on the first impression they get from you. This relies on the cover image you put on your page. If the photo does not positively or concisely represent your business, then you may lose potential customers or readers.

7. Poor timing

Lack of proper timing to get your audience can cost you. You need to analyze your prospective visitors and identify the best time they are likely to see your posts. This helps earn a level of certainty that your point is getting to the intended audience. It is advisable that you post during weekends, especially if you are targeting consumers.

8. Too much professional approach

This being a business page does not mean you go in with a clenched formal approach. This will likely be perceived as inaccessible, which can dent your connection with visitors. It is wise you post slowly on the professional approach and embrace a personality approach so that others can relate to you easily. 

These mistakes may appear ineffective, but they can be devastating if two or more affect your business page. Therefore, you need to ensure you keep them in check to keep your page’s performance at its best.

Guide to a Successful Facebook Page

Creating a Facebook page is one thing, but making it a successful one is another thing altogether. If you are looking to make your page stand out, then you need to include these four simple steps. 

Make the vision demand attention

One essential thing to keep an eye on here is your ideal client. The idea behind knowing your prospective visitors helps utilize your space well to put the right information in the right section, where it can be clearly seen. Going for niche marketing and segmentation is also far reaching in page success, as this enhances focusing on your target audience. Remember, the more you narrow down, the better.

1. Branding 

If you want to make your page look like a website you brought right into Facebook, then the way you brand is the secret. This helps you bridge Facebook to your sites, although you do not have to rush your clients through Facebook. Avoid creating more clicks for your visitors to get to your site, as this may work against what you intended to achieve. 

2. Strategize your inbound marketing

If there is one formula that is usually underrated by most business owners, then it is inbound marketing. The fact is that marketing tactics are essential for the success of any intention to bring traffic to your doorstep, and Facebook is no different. Primarily, this strategy has to do with using keywords, videos, opt-in opportunities as well as cross-promotions.  You need to ensure you have great content on your FB page as you would with a website or blog. The good news is that there are apps like Networked Blog that you can use to link this content and beef up your Facebook page.

3. Commitment goes a long way

The best thing you can do for your page is to be committed efficiently, and this means real-time engagement. This means taking action whenever necessary for time and effort to materialize. As such, you need to keep coming back to your page and check out the interests, likes, opinions from your visitors and other important things. The best thing to remember here is the fact that engagement is all about doing it for your fans than for yourself.  To achieve this, ensure your posts are more about your fans and give them an opportunity to talk about themselves. 

Coming up with a successful Facebook page is never the easiest thing to do, but it does not have to freak you out nevertheless. Knowing what to do and why you need to have it done is the first step in realizing this essential aspect. Therefore, understanding what is expected of you can go a long way in preparing you to tackle the task efficiently. This can necessitate checking out other Facebook pages to get an idea of what you need to do. After that, commitment and sacrificing your time to tend to your page comes in handy. Above all, remember to make it more about your fans than yourself.

Google AdWords – 5 Steps to Profit from Instantly

If you have never really considered running your own home business before, you should. There is no better way to make a living than working for one’s own account. You set your own hours.

You work whenever you want. You can travel and vacation whenever you want.

Therefore, here are five killer steps to profit from Google AdWords that you will not find in any e-book, and that any AdWords expert will reveal to you. Apply these to your online business and succeed fast:

1. Target profitable two tiers or residual income niche

    markets.

2. Use right tools for your Google AdWords keyword research.

3. Purchase a domain name and create a landing page for

    each niche product that you promote with AdWords.

4. Capture email addresses of your landing page visitors.

5. Follow up with your subscribers and profit by pre-

    selling your niche products. Plus, back end sell.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PROMOTE PROFITABLE NICHE TWO TIER OR

RESIDUAL INCOME PRODUCTS AND SERVICES

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, the products, or services that you promote with Google AdWords must target niches where people have lots of money to spend.

Second, you can make much more money if you advertise two tier or residual income products.

Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your own sales, you earn commissions on their sales too.

A good example of residual income services are web hosting affiliate programs where you can profit from your sales lifelong!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

USE RIGHT TOOLS FOR YOUR GOOGLE ADWORDS

KEYWORDS RESEARCH

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

First, did you know that you could spy on your competitors’ keywords by using an amazing tool called GoogSpy?

http://www.googspy.com/

Just enter a domain name of your direct competitor and see on which keywords they are bidding. Just this little known secret could make your AdWords profits soar.

Moreover, the best: It is FREE!

Second, since the competition in the pay per click marketing is fierce never use only free keyword research tools like Overture’s Keyword Selector Tool.

You will miss many profitable keywords if you do so. To succeed one of the best tools that work is Click Ad Equalizer.

This software literally shows you exactly what affiliate programs you should sign up and exactly with which keywords to sell!

Click Ad Equalizer does all of the work for you by finding the most profitable keywords and products in minutes and delivers the cost per click on cheaper search engines!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PURCHASE A DOMAIN NAME AND CREATE A

LANDING PAGE

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

If you don’t have your own web site for each niche product or service that you advertise via ppc search engines, you are leaving money on the table. Read on to discover why…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

CAPTURE EMAIL ADDRESSES OF YOUR

LANDING PAGE VISITORS

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Yes, you can promote affiliate links directly with Google AdWords. However, this way you will lose many prospects that you could contact later and making money.

Imagine…

When you promote an affiliate link, you drive traffic directly to the affiliate’s web site. If a visitor doesn’t purchase the product immediately, chances are he or she will never purchase it again. Of course, the best affiliate programs place a cookie on their prospects’ browsers. In this case, you still are paid if your prospect returns to your affiliate’s site. That is why it is important to select the best affiliate program from the beginning.

If you can achieve 1% visitor to sales conversion ratio, (it means 1 sale from 100 visitors) with Google AdWords – you have a winner product!

Now, if you have a simple subscription form on your landing page and you have a great web copy encouraging your visitors to subscribe to your newsletter or an e-mail course, you will enjoy not 1% but 20 – 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google AdWords. Therefore, when you capture email addresses, you build a list. Moreover, as you know – the money is in the list!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

FOLLOW UP WITH YOUR SUBSCRIBERS AND

PRE-SELL YOUR PRODUCTS AND SERVICES

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This step is where the real profit is made. Simply, create quality targeted content in your newsletter or course, and later follow up with your prospects using autoresponders.

It is said that the products and services are sold after 7 – 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

Therefore, you need a simple action plan that should help you boost your Google AdWords profits. As you can see, without a web site you cannot profit as much as you could by creating a simple one-page web site.

Email Marketing for Ecommerce

You need to venture into email marketing if you want your ecommerce business to thrive in 2018. Competition is really heating up and you have to enhance your relationships with your customers and leads. You might already be using email marketing but with no specific strategy.

Use the tips below to come up with a clear strategy and increase your ROI.  Who are you trying to reach? Every email sent to your list is an opportunity to get personal with a potential customer. If the content you are sending does not resonate with your recipients or encourage them to take a certain action, then you are not doing much. How do you know your audience?

  • Check your customer data: dig in the data you have of your customers to find any trends relating to purchasing habits, location, and age and use it to communicate with your list.
  • Build audience personas: create several audience personas then reference and refine them over time.
  • Check data from social pages: if you have a social media page check its analytics about your audience. 

Build An Actual Strategy

Most ecommerce business owners never take the time to create an actual strategy for their email marketing campaign. Here is why you should strive to have one:

  • A strategy enhances your focus.
  • A strategy helps you know which methods are working and which ones are not.
  • A strategy promotes accountability.
  • A strategy helps you have clear goals.
  • A strategy can be created and improved over time.
  • You can hand a strategy over to someone else.

One of the biggest and most common mistakes in email marketing is sending only promotional and sales emails to your recipients. Other types of campaigns help to grow relationships and loyalty. First, map out the typical journey of a customer buying from you.

As a marketer you should know how to send emails throughout the buyer journey and move the customer along towards conversion. Your wording matters a lot in email marketing. Try to write like an actual person, with authenticity to connect with your audience. Add a voice, personality and style to your email. Keep this in mind when creating content:

  • Do not try too hard to be funny or clever.
  • Use active voice, for instance, “we are processing your order” instead of “your order is being processed.
  • Write the way you would speak.
  • Let a real person write your email.
  • Use emojis and exclamation marks if you need to.

When people feel that they are personally connected to your brand, they will want to visit your site and even make purchases. To personalize emails, include first names in greetings and subject lines, consider seasons and holidays, have special offers for different segments of your list, etc. Ask your recipients what they think of the customer experience in your brand.

When they give feedback, you will not be working based on assumptions anymore. In the process of asking and receiving feedback, customers will trust you more and you will be able to improve your business. 

Email marketing is the best way to promote your business online. About 80% of retailers have confirmed that email marketing is the most effective method of attracting and retaining customers. More than 90% of customers in the USA open their email everyday, which increases the purchase rate to three times more than social media marketing.

Running an email campaign might not seem like much of a task but having a strategy is crucial. You need talent and skill to make sure you are targeting the right audience, having them open your email and spend money. Email verification software is an important aspect of this entire process to make sure that your list is clean which will translate to a higher ROI and accurate metrics.

Use of artificial intelligence tools will support your efforts and help you with competition. AI programs can analyze huge amounts of data with more efficiency and accuracy than humans. With so much incoming data, they will identify patterns and trends that the average human eye cannot. The additional data gives an idea on how to enhance your email campaign.

A significant number of studies have proven that optimized subject lines increase the chances of users opening your email. 30% of recipients will open an email because of the subject line while 70% will mark it as spam based on it. AI programs use your subject lines to choose successful keywords. They compare your email open rates to determine which keywords work in the subject lines, which ones should be dropped and any improvements that can be made.

Persado and Phrasee are some of the companies already offering marketers AI platforms to suggest subject line and content ideas. It doesn’t matter the size of your email list, these companies have all the resources you will need to improve your email campaign efficiency even for smaller lists. The recipients in your lists have virtual habits, much like in the real world. Maybe they check their email in the morning, surf just before they go to sleep, or shop during certain breaks.

People are more likely to respond positively at the time they choose to open and reply to their emails. That is, users pick their own schedule and will most likely show interest at their preferred time of undertaking a particular task. AI platforms will take the load off you and assess your recipients’ preferred time of opening emails.

The platforms will also analyze the type of emails that get more positive responses at certain times of the day. Personalization has significantly increased open and response rates. There are many types of personalization such as adding the client’s name in the subject line. Another form of personalization involves sending content that is tailored precisely for a recipient’s needs. AI platforms automate this process, saving you a lot of time and effort. Email campaign planners should do themselves a favor and learn about AI instead of sitting and waiting. Get ahead of your competitors.

The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels.

Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address.  People willingly submit their email addresses and they obviously expect to receive emails from you. The readiness of your subscribers naturally increases your conversion rates.

If Facebook goes down, you lose your entire following. Email marketing allows you to have your own subscribers. Use social media to boost your email list. Automated marketing technology keeps on improving steadily and that is why email marketing is so effective. Being able to customize a customer’s experience and send targeted content to consumers drives more conversions and sales for businesses. 

Email personalization has greatly contributed to a rise in open and click-through rates. Marketing technology has made the otherwise tedious task of personalizing emails very simple. Advanced segmentation options have made it possible to tailor your email messages for specific consumer groups in your email list. The customer journey is not as simple as it used to be. Consumers use their smartphones to research a product and then use their desktop to complete the purchase.

Email marketing allows marketers to reach customers on various devices at whatever stage of purchase. Email has been proven to be very effective in acquiring leads and marketing automation has only made it better. It is simple to create a campaign geared towards new subscribers, welcoming them to your list. Email helps you convince a potential customer that your brand is the best.

Triggered emails increase the chances of closing a deal. Offering a valuable tool for deepening the relationship with existing customers. Send helpful guides or discounts to loyal customers via email. Email marketing is a safe investment for online businesses compared to paid search. It reaches more people and has more potential. 

For every $1 you spend on email marketing, it brings in $40, hence a better ROI than most channels. All statistics concerning email marketing are evidence of how effective it is. It is a requirement for anyone that wants more conversions.

Upcoming trends and technology promise a bright future for email. Google has shown confidence in email and is even investing in it. Video is a hot trend in digital marketing and it is now being used in email marketing. Artificial intelligence is responsible for enhanced segmentation and personalization of email. As it continues to advance, email marketing potential can only increase. 

How To Include Video In Your Email Marketing

Video is the fastest and most effective medium of communication in marketing. It, therefore, goes without saying; that you have to use video in your email if you want to create brand awareness, educate your subscribers, or increase conversions. Emails with video stand out; they hook viewers and enhance engagement. They are more active and interesting to readers compared to plain text. Video communicates in less time and makes it easier to understand complex subjects. When viewers watch a video about a product, they respond more positively. An online video has better chances of becoming popular. When it is widely shared on social media, the brand is boosted. Plan Your Campaign; “Why this campaign?” always ask yourself that before you begin. That way, you can set clear objectives. For instance, to generate leads, announce events, create awareness, etc. and use these guidelines:

  • Have clear marketing strategies outlined for your campaign
  • Research thoroughly and understand your competitors
  • Figure out your target audience
  • Plan a marketing budget and adhere to it
  • Have a to-do list

For excellent results, go for high quality recording equipment. In addition, make use of video recording apps like Camera Plus Pro (iOS devices). Long videos do not appeal to the audience. Always go for short and interesting. Explore popular platforms such as Vimeo and YouTube for more visibility and sharing. Never send out your video before it is tested. Share it with friends and ask for suggestions. Create a series of videos; one long video is boring. Break it down into smaller videos and make a series. This keeps your audience interested and eager. Use the word “video” in your subject line; it increases the chances of users clicking on the email. Keep it short, clear, and actionable. Encourage the viewers to share the video and take action. Give your subscribers the freedom to play (or not) the video themselves. Single tap is always better than a double tap. Remove the need to open a new browser for them to view the video. Testimonials are highly valuable. Potential customers want to know what existing customers think. Add a personal touch; it builds users’ trust and engages them more. The following email service providers offer video email options and most of them do the heavy lifting for you.

  • MailChimp
  • VMatrix
  • BomBomb
  • TailoredEmail
  • Constant Contact
  • AWeber
  • Infusionsoft

HTML5 has numerous benefits such as improved functionality and a webpage video-playing feature. It plays a significant role in increasing mobile traffic. Animated .GIF and .PNG Videos are open standards just like HTML5. They play immediately when the email is opened. Although they do not support sound, they can drive higher clicks.

