Normally, the real estate industry changes with time and is quick to embrace technology to enhance its services. However, when it comes to Virtual Reality technology it seems to exhibit skepticism. Those that hesitate to adopt it could be making a grave mistake while those that do could be doing themselves a great favor.
The two most common problems faced by real estate agents are:
• Having to manage time visiting one house after another, with obstacles like traffic making it even harder.
• Having to hear buyers say, “it doesn’t look like the pictures” all the time.
Virtual reality is the ultimate answer to these two issues. It makes it possible to virtually show many houses in a short time. This improves sales efficiency, allows an agent to attend to more buyers and show more houses.
Take a look at the various ways you can use VR to improve your sales and make real estate a delight.
1. Guided Virtual Visits
This is a lot more like a promotional video but it is shot and produced in 360 degrees. It is an amazing method for existing properties. Real estate agents will also be able to show properties still under construction. It is possible to produce a virtual visit of an incomplete building by mixing several types of mediums in the virtual experience. By producing a high-quality 3D version of, say the bedroom, a buyer can have a clearer idea of how their future bedroom will look like when it is completed.
2. Interactive Virtual Visits
In the spirit of improving virtual visits, this experience can be even more interactive when movement is determined by the user. It is a mind-blowing experience for potential buyers. With almost everyone having heard of VR but yet to try it, this will be life-changing. This experience will have to be accommodated in a mobile app.
This experience is by hotspots that will appear in your field of vision whenever you shift your attention from one side to another. If you keep your sight on the hotspot, you will be transported to the hotspot’s location enabling you to virtually walk through the property at your own speed.
3. Virtual commerce
Virtual commerce combines the interactive visit explained above and the ability to make custom adjustments to the home. It works just like e-commerce. This is totally amazing since you get to play with designs.
To use VR you do not need complicated computers and materials like motion sensors. VR technology has made giant steps in the past year and its future is expected to be mobile, through apps. If your real estate agency has a mobile app then integrating VR is super easy.
VR technology is a great opportunity for people in real estate. It does not cost an arm and a leg; it is easily incorporated in existing platforms. It is a perfect way to improve your sales efficiency with no need for additional staff.