How To Influence People

How To Influence People

Seduction does not work with love only. You win promotions, gain notoriety, sell products, and get jobs and promotions by influencing others. Robert Greene, in “The Art Of Seduction”, talks about the ruthless tactics of the greatest seducers in history, like Cleopatra and Casanova. Here is a summary of 24 rules of seduction by Greene and how you can use them in career situations.

Choose the right victim: let your target be someone “for whom you can fill a void”. Do not focus too much on the people who are trying so hard to please you.

Go for those who are giving subtle hints. Have a false sense of security—approach indirectly: when meeting an influential client or executive, they will automatically raise their guard if you ask them for something immediately. Try creating a friendly relationship or communicate with them through a third party before bringing in business. Send mixed signals: maintain a little mystery about yourself.

Mix your sophistication with a little sarcasm. Show yourself as an object of desire: display your success and important connections. Arouse discontent and anxiety—create a need: show your target how they are lacking in something and offer a solution for that deficiency. Learn the art of insinuation: do not be too straightforward. Drop hints subtly and avoid revealing your real intentions.

Enter their spirit: play by your target’s rules. Do as the person does and let them warm up to you so they can trust you. Create temptation: determine their weakness then play to it. Try to find out what they want to achieve and show them that you can help them get there.

Keep them in suspense: surprise people occasionally. Do not be too predictable. Utilize the power of words: tell your audience what they would like to hear. Have a keen eye for detail: your target will be more enticed if your decisions appear effortless.

Take every detail into consideration, for instance, in how you present yourself. Poeticize your presence: if your presence is centered on enjoyable experiences, your target will miss you when you are gone. Disarm through strategic vulnerability and weakness: do not overpower your target. Avoid being arrogant.

Confuse reality and desire—the perfect illusion: make your product or idea sound dramatic while remaining realistic. Isolate the victim: make your target feel special; they are the only object that really matters.

Prove yourself: if you notice your client is becoming insecure and pulling back, go the extra mile and help them. Effect a regression: try to emulate previous great experiences that your client has with your predecessor. Stir up the transgressed and taboo: this does not have to be something wrong.

You could try to show them what you are offering is a huge deal and should maybe remain a secret. Use spiritual lures: supplement your words with moral ideas. Mix pleasure with pain: avoid too much complimentary language. Be straightforward and blunt for the most part.

Give them space: when you have won them over, take a step back and let them chase you. Use physical lures: be as attractive as you can. Learn the art of the bold move: after cultivating interest, state your goal boldly. Beware of the aftereffects: employ the above strategies to avoid being disposable. 

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