What Not To Do

  • Avoid “click here” and similar phrases
  • Do not use too many exclamation points
  • Avoid writing all content using uppercase
  • Stay away from dazzling colors
  • Less text in HTML email qualifies as spam
  • Avoid designing HTML email in Word

A Beginner’s Guide To Successful Email Marketing

Even with the rise of social media, email is still an important part of most people’s lives. So if you are an entrepreneur, one of the best things you can do for your business is build a lucrative email marketing campaign. Many people, however, have no idea how too.

Everywhere people look they are met with advertisements, pitches, and all kinds of interruption. Although you might think yours is unique, the reader, most likely, cannot tell the difference. Never forget the space that you are in and always have your best manners. Being in another person’s inbox is similar to being invited over to their house for dinner. If your host requires you to take off your shoes, you do not argue.

The same case applies to email marketing, it is their personal space and you have to be respectful. Acquiring permission is the first step to having a successful email marketing campaign. You need to have a sizable email list. You might do this by giving freebies, offering product updates, or a newsletter. There is no right or wrong way between the two, provided you express a clear purpose when requesting someone’s address. Make people excited to give their addresses instead of just writing, “enter your email for updates”. 

Great email service providers strive to ensure that major ISPs do not block your emails. They have no control of where your emails end up; spam box or inbox. Getting whitelisted ensures proper delivery of your emails.  You get whitelisted by having your recipient add you to their address book. Always give instructions on how to do this in every email. Set your expectations.

A strong call-to-action and consistent follow-up is the ingredients of a positive campaign. Do not promise to send out one email in a week and then send emails every day—deliver on your promise, whatever it is. Step in your reader’s shoes if you plan to pitch often. Your messaging should be consistent with the expectations you set. Always ask yourself what value you are adding.

The best newsletters, for most readers, are those that mix updates and messaging properly. When you are sending out a newsletter with images and product updates, try to include a friendly update or personal message. Instead of talking to your list only when you have something to sell, utilize autoresponder and schedule content for consistent delivery. It helps to be in touch and have a relationship with your list.

The three most crucial analytics are unsubsribers, click through rate (CTR), and open rate. Open rate tells you whether people read or delete your email upon receipt. A low CTR means your message is not getting through. A high unsubscription rate means you have a lot of work to do. Segmentation is splitting your list into targeted groups. Segmenting your list helps you send targeted emails. Your email list is a very valuable resource and if you run your email marketing campaign right, the ROI will be high. 

The introduction of the Internet has made email marketing an important tool for any business. However, most of the campaigns that people get in their inboxes are so poorly written nobody takes note of them. Learn what email marketing is, why and how companies should use it.

Email marketing is a type of direct marketing and it uses email to communicate to the audience. In general, any email sent to a customer, potential or current, is considered email marketing. Nevertheless, when being specific the term means: A merchant sending emails to previous or current customers to cultivate loyalty and encourage repeat business. Sending emails to try and win new customers or convince the existing ones to buy something.

Including advertisements to emails that other companies send to their customers. What are the key advantages of email marketing over traditional marketing? You can track the return on investment and when done properly, it is high. After search marketing, email marketing is the most effective method of online marketing. Advertisers have access to multiple email subscribers.

Almost all Internet users send and check their email daily. Through email marketing, marketers can send dynamic, relevant, and personalized messages. Transaction emails help businesses to automatically attend consumer events. The cons of email marketing include spam/rejection rate of the sent emails by the customers’ email program, which does not have a positive effect on the delivery rate of emails.

Email marketing is cost effective. It does not matter whether you use an email marketing agency or do it yourself; sending emails to thousands of consumers will cost way less than other advertising channels will. Emails usually target the ideal customer. Coupled with the cost effectiveness of this method, the ROIs of other direct marketing strategies have nothing on email marketing. Measurability and flexibility; analytics allow you see the responses to your emails making it easy to know what is working and what is not.

You can, therefore, modify the campaign as necessary. Dave Chaffey of Marketing Insights has a mnemonic, “CRITICAL”, for the success of email marketing. Creative pertains to the general design (color/layout/images) of your email. It helps to ask every customer if they prefer the emails in HTML or text.

Most people greatly prefer one to the other. Targeting is of great importance here. Make sure that your emails are relevant and personalized for each recipient to increase the chances of a positive response. Recipients want to know what’s in it for them. Offer them something and the chances of them responding will be higher.

Consider the time that the consumer will receive the email. The same goes for certain days or even months. Trial and error will help you know the perfect timing. Integrated marketing communications (IMC) is better than numerous methods of differentiated marketing or a single method of marketing. IMC involves having all aspects of a company’s promotion work together.

When it comes to copywriting, have every aspect planned out, from the subject line to the email signature. Sometimes, you do not have to put all links at the bottom of the copy. Experimenting with different attributes lets you know what works best for your business. For the emails to become sales conversions, direct your customers to the exact location you want them. 

Do you ever wonder if you are sending spam emails unintentionally? Are your email marketing tactics legally compliant?  Before you send that email to unsuspecting recipients, there is a lot of information you need to have. The following are laws in the USA concerning sent email and tips to make sure your email does not hit the spam folder.

The CAN SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act 2003 is the main law about commercial email. The law was passed in 2003 and it governs commercial email including bulk and individual emails. For your email to fall under this Act, it should have “the primary purpose of commercial advertisement or promotion of a commercial product or service.”

The email should aim at marketing something. If your email contains relationship content or is transactional (it is not commercial) it should only comply with the Act part “…it may not contain false or misleading routing information…” You can get up to $40,654 in penalties. This Act has seven rules, each of which you have to follow so your email is not considered spam. Your header should not contain false information: identify yourself (the sender) accurately.

Your subject line should not contain lies/deception: it should truthfully show the contents of the email. Identify your message as an ad; your recipient should know straight away that you are advertising. Indicate your actual location: the included physical postal address should be valid. Let them know how to opt out; recipients should know how to opt out of your list.

Process their opt-out requests automatically; the recipient should be removed from your list within 10 days after opting out. You are liable, provided your name is there; even if you hire a contractor to send the emails, you still remain liable. For sending bulk emails, use an email-marketing provider and your emails will be likely to remain legal. The header information should be correct.

You need the recipient’s permission to send out the email. Avoid clickbait style subjects and remain truthful. Let your recipient know it is an Ad; according to the law, the email should be “clear and conspicuous”. Only you would know how best to ensure this.

Physical address and an opt-out mechanism; email marketing makes this easier. Both of them can be added to your default footer so they appear in all emails. It is harder to be compliant with the CAN SPAM Act when using Gmail, Outlook, etc.

Email Header information; this one should be easy unless you are using a fake account (which is very risky, so stop it if you are). Physical address; you can always add this using an email signature. Opt out mechanism; the most common method for doing this is including a text prompting the employee (recipient) to reply with “unsubscribe” if they do not wish to continue receiving emails. The CAN SPAM Act does not require you to add a legal disclaimer but they ensure legality and protect your confidentiality.

Email is not dead. It is a crucial component of any marketing plan and allows you to reach the audience conveniently when you need to. However, people receive countless emails in their inboxes daily, how do you make sure yours are unique? And where should an email marketing newbie begin?

Even if readers have subscribed to your email-marketing program, you still need to outshine the hundreds of emails that flow into their inboxes and make sure yours gets opened. Captivating subject lines are essential to increasing open rates. Do not be in a hurry and skim through this vital process. It is also the first thing that your readers see.

For your email goals to be successful, you need to allow fans to subscribe to your emails. Include a subscription form in your website and on your business Facebook page, allowing customers to opt in your email list. Whenever you attend events, collect as many email addresses as you can. Your readers should know what they are signing up for. An ESP (Email Service Provider) will do a great job deploying your email blasts.

Email Service Providers help you create designed emails, view performance records, manage unsubscribe requests, and your address list. An ESP also offers you a collection of prebuilt templates making it possible for you to design emails without having coding skills. Almost half of your subscribers open their email on a mobile device. Consider your email audience while designing or selecting an email template. Most ESPs indicate whether a template is mobile friendly or not.

Do not make an email 100% about selling your product. It is a great opportunity to create a relationship with your audience and promote your brand. Balance promotional and informative content for you to have a trusting and loyal subscriber base. Have test accounts with the most popular email clients (Outlook, AOL, Gmail, and Yahoo) to see how your email appears to different readers. Send a copy to each of your “testing addresses” before you send to your audience.

Email ending up in spam instead of inbox is a common problem. Subscribe to your newsletter using several email platforms with a testing email or your personal email. After sending an email, check your inbox, and if they land in the spam folder almost every time, you have a problem and you should contact your ESP.  What time should you send your email?

Should your name be in the subject line? You can only know the answers by experimenting because every subscriber base is different. Know what the law requires of you and adhere to it. For US citizens, there is the CAN-SPAM Act that governs sending out emails. Be consistent to keep the readers engaged and maintain a healthy relationship with them. 

What is a Niche and How Do You Find One?

According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So, it is all about finding your special place, and the products and services that fit.

Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in the world with computer access and an interest in your site’s topic. Your potential information resources are everything known about that topic. So you want to be sure to have enough information to eventually fill hundreds of pages, and you want to narrow your focus enough that you can be perceived as an expert, as “THE place to go” for information, products, and/or services.

I want to add right now that if your only interest is making money online, this is a difficult area to build a website around these days. That niche was “hot” eight years ago. Most successful internet entrepreneurs in that area say they would not attempt breaking into that niche if they were starting out today. There is just too much competition, there are way too many experts already. Breaking into a niche market using keywords like “make money at home” “work at home” “home business” is next to impossible. There are billions of niches out there; find yours.

Focus, focus, focus…

Let us say you are interested in art. You can narrow your focus by choosing an art medium, period in history, particular artist, subject (still life, dogs, clothing, hairstyles, architecture, etc.), events, geographical location, and/or the life and inspiration of one or more artists. Your aim should be to choose as many of these focal points as possible, so that the result is extremely well-defined subject matter.

Then you want to find out how frequently people are searching for this information, what keywords they are entering in the search engines, and how many sites are currently available with that information. Eventually you will come up with your concept, your keywords, and you can begin creating your domain name and meta tags for your website.

Keywords were named that for a reason…

Every page on your website will have its own keywords. These are the words that people will enter a search engine and find your webpage. Maybe your art interest has been narrowed down to the history of London architecture as depicted in the photographs of John Doe. You must find the best keywords for your niche market, see what sites are currently available, maybe change your focus until you find just the right balance between what’s hot, what’s available, and what’s wide open for you.

This all may seem a bit confusing, and it’s not my purpose here to show you exactly how to do all this, because there’s already a step-by-step manual available and it’s free, so why reinvent the wheel? It is the Affiliate Masters Course by Site Sell. Pick up your copy and go through it one page at a time. Do not skip steps no matter how tedious they may seem, because once this work is done, you will pick up speed and you’ll never lose focus.

Doing your homework completely at the beginning is crucial to your success. It’s the hardest part, and at the moment, the least rewarding. But once it’s done, you’ve got the skeleton, the foundation, of everything else you will be doing. You will have a list of websites to refer back to for researching all the rest of your web pages, articles, links, and so on.

Might as well start out with the current “hot item”…

One last tool before I wind this up. There is a new kind of free advertising out there that is also an incredible tool when you are gathering information. It is called “Social Bookmarking” or “tagging”. It is the latest alternative to linking, but it is also a great way to create your reference list when you are going through the Affiliate Masters Course. In addition to creating spreadsheets with the information you find as you’re directed to do within AMC, you can create your own bookmark page online containing all the sites you visit that are relevant to your niche. Eventually this form a web of links and backlinks, but in the meantime you’ll have all your sites for further research in one place.

Web Advertising for Small Business

If you run a small business, advertising costs must be figured in as part of your overall expenses. If you have received quotes for phone directory ads, business association block ads, and mostly any other print media, these costs are quite high. So, what if your budget is small, perhaps negligible? Will you be left outside of the advertising arena or are there other avenues to help you get the word out? The answer in one word is: yes. Let us explore ways you can get the word out through online means yes, via the internet!

The rise of the internet has spawned an entire industry with it. You may remember in the late 1990s stories of dot.com companies who made a fortune and then went bust. The irrational exuberance of that era has, thankfully, passed by and in its place is a much more rational, but very lively market.

Today’s biggest players online are search engine providers led by Google, Yahoo!, and MSN. Between them, these three search engines dominate the market. Mostly everyone today searches the internet for products sold by small businesses to large corporations and these are the people you want to target. Indeed, while Christmas season sales typically increase around 4% year over year for brick and mortar retailers, the internet has been seeing year over year increases of 30% and higher! No small business operator should exclude the internet when crafting a marketing plan.

Speaking of the search engines, both Google and Yahoo! have their own advertising networks. Google has its AdWords program while the Yahoo! Publisher Network is a comparable, though newer program. This is where you, as a small business owner, can do some of your advertising. By selecting the advertising plan that works for you, you can have your ads appear on web sites in your local area or across the world and be charged a small amount per click. In other words, you do not pay for advertising unless someone clicks on your ad and goes through to your site. To keep clicks from getting out of control you determine the price per click and the amount per day, week, or month you are willing to pay. No busting of your small business budget!

Banner or text ads on select sites can also be helpful for your small business. If there is a web site you like and you suspect that a lot of your customers would frequent that site, contact the webmaster to learn what his advertising charges would be. Perhaps in exchange for submitting a few helpful articles, the webmaster would waive your advertising fee altogether. Or, at the very least, accept any other help you could provide [moderating a forum, answering questions, etc.

Another way of getting the word out is through your own web site. No, you do not need a web professional to establish your site, but it does help to have someone who can guide you through the set-up process. At the very least a few pages are what you will need, so set up costs should not be terribly expensive. In addition, figure on paying monthly hosting and domain name fees but these expenses should be no more than $100-$125 per year. Pay a little extra for a web professional who can help you optimize your site [make it search engine friendly] and you will get your money back much quicker. Finally, check with your accountant for small business tax deductions.

You can also generate plenty of attention by writing articles, just like the one you are reading now. No, you don’t need to be a professional writer, but if you can clearly convey your thoughts and present a plan of action for your readers [such as: buy my product] you can get what amounts to be free advertising. How so? By submitting what you write to article submission sites for wider dissemination. By including helpful links in the author resource box, you can cause search engines to make your web site much more visible as your article gets reprinted on other web sites. Furthermore, readers will perceive that you are an expert and will likely inquire to find out just what you are all about. You can call this, small business advertising on the cheap!

