In the wake of online marketing, Facebook has been one of the avenues where you can market effectively. However, this calls for considering several things even before testing the waters. The most important barrier is competition, whether weak or strong. This can help understand reasons for failures or success on the Facebook platform. Besides this aspect, you also need to keep an eye on the following factors as well; these eight tips will take you to the top.
1. Timing is very crucial
One of the things that determine your success in Facebook is the reach you achieve with every single post. Once you post, people who have like or followed your page will see it, but this also depends on other factors as well. Above all, the best timing helps you gain an edge over the competition since others are also posting throughout the day and night. The best time to post is usually during the day when people can see what you have to offer.
2. Know what works best
Not all posts perform the same, as some are more effective than others. Some of the best posts to go for include questions, videos, links, image posts, giveaways, coupons, and discounts. These posts add value, but knowing what to post adds value and provides added benefit in enhancing your success.
3. Post on the right day
Most of the time, you need to ensure that the relevant posts on your wall are viewed by as many people as possible. In this case, posting on Sundays has been proposed as the way to go. If you are not able to post on a Sunday, Saturday is also a good day to post.
4. How long is enough for a Facebook article?
If you are using a linking strategy on Facebook to articles on your website, then you are on the right track. However, you also need to consider the length of the article you are linking too. BuzzSumo recommends using 1,000 to 2,000-word articles, as they receive more interactions than the shorter ones. Anywhere between 3,000 and 4,000 also works wonders, so that is a great option for you as well.
5. Watch the description
While people will visit your page to see what you have for the day, it does not mean they come there to spend all day. This calls for shunning long descriptions and going for the shorter ones, about 50 characters at most. If you have a 10-word description, you are good to go.
6. Avoid YouTube videos
It is not advisable to post this type of videos on Facebook. Instead, you can opt for embedding a video or directly upload it. In case you have published a video post on your page, go a step further and upload its source on Facebook.
7. Think of Instagram
With its versatility, Facebook works well with other social media sites; Instagram is one of these options. You can merge them so that whenever you post a picture, it is uploaded to your Facebook account. It is easier and more efficient as well.
8. Utilize the hashtags
Another great tool to enhance your Facebook by boosting the engagement you get. Including them in your posts can go a long way in offering results you didn’t even expect.
There goes ideas that can enhance your effectiveness on this platform, if well approached; this is a great way of enhancing your Facebook marketing.
Once you have your Facebook page up and ready, what you post there is as important as the page itself. Therefore, you have to go an extra mile to ensure you have the right posts that will keep your visitors coming back for more every day. This means knowing what your business audience needs and what the clients are expecting of you.
Express your goal clearly
Whenever you are posting on your page, you should ensure you have a clear objective behind the necessity to communicate. Start by analyzing what you want to get from a post, as this is reliable in making it more efficient. Remember, the goal of your post should be apparent.
1. Engage your audience
There are many ways you can use a post to engage your visitors. You can ask a question, or post a photo and let them caption, leave a blank for them to fill in and many other ways as well. The best thing here is to draw them closer.
2. Make it brief but communicative
Just make it short, but ensure it is compelling enough. Using a concise yet compelling language and or image, but keep vague or deceptive language at bay, if you want to generate clicks, a little professionalism can work out best for you.
3. Photos and links
Posting photos have been known to receive more attention over word posts, but posting a link has been found to outperform the photos. Therefore, combining both a photo post and link can be more efficient. Just ensure that the page where the link leads has a big picture that will appear along with a short description of the post. If this is not the case, then you can just paste a photo and a brief link to go with it.
4. Make it inspirational
One of the things your visitors will keep coming back is if they find inspiration in your posts. As such, this aspect is one of the essential things you cannot afford to leave out in your post. All you need to do here is ensure your sentiments are authentic enough. You can use memes, quotes that your audience can relate with and inspirational photos if you want to enhance shares.
5. Do not be obsessed with promotion
An excellent post does not have to be promotional always. Your Facebook is not an advertisement billboard. Therefore, although you will need to do promotions and offers from time to time, it is wise to ensure you are not over doing it. Consider providing helpful content for your audience apart from just promotions. Going for a mixture of the two can go a long way in making things work out best.
A well-crafted post can attract visitors and keep the existing followers. It is thus advisable to utilize the effectiveness of this factor to ensure you make the best out of every single post. Make every post count.
