Video is the fastest and most effective medium of communication in marketing. It, therefore, goes without saying; that you have to use video in your email if you want to create brand awareness, educate your subscribers, or increase conversions. Emails with video stand out; they hook viewers and enhance engagement. They are more active and interesting to readers compared to plain text. Video communicates in less time and makes it easier to understand complex subjects. When viewers watch a video about a product, they respond more positively. An online video has better chances of becoming popular. When it is widely shared on social media, the brand is boosted. Plan Your Campaign; “Why this campaign?” always ask yourself that before you begin. That way, you can set clear objectives. For instance, to generate leads, announce events, create awareness, etc. and use these guidelines:
- Have clear marketing strategies outlined for your campaign
- Research thoroughly and understand your competitors
- Figure out your target audience
- Plan a marketing budget and adhere to it
- Have a to-do list
For excellent results, go for high quality recording equipment. In addition, make use of video recording apps like Camera Plus Pro (iOS devices). Long videos do not appeal to the audience. Always go for short and interesting. Explore popular platforms such as Vimeo and YouTube for more visibility and sharing. Never send out your video before it is tested. Share it with friends and ask for suggestions. Create a series of videos; one long video is boring. Break it down into smaller videos and make a series. This keeps your audience interested and eager. Use the word “video” in your subject line; it increases the chances of users clicking on the email. Keep it short, clear, and actionable. Encourage the viewers to share the video and take action. Give your subscribers the freedom to play (or not) the video themselves. Single tap is always better than a double tap. Remove the need to open a new browser for them to view the video. Testimonials are highly valuable. Potential customers want to know what existing customers think. Add a personal touch; it builds users’ trust and engages them more. The following email service providers offer video email options and most of them do the heavy lifting for you.
- Constant Contact
HTML5 has numerous benefits such as improved functionality and a webpage video-playing feature. It plays a significant role in increasing mobile traffic. Animated .GIF and .PNG Videos are open standards just like HTML5. They play immediately when the email is opened. Although they do not support sound, they can drive higher clicks.
What Not To Do
- Avoid “click here” and similar phrases
- Do not use too many exclamation points
- Avoid writing all content using uppercase
- Stay away from dazzling colors
- Less text in HTML email qualifies as spam
- Avoid designing HTML email in Word