No, as a small business owner you don’t have to be strapped by high advertising costs — who has the cash to spare? Instead, the internet offers to you several cost-effective ways of informing people about who you are, what you do, and where they can find you.

Select the marketing plan that works best for your small business. A mixture of all four points is a great plan of attack for many small business owners just like you!

What’s Rakuten LinkShare?

Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet every day, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out physically, mentally and emotionally.

In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

It’s also easier to track your business partners performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

LinkShare helps you manage and maintain all records of your visitors click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.

Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare’s benefits for free. You just must go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

So, what’s on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

For one, merchants offer lower commissions to affiliates who partner with them through the third-party program network. This because they still must pay for the use of service and the technology provided by LinkShare.

Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.

Do you need to use LinkShare or other networks? It depends. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

So, you are faced with take it or leave it situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.

What Is Niche Marketing?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem.  It is the term which defines the role the organism or the population plays in the general scheme of things.  The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive.  It is the one which spell whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he can generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable, nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online?  Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league.  Though niche marketing, one can gain a foothold in the market by being a needle in a haystack.  Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliates website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.

One of the common misconceptions that are being associated about affiliate marketing is selling, though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with advertising. While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing.

In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant’s viewpoint is that no payment is due to an affiliate until results are appreciated.

Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchants campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take advantage of performance-based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchant’s website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract.  The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus, the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.  

How to Market Your Book

In your lifetime you will hear someone say they have hundreds of copies of their masterpiece just lying somewhere in the house. They will go on and on about how they could become a millionaire if only they could sell the copies. You do not want to be that “someone”—and if you don’t, you have to market your book seriously. 

Most self-published writers won’t know much pertaining to sales and business. Marketing, unlike writing, requires the author to go out and communicate with potential readers; so that your book can be out there for everyone to see it. 

Many self-publishers increase their chances of success by thinking about marketing before they write a book. It is important to identify the reason for writing the book and its benefit to your readers. Knowing who your target market is and what they read, will give you a clear goal for writing the book and a clear marketing strategy. 

Most authors prefer this method of marketing. The main reason being that readers trust book reviews; they are honest, editorial and not promotional. A majority of readers usually read the reviews before they purchase a book. Aim at getting high honest reviews for your book.

It is difficult for self-publishers to predict the level of marketing effort they have to put in to make their books sell. Amazingly, the internet offers a level platform where even upcoming publishers can compete with established publishing companies. 

It is not easy; you will have to make an effort. However, it is something you cannot afford to relinquish. Online marketing is much cheaper and if utilized correctly, more productive than the traditional marketing methods. 

To get the most out of online marketing; ensure that you have your author platform and effectively use of social media to market yourself. 

There is no definite answer to getting your book on the bestseller list; otherwise, every writer would be at the top.  A wise thing would be to learn from other writers’ experiences. Look for interviews and know what to do and what to avoid. 

Always consider book marketing a business.  Creating the ultimate marketing skills requires you to define your reason for writing and your target audience. You will then know how to communicate with potential readers effectively. You may find your success by marketing on social media, putting your book on a bookstore shelf, using online traffic keywords, or even peddling your book in presentations and conventions. 

You can only discover your success by figuring out the perfect way to communicate to your readers. What worked for another author might not work for you. Put yourself in your readers’ minds, think like them, and you will know what they want and how you can reach them. Do not end up with piles of your manuscripts lying somewhere gathering dust. 

Almost everyone can write a book. However, not everyone can write a bestseller. You may write a book to follow your passion or realize a dream but in the end you want your book to sell. Every author would appreciate a high rank on Amazon. 

Search Engine Optimization (SEO)

Some people write books based on keywords. Whether you are passionate about writing or not, focusing on saleable terms can get you on top of Google’s page. Maybe this is not how you want to write your book, but it has its advantages. If you choose to go with SEO consider the following;

•    You do not have to deviate from your original book plan, but you will have to adjust it to fit in the trending search or topic. If you write it according to popular topics, keep in mind that speed is of the essence. 

•    Use keywords in the book title and subtitle to increase your exposure in search.

Make your topic narrower. Do not focus on a vast topic. For example, if you want to write a book about selling or buying your first home, narrow down on specific subjects in the industry and write a series of books. You can write about; buying your first home for singles, buying your first home for a domestic partner and so forth. 

The idea is to choose a specialized topic that solves a particular problem—consumers like that. The books do not even have to be long. Also, authors with multiple titles tend to do better on Amazon. 

When you have identified the keywords in your target market, 

•    Go to the Kindle Store tab on Amazon and type in “selling book”. 

•    Click on any of the suggestions (best-selling books in Kindle Store, top selling books on Kindle Store etc.)

•    Take a good look at the books that will come up then click on the “customers also bought” option.

Target books with a low sales rank, about 20,000. 

Keeping It Short and Narrow

Long books will always be there, but there is a high demand for shorter, niche books that focus on a specific subject. Do not stop writing long books all together. For a short book, 10,000 to 17,000 words are acceptable—avoid filler and fluff words, be clear and precise. 

Other Methods for Developing Book Ideas

A lot of research is applied when writing a book; especially on the book topic and content. In addition, take a look at existing books that are similar to yours in the market. Read their reviews. The negative ones will help you know what is missing and what is needed. 

Creating a bestselling book idea is not as complicated as it may sound. It basically entails research just like you have been doing. Only now you will research with a specific goal—to find keywords and trending topics. Remember to keep it short and narrow, writing a series of short and precise books. Nonetheless, be careful not to write a very short book that readers see almost all of it in the “look inside the book” feature on Amazon. They will just window shop and not buy it eventually.

Many successful authors agree that an email list is a must-have for every author—regardless of your genre. But it is not just important because great authors agree; here are five more reasons.

Obviously, the difference between a best-selling author and a writer who is barely making it is the audience size. Some authors launch their books successfully by just sending a “click here to buy my book” email and the sales move forward overnight. Yes, it happens. 

You cannot sell your book if you have no one to listen to you and buy from you. When you have your audience (email list), you get both of those things. 

A majority of authors think that just because they have a large following on social media, they do not need a list. But look at it this way, that social media platform does not belong to you; Facebook, Twitter, YouTube etc., are the ones that own the audience. Facebook may suspend your page or Twitter may block your account, and then what? 

Social media is great, and you can generate a lot of traffic, but it is wise to create an email list from there. 

The main reason for building an email list is so that you can get noticed. You want people to click your link every time you send it out, whether it is a link to your blog or book promotion. However, if you have 15000 followers on Twitter, and you send out a link you may get just a hundred clicks. On the other hand, if you have an email list of 4000 and you send out a link you may get 1000. 

There is too much content on social media and people may not even see your link. 

Your email list will build your audience, but that is not all. You create a relationship with your audience and get them to trust you even more. When someone gives you their email address, it shows that they trust you to deliver quality content and not spam them. 

After you create the email list, follow up regularly and engage with your audience. Also, get a tailored auto-responder to make it convenient for you and the audience. 

How great is it that you can now promote your book without paying extra cash? Just send your list a link asking them to buy your book. Nonetheless, your list is more than just an audience. Your list is part of your marketing team somehow. They will happily and freely spread the word about your work.  Also, authors with their own audience command more respect. You can even ask your audience what you should write about next and get information on hot topics. 

Building your email list is neither complicated nor too expensive. Some email service providers like Mailchimp are free. With a sizable list, you are assured of sales, a personalized audience and even a small marketing team. Sign up today and begin to enjoy the benefits.

There are so many mistakes that authors make while selling books on Amazon, and one of them is promoting their Amazon book sales page. If you are looking to make more sales and have more people on your email list, then do not market your Amazon book sales page. 

Of course, you will have to set up a sales page on Amazon if you want to sell through the site. And you will have to optimize it to drive more sales. 

To promote it successfully and sell your book online you need conversation and attention; convert internet surfers into your website visitors and make them buy your book. 

If you go on advertising your Amazon sales page, the truth is that most people will visit the site and not buy the book, worse still, they may never return to the site. Also, you will never know who visited and left your site. 

Before today’s consumers can buy a book, they need to be informed and assured—something that cannot happen with one site visit. The solution is to send potential buyers to your landing page first instead of Amazon. 

A website is like a standalone web page. The page is designed for a particular purpose and a visitor can “land” on it. Its primary objective is to generate more leads and sales. Also, it is easier to make, unlike a website. 

One advantage of a landing page is that it has buying options for a visitor who would like to buy your book immediately and in case they do not buy; their information is captured to enable future follow-ups. 

The top part of the page is a precious portion, use it wisely. If users do not scroll down, this is your only chance to convince them. You can just add an Obvious Opt-In Panel with three critical sections;

•    A catchy message

•    A call-to-action—encouragement to participate on your website

•    An opt-in form to get their email address and add to your email list

The next section is where you introduce your book. It may be great, but people always want to know what’s in it for them. Let your introduction be centered on the reader; how the book is perfect for them or how it will impact their lives.

Social proof is social influence whereby a person’s actions affect another person’s choice. With so many books in the market, people rely on social proofs to decide what book to buy. Use social proofs wisely. Some types of social proofs include; celebrity endorsements, reviews and testimonials.

Unlike selling on Amazon, while selling on your landing page, you can sell at a fair price. You can have three separate packages for the same book without restrictions. 

A landing page is a must-have for any author, and so is an email list. Nothing compares to having your audience and having a relationship with them. Make a point of creating those two today.

15 LinkedIn Marketing Hacks to Grow Your Business

If you are looking to build brand awareness and network with consumers, LinkedIn is a great platform. It is a professional social media channel that can help you create and nurture business relationships. 

Before getting into the marketing hacks, you need to first understand why LinkedIn marketing is important for your business. 

LinkedIn Marketing: What Is It?

LinkedIn is not just for growing careers and networks. It can also be used to grow businesses. If you use the platform well, you will find partners, employees and even customers. 

Why a LinkedIn Marketing Strategy Is Important

Unlike other social media platforms, LinkedIn is not commonly used to market or push products. So your LinkedIn strategy should be different from that of other platforms. 

LinkedIn is an exceptionally effective marketing tool if used correctly. The social media platform generates 277% more leads than Facebook. 

Setting Up Your LinkedIn Page

Building a business page on LinkedIn is free. You only need an email and the name of your company. 

  • Go to the LinkedIn homepage and click on the Work icon (top right corner).
  • Click Create a Company Page then pick the appropriate option.
  • Fill in the Page Identity, Profile Details and Company sections.
  • Tick the verification box then click Create Page.
  • Click on Start Building Your Page and begin customizing.

LinkedIn Marketing Tips for Growing Your Business

Find highly targeted connections and customers: on LinkedIn, you have the ability to target the exact small group that would be interested in your products. You can sort by industry, location and even job role. 

Stay on potential customers’ radar: always keep your company name in front of your target audience by posting regularly.

A bigger email marketing list: invite your LinkedIn connections to sign up for your email marketing list. Let them know what they will be getting out of it.

Sponsored updates: pay to have your posts show up on potential customers’ newsfeeds. 

High-quality content: a good post should solve a reader’s problem and position you as an expert in the field.

Go viral: if your post starts getting a lot of engagement, LinkedIn will shine a spotlight on it, making it go viral.

Give your employees a face: let your employee create their own LinkedIn pages, complete with their photos.

Be active in groups: find relevant groups and interact with other members.

Create a LinkedIn group: create your own group and invite ideal prospects to join. 

Update your company page: your business’s LinkedIn profile should match with the business website. Update it regularly.

Your custom URL: make sure that your custom URL includes your name, in case people want to Google you.

Fill out the summary section: use engaging language, address the customers’ pain points and include your contact information.

It’s a numbers game: marketing on LinkedIn is less art and more science.

Avoid hard sells: don’t act like a 1980s sales rep. Apply wisdom and let people “discover” you.

Build relationships from connections: first, focus on getting connections then know how you can turn them into relationships. 

Why Amazon Affiliate Marketing is your best choice

So far you have been able to see how it is that amazon.com can be a goldmine for anyone interested in putting in the effort to help amazon push sales of products in its own marketplace, but you are also aware that amazon did not invent this business practice.

In fact, affiliate marketing is one of the most popular ways to monetize web content and there are people out there killing it with what are commonly known as “CPA” or “cost per action” networks, and you might be tempted to try that out too.

But the truth is that, as good as CPA networks are, they come with their own disadvantages, one of them being how difficult it is to get started on any CPA network. Another disadvantage of promoting CPA offers from these networks is that they sometimes can look spammy.

As an amazon affiliate though you will have the backing of the most recognizable brand in the online retail space, and people won’t think twice on clicking any link that leads to an amazon product page because everybody loves and trusts amazon to an insane degree! So, let’s take a quick look at reasons why amazon affiliate marketing is the best choice for you!

Amazon is a trusted brand

We already mentioned that amazon is a loved and trusted brand, but how far does this go? Well, amazon.com is the number one ecommerce retailer, visited by over 250 million people in any given month. Ask anyone where they last bought something online and they will tell you that they did it on amazon!

High Commissions that add up

With a base rate of 4%, you might think that making money on amazon would take you a lot of time, but keep in mind that these rates add up with each sale, and that rates can go up to 10% depending on the product category.

You earn by each sale, not by product

Basically, every affiliate network out there will pay you only when you make a sale for a specific product or service, but amazon makes you money for every purchase made by anyone that lands on amazon through any of your affiliate links.

So, it does not matter if you are promoting treadmills and somebody instead buys a TV through your amazon affiliate link, you make money off each sale! This means that if someone ends up making a $5,000 purchase through a link leading to a $10 product, you still make a commission off that $5,000 sale!

It is easy to set up

Becoming an amazon affiliate will only take you about 5 to 10 minutes of your time. You will simply need to login to your amazon account, then sign up to the amazon associates’ program and you are good to go!

The days of waiting a week to be accepted into an affiliate network are over! Besides, it is really, easy to integrate the affiliate links to your affiliate sites!

Video Marketing on Facebook

Over the years, Facebook has evolved into paving the way to video ads. Thanks to its creative and market-oriented developers. You can use the following tips to jump-start your marketing with video ads, taking advantage of the new and revolutionary Facebook feature.

