Everyone loves his or her smartphone and tablet. This has led to an increased use of email. According to statistics, more than half of email is opened and read on a mobile device. Combining the power of mobile and that of email can help you come up with a very strong mobile email strategy. A mobile email strategy refers to how a brand uses the smartphone of their potential subscriber.
A tablet or mobile makes it easy for people to go online and search, receive and read social statuses, and email across all kinds of apps. Mobile devices have completely changed how people interact with friends, family, work, brands, and your email campaign. Coming up with a good mobile email strategy involves recognizing these changes and using them to attain your business goals and especially your email marketing goals. Email combined with mobile is a lethal weapon.
Through these combinations, companies can overcome overprinting, time, and information barriers. This is achieved by altering the design of the processes of your business. Say goodbye to waiting at service desks. The service employee can simply send you an email when your problem has been fixed and you will receive the notification on your phone.
Printed receipts are not useful anymore; just send them to your target’s inbox. If the receipt is required somewhere, they can show it from their device. This is not something expected to happen in the future. It is already happening in the present age. Combining smartphones and email opens doors to opportunities and you need to think outside the box and use them in your email strategy.
How can you grow your mobile email list and encourage sign-ups on the mobile platform? You will realize this is not solely about your email; it is about the point of time you come into contact with mobile users. You have to make them want to take out their smartphones and sign up. For your email list or encourage them to opt in when they feel ready, such as when they are comparing prices or looking up an address.
Smartphones are small and people carry them everywhere. Using geographical data, event based apps, or email can be an opportunity for offers depending on your current or previous geographical location. Knowing the store that your customers are most likely to frequent can make your email marketing campaign even more fruitful. Email marketers are quickly learning what is useful and what is not in mobile email.
To notice these results, you need to analyze them separately. Marketers tweak email designs to suit mobile email navigation. That includes less text and bigger buttons and images. You are not sure if your reader will open your email on a desktop, mobile device, or both.
The best way to know what works is through experimenting with your own brand. Transactional and commercial messages are inevitably going mobile. Technology is advancing quickly and the future seems unpredictable. All future solutions will not include email– that is for sure. Your mobile email strategy, therefore, is more than just email. A solid strategy will help you stay ahead, always.