The LinkedIn Insight Tag: What It Is and How to Use It?

The LinkedIn Insight Tag: What It Is and How to Use It?

You can use LinkedIn for many things, other than looking for your next job. 

The platform has 675 million monthly users. By use of the LinkedIn Insight tag, you have the perfect audience for targeting. 

The Insight tag, otherwise known as the conversion pixel or the tracking pixel, can be quite beneficial.

The LinkedIn Insight Tag: What Is It?

It is a JavaScript code installed on website pages. When people visit your website, it leaves a cookie in their browser. So if a LinkedIn user visits your site, you will be able to target them later on LinkedIn. 

The Pixel can also track conversions when potential customers get to your site via LinkedIn ads. 

Do You Need the LinkedIn Pixel?

Data is extremely important. But how do you collect it if you haven’t set up tracking?

With the LinkedIn Insight tag set up on your website, you will know who visited your page. It tracks events and conversions, letting you know what methods are working and which ones aren’t. 

You can track website interactions and retarget lost purchases and leads. 

This information also comes in handy when you’re optimizing. 

How Do You Create and Add LinkedIn Pixel to Your Website?

  • Log in and go to LinkedIn Campaign Manager.
  • Click Account Assets then Insight Tag.
  • Select Install My Insight Tag.
  • Select Manage Insight Tag and select See Tag.
  • Choose “I will Install the Tag Myself” to see the code.
  • Copy the tag code.
  • Paste the code on the backend of your site before the end of the </body> tag. Do this on every page’s global footer.

Now to see whether it is working. 

  • Go to LinkedIn Campaign Manager and select Accounts Assets.
  • Click on Insight Tag.
  • Your site name should be under Tagged Domains.

It will be “Active” when a LinkedIn user visits your site.

If you don’t see anything happening after 24 hours, contact LinkedIn support. 

Creating Website Retargeting Lists Using the LinkedIn Pixel

Other than knowing which LinkedIn users are visiting your site, you can target demographics for a specific marketing campaign. 

  • Go to Campaign Manager.
  • Select Account Assets, then Matched Audiences.
  • Click on Create Audience (at the top right) then select Website Audience.
  • Name the audience and enter the URL you want to retarget.
  • Click Create.

When the segments generate 300 members, you can set up specific campaigns to reach a specific audience. 

Setting Up LinkedIn Conversion Tracking Using LinkedIn Pixel

The Pixel also allows you to track conversions generated by your LinkedIn ads.

  • Go to Campaign Manager.
  • Click Account Assets then Conversions.
  • Select Create a Conversion. 
  • Name your conversion.
  • Input your settings:
    • Conversion type
    • Conversion value
    • Conversion window
    • Attribution model
  • Check the campaigns you want monitored.
  • Choose the conversion method you prefer (the Insight Tag) and enter the site URL. 
  • Specify exactly what counts as conversions using the Boolean rules. (This step is optional).
  • Click Create.

Check the analytics after a while to see how the campaign is doing. 

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