When making a Facebook video make sure to be driven by your target audience. Know the products and services they like and are likely to buy. Here you have the advantage of a huge client base that will instantly want to be a part of the buying team once they see you have them in mind and give them what they want.

Be sure to come up with something they will look forward to. One thing you must know about Facebook is that it is not a place for serious ads. Hey, don’t make serious videos, entertain your customers too. This is a simple remedy that will keep them hooked and look forward to your videos, products, and services. All work and no play make Jack a dull boy. Be careful not to make your customers dull.

Are your videos pinned? You need to get your videos pinned. A powerful tool that gives you the freedom to ‘stick’ your videos at the top of your page; it is simply glued there. Why? To make the videos easily visible and noted, it is guaranteed to be the first post to be seen. A pinned video cannot be pushed anywhere even when you are publishing new content. Do you know why the novel Dear John by Nicholas Sparks was adapted into a movie? Of course you do, people are enticed with watching rather than reading.

Movie’s only take 1 hour and 30 minutes to watch whereas the novel may take you weeks and weeks of reading. Because people prefer videos, why don’t you make more and more to emphasize the importance of your products and services and how they can get them? Adding more high-quality videos is multiplying your fan base. Is your video making sense? Don’t bother begging to be followed or shared. You may annoy potential fans and followers.

Instead, create a meaningful message, one that can easily be understood by your target audience. For instance, create a very short video with the intended message then link the audience to your blog for more information about deals, coupons, and discounts. Also, make sure your video is interactive. Facebook Power Editor is a powerful tool when correctly used as it may yield a good number of new consumers. It is used to create and post videos.

To make it notable, the ads are placed in the news-feed, helping in notifying your user about the video. In other words, be consistent with your message and keep posting new videos regularly. However, make sure the videos are high-quality, interesting, entertaining, and straight to the message. Thanks to Facebook, marketing your products is easier. Go ahead and make your customers want your products through watching your captivating and informed video content. Facebook is among the fastest growing social media platforms. 

The growth is in terms of an increase in the number of subscribers having Facebook profiles. As such, Facebook is a great site for marketing your business. Despite the strategic Facebook marketing platform, some businesses struggle to effectively carry out marketing on Facebook. Here are some tips on successful marketing of your Facebook page. Currently, there are a huge number of business pages on Facebook. Ensure that your Facebook page stands out among others.

Ensure the cover and profile photo reflects the kind of business activities you are engaged in. The description section should give details of the products and provide business contacts. Choose a descriptive and memorable username. Select a vanity universal resource locator that users will easily remember. The Facebook page address will be based on your username.

Choose a username that reflects the kind of business activity that you are engaged in. However, your business page should have at least twenty-five likes to claim a vanity URL. The about section provides an opportunity of using text-based keywords. Ensure that the keywords can help customers in the identification of the page. 

It helps when someone searches for queries; Facebook directs them to your page.  Also, include your URL in the description section. Facebook allows for one pinned post per group.  Make the most use of the post; ensures it is attractive and communicates about your products to potential customers. Ensure you have selected the appropriate business category. Select the best category for your business such as local business and indicate the region covered.

It helps customers in their searches to easily identify your age. Different customers may log into their accounts at various times. Schedule your postings on a weekly basis. Each post should carry key details on any updates on business products. You can schedule the time that your post appears on the Facebook page to create consistency. Enrich the content of your Facebook page posts.

Facebook allows for more than just a text post. Use images and videos to make the Facebook content interesting.  Use Hyperlinks to connect users to descriptive information on the products and services on the page. Encouraging social sharing on your page. To optimize on the number of people of people who get to view your Facebook posts enable the sharing and liking features. 

In this manner, users can get to share your post with their Facebook friends. It increases the customer base. Facebook advertisements are a great way in which you can promote your business.   Alongside your advertisement, there should be a link leading people to your page. However, Facebook advertisements are paid for. Use the advertisements strategically to profit your business.

The tips mentioned are a great way of boosting your Facebook page. Use each tip creatively to attract more fans which means more sales for your products. Facebook Video live is the new feature on the social media site. It brings forth numerous opportunities for business users to connect live, and increase the sale of goods and services.

Here are some ways in which someone can use the Facebook live Video for business; Discussing a topic on the blog post that you have previously posted is a great boost for your business.  Even though you can answer your users’ comments on Facebook live, it is better if you can schedule the live session so as to address each question as it comes forth.

The users’ can either replay the session or watch it live. The Facebook live video is an excellent way of looking into your business through offering behind the scenes pictures.  You can share the process of getting into your line of work with the users. Facebook live is a keyway of promoting an upcoming event in your business.  After the preparations for the event are over, schedule a time to make a special live video on the same.  During the announcement of the event ensure you have a universal resource locator that your fans can easily remember. 

Post the link in the video comments section for users. During the actual event, stream live on Facebook for users who might have missed attending the event. Before you bring in the actual products on the shop, give the viewers a sneak peek into the new arrivals. Consider putting a link to the Live Video to take preorders; maximize on the customers’ excitement on the new product. Use the Facebook live video to answer customers’ questions about your business products.

Customer service is an integral part of entrepreneurial activities. Ensure you answer all questions that come your way, even if it is repeated questions; this may be time-consuming. Live videos provide an opportunity for looking into some of the most asked questions in one instance. The customer service team may help in identification of some common questions.

A customer can replay the sessions later. You can create a Facebook note so that all team members can access the video. Engage with Facebook live group members. Apart from running a Facebook page, you might have a Facebook group where you interact with users. You can have weekly updates of your products and services.  If you run more than one Facebook group, this is a great way of connecting members to a variety of services offered.   Live group broadcasts provide an opportunity for deepening your relationships with people.

Custom settings on the Facebook group, so that you can be the only one making such a live video on the group. Invest in additional voice boosting equipment to ensure audibility. Facebook Video Live is a great way of ensuring customers get a vivid description of the business and its products. It gives a chance of real-time interactivity that boosts connection between the seller and the potential buyers.

Successful Email Marketing Strategies

Even with the rise of social media, email is still an important part of most people’s lives. So, if you are an entrepreneur, one of the best things you can do for your business is build a lucrative email marketing campaign. Many people, however, have no idea how too. Everywhere people look they are met with advertisements, pitches, and all kinds of interruption. Although you might think yours is unique, the reader, most likely, cannot tell the difference. Never forget the space that you are in and always have your best manners. Being in another person’s inbox is like being invited over to their house for dinner.

If your host requires you to take off your shoes, you do not argue. The same case applies to email marketing, it is their personal space and you must be respectful. Acquiring permission is the first step to having a successful email marketing campaign. You need to have a sizable email list. You might do this by giving freebies, offering product updates, or a newsletter. There is no right or wrong way between the two, provided you express a clear purpose when requesting someone’s address.

Make people excited to give their addresses instead of just writing, “enter your email for updates”.  Great email service providers strive to ensure that major ISPs do not block your emails. They have no control of where your emails end up; spam box or inbox. Getting whitelisted ensures proper delivery of your emails.  You get whitelisted by having your recipient add you to their address book. Always give instructions on how to do this in every email. Set your expectations. A strong call-to-action and consistent follow-up is the ingredients of a positive campaign.

Do not promise to send out one email in a week and then send emails every day—deliver on your promise, whatever it is. Step in your reader’s shoes if you plan to pitch often. Your messaging should be consistent with the expectations you set. Always ask yourself what value you are adding. The best newsletters, for most readers, are those that mix updates and messaging properly. When you are sending out a newsletter with images and product updates, try to include a friendly update or personal message. Instead of talking to your list only when you have something to sell, utilize autoresponder and schedule content for consistent delivery.

It helps to be in touch and have a relationship with your list. The three most crucial analytics are unsubscribers, click through rate (CTR), and open rate. Open rate tells you whether people read or delete your email upon receipt. A low CTR means your message is not getting through. A high unsubscription rate means you have a lot of work to do. Segmentation is splitting your list into targeted groups. Segmenting your list helps you send targeted emails. Your email list is a very valuable resource and if you run your email marketing campaign right, the ROI will be high.

Email is not dead. It is a crucial component of any marketing plan and allows you to reach the audience conveniently when you need to. However, people receive countless emails in their inboxes daily, how do you make sure yours are unique? And where should an email marketing newbie begin? Even if readers have subscribed to your email-marketing program, you still need to outshine the hundreds of emails that flow into their inboxes and make sure yours gets opened.

Captivating subject lines are essential to increasing open rates. Do not be in a hurry and skim through this vital process. It is also the first thing that your readers see. For your email goals to be successful, you need to allow fans to subscribe to your emails. Include a subscription form in your website and on your business Facebook page, allowing customers to opt in your email list. Whenever you attend events, collect as many email addresses as you can. Your readers should know what they are signing up for. An ESP (Email Service Provider) will do a great job deploying your email blasts. Email Service Providers help you create designed emails, view performance records, manage unsubscribe requests, and your address list.

An ESP also offers you a collection of prebuilt templates making it possible for you to design emails without having coding skills. Almost half of your subscribers open their email on a mobile device. Consider your email audience while designing or selecting an email template. Most ESPs indicate whether a template is mobile friendly or not. Do not make an email 100% about selling your product. It is a great opportunity to create a relationship with your audience and promote your brand.

Balance promotional and informative content for you to have a trusting and loyal subscriber base. Have test accounts with the most popular email clients (Outlook, AOL, Gmail, and Yahoo) to see how your email appears to different readers. Send a copy to each of your “testing addresses” before you send to your audience.

Email ending up in spam instead of inbox is a common problem. Subscribe to your newsletter using several email platforms with a testing email or your personal email. After sending an email, check your inbox, and if they land in the spam folder almost every time, you have a problem and you should contact your ESP.  What time should you send your email? Should your name be in the subject line? You can only know the answers by experimenting because every subscriber base is different. Know what the law requires of you and adhere to it. For US citizens, there is the CAN-SPAM Act that governs sending out emails.

Be consistent to keep the readers engaged and maintain a healthy relationship with them. Anytime you are developing a newsletter, remember that you are crafting it for people who are curious to hear from you. Your newsletter is an awesome opportunity to make your loyal readers have an interest in your new book or business and maintain a relationship with them between publications. 

With that knowledge, here is a rundown of what you might want to include:

  • Clear publication and book details
  • A short account of the writing process or research
  • Current events or articles of interest
  • Behind the scene photos and/or information
  • Important links: social media links, subscribe/unsubscribe link, retailer links and author website links

There isn’t a definite rule about the frequency of newsletters but to be more effective, let it be regularly and consistently. Some people prefer to send them out more regularly when the publication date is around the corner because they have much to talk about with the audience. Consult your editorial and marketing teams and ask them to help you figure out the best time to share with your audience news of your book just before its publication.

No two publications are the same but the following general milestones are worth considering as content of your newsletter. Send your subscribers a message breaking the news of your book officially. In it; reveal the on-sale date, title, and the book jacket (if available). Share the official book description and anecdotes of your writing process.

Have your marketing team provide links for the readers to preorder the book. Note; wait until online retailers have your book information up before you make the announcement. Your editor might help you choose a short excerpt for your readers. The excerpt can be included in the newsletter’s body or just have a link that leads back to the full excerpt. You should always accompany the excerpt with retailer links for readers to easily order the book.

Remind your subscribers of your book release with a countdown email. This builds up excitement among your audience and reminds them where and how to get the book. Let readers know of any tour or event planned at publication. Reveal the locations and dates and even give links to the platform on which the event will be airing live. Send a newsletter celebrating publication and remind them about buying the book. Even after publications (or between publications) engage your readers regularly. It is not easy to find content to share with subscribers during this period. Hopefully these ideas will help:

  • Thoughts on the writing process and research
  • Short essays (could be unrelated to your publication)
  • The book you are currently reading
  • Your social media platforms
  • Giveaways/exclusive offers
  • Q&As with relevant personalities (like other authors)

The content you share in your newsletter may overlap with what you share on your website, social media, and blog, which is okay. Your newsletter should focus on crucial information or longer-form content. On social media, share content that may not be appropriate for a newsletter. Work hard to grow your subscriber list by making the subscriber button available in every newsletter; having a sign-up form in your website, utilizing social media, and making content more interesting. 

Making Money with Articles: Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do for You

Banner ads can help bring visitors from other sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each other’s banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shoot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you must be careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These banner farms or link farms will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

The Best Affiliate Networks

Affiliate networks are entities that seek to present independent publishers and advertisers with the opportunity to earn from running online campaigns of their choice or adverts. Affiliate networks have features to this effect; which include payment processing, ad tracking technology, campaign reporting tools, and access to a wide database of publishers.

The affiliate marketing industry has constantly evolved over the years from the late 90’s where it started to pick up speed in the world of marketing. It has recorded higher digital revenues since the 90’s up to date and has been estimated to have a prospective return of about $6.8 billion by the year 2021.

The following is a list of a few of the most significant remunerative affiliate networks; whose outstanding impact continues to be felt in the mobile and app related sectors. The list is, however, in no particular order of merit. Amazon Marketplace enables marketers to make the most out of mobile applications they distribute through the iOS App and Google Play stores by offering their client’s both physical and digital products. This platform receives a significant backing from the remarkable brand that Amazon is. Amazon Affiliates came to be in the year 2010, and its headquarters are based in Washington DC. The affiliate network has incorporated over 270,000 employees.

Founded in 1998, Commission Junction is regarded as a trailblazer in the field of digital marketing. It works with mobile publishers, offering them money making solutions for their apps whereby costs are met for specified actions. Among the features offered by this affiliate network are tracking systems, mobile optimized links, and insight reports.

Commission Junction has its headquarters located in Santa Barbara, United States and has various other offices in the US, as well as, in other countries, which include France, Sweden, The United Kingdom, Spain, and South Africa. Described as an Intelligent Mobile Advertising Platform, Yeahmobi provides solutions to mobile technology that are geared towards attaining global growth, attracting more active users, and of course, making money.

Yeahmobi deals with mobile apps, consumer games, travel, and lifestyle to mention but a few fields of interest. It covers over 200 states and regions making their goal of worldwide coverage highly attainable. Yeahmobi was founded in 2001 and is based in China, US, Japan, and Germany. It has created employment for over 400 employees so far.

Kimia is a premium network that only works with top affiliates and advertisers. This explains why it is a prime affiliate network. Since 2006, Kimia has been at the forefront of promoting world-class technology, constant optimization, and top-notch account management. Kimia’s headquarters are situated in Madrid, Spain with offices in Spain, India, and China.

