You want to regularly engage the audience you already have and get more followers. To engage your current followers, post engaging photos. If you want more people to follow you, use the most popular hashtags.
The Right Filters
Some filters are more favored by Instagram users more than others. Use the preferred filters to make your followers more interested.
These are the most popular filters:
- Normal (No Filter)
- X-Pro II
The Right Times
Trial and error is the best approach here. What has worked before? What has not worked? The IconoSquare optimization section gives detailed information of your posting history and engagement. The report will also tell you the best times to post.
Steal Followers from Your Competitor
Look for your competitors’ accounts on Instagram and engage with your audience. The fact that they follow that account means that they are interested in your products or products similar to yours.
- Follow them
- Like their photo
- Comment on their photo
Pay for Product Reviews and Sponsored Posts
This tactic may not be free but it can yield amazing results when used properly. Create a list of powerful; accounts in your niche. They should have a large following and an email address somewhere in their profile. Ask them, via email, what they charge for sponsored posts.
Tag your location (where the video/photo was taken or your current location). Locations have the advantage of a specified Instagram feed and Story. If you are a local business, this feature may be very useful for your business. Do not forget to engage with posts of people in the same location.
Organize Your Store
When someone visits your Instagram profile, you have a few seconds to convince them to hit the follow button. The “Highlights” feature gives a quick idea of what your brand is about.
Request for More Followers
Do not shy away from asking people to follow you. Promise more amazing content. Incorporate the request into your posts or captions. Give a hint of something exciting that is coming up.
Hop on Trends
Be on the lookout for trending hashtags or topics and align your content with that. Take advantage of holidays. Find relevant conversations and contribute in a meaningful way.
Run a Giveaway
Having a user tag a friend under your post has a number of benefits. Running giveaways encourages followers to tag their friends who will, in turn, follow you.
Publishing consistently entices new followers. When people land on your profile, they should be assured of regular exciting content.
Monitor Your Following
Use Social Blade (it is free) to see how your following is growing. If you run a Business account, you will have an Instagram Analytics dashboard. You will get free valuable insight.
Make Use of Instagram Tools
There are so many tools at your disposal for use in your Instagram strategy. Here are some of the most useful ones: