How to Market Your Book

How to Market Your Book

In your lifetime you will hear someone say they have hundreds of copies of their masterpiece just lying somewhere in the house. They will go on and on about how they could become a millionaire if only they could sell the copies. You do not want to be that “someone”—and if you don’t, you have to market your book seriously. 

Most self-published writers won’t know much pertaining to sales and business. Marketing, unlike writing, requires the author to go out and communicate with potential readers; so that your book can be out there for everyone to see it. 

Many self-publishers increase their chances of success by thinking about marketing before they write a book. It is important to identify the reason for writing the book and its benefit to your readers. Knowing who your target market is and what they read, will give you a clear goal for writing the book and a clear marketing strategy. 

Most authors prefer this method of marketing. The main reason being that readers trust book reviews; they are honest, editorial and not promotional. A majority of readers usually read the reviews before they purchase a book. Aim at getting high honest reviews for your book.

It is difficult for self-publishers to predict the level of marketing effort they have to put in to make their books sell. Amazingly, the internet offers a level platform where even upcoming publishers can compete with established publishing companies. 

It is not easy; you will have to make an effort. However, it is something you cannot afford to relinquish. Online marketing is much cheaper and if utilized correctly, more productive than the traditional marketing methods. 

To get the most out of online marketing; ensure that you have your author platform and effectively use of social media to market yourself. 

There is no definite answer to getting your book on the bestseller list; otherwise, every writer would be at the top.  A wise thing would be to learn from other writers’ experiences. Look for interviews and know what to do and what to avoid. 

Always consider book marketing a business.  Creating the ultimate marketing skills requires you to define your reason for writing and your target audience. You will then know how to communicate with potential readers effectively. You may find your success by marketing on social media, putting your book on a bookstore shelf, using online traffic keywords, or even peddling your book in presentations and conventions. 

You can only discover your success by figuring out the perfect way to communicate to your readers. What worked for another author might not work for you. Put yourself in your readers’ minds, think like them, and you will know what they want and how you can reach them. Do not end up with piles of your manuscripts lying somewhere gathering dust. 

Almost everyone can write a book. However, not everyone can write a bestseller. You may write a book to follow your passion or realize a dream but in the end you want your book to sell. Every author would appreciate a high rank on Amazon. 

Search Engine Optimization (SEO)

Some people write books based on keywords. Whether you are passionate about writing or not, focusing on saleable terms can get you on top of Google’s page. Maybe this is not how you want to write your book, but it has its advantages. If you choose to go with SEO consider the following;

•    You do not have to deviate from your original book plan, but you will have to adjust it to fit in the trending search or topic. If you write it according to popular topics, keep in mind that speed is of the essence. 

•    Use keywords in the book title and subtitle to increase your exposure in search.

Make your topic narrower. Do not focus on a vast topic. For example, if you want to write a book about selling or buying your first home, narrow down on specific subjects in the industry and write a series of books. You can write about; buying your first home for singles, buying your first home for a domestic partner and so forth. 

The idea is to choose a specialized topic that solves a particular problem—consumers like that. The books do not even have to be long. Also, authors with multiple titles tend to do better on Amazon. 

When you have identified the keywords in your target market, 

•    Go to the Kindle Store tab on Amazon and type in “selling book”. 

•    Click on any of the suggestions (best-selling books in Kindle Store, top selling books on Kindle Store etc.)

•    Take a good look at the books that will come up then click on the “customers also bought” option.

Target books with a low sales rank, about 20,000. 

Keeping It Short and Narrow

Long books will always be there, but there is a high demand for shorter, niche books that focus on a specific subject. Do not stop writing long books all together. For a short book, 10,000 to 17,000 words are acceptable—avoid filler and fluff words, be clear and precise. 

Other Methods for Developing Book Ideas

A lot of research is applied when writing a book; especially on the book topic and content. In addition, take a look at existing books that are similar to yours in the market. Read their reviews. The negative ones will help you know what is missing and what is needed. 