As the name suggests, Billy Mobile is a mobile network that works with advertisers to attract and actually acquire users and publishers whose input enables them to fully maximize the returns of their businesses across 256 countries all over the world. This has been and still is the core business of Billy Mobile since its birth in 2014 with only four entrepreneur friends at the helm of its management. Billy Mobile is based in Spain. Mobvista is a mobile advertising firm with impressive numbers to show for its efforts since it was founded in 2013. It boasts well above 500 mobile application developers from 243 countries and regions. These developers have in total produced more than a thousand apps that bring in over 10 billion impressions a day. Mobvista’s headquarters are based in Guangzhou, China and have a number of offices across the globe. Over 400 employees have benefited from this network.

The Art of Growing Your Affiliate Website

Great business grows over time, and affiliate businesses are no different. To realize growth, affiliate businesses need solid partners and reliable products to promote. These products have been able to stand the test of time, and they work. It is not guesswork that appeals to consumers.  Growth is about promoting products that guarantee results. Growth in affiliate business depends on the credibility of an affiliate.

If customers trust your judgment, then they will buy it. If customers doubt your promotion, they won’t purchase, and you will not receive commissions. Affiliate business is all about increasing conversions for better results. Losing buyers with the intention to buy is negative growth. Top affiliates have won over the trust of consumers, and so it becomes easy to convince them to buy. To realize positive growth, the products should reflect high quality. Promoting poor quality products is a sure way to kill any business. Yes, customers will buy for the first time, but they will not buy again, and never trust you again.

If you do not consider this, then forget repeat sales. Repeat sales keep your customers coming back. If they lose interest, your affiliate business stagnates at a certain point. Again, promote products that are not specific to a season. Trending products soon lose appeal. Products that are available all year are worth developing. When choosing to promote a product, make sure that the company that owns the product is there to stay. Companies that are new are a greater risk in affiliate business. Choose companies that have a good reputation, and have stood the test of time. Search engines usually highlight high-quality content on websites.

The high-quality content also determines the search rank. If your website has content that is high quality, the chances are that your site will rank high. Your site appears on the most lucrative spots like page 1 of Google. High-ranking helps you get high traffic to your site. High conversions have a higher probability of happening to lead to greater sale numbers. Search engines also change their algorithms often. Sites with poor quality content risk sales losses, this is because their ranking positions deteriorate because of the content. SEO is short for Search Engine Optimization.

This is the maximizing keyword use in an article on the website. SEO enables anyone who look up such a term or a term associated with it to access your website. SEO is a strategy in driving traffic to your site. Links are the highlighted words on a page, which leads you to another web page. They are usually meant to direct traffic to buy a product. Search Engines prefer websites that load fast.

This means that your website will get a higher number of visitors if it is fast and mobile friendly. WordPress have plugins that you can install to boost your website. Images are also compressed to increase website speed. Browser caching is another way to increase website performance. In conclusion, affiliate business growth depends on how well you apply these pointers. There is a great need of trying out what works to grow your affiliate business. 

Affiliate marketing is the art of referral marketing that earns you a commission. When you refer a customer to a company that has already established an affiliate program, your efforts do not get unnoticed, so you earn a commission for your hard work. So let’s take for example if you are part of the Amazon affiliate program, and you refer a customer to purchase an item, when they buy it there is a percentage for you.

It is usually a portion of the sale that has been made. Affiliate marketing comes with many perks some of which have been identified in this book. This business will require very low startup costs. Most of the affiliate programs that are available are free for you to join. Because the company tends to take care more of providing the needed product and service. Plus, there is no inventory or even supplies that you will have to worry about. You won’t have to create any product or service as the company has taken care of this. All you are responsible for is delivering the clients to the site and convincing them to purchase an item.

It is straightforward and fast for you to join the program. It only takes less than five minutes to set up once you have filled the online forms, and then just share links to potential customers. But some programs might be a little stringent, something you will need to look out for. Don’t worry about shipping the product or even hassling with the product returns. Just like any other online business, you will get into it, you can make money all day, even when you are sleeping or out on vacation. 

Let’s not forget you don’t need any form of training or even a license. But if you know a little bit of marketing, this will be an advantage for you, as you would know the best way to promote the affiliate program. Just like many other things in life, the affiliate marketing program is also not perfect; there are a few downsides that you will need to look out for. The program might take some time for you to generate the necessary referrals for you to make significant money. In order to be successful in the program, you need to ensure you are generating targeted traffic.

If you are not well informed about Internet marketing, you might struggle a little bit in the initial stages. Some of the affiliate programs that you might come across will require you to make a certain amount before they can release your funds. You will need to understand coding, like knowing how to paste your affiliate link and just a simple add on your site, email list, or blog. Some programs you are accepted in might have a few advertising restrictions. For example, not being able to buy the PPC ads under some keywords, or prohibit you from doing email marketing.

As the years go by, affiliate marketing continues to grow and staying on top of the necessary trends is an important factor to consider. So if you are looking to receive the benefits of 2018, you need to pay close attention to the factors that are taking place in the ever-changing industry. Below is just an overview of the most important trends. As a marketer, you know that you live and breathe on the data gathered.

As an affiliate to be able to compete on the broader marketplace, you will also need to have access to the same reports for better decision making like the corporate people in the same industry. As a result, the various affiliate programs are enhanced on multiple platforms they offer to ensure you get quality reported features. The need for real-time data is being demanded by most; this is across the marketing landscape. Thus, more providers have obliged to the demand, like Amazon. With the in-depth data reports, as affiliates, you are able to make effective decisions on which you should target with key product offers. SEO, which is also referred to, as Search Engine Optimization has been critical in affiliate marketing; the purpose of SEO has been constantly changing because, in the very early days, affiliates would use black hat SEO tactics.

With this method, they used to drive traffic with very little regard to the customer’s experience. However, the top affiliates are back using SEO but in a much better way. They have gotten the understanding of the link that exists between the search engine results and the user experience. The affiliate industry has been growing over the years and became more niche oriented; it is due to the increase in competition. As a result, this makes it a little difficult for the new players in the market to succeed if you use the catchall approach of marketing. Instead, the new marketers are more niche oriented and have a precise target in mind.

It is actually a very effective approach, as this will allow you to build a stronger relationship in the marketplace. With this, you are able to be the primary provider in your niche. As you grow and offer your market new products. Email marketing has been known to produce the highest ROI, Return On Investment, when it comes to digital marketing.

Thus, as an affiliate marketer, your key priority is to turn you, new visitors, or first-time buyers, to be your long-term contacts. This is from offering an easy subscription form offered when they land on your site. And quickly turn your visitors into subscribers to your platform. So that you don’t sway your visitors the wrong way just start with asking for a name and email and probably offer an incentive, like a free eBook.   

How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

You want to regularly engage the audience you already have and get more followers. To engage your current followers, post engaging photos. If you want more people to follow you, use the most popular hashtags.

The Right Filters

Some filters are more favored by Instagram users more than others. Use the preferred filters to make your followers more interested. 

These are the most popular filters:

  • Normal (No Filter)
  • Clarendon
  • Juno
  • Lark
  • Ludwig
  • Gingham
  • Valencia
  • X-Pro II
  • Lo-Fi
  • Amaro

The Right Times

Trial and error is the best approach here. What has worked before? What has not worked? The IconoSquare optimization section gives detailed information of your posting history and engagement. The report will also tell you the best times to post. 

Steal Followers from Your Competitor

Look for your competitors’ accounts on Instagram and engage with your audience. The fact that they follow that account means that they are interested in your products or products similar to yours. 

  • Follow them
  • Like their photo
  • Comment on their photo

Pay for Product Reviews and Sponsored Posts

This tactic may not be free but it can yield amazing results when used properly. Create a list of powerful; accounts in your niche. They should have a large following and an email address somewhere in their profile. Ask them, via email, what they charge for sponsored posts. 

Use Geotags

Tag your location (where the video/photo was taken or your current location). Locations have the advantage of a specified Instagram feed and Story. If you are a local business, this feature may be very useful for your business. Do not forget to engage with posts of people in the same location.

Organize Your Store

When someone visits your Instagram profile, you have a few seconds to convince them to hit the follow button. The “Highlights” feature gives a quick idea of what your brand is about. 

Request for More Followers

Do not shy away from asking people to follow you. Promise more amazing content. Incorporate the request into your posts or captions. Give a hint of something exciting that is coming up. 

Hop on Trends

Be on the lookout for trending hashtags or topics and align your content with that. Take advantage of holidays. Find relevant conversations and contribute in a meaningful way. 

Run a Giveaway

Having a user tag a friend under your post has a number of benefits. Running giveaways encourages followers to tag their friends who will, in turn, follow you.

Be Consistent

Publishing consistently entices new followers. When people land on your profile, they should be assured of regular exciting content. 

Monitor Your Following

Use Social Blade (it is free) to see how your following is growing. If you run a Business account, you will have an Instagram Analytics dashboard. You will get free valuable insight. 

Make Use of Instagram Tools

There are so many tools at your disposal for use in your Instagram strategy. Here are some of the most useful ones:

  • Later
  • IconoSquare
  • Webstagram

The Complete Guide to YouTube Marketing

YouTube marketing is a great idea but there are over 50 million YouTube content creators. One way to be successful is to make sure that your content stands out. 

Another way is to reach and engage your target audience. Most YouTube viewers don’t like ads, so you have to be creative about creating brand awareness and entertaining them at the same time. 

YouTube Marketing Strategy

This a 10-step strategy.

Create Your Business YouTube Channel

First, you will need a Brand Account on Google. The regular Google account only allows one person to log in. With a Brand Account, several Google accounts can sign in at the same time, as long as they are authorized. 

Research Your Audience

When you open a business YouTube account, you will be able to access the Analytics tab and se your channel stats. You can check your interaction rate, revenue generated, average watch time and view counts. 

The Analytics tab displays your subscriber demographics too which is really valuable data. With this information, you will no longer have to rely on assumptions. 

Research the Competition

Most of the information you will need is already on the competitors’ channels. 

Check the channels and see the least and most viewed videos. The videos will let you know what the audience likes and what they are not interested in. 

Don’t forget to read the comments as well and the video descriptions for keywords. 

Borrow Ideas from Your Favorite Channel

Why do you love your favorite YouTube channels so much? What grabs your attention every time? 

Studying your favorite YouTuber reveals the practices and techniques they use to boost engagement. 

Optimize Videos for SEO

YouTube SEO is very important. Here are some helpful tips:

  • Choose a catchy title and include the right keywords.
  • Make your thumbnail interesting.
  • Make the video description compelling.
  • Add hashtags to the description.
  • Add watermarks, bumper ads and cards.
  • Ask your viewers to subscribe.

Schedule and Upload Your Videos

Be consistent and professional while sharing videos. Let your viewers know when you will be uploading new videos and make sure you do it at that time to earn their trust. Pick a specific day of the week.

Optimize the Channel

A consistent experience on your channel will attract more viewers and convert them into subscribers. So make sure you:

  • Fill out your profile.
  • Organize your videos.
  • Translate videos into other languages.

Try Advertising

There are different ad formats on YouTube. Whichever one you choose, ensure that you create catchy ads. Keep it short and sweet.

Maybe Work with an Influencer

Viewers trust their favorite influencers. The right influencer can quickly boost your brand. Don’t control the partnership. Let the influencer do their thing naturally.

Assess and Adapt

Always keep an eye on YouTube Analytics. See how your numbers are changing. Another thing: read your comments!

How to Create Great YouTube Videos

  • Follow the video specifications.
  • Invest in good equipment.
  • Capture attention early.
  • Remember your mobile users.
  • Upload longer videos.
  • Add live-streaming events.
  • Include end screens. 

The YouTube algorithm often decides what viewers will watch. Over 80% of viewers will watch what YouTube recommends. 

If you are trying to build your brand or increase your number of views, then the YouTube algorithm is very important. 

YouTube is not usually transparent with advertisers or creators about how everything works. So this article will focus on the history of its priorities. 

A Brief History

In 2005, the first ever YouTube video was uploaded. Today, 500 hours of video are uploaded every minute. How does YouTube recommend videos to its 2 billion users? 

2005 to 2012: View Count

The videos that got more clicks are the one that got rewarded. 

2012: Watch Time

Priority was given to videos that held users’ attention for long. 

2016: Machine Learning

The details here were not revealed. But it is clear that it was based on the perceived satisfaction of viewers.

2016 to 2020: Brand Safety, Demonetization, Borderline Content

According to YouTube, they are trying to strike a balance between freedom of speech and curbing the spread of dangerous information. 

How the Algorithm Works in 2020

YouTube says that their algorithm tailors the videos to suit each viewer’s interests. 

The algorithm has two goals:

  • To recommend the ideal video for every viewer.
  • To ensure that viewers continue watching.

It impacts the recommendation streams and search results. 

How It Influences Search Results

Two people may search for the exact same thing and get very different results. These results depend on:

  • The engagement on your videos (watch time, comments, likes)
  • The metadata of your videos (keywords, description, title) and how they match a user’s question

How It Influences Recommended Videos

The process is twofold.

First, videos are ranked based on their performance analytics data. 

Secondly, the videos are recommended based on a viewer’s watch history. 

How Does YouTube Determine the Algorithm?

As already mentioned, the details are barely known. But YouTube has highlighted factors that influence the process:

  • Whether or not people click to watch a video (the title and thumbnail are key here)
  • Retention or watch time (for how long people watch the video)
  • The rate of growth or velocity, that is, the rate at which the popularity of a video snowballs
  • The age of a video (newer videos may be given more attention to see whether they will snowball)
  • The frequency at which a channel uploads videos
  • Session time (how long people continue to stay on a platform after they are done watching the video)

When a video is matched to a viewer, the next thing is personalization.

  • What topics and channels do they watch?
  • What do they have a history of engaging with?
  • For how long do they watch?
  • What don’t they like?

Improving Your Organic Search: 7 Tips

  • Optimize the description text of your video.
  • Note what works and keep using it.
  • Publish regularly. 
  • Know the perfect time to drop a new video.
  • Make the entire video engaging.
  • Don’t forget to engage with your viewers.
  • Convert viewers into subscribers.

TikTok Marketing: What Is TikTok and How Can You Market on It?

