20 LinkedIn Statistics That Matter to Marketers

20 LinkedIn Statistics That Matter to Marketers

Some businesses have already incorporated LinkedIn into their marketing strategy. Others are wondering if they should do the same. Regardless of your current situation, the following statistics will be useful in helping you plan your next move.

User Statistics

  • There are 675 million monthly users on LinkedIn. Compared to 2018, this is a 14% increase. Twitter has 330 million, Instagram 1 billion and Facebook 2.5 billion.
  • LinkedIn has 43% female users and 57% male users. 29% of men in America are on LinkedIn. Only 24% of the women in America are on the platform.
  • 27% of Americans are LinkedIn users. The number has increased by 2% from 2018. LinkedIn is now the fifth most popular social network in America.
  • 51% of college-educated Americans use LinkedIn. For this group, it is more popular than Pinterest and Instagram. 
  • 70% of those who use LinkedIn are not in the U.S. America remains LinkedIn’s largest market but the rest of the world is catching up. 
  • 61% of users on LinkedIn are 25 – 34 years old. The professional network is not very popular with the oldest and youngest age categories. 

Usage Statistics

  • 57% of users access LinkedIn on mobile. This means that you should always optimize content for mobile.
  • LinkedIn sees 15 times more impressions for content than for job postings. Content marketers can greatly benefit from the platform. 
  • Engagement on LinkedIn has increased 50%. The algorithm has been updated to prioritize personal connections, ensuring that users see relevant content. 
  • LinkedIn users are 60% less likely to engage with a connection than they are with a coworker. Engaging here refers to messaging, sharing, commenting and liking. 
  • 30% of the engagement on a company’s page is from employees. If you want your strategy to win, make good use of employee advocacy. The employees want to see the brand succeed. 
  • Employees share content from their employers more than they do other types of content. And by the way, when information comes from an employee, people are more likely to trust it. 

Business Statistics

  • 80% of LinkedIn users drive business decisions. The chief selling point of the platform is the ability to target people by their jobs, instead of just the demographics. 
  • A LinkedIn ad has the potential of reaching 12% of the earth’s population (people over 13 years old). This percentage may not be the highest but at least the self-selected user-base is passionate about what they do. 
  • 30 million companies use LinkedIn. And they don’t use it for recruiting only. Marketing and sales folks are on there too.
  • LinkedIn is used by 94% of B2B marketers for content marketing. People are three times more likely to trust the content on LinkedIn compared to other platforms. So this number is not surprising. 
  • LinkedIn is used by 89% of B2B marketers for lead generation. And according to 62% of these marketers, LinkedIn is effective for lead generation.
  • 59% of sales professionals depend on social platforms to make sales.
  • On average, Sponsored InMail sees a 52% open rate. 
  • LinkedIn’s cost per lead is 28% lower than that of Google AdWords.  

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