Creating a bestselling book idea is not as complicated as it may sound. It basically entails research just like you have been doing. Only now you will research with a specific goal—to find keywords and trending topics. Remember to keep it short and narrow, writing a series of short and precise books. Nonetheless, be careful not to write a very short book that readers see almost all of it in the “look inside the book” feature on Amazon. They will just window shop and not buy it eventually.

Many successful authors agree that an email list is a must-have for every author—regardless of your genre. But it is not just important because great authors agree; here are five more reasons.

Obviously, the difference between a best-selling author and a writer who is barely making it is the audience size. Some authors launch their books successfully by just sending a “click here to buy my book” email and the sales move forward overnight. Yes, it happens. 

You cannot sell your book if you have no one to listen to you and buy from you. When you have your audience (email list), you get both of those things. 

A majority of authors think that just because they have a large following on social media, they do not need a list. But look at it this way, that social media platform does not belong to you; Facebook, Twitter, YouTube etc., are the ones that own the audience. Facebook may suspend your page or Twitter may block your account, and then what? 

Social media is great, and you can generate a lot of traffic, but it is wise to create an email list from there. 

The main reason for building an email list is so that you can get noticed. You want people to click your link every time you send it out, whether it is a link to your blog or book promotion. However, if you have 15000 followers on Twitter, and you send out a link you may get just a hundred clicks. On the other hand, if you have an email list of 4000 and you send out a link you may get 1000. 

There is too much content on social media and people may not even see your link. 

Your email list will build your audience, but that is not all. You create a relationship with your audience and get them to trust you even more. When someone gives you their email address, it shows that they trust you to deliver quality content and not spam them. 

After you create the email list, follow up regularly and engage with your audience. Also, get a tailored auto-responder to make it convenient for you and the audience. 

How great is it that you can now promote your book without paying extra cash? Just send your list a link asking them to buy your book. Nonetheless, your list is more than just an audience. Your list is part of your marketing team somehow. They will happily and freely spread the word about your work.  Also, authors with their own audience command more respect. You can even ask your audience what you should write about next and get information on hot topics. 

Building your email list is neither complicated nor too expensive. Some email service providers like Mailchimp are free. With a sizable list, you are assured of sales, a personalized audience and even a small marketing team. Sign up today and begin to enjoy the benefits.

There are so many mistakes that authors make while selling books on Amazon, and one of them is promoting their Amazon book sales page. If you are looking to make more sales and have more people on your email list, then do not market your Amazon book sales page. 

Of course, you will have to set up a sales page on Amazon if you want to sell through the site. And you will have to optimize it to drive more sales. 

To promote it successfully and sell your book online you need conversation and attention; convert internet surfers into your website visitors and make them buy your book. 

If you go on advertising your Amazon sales page, the truth is that most people will visit the site and not buy the book, worse still, they may never return to the site. Also, you will never know who visited and left your site. 

Before today’s consumers can buy a book, they need to be informed and assured—something that cannot happen with one site visit. The solution is to send potential buyers to your landing page first instead of Amazon. 

A website is like a standalone web page. The page is designed for a particular purpose and a visitor can “land” on it. Its primary objective is to generate more leads and sales. Also, it is easier to make, unlike a website. 

One advantage of a landing page is that it has buying options for a visitor who would like to buy your book immediately and in case they do not buy; their information is captured to enable future follow-ups. 

The top part of the page is a precious portion, use it wisely. If users do not scroll down, this is your only chance to convince them. You can just add an Obvious Opt-In Panel with three critical sections;

•    A catchy message

•    A call-to-action—encouragement to participate on your website

•    An opt-in form to get their email address and add to your email list

The next section is where you introduce your book. It may be great, but people always want to know what’s in it for them. Let your introduction be centered on the reader; how the book is perfect for them or how it will impact their lives.

Social proof is social influence whereby a person’s actions affect another person’s choice. With so many books in the market, people rely on social proofs to decide what book to buy. Use social proofs wisely. Some types of social proofs include; celebrity endorsements, reviews and testimonials.

Unlike selling on Amazon, while selling on your landing page, you can sell at a fair price. You can have three separate packages for the same book without restrictions. 

A landing page is a must-have for any author, and so is an email list. Nothing compares to having your audience and having a relationship with them. Make a point of creating those two today.

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