Many people may not know what TikTok is, yet, but you may want to incorporate it into your social media marketing strategy. 

Even though you haven’t used TikTok before, you have most likely heard about it. Videos with the TikTok logo are all over other social media platforms.  

Currently, TikTok has roughly 800 million active users and in January 2020, it was reported to be the most downloaded app. It is now bigger than Pinterest and Twitter. 

It is very possible that TikTok is here to stay. It sounds like a goldmine for marketers, doesn’t it? You need to be very careful, however. People go on TikTok for entertainment and you have to be wise while taking your business there. 

This guide will teach you everything you need to know.

What Is TikTok?

It is a social media app for smartphones and is mostly about video content. TikTok users (otherwise known as TikTokers), take short videos, then post them on the platform after editing. They use hashtags to identify with popular categories. 

Much of the content posted is generally comedic. Popular genres include cooking how-to’s, cringe videos, lip-syncing and short skits. 

Challenges are an extremely popular phenomena on the platform. 

TikTok’s Specific User Demographic

41% of the total number of TikTokers are aged 16 to 24 years. This is the only information that the social network has released. But you can safely assume that 24- to 30-year-olds also make up a big percentage of the users. 

Here are other known statistics:

  • iPhone/Android usage: 52%/47% split
  • TikTok is available in 75 languages in 150 markets
  • 44% of TikTokers are female while 56% are male.

With these statistics in mind, TikTok would be great for your marketing strategy if your audience is young. 

Marketing on TikTok

You can either create original content or collaborate with influencers.

Working with an Influencer

TikTok has huge influencers, some of them with millions of subscribers. The influencers have already created a relationship with their audience and they can easily convince them to try your products. You basically pay them to promote the products or use them on camera. 

Anytime you are looking for influencers, remember that relevance is better than reach. 

Incorporate Original Content

Creating your own content requires resources, creativity and a lot of time. And you need viral content too. 

To make your content popular, you have to hop on trends. See what hashtags are trending. Use them to create your version. Remember to wisely incorporate something about your business. 

Another easier way would be offering tricks, tips, how-to’s or inside secrets relevant to your industry. 

Using TikTok Ads

If organic engagement seems too complicated, you can always use the TikTok advertising platform. 

Ad Formats on TikTok

According to TikTok, formats include but are not limited to square, vertical or horizontal images and videos. 

They have ad creation tool sets—Video Creation Kit and Automated Creative Optimization— to help you crate ads. 

The ads can appear in story, post-roll, detail page or in-feed. You also have the option to target a specific audience. 

TikTok have managed to keep their algorithm, especially for the For You page, a secret. 

Platforms like Instagram have been very transparent about their feed rankings. The same cannot be said of TikTok. 

They have not bothered to verify any details about how their algorithm works. 

However, the platform has been around for a while now. From observing personal first-hand experiences, you can get some valuable information about how the algorithm chooses what to show on the For You page of a specific user. 

Here are 5 key insights about the algorithm.

Each Video’s Performance Determines Its Exposure

If you have been using TikTok, you’ll notice that people with barely any followers get millions of views. The TikTok algorithm seems to focus more on an individual video’s interactions and less on the profile as a whole. 

When you publish a video, it will be shown to few users on their For You page, between popular videos. Just scroll your For You page and you’ll notice a video with hardly any likes.

So, if this video is well-received, TikTok will show it to more users. 

The TikTok Algorithm Considers Multiple Indicators

Some of the indicators that are considered include likes, comments, shares, video completions and rewatches. For this reason, genuinely informative or entertaining videos have a high chance of doing well. 

Geo-Location Determines Initial Exposure

TikTok videos are first shown to people in that geo-location. This is an observation. The location greatly influences the recommended videos on your For You page.

Small businesses can benefit from increased local brand awareness. And if your video is well received in your geo-location, it may be shown internationally. 

Tending Sounds and Hashtags Help

If you want to increase your content’s discoverability, you need to put more thought into Sounds and hashtags. 

Videos with trending hashtags in their caption have a high chance of being shown in Discovery pages. They may even be included in more For You pages. 

At the moment, it is not clear which hashtags will have the biggest impact. But it is assumed that #foryoupage, #foryou and #fyp increase the likelihood of videos making it to more For You pages. 

Other than using high traffic hashtags, you may want to include relevant hashtags as well, depending on your niche. The TikTok algorithm will understand your content better and show it to people who are interested.

In the same way, trending Sounds could boost your video’s visibility. 

Users on TikTok choose a sound to see all the related videos. And, obviously, trending Sounds will be prioritized. 

Even Older Videos Can Go Viral All of a Sudden

Videos on TikTok don’t have a short shelf life, as is the case on networks like Instagram. All your videos are being monitored constantly—and this includes the older ones. 

If your video starts getting more engagement, it may go viral. It doesn’t matter when you posted it. This usually happens when the hashtags or Sounds you used start spiking in popularity. 

Organic Vs Paid Social Media: How to Integrate Both into Your Strategy

Are you wondering what to opt for between paid and organic social media? Here is a quick answer: you may want to do both. 

Organic and paid social are used for different goals. If you want to balance conversion with awareness, you should know the advantages and disadvantages of both. 

People are using social media platforms more during the current pandemic. Ad spend, however, is not keeping up. Social media networks have reported revenue ups and downs. Many brands have paused advertising as a moral stance or because of the economic downturn. 

Everything is a little complicated at the moment but ad prices seem to be going down. So, which way should your social media marketing strategy lean? That depends on your goals. 

Read on.

Organic Social Media

This includes the free content that you post on your feed—stories, memes, videos, photos and posts. When you post, the people that will see the content are:

  • Some of your followers (this is your organic reach)
  • Followers’ followers (when your followers share the post)
  • If you use a hashtag, people who are following that hashtag

This may sound simple but organic social media is the best way to create a connection with your audience. It should be the foundation of every business’s marketing strategy. 

Organic social is used to:

  • Offer customer service
  • Engage customers in their buying journey
  • Nurture relationships
  • Establish a brand’s voice and personality

Paid Social Media

Paid social media is advertising. Businesses pay money to social media platforms so their content can be shown to specific audiences. 

Paid social is used to:

  • Drive conversions
  • Generate leads
  • Promote a new product, event, etc.
  • Raise brand awareness

Paid Vs Organic Social Media

Each one has its own pros and cons. Check them out.

Organic Social Media Pros

  • Convert new customers
  • Support existing customers
  • Establish the presence of your brand
  • It is free

Organic Social Media Cons

  • Takes time to get it right

Paid Social Media Pros

  • Reaches more people
  • You achieve your goals faster
  • You reach your target audience

Paid Social Media Cons

  • You need money
  • Requires some level of expertise

How to Integrate Both Organic and Paid Social Media Strategy

Most social media marketing strategies use organic social to engage existing customers and paid ads to attract new ones. 

  • All promotional posts don’t have to be paid. A well-thought-out organic post can be just as powerful as a paid ad. Only opt for paid social if your organic social is not doing well.
  • Promote your best organic content. If there’s a post that existing customers seem to love, you can pay for new people to see it.
  • Use A/B testing to optimize your posts.
  • Your ads should be targeted to people who look like your organic audience.
  • Maintain a connection with your organic audience using retargeting ads.
  • Monitor your data to measure your results. This lets you know where you need to make changes.
  • Make good use of automation. 

20 LinkedIn Statistics That Matter to Marketers

Some businesses have already incorporated LinkedIn into their marketing strategy. Others are wondering if they should do the same. Regardless of your current situation, the following statistics will be useful in helping you plan your next move.

User Statistics

  • There are 675 million monthly users on LinkedIn. Compared to 2018, this is a 14% increase. Twitter has 330 million, Instagram 1 billion and Facebook 2.5 billion.
  • LinkedIn has 43% female users and 57% male users. 29% of men in America are on LinkedIn. Only 24% of the women in America are on the platform.
  • 27% of Americans are LinkedIn users. The number has increased by 2% from 2018. LinkedIn is now the fifth most popular social network in America.
  • 51% of college-educated Americans use LinkedIn. For this group, it is more popular than Pinterest and Instagram. 
  • 70% of those who use LinkedIn are not in the U.S. America remains LinkedIn’s largest market but the rest of the world is catching up. 
  • 61% of users on LinkedIn are 25 – 34 years old. The professional network is not very popular with the oldest and youngest age categories. 

Usage Statistics

  • 57% of users access LinkedIn on mobile. This means that you should always optimize content for mobile.
  • LinkedIn sees 15 times more impressions for content than for job postings. Content marketers can greatly benefit from the platform. 
  • Engagement on LinkedIn has increased 50%. The algorithm has been updated to prioritize personal connections, ensuring that users see relevant content. 
  • LinkedIn users are 60% less likely to engage with a connection than they are with a coworker. Engaging here refers to messaging, sharing, commenting and liking. 
  • 30% of the engagement on a company’s page is from employees. If you want your strategy to win, make good use of employee advocacy. The employees want to see the brand succeed. 
  • Employees share content from their employers more than they do other types of content. And by the way, when information comes from an employee, people are more likely to trust it. 

Business Statistics

  • 80% of LinkedIn users drive business decisions. The chief selling point of the platform is the ability to target people by their jobs, instead of just the demographics. 
  • A LinkedIn ad has the potential of reaching 12% of the earth’s population (people over 13 years old). This percentage may not be the highest but at least the self-selected user-base is passionate about what they do. 
  • 30 million companies use LinkedIn. And they don’t use it for recruiting only. Marketing and sales folks are on there too.
  • LinkedIn is used by 94% of B2B marketers for content marketing. People are three times more likely to trust the content on LinkedIn compared to other platforms. So this number is not surprising. 
  • LinkedIn is used by 89% of B2B marketers for lead generation. And according to 62% of these marketers, LinkedIn is effective for lead generation.
  • 59% of sales professionals depend on social platforms to make sales.
  • On average, Sponsored InMail sees a 52% open rate. 
  • LinkedIn’s cost per lead is 28% lower than that of Google AdWords.  

Marketing on Pinterest Means Rethinking the Old Playbook for Social Media

Pinterest is not your conventional social platform. This guide is meant to help you understand the network and how you can use it to reach your target audience.

What Is Pinterest?

It is a platform where users, known as “pinners”, can save pins containing images, descriptions and links onto various boards for future reference. The boards can either be public or private. 

A user can create their own pin by uploading links or images manually, finding a pin via search or just by stumbling upon one on their Pinterest feed. 

Pinterest is mainly for storing inspiration and ideas. 

The Marketing Value of Pinterest

There are over 250 million users on Pinterest. This may not match the number of users on other platforms but it is still something, especially because Pinterest has exceptional selling power. 

People go to Pinterest to search for things to buy, not to scroll down aimlessly. 

What Types of Businesses Can Benefit from Pinterest?

Online stores with physical goods have a high chance of getting positive results on Pinterest. B2C companies also more likely to benefit compared to B2B. 

Who Exactly Uses Pinterest?

Statistically, women use Pinterest more than men. 70% of the users are women while 30% are men. However, more men are signing up on the platform. 

According to statistics offered by Pinterest, 40% of the households on the platform have an annual income of more than 100K. 

Setting Up Your Pinterest Profile

An effective Pinterest profile is the first step to successful marketing. 

Do not set up a personal account; open a business one for the store. This way, you will have access to advertising tools and Pinterest analytics. If you had already opened a personal account, it is possible to change it into a business account. 

Necessary Information

Keep everything consistent with your other social media profiles as well as your website. The username and logo should be the same across all platforms. 

Click on the “Settings” options if you want to make changes to your profile. 

While editing, you will see a “Featured Boards” option. They will always be displayed above your other boards. Use them to showcase important content. 

Organize Your Pinterest Boards

There are a few reasons why organizing your boards is important. One is that you will win more followers if you categorize the boards into niche subsections. 

Use a different board for every type of product and audience section. You can also create boards within boards.

Consider Keywords

Include keywords in your descriptions and use hashtags to squeeze in more keywords. 

What Content to Share

Note: all pins should have a visual component and link to a relevant page). 

  • Product pins: these have videos/photos of a product and link to the purchase page.
  • Content and blog posts
  • Infographics
  • Videos

Extra Tips

  • Use several dominant colors to make your pins stand out.
  • Do not use too much whitespace (keep it less than 30%).
  • Make use of group boards.
  • You can pay to have your pins promoted. 

Pinterest has now gone public. If you have not incorporated it into your social media marketing strategy, now would be a good time to do that. 

Pinterest is more than just a platform for creating dream boards.

Why Should You Use Pinterest for Your Business?

  • In the U.S, it is ranked as the 4th most popular social network.
  • Pinterest is popular globally too.
  • The number of active users has grown tremendously.
  • Visual search is becoming a common phenomenon.
  • Women—the primary decision makers in homes—use Pinterest more than men.
  • People use the platform to shop.
  • Pins increase brand exposure.
  • People use Pinterest for inspiration.

Setting Up Your Pinterest Business Account

  1. Visit pinterest.com/business/create. Enter a password and your email address. Click Create Account.
  2. Choose your location and language then add a business name.
  3. Connect your Etsy, YouTube and/or Instagram accounts.
  4. If you plan on running ads, inform Pinterest.
  5. Edit your business profile.
  6. Claim your website by clicking Claim (left-hand menu).
  7. Create a Board. 
  8. Create a Pin.
  9. Pick a cover photo.
  10. Have the Pinterest Tag somewhere on your website.

8 Tips and Tricks for Using Pinterest for Business

Create Interesting Content

On Pinterest, visuals are everything. Have high-quality images (and remember your mobile audience) and write a descriptive copy. Also include a great headline and your logo. 

Be Consistent

According to Pinterest, you should pin something at least once a day. You will have much more success than you would if you created a board and filled it up all at once. Regular pinning makes it easier to reach more people. 

The best way to do this would be by using a scheduling tool like Hootsuite. 

Plan in Advance

Being a better planner is important here. Most Pinterest users love to plan ahead of time. If you have seasonal content you’d like to share, do it about 40 days in advance. 

Pick relevant holidays on Pinterest and create content around them.

Connect with Pinners Using Boards

Create DIYs, tutorials or fill a board with photos of people using your product. Maybe have a board where people can share related content.

Optimize for SEO

Don’t forget that Pinterest is a search engine and SEO still matters there. Use relevant keywords in your descriptions, pin names, board and company. Be sure to also use hashtags. 

