How to Self-Publish

How to Self-Publish

Do you have a great book idea but you do not know where to start? Or perhaps you have begun writing, and you would like to self-publish it, and you have no clue. Well, this book will give you a thorough understanding of all the processes involved in materializing your book. From writing to publishing and marketing it. 

Before you even finish your rough draft you need to research extensively on your target market. Establish the genre of your book, whether nonfiction or fiction. Learn the market for that particular genre and your sub-genre (self-help, mystery, fantasy, and sci-fi). Familiarize yourself with the current trends in that subgenre so that you do not flood a saturated market. Look for what is missing and fill the gap. Take a look at existing books that are similar to yours and try to make yours a bit different. 

Before you consider anything else, you need to complete a rough draft of your book. You will need to put in hard work and discipline. It is advisable to set a schedule from the beginning and stick to it. Be patient as this process may take months or even years.

Try to look for advice from experienced authors even if it is online. In the end, the script may not be perfect but you will know what to do next.

Finding an editor is important if you want to create a great book. A professional editor will correct any mistakes in grammar or plot holes. Use the criticism to make your book even better. You can get an experienced content and copy editor on most of the reputable freelancing sites online. 

This is where you utilize all the correction and criticism you got from fast checkers, readers, and your editor. Aim at creating a perfect final draft.

You cannot do everything alone. You may be a great author, but you are not a good editor or designer. Create a team of professionals to help you come up with an excellent book.

When you have reviews, the chances of your book selling are higher than when you do not. Find reviewers in the genre you are writing about. Usually, the reviews will appear on the back cover of your book and maybe on retailers’ websites. 

For a reader to pick your book from the shelf, the cover has to be compelling. Find an expert designer to create a cover for you. A great cover should convey the content of the book and convince the reader to pick it. 

8.     Retail

This involves publishing the final copy to start selling. You can choose between self-publishing and a traditional publisher. If you opt to self-publish, do not overlook design and distribution. Give these two aspects enough consideration. 

9.    Promotion, Marketing, and Distribution

Having your book in the market is one thing; ensuring that it sells is another. One secret to selling your book is to have it ordered by a leading distributor like Amazon. You can hire a professional marketer to market your book and also promote you as an author. 

10.    Keep Going

The whole process of writing and publishing a book may be cumbersome but never give up. Keep going.

Having your book out in the market and selling is not easy, but it is doable. Be determined and go through the above steps thoroughly. Do everything right and enjoy the process, the next best seller might be yours.

Self-publishing is whereby an author publishes their book or any other media without involving an established publisher. If a book is physical, it is referred to as privately printed. The author is in charge of every process including the design of the interior and cover, formats, distribution, public relations, price, and marketing. The author may decide to do all these by themselves or include companies that issue these services. 

Self-publishing is not a new concept. The Joy of Cooking was self-published and printed in 1931. Fifty Shades of Grey, a best-seller by E.L James was also self-published due to public demand. 

A while ago, authors had to spend a lot of money self-publishing since they had to purchase so many copies of their title and then find somewhere to store the inventory. Today, the ebook and print on demand technology enable authors to print a book or deliver it digitally when an order is placed.

Technology has brought a lot of improvement when it comes to books. Some of those advancements include;

•    Online stores. Now readers can purchase books without physically visiting a bookstore.

•    Tablet computers and e-book readers enable readers to have multiple books on a portable device.

•    Anyone can access global distribution channels through online stores. 

•    The print-on demand technology produces high-quality products.

Every book should have an ISBN to uniquely identify its title—unless the author sells it directly to the public. It is advisable to obtain an ISBN and copyright rather than use one that belongs to a vanity press. Each book edition will require a separate ISBN. 

    Electronic (e-book) Publishing is the most popular among authors because the e-books can be created without upfront or per-book costs. There are also ebook formats and tools for creating electronic books. Some of the platforms that publish e-books include Smashwords, Pronoun, Amazon Kindle Direct Publishing, Blurb, and Papyrus Editor among others. Ebook formats include PDF, Mobi, Epub, etc. 

    Print on Demand includes printing high-quality books on order. Self-publishing authors consider this method to be economical, instead of printing so many books all at once. Blurb, Amazon,  Createspace, Llumina Press and Lulu offer single books printing services at a fair cost—almost the same as the amount charged by publishing companies. 

Publishing companies pay authors a fraction of the sales made from a book. Therefore, they only published books that were more likely to sell. It was tough for upcoming authors to get a contract. This led to the mushrooming of vanity publishers. They would publish any book, but the author had to pay upfront. Also, the author did not own the final book version and had no say in its distribution. 

Self-publishing authors undertake all the activities surrounding the publishing. However, to be referred to as self-published, the author does not necessarily have to do all the work by themselves. The author can decide to outsource some of the activities to companies or freelancers.

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