Finding a Niche as a Self-Publisher

Finding a Niche as a Self-Publisher

Finding a profitable niche is no easy task for any aspiring self-publisher. Many new authors think they can just write a book about anything and they will make money. Too bad this is never the case. 

If you are looking to make money from your book, you have to tap into potential readers’ interest. Find out what people would like to read. What information or answers are they actively seeking? You may write a great book, but if nobody is interested in the topic, it will not sell. 

The advantage of writing something you are passionate about is that you are likely to write a great book since you are interested in the topic and you are conversant with it. However, the downside of this tactic is the subject may not appeal to readers and it ends up not selling. If no one likes the topic, it doesn’t matter how good the book is or how much effort you will put in marketing it. 

If you publish a book on a topic that is in demand, its chances of success will be high, and the launch is very likely to be a success. Take your time and find out what books are selling well. Know what the readers want, what they are looking for and what they are interested in. You are likely to get a profitable niche this way. 

1.    Find Best Selling Lists

Visit sites like Amazon, Barnes & Noble, or even just Google and search for best selling lists. Go through the lists and try to find a pattern or correlation. If you find a certain topic dominating in the top one hundred, for example, diets and weight loss, then you know that people are interested in that niche.

 It is wise to narrow it down further to a specific category or a specific book. Amazon lets you look at how well (or not) individual books are selling and they rank the books. So you will know what might sell and what might not.

2.    Go to Bookstores

Not many people try this, yet it yields results. Bookstores will always place their best sellers at the front. See if there are similar topics on display. Going to a bookstore will also help you choose a topic because you can copy one. 

Another tip is to hang out at the store and see what book attracts people’s attention and what section most people frequently visit. 

3.    Go on Viral News and Media Sites

These viral news sites often post articles about almost everything. By visiting them, you can see what topics get the most reads and clicks. If people read about social media marketing, then probably it is a subject they are willing to spend money on. They will appreciate a great book on that particular topic. 

These are the main ways to find readers’ interests. Visit book retailing sites and see what is selling the most or go to bookstores and see for yourself what people are most interested in. Finally, you can visit viral news sites and get the hottest topic. You will have an idea of the topics that are likely to sell and those that are likely to be a total fail.

Writing an average-length non-fiction book is no easy task, much less writing a great one. You will need to be a conversationalist, psychologist, observer, talented weaver of words and poet— all at the same time. A lot of skill and discipline is required. The following tips are tried and proven; they will guide you on how to write a book that readers cannot resist. 

1.    Know Your Target audience

Not everybody is your audience. You have to narrow down and focus on a particular person and know how to make them happy. You cannot target everybody since people have different tastes and preferences. If you narrow down to a precise audience, the chances of your book being successful are higher.

2.    Know Your Competition

Most probably, your eBook idea is not unique. Similar books will always be there. Present your book in a relatable and understandable way, use your unique voice. Find the gaps that have been left by the eBook’s in your niche and fill them.  A niche may seem overcrowded, but you have a chance if you present your eBook nicely. Moreover, too many books in a particular niche mean that it is a “hot” industry. 

3.    Try Real Life Examples

Readers love a book that relates to them. Use examples of people who applied your advice and succeeded and examples of people who failed at certain things and even your life examples. Let them learn from you and your experiences.

4.    Read More Than You Write

Reading should be one of the biggest parts of an author’s life. Read to get inspiration, to research and to study your competition. Buy books similar to yours (especially those that have been recently published); this will help you fill in the gaps they have left. Read to learn about various writing styles and improve yours at the same time. Go online and read about what people think about your topic.

5.    Monitor Your Market

You need to observe your market. What are they saying about the books in your niche? Maybe the books being released are all giving the same old information. Maybe they need new content or a unique perspective. Visit Amazon and read reviews of the books in your niche. Use the negative reviews to help you give the readers what they want. 

6.    Be Courageous With What You Do Not Know

It is nice to write about what you are familiar with. However, once in a while venture out of your comfort zone. If you decide to write about something you are not entirely comfortable with, it is okay to ask potential readers for advice and experience. 

7.    Make Use of Humor

No matter how dull or dry your content is, humor will always make it relatable to your audience. It will make the boring parts livelier, relieve tension and make your readers happy. 

The above tips are a sure way to write a great book that readers will love. Always have a specific audience and aim at satisfying them. Read as much as you can about everything; you can never have too much knowledge. Have courage getting out of your comfort zone and finally, never underestimate the power of a joke.

If you are expecting some magical ways you will be disappointed. It does not work like that. You can only gain die-hard fans a few at a time and establishing the bond will take time and effort. 

Building a relationship takes time. Consistent writing is the best way to find readers and make some of those readers your true fans. It is not what anyone would like to hear but it is a fact. You have to keep working for a long time and never give up. One book is not enough for you to live on and your footprint will be far too small. 

With every book you release, your power multiplies. So keep writing more books; each book will keep adding more readers to your fan base. 

Word of mouth is a money machine that works even when you are asleep. It may not earn thousands at first but those pennies are valuable too. Ask any avid readers around (and that should include you as an author, you have to be an avid reader) when was the last time they got a book recommendation from a friend. Also, when was the last time an advertisement convinced you (or any other reader) to read a book?

More often than not, people get book recommendations from family and friends. Ensure that your books are worth sharing to get the word out. 

Goodreads is like a word of mouth but better, people are diligently looking for awesome titles and reviews. Get an author account and claim your books—they may already have great reviews and top ranking. Even better, add your photo, bio and a link to your blog. 

Use Goodreads correctly, do not seem like an illegitimate author by posting spam or salesman. Try talking to readers in small groups or one on one. Remember to be respectful, polite, with an intriguing personality and release great books after another. 

One more thing, the rating scale on Goodreads is different from that on Amazon. A 3-star rating on Amazon is not good but on Goodreads it means something. 

At this point you know there is no quick way to gain followers. They all require commitment. Well, this last method is no different. Should you use Twitter for your business? Sure. But remember using social media is a tactic, not a strategy. And you must never put tactics before strategies.

For example, if you are using Twitter, the strategy is to find someone who might be interested in your work. Using automated direct message movers and follow programs is a tactic. Though the tactics may change, the strategies won’t. 

Finding readers that will love your work is no easy task. You have to work hard, be patient and never give up even when things don’t seem to work. Keep writing as many books as you can to cast a wider net, write interesting books so readers can spread a good word, join Goodreads and make use of social networks. Keep going until your dreams turn into reality.  

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