Another thing you can do to help with SEO is to pin your website content. 

Come Up with a Content Strategy

Your strategy should focus on compelling users to make a purchase. The content you create has to walk them from awareness to action. 

Target Ads Properly

On Pinterest, you can target your ads around age, location, interests, keywords, etc. There is also the option of Actalike audiences. Pinterest will find people who are similar to your customers.

Make Shopping Easy for Pinners

Pinners love to shop. You should aim at making the process easy for them. Make use of the Shop tab and Shop the Look pins. 

Tips and Tricks for Marketing Your Amazon FBA Business

An Amazon FBA business is one of the best ways to make a scalable product brand. If you are keen, however, you will notice a disturbing trend. Many people have invested their resources in a product and even had the first batch created. After the items get to Amazon warehouses, they are clueless on how to sell them.

If you already have an Amazon FBA business or are in the process of creating one, marketing should be somewhere at the top of your list. This article will help you with that. It is less of a how-to guide and more of proven tricks and tips.

Increasing Your Listing’s Views from Amazon

Appear in Amazon Searches

For your Amazon listing to gather more views, it has to be at the top of search results when a user searches the product. 

You can either:

  • Pay for this or
  • Make sure the Amazon algorithm favors your listing for being the most relevant search result.

Pay-Per-Click Advertising

Amazon PPC is simple and easy to understand. It is an auction system where people bid for keywords. Amazon will then choose a winner depending on the suitability of the product and bid amount. How this system works remains a secret.

Search Optimization

When the Amazon algorithm is choosing a top result, here are some of the things that count:

  • Good reviews
  • Listing relevant to the search term
  • High bestseller rank
  • Good conversion rate

Make sure the keywords feature in the following (in order of decreasing importance):

  • Name
  • Key features
  • Description
  • Search terms section

Increasing Listing’s Views Outside Amazon

Every Amazon FBA seller is striving to get views from Amazon and that can be a challenge. You can choose to move away and gather views from an outside site. 

Influencer Marketing

If you want amazing results, see if there are websites recommending your competitors and request them to consider your product. Find high ranking review websites. 

Giveaways and Deals

Deals always attract buyers. If you offer your products at a low price, you will easily make more sales. You may not make a lot (if any) profit but you can go up the bestseller rankings and probably get more good reviews. 

Pay-Per-Click Advertising

Many online platforms, not just Amazon, work with PPC advertising. They include:

  • Advertising on Instagram
  • Outbrain
  • Google Adwords
  • Reddit Ads
  • Facebook Ads

If you are not careful, you may end up losing a lot of money with PPC advertising. Start small, monitoring what you are spending and the sakes you are getting. Only scale up when you get a positive ROI. 

Improve Your Listings Conversions

People viewing your listing is not enough. They should go ahead and buy the product. That is what is referred to as conversion. 

When you improve your conversions, you don’t need more views to make more money. So, make sure you:

  • Have a high-quality listing.
  • Get good reviews.

For your marketing strategies to be fruitful, avoid following the crowd and do what works for you.

How to Find and Reach Your Target Audience on Instagram

For your Instagram marketing strategy to succeed, you have to know your target audience well. You need to understand their motivation and interests to create content that is engaging. It is also important to know when they are online.

This post will help you with that.

Find and Research Your Target Audience

Larger Personas

You might want to start here. You have probably defined buyer personas for your business already. Instead of reinventing the wheel, use that information and define your business’s Instagram target audience. 

What are you selling and how is it supposed to help your customer? What does your customer look like? 

Competitive Insight

To get more useful information about your target audience, take a look at a competitor’s Instagram page. Check their posts and followers. While doing this, see if you can find missing audience segments. 

Make use of tools like Phlanx Influencer Auditor.

Existing Demographics Data

Your Instagram analytics are more useful than you think. Go to Audience under Analytics. You will see the location, gender, age range and other vital statistics of your followers. 

Combine what you get with your competitor research data and buyer personas. You will have a better idea of your Instagram audience. 

Social Listening

This helps you understand your target audience better. You will have an easier time engaging them once you know what their interests are and what they are taking about. 

There are social media listening tools that help you see the conversations happening in your industry and those pertaining to specific topics. This knowledge lets you find relevant conversations to participate in and the thought leaders to work with. 

Instagram Polls

You can also ask your audience what you want to know about them. Instagram Stories polls can be very useful—utilize them. 

Reach and Engage Your Target Audience

With a clear picture of who you are targeting and what their interests are, you can now effectively target them. 

The Right Hashtags

Your target audience will be following or using hashtags that are relevant to your industry. Make good use of these hashtags so your content can be noticed. Use tools such as RiteTag to discover top hashtags. 

Location Tagging

This enhances the visibility of your posts, helping you get discovered by the relevant people. They may even engage with the post because it is something they are interested in. 

The Right Influencers

Instagram influencers have tons of followers and authority in certain niches. If you partner with the right one, you will effectively reach your target audience. Use platforms like Influence.co and BuzzSumo to discover them.

Participate in Conversations

Joining the right conversations will make you get discovered by your target audience. Utilize social listening tools so you can know what conversations to start or participate in.

Analytics Data Inspiration

Check the performance of your published posts. You will know what people like and are interested in. This enables you to make your marketing strategy even better by engaging your audience more. 

How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is used by over 30 million companies for business. It is more than just a social network that people use to hire top talent. Businesses are using it to sell, connect and network. 

So, how can you incorporate LinkedIn into your social media marketing strategy?

Using LinkedIn for Business

First, you need a LinkedIn business account.

Create Your LinkedIn Page

  • Go to the LinkedIn Marketing Solutions site and click on their LinkedIn Pages section.
  • Click on Create Your Page. 
  • Choose your business category.
  • Fill in your business details.
  • Add a tagline and upload your logo.
  • Click on Create Page.

Complete the Page

Add more details for visitors to know what your business is all about. This will also boost your ranking in LinkedIn and Google search results. 

Add:

  • Company description
  • Location
  • Hashtags
  • Custom button
  • Cover photo
  • Multiple languages

Share the Page

Inform people that you have a LinkedIn page. Let your employees know so they can add it as their place of work. Don’t forget to inform your customers too. 

Incorporate LinkedIn Buttons

If you have social media icons, in your newsletter or website, add one for LinkedIn as well. Feel free to add Follow and Share buttons with plugins for LinkedIn. 

Create a Marketing Strategy for LinkedIn

Once your company page is up and running, focus on creating a solid LinkedIn strategy. 

Establish the goals you want to achieve with the platform and whether or not you will have ads. See how your competitors are using LinkedIn too.

Come up with a posting schedule so that you will have enough time to plan content in advance. 

Marketing Tips for LinkedIn

Include Rich Media in Your Posts

For all social media platforms, visual content performs better. If your posts have images, they are 98% more likely to get comments. Custom images receive more engagement compared to stock photos. Videos on LinkedIn get 5 times more engagement than any other content.

Optimize Your Posts

Here are the factors that influence how posts are ranked by the LinkedIn algorithm:

  • Engagement probability
  • Interest relevance
  • Personal connections

The algorithm shows users content that is likely to interest them from pages they are connected with. 

So make sure that your content is relevant and captivating. 

Know When to Post

Brands that post at least once a month attract more followers than businesses that don’t. Those that post once a day see even more engagement. Know the times of day to post too. 

LinkedIn Live

Live broadcasts are far more engaging on LinkedIn even more than video posts. Live videos may be for webinars, interviews, fireside chats, etc. You can even host a virtual event.

A Showcase Page

You could use a Showcase Page to engage a target audience or show off a unique initiative. It is a way for users to follow you without necessarily following your page. 

LinkedIn Analytics

The analytics show your numbers. Use the numbers to know what to change and what is working. 

Target the Right People

LinkedIn allows you to target people organically in your posts. For even better results, you can include ads in your strategy.

How to Use Pinterest for Business

Pinterest has now gone public. If you have not incorporated it into your social media marketing strategy, now would be a good time to do that. 

Pinterest is more than just a platform for creating dream boards.

Why Should You Use Pinterest for Your Business?

  • In the U.S, it is ranked as the 4th most popular social network.
  • Pinterest is popular globally too.
  • The number of active users has grown tremendously.
  • Visual search is becoming a common phenomenon.
  • Women—the primary decision makers in homes—use Pinterest more than men.
  • People use the platform to shop.
  • Pins increase brand exposure.
  • People use Pinterest for inspiration.

Setting Up Your Pinterest Business Account

  1. Visit pinterest.com/business/create. Enter a password and your email address. Click Create Account.
  2. Choose your location and language then add a business name.
  3. Connect your Etsy, YouTube and/or Instagram accounts.
  4. If you plan on running ads, inform Pinterest.
  5. Edit your business profile.
  6. Claim your website by clicking Claim (left-hand menu).
  7. Create a Board. 
  8. Create a Pin.
  9. Pick a cover photo.
  10. Have the Pinterest Tag somewhere on your website.

8 Tips and Tricks for Using Pinterest for Business

Create Interesting Content

On Pinterest, visuals are everything. Have high-quality images (and remember your mobile audience) and write a descriptive copy. Also include a great headline and your logo. 

Be Consistent

According to Pinterest, you should pin something at least once a day. You will have much more success than you would if you created a board and filled it up all at once. Regular pinning makes it easier to reach more people. 

The best way to do this would be by using a scheduling tool like Hootsuite. 

Plan in Advance

Being a better planner is important here. Most Pinterest users love to plan ahead of time. If you have seasonal content you’d like to share, do it about 40 days in advance. 

Pick relevant holidays on Pinterest and create content around them.

Connect with Pinners Using Boards

Create DIYs, tutorials or fill a board with photos of people using your product. Maybe have a board where people can share related content.

Optimize for SEO

Don’t forget that Pinterest is a search engine and SEO still matters there. Use relevant keywords in your descriptions, pin names, board and company. Be sure to also use hashtags. 

Another thing you can do to help with SEO is to pin your website content. 

Come Up with a Content Strategy

Your strategy should focus on compelling users to make a purchase. The content you create has to walk them from awareness to action. 

Target Ads Properly

On Pinterest, you can target your ads around age, location, interests, keywords, etc. There is also the option of Actalike audiences. Pinterest will find people who are similar to your customers.

Make Shopping Easy for Pinners

Pinners love to shop. You should aim at making the process easy for them. Make use of the Shop tab and Shop the Look pins. 

How Does the TikTok Algorithm Work?

TikTok have managed to keep their algorithm, especially for the For You page, a secret. 

Platforms like Instagram have been very transparent about their feed rankings. The same cannot be said of TikTok. 

They have not bothered to verify any details about how their algorithm works. 

However, the platform has been around for a while now. From observing personal first-hand experiences, you can get some valuable information about how the algorithm chooses what to show on the For You page of a specific user. 

Here are 5 key insights about the algorithm.

Each Video’s Performance Determines Its Exposure

If you have been using TikTok, you’ll notice that people with barely any followers get millions of views. The TikTok algorithm seems to focus more on an individual video’s interactions and less on the profile as a whole. 

When you publish a video, it will be shown to few users on their For You page, between popular videos. Just scroll your For You page and you’ll notice a video with hardly any likes.

So, if this video is well-received, TikTok will show it to more users. 

The TikTok Algorithm Considers Multiple Indicators

Some of the indicators that are considered include likes, comments, shares, video completions and rewatches. For this reason, genuinely informative or entertaining videos have a high chance of doing well. 

Geo-Location Determines Initial Exposure

TikTok videos are first shown to people in that geo-location. This is an observation. The location greatly influences the recommended videos on your For You page.

Small businesses can benefit from increased local brand awareness. And if your video is well received in your geo-location, it may be shown internationally. 

Tending Sounds and Hashtags Help

If you want to increase your content’s discoverability, you need to put more thought into Sounds and hashtags. 

Videos with trending hashtags in their caption have a high chance of being shown in Discovery pages. They may even be included in more For You pages. 

At the moment, it is not clear which hashtags will have the biggest impact. But it is assumed that #foryoupage, #foryou and #fyp increase the likelihood of videos making it to more For You pages. 

Other than using high traffic hashtags, you may want to include relevant hashtags as well, depending on your niche. The TikTok algorithm will understand your content better and show it to people who are interested.

In the same way, trending Sounds could boost your video’s visibility. 

Users on TikTok choose a sound to see all the related videos. And, obviously, trending Sounds will be prioritized. 

Even Older Videos Can Go Viral All of a Sudden

Videos on TikTok don’t have a short shelf life, as is the case on networks like Instagram. All your videos are being monitored constantly—and this includes the older ones. 

If your video starts getting more engagement, it may go viral. It doesn’t matter when you posted it. This usually happens when the hashtags or Sounds you used start spiking in popularity. 

What Is Social Media Marketing?

Social media marketing, simply explained, is using social media networks to drive website traffic, increase sales and build your brand by connecting with your audience. You do this by creating great content, interacting with your followers, running ads and analyzing the results. 

Currently, the main social media platforms include Snapchat, YouTube, Pinterest, LinkedIn, Twitter, Instagram and Facebook. 

Social Media Marketing: Overview

Initially, social media marketing involved publishing. Businesses shared content on social media hoping to generate traffic and make sales. Today, it is more than that.

Businesses now use social media in many other ways. Some of those ways include social media advertising, social media analytics and social media listening and engagement. 

Social Media Marketing: The Five Core Pillars

Strategy

Before you start publishing content on social media, you need to come up with a social media strategy. 

What do you want to achieve? How can you achieve your goals using social media? Your goals may be to increase brand awareness, drive website traffic, boost sales, create a community or generate engagement.

Which social platforms will work for you? instead of trying to work with all platforms, it is better to pick a few ones. Find the ones that your target audience is likely to be on. 

What content will you be sharing? You could share entertaining or educating content. This will depend on your marketing persona.

Planning and Publishing

A consistent presence is very important, especially for small businesses. Social media is used by about three billion people. Consistency increases the chances of these people discovering your business. 

On social media, publishing involves sharing a video, image or blog post. It is not different from sharing using your personal account. But with a business account, the best thing to do would be to plan in advance, instead of posting spontaneously. It is also wise to consider the type of content you publish, when to publish it and the frequency. 

Make good use of scheduling tools. 

Listening and Engagement

Conversations about your business will increase as your following grows on social media. People will private message you, tag you on their posts and engage with your content. 

Other times, there will be conversations about your business without your knowledge. And you have to monitor these conversations. If the conversation is negative, you have the opportunity to correct it before it becomes a big problem. 