Running Your Facebook Business Page
Most of the time, people do not take Facebook business pages as seriously as they should. As a result, many end up making mistakes that cost them negative effects and reviews. If you are running a business page on this platform, then ensure you keep these mistakes at bay.
1. Making it about you
This is the first misconception. Many think that their business page on Facebook is about them, but the opposite is the case. This page should be more about your visitors; you should keep them in mind and only post about yourself occasionally.
2. Sweating the details
One of the things you need to avoid is making your page boring by posting almost every other minute. No matter how great your posts are, just posting in a one out of ten ration goes a long way in communicating to your visitors. You do not have to flood them with dame information repeatedly to let them know what you have, just take it slow.
3. Running a dormant page
This mistake also goes unnoticed and can be devastating. If you are not ready to manage the page, do not start it until you are sure you are capable of posting continually. This means ensuring you post regularly, not just once a month and you disappear.
4. You are not social
The word speaks volumes; social media is about being social. If you fail in this aspect, then you have just lost. Being social includes keeping in touch with your visitors by giving them content, engaging them and responding to their comment too. Maintain the connection, and you will have engaging eyes coming back for more.
5. Insufficient linking
The Facebook business page cannot efficiently perform if you do not link it appropriately. You need to ensure you keep it connected to other sources where visitors can get detailed information on some matters. Keeping your page locked out of the outside world will only do it more harm than good.
6. Creating the wrong impression
The perception your visitor will have about you and your business depends on the first impression they get from you. This relies on the cover image you put on your page. If the photo does not positively or concisely represent your business, then you may lose potential customers or readers.
7. Poor timing
Lack of proper timing to get your audience can cost you. You need to analyze your prospective visitors and identify the best time they are likely to see your posts. This helps earn a level of certainty that your point is getting to the intended audience. It is advisable that you post during weekends, especially if you are targeting consumers.
8. Too much professional approach
This being a business page does not mean you go in with a clenched formal approach. This will likely be perceived as inaccessible, which can dent your connection with visitors. It is wise you post slowly on the professional approach and embrace a personality approach so that others can relate to you easily.
These mistakes may appear ineffective, but they can be devastating if two or more affect your business page. Therefore, you need to ensure you keep them in check to keep your page’s performance at its best.
Guide to a Successful Facebook Page
Creating a Facebook page is one thing, but making it a successful one is another thing altogether. If you are looking to make your page stand out, then you need to include these four simple steps.
Make the vision demand attention
One essential thing to keep an eye on here is your ideal client. The idea behind knowing your prospective visitors helps utilize your space well to put the right information in the right section, where it can be clearly seen. Going for niche marketing and segmentation is also far reaching in page success, as this enhances focusing on your target audience. Remember, the more you narrow down, the better.
If you want to make your page look like a website you brought right into Facebook, then the way you brand is the secret. This helps you bridge Facebook to your sites, although you do not have to rush your clients through Facebook. Avoid creating more clicks for your visitors to get to your site, as this may work against what you intended to achieve.
2. Strategize your inbound marketing
If there is one formula that is usually underrated by most business owners, then it is inbound marketing. The fact is that marketing tactics are essential for the success of any intention to bring traffic to your doorstep, and Facebook is no different. Primarily, this strategy has to do with using keywords, videos, opt-in opportunities as well as cross-promotions. You need to ensure you have great content on your FB page as you would with a website or blog. The good news is that there are apps like Networked Blog that you can use to link this content and beef up your Facebook page.
3. Commitment goes a long way
The best thing you can do for your page is to be committed efficiently, and this means real-time engagement. This means taking action whenever necessary for time and effort to materialize. As such, you need to keep coming back to your page and check out the interests, likes, opinions from your visitors and other important things. The best thing to remember here is the fact that engagement is all about doing it for your fans than for yourself. To achieve this, ensure your posts are more about your fans and give them an opportunity to talk about themselves.
Coming up with a successful Facebook page is never the easiest thing to do, but it does not have to freak you out nevertheless. Knowing what to do and why you need to have it done is the first step in realizing this essential aspect. Therefore, understanding what is expected of you can go a long way in preparing you to tackle the task efficiently. This can necessitate checking out other Facebook pages to get an idea of what you need to do. After that, commitment and sacrificing your time to tend to your page comes in handy. Above all, remember to make it more about your fans than yourself.