For this purpose, find a social media listening and engagement tool. 

Analytics

It is important to know how your strategy is performing. Are you getting more positive comments? Are more people visiting your profile and interacting with your posts? 

Social media platforms offer this information, but only on the basic level. There are other social media analytics tools that you can use for in-depth information. 

Advertising

If you have funds to spare, you can use social media advertising. The ads help you reach more people, beyond your following. The advertising platforms have become so powerful—you can even choose who will see your ads. There are also advertising tools to help you manage the ads.

The Ultimate Twitter Marketing Guide

You can find all the latest information you need about anything on Twitter. And this includes the latest updates from your favorite businesses and companies. 

Some businesses have managed to use Twitter to boost conversions, increase brand awareness, engage their customers and more. The platform attracts about 326 million monthly users from all over the world. You have an opportunity to share content with all of them. 

The idea of being able to reach all those people sounds interesting, doesn’t it? But you should first ask yourself how you can create content that they will want to engage with. 

That is the point of this post. It is a comprehensive guide to Twitter marketing. 

A Twitter Marketing Strategy: What Is It?

It is a plan for creating and sharing content with your followers, audience and buyer personas on Twitter. Its purpose is to put your brand out there, attract new leads and boost sales. 

Forming a Twitter marketing strategy is just like creating a typical social media marketing strategy. The steps are the same:

  • Research your target audience and buyer personas.
  • Create great, interesting content.
  • Schedule your posts.
  • Analyze your results.

What Is Unique About Twitter?

There are several things that make Twitter a fantastic marketing tool.

  • It is free.
  • You can easily share branded content.
  • It will expand your reach.
  • It allows businesses to offer quick customer support.
  • You can search your competitors to see their content and how they are doing it.
  • Prospects can search for your business and learn more about it.
  • You can communicate with your followers and share new updates with them.

How Can You Use Twitter for Business?

As you use Twitter for marketing, it is important that you reach the people you are targeting. Here are some steps you can follow to help with that. You can tweak them to suit your business.

Customize Your Profile

You want people to know that it is your businesses when they take a glance at the profile. Let it include your colors, logos and any memorable details that are associated with your brand. 

  • Handle: this is your Twitter username. Make sure it includes your business’s name to make it easy for people to find you. 
  • Header: this is like the background image. You can use a branded image, your logo or just a unique image. 
  • Profile picture: this the picture that represents your business with every interaction, tweet, post, etc. You can use the CEO’s photo, business initials, or your logo. 
  • Bio: this lets people know what the Twitter account is all about. You can write a brief description of the company, the mission statement or just something funny and engaging. 
  • Website URL: under the bio, there’s a place for your URL. It will help direct traffic to your site. 
  • Birthday: input the date that the business was started to give your audience a little more information. 

Create Lists

Every Twitter user can create and view a list. It is a group of Twitter accounts that you have selected and organized in categories. Your lists could be for top marketing experts, leadership experts, etc. Opening a list displays the accounts’ tweets only. 

Twitter lists allow you to follow specific handles. Feel free to segment the lists into groups: target audience, competitors, business inspiration, etc. You will be able to conveniently review their content, interactions and posts. 

Host a Chat

A Twitter chat could be for discussing a specific topic, engaging followers, asking for opinions about something from your audience or fostering a community. 

To host a TweetChat, set a date and time for the chat, pick a topic and come up with a hashtag. Share the information on your bio, website or in a tweet. 

When someone wants to see the comments, questions and responses regarding the topic, they can search the hashtag. 

Twitter Chats boost engagement and create a conversation around your brand. 

Advertise

This is an amazing way to quickly reach your target audience. Your tweets will be discovered by thousands of Twitter users and increase your influence. This is done through Twitter ads or promoted tweets. 

  • Promoted tweets: this feature displays your tweets in Twitter search results or Twitter streams to certain users. You will be charged a monthly fee. Twitter users can engage with these promoted tweets just as they would with organic content. 
  • Twitter Ads: the feature allows you to choose from various objectives including website conversions, video views and app installs. Whatever you pick determines the price you will pay. 

Increase Traffic to Your Site

How can you increase your website traffic using Twitter?

  • Include the business URL under your bio.
  • Incorporate the URL in your tweets.
  • Retweet other users’ content that has links to your site.
  • Embed tweets on your site using a Twitter Timeline.
  • Drive traffic to a specific page using Twitter Ads.

Twitter Moments

These are tweet collections about a certain event or topic. Create your own Moments so your followers can view them on your profile. Organize the Moments into categories so you can market events, industry news and campaigns related to your business. 

Get Verified

Apply for Twitter verification. You will get a blue checkmark badge once your application is accepted. It shows that your account is authentic. Your followers will not be confused or duped by accounts that try to impersonate your business. 

Increase Your Followers

With more Twitter followers you will have more people interacting with what you post. You will get more website traffic and increase your brand awareness. 

How can you get more followers?

  • Create shareable content.
  • Use uncommon hashtags.
  • Come up with engaging content: surveys, questions, contests, giveaways, etc.
  • Work with Twitter influencers.
  • Link to your Twitter account on your website. 
  • Engage your current followers. They will return the favor.

13 Twitter Marketing Tips for Twitter

Keyword Targeting in Twitter Ads

You can use Search and Timeline keyword targeting to reach the relevant audience. 

  • Search keyword targeting: your tweets will be shown when users search for topics related to your brand.
  • Timeline keyword targeting: you can act on Twitter users’ feelings based on what they tweet. 

Use Hashtags

People on Twitter are two times more likely to engage with tweets that have hashtags.

Hashtags will expand your influence. But there are some rules that you should stick to. 

  • Create unique hashtags for your business.
  • Let the hashtags be memorable and relevant.
  • See which of your hashtags are successful (use Twitter Analytics).
  • Avoid overusing hashtags. You don’t make your tweets to look spammy.

Schedule Your Tweets

You need to tweet regularly to show consistency and give your followers content to engage with. And also know the right time to post. 

According to research, these are the best times to tweet for businesses:

  • 8 to 10 AM and 6 to 9 PM when users are commuting on weekdays.
  • Noon and 5 to 6 PM all week. 
  • Weekends are the best days for B2Cs.
  • Weekdays are the best days for B2Bs.

After determining the best times to post, use a social media management tool to schedule the tweets. Some of the popular ones include:

  • HubSpot
  • Twitter Analytics
  • Sprout Social

Create a Campaign

Social media marketing campaigns help you increase traffic, drive sales and reach your target audience. These are the steps to follow:

  • Research the competition.
  • Know how to capture the attention of your target audience.
  • Decide what content to create.
  • Share the content and promote it.
  • Monitor the results.

Write a Strong Bio

This is the first thing any visitor to your profile will read. Let it show them what they should expect. You only get 160 characters so make every word count. 

Use Videos and Images

Your tweets shouldn’t just be all text. Include quality photos and videos. Visual content is eye-catching and prompts users to engage with your content. 

Engage Your Followers

If you want followers to keep coming back, engage with them. It feels personal and fosters a sense of loyalty. “Like” interactions or tweets back.

Share Media Mentions

Share images, URLs, videos or articles anytime the media mentions your business. People will find it easier to trust your business.

Monitor Competitors’ Accounts

Follow the accounts or search their handles and see what they tweet. Check their response, comment and retweet count. It is a great way to know whether their strategies are working or not. 

Focus on the Needs and Interests of Your Followers

When you fulfill their needs, they will find it easier to interact with your content. Study them to see what content they like. Create surveys or just ask them in your tweets.

Promote Events

If you have a contest, giveaway or launch party coming up, schedule tweets or use a unique hashtag to promote it. This gives people an opportunity to know how they can participate. 

Check Direct Messages

Users on Twitter can message you privately with concerns or questions. Let your business be known for prompt and efficient customer support by checking the inbox regularly.

Monitor Your Analytics

It is important to check whether your efforts are bearing any fruit. 

Which metrics should you track?

Engagement: analyze your tweets’ click-throughs, favorites, replies, follows and retweets.

Impressions: this shows how many times your posts were shown on audience timelines. 

Hashtags: it shows your most used hashtags by followers and your audience.

Top tweets: see which of your tweets have the most engagement.

Contributors: analyze how your contributors’ tweets are doing.

Twitter Analytics is the best tool for checking your analytics. It is free and created specifically for Twitter. Anyone on the platform can use it. If you like, you can also incorporate Twitter Ads data.

How to Become A Online Clickbank Super Affiliate

Making money through affiliate marketing is one of the most rewarding careers one could ever have. What’s good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.

But there are also some people who failed in this kind of business. It could be because they lack knowledge and tactics. If you are a web site owner and you want to join in an affiliate marketing business, you should know where to get good affiliate programs.

Clickbank is an ideal place to start. Here, you can find one of the largest affiliate marketing programs in the industry. You just need to visit their site, http://www.clickbank.com and secure a clickbank ID. From the Clickbank’s home page, proceed to Earn Commissions and look for the products and services that perfectly fit you and your site. These products are typically ranked according to their popularity.

Clickbank is one of the affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates. It is responsible in providing the technology to deliver the merchants offers and campaigns. The affiliate network also do the job of collecting commission fees from the merchant and giving it to the affiliates involved in the program.

Clickbank provides you a large and increasing network of publishers or affiliates to tap into. To be more specific, clickbank has more than 100,000 affiliates who are experts in finding potential customers for your affiliate program. The reason why more and more affiliates are joining Clickbank is obvious the process of gaining commissions in this network is absolutely fair and transparent.

For web merchants, joining Clickbank is so easy. You just need to sign up in their site for free and allow them to sell your products. Keep up a promotional web site that gives your potential customers detailed information about your offered product or services. At your website, you must also maintain a comprehensive technical support pages for your product. In return, Clickbank will promote and sell your product, give customer service for your product, allow their affiliates to pass on traffic to your web site, enable you to encourage new affiliates to advertise your web site, furnish real-time sales reporting for you and the affiliates and send you and all affiliates a paycheck twice a month.

If you’re a Clickbank affiliate wannabe, you surely won’t find it hard to be a part of this network. First, you are required to place their link on your website and if you don’t have a Clickbank account, you need to complete the Clickbank affiliate form and create your own account. Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.

That’s how simple it is to join Clickbank. But being a Clickbank super affiliate is no minor achievement. It means you need to possess the ability to sell lots of affiliate products. You also need to have expertise in search engine optimization, email marketing, newsletter marketing, reciprocal linkage, link exchanges and other methods of promoting your merchants goods and services.

Among the secrets to become successful in affiliate marketing is to come up with good content based website and put your affiliate links in all your content. Your main purpose here is to give your visitors good quality content about the things they are interested in. Set aside the job of selling. It must be done by the sales letter page you are transferring them to.

Promote multiple affiliate programs in your website but don’t promote everything the world has to offer. Just choose the affiliate programs that fit your site and focus on it. Then, it is advisable to automate the whole process, giving you more time for other ventures. Yes, you’ve read it right! Automation is another key to become a super affiliate.

Of course, you have to spend more time in reading, learning and taking up the changes in affiliate marketing business. Through this, you’ll remain on top of the trends. If you are knowledgeable with online marketing, you’ll understand how important it is to stay up-to-date. In this kind of business, what worked and what was accepted few months ago may not work at present. So always see to it that you know whats new in affiliate marketing everyday.

Its really hard to be a Clickbank super affiliate, but you shouldn’t say NO to the thought of giving up. Bear in mind that in affiliate marketing business, you need to develop persistence, patience and knowledge. These traits will teach you to carry on no matter how tough the job is. Also, check your statistics. This will help you find out what is working and what is not. Make necessary changes if needed but do it one at a time and be patient.

Don’t forget that in affiliate marketing, everything wont take place overnight. And it will not happen without blood, sweat and hefty time commitment. Again, just encompass patience, persistence and knowledge; then do above mentioned tactics. Before you recognize it, you will start gaining profits. Believe me, the fruits of all your efforts here in affiliate marketing will be way too sweet.

Making money through affiliate marketing is one of the most rewarding careers one could ever have. What’s good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.

10 Powerful Instagram Marketing Tips (That Actually Work)

Instagram has become the top platform for sharing visual content. It boasts of more than 800 million active users monthly, 60 million daily posts and 1.6 billion “likes” daily. 

There are many popular influencers on the platform and you can become influential as well. All you need is great content to gain more followers and keep the ones you already have. If you have no idea how to do this, don’t worry. That is what you will learn here.

Get a Business Profile

Your account should be an Instagram Business Account. This could mean creating a new one or switching the current one.

To switch, go to Settings > Switch to Business Profile. 

Having a business profile comes with some amazing benefits. There is a contact button, you can publish ads without using Facebook ad tools, you will have access to analytic tools and much more. 

Utilize the Free Tools

One of the free tools you will be able to access is Insights. This means you can view engagement data, impressions and other statistics. Instagram can even show you the demographics of your followers. You will know their age, location, gender and active hours. 

You also get the statistics of specific posts so you know what kind of content your followers like. 

Product Teasers to Grab Attention

Advertisements can easily annoy potential buyers. Product teasers don’t make you look desperate and they make your followers excited about the product. A teaser could include an image of the product, a discount and CTA button. 

Have Sponsored Ads

The best thing about Instagram ads is that you can control how much you spend by setting a budget. 

There’s the option to show multiple ads or just one. 

Instagram ads are great because your target audience will see your posts, even though they don’t follow you.

Instagram Stories

These are efficient for generating leads. They are live for 24 hours only and appear as a slideshow. They will be shown at the top so followers don’t have to scroll to find them. 

Work with Influencers

Influencers already have a large following and they have built a relationship with their followers. Partnering with the right influencer will help you reach tons of potential buyers. 

User-Submitted Photos

What if you could get Instagram content without doing the heavy lifting? Let your users know that they can submit photos using your product. And if you use the photo, you will tag them.

A Branded Hashtag

This is one of the best ways to get engagement. Red Bull, for instance, has #itgivesyouwings. 

Your customers can post their photos using the hashtag and you will get user-generated content. Anyone can go though the hashtag to see posts about your brand.

Know the Right Time

Over-posting turns off followers. But you also want to appear in the newsfeed on a regular basis. So the wise thing to do is post during peak hours and days. 

Track the Appropriate Metrics

Measure your performance to see what needs improvement. Track follower growth rate and engagement rates.