For your Instagram marketing strategy to succeed, you have to know your target audience well. You need to understand their motivation and interests to create content that is engaging. It is also important to know when they are online.
This post will help you with that.
Find and Research Your Target Audience
You might want to start here. You have probably defined buyer personas for your business already. Instead of reinventing the wheel, use that information and define your business’s Instagram target audience.
What are you selling and how is it supposed to help your customer? What does your customer look like?
To get more useful information about your target audience, take a look at a competitor’s Instagram page. Check their posts and followers. While doing this, see if you can find missing audience segments.
Make use of tools like Phlanx Influencer Auditor.
Existing Demographics Data
Your Instagram analytics are more useful than you think. Go to Audience under Analytics. You will see the location, gender, age range and other vital statistics of your followers.
Combine what you get with your competitor research data and buyer personas. You will have a better idea of your Instagram audience.
This helps you understand your target audience better. You will have an easier time engaging them once you know what their interests are and what they are taking about.
There are social media listening tools that help you see the conversations happening in your industry and those pertaining to specific topics. This knowledge lets you find relevant conversations to participate in and the thought leaders to work with.
You can also ask your audience what you want to know about them. Instagram Stories polls can be very useful—utilize them.
Reach and Engage Your Target Audience
With a clear picture of who you are targeting and what their interests are, you can now effectively target them.
The Right Hashtags
Your target audience will be following or using hashtags that are relevant to your industry. Make good use of these hashtags so your content can be noticed. Use tools such as RiteTag to discover top hashtags.
This enhances the visibility of your posts, helping you get discovered by the relevant people. They may even engage with the post because it is something they are interested in.
The Right Influencers
Instagram influencers have tons of followers and authority in certain niches. If you partner with the right one, you will effectively reach your target audience. Use platforms like Influence.co and BuzzSumo to discover them.
Participate in Conversations
Joining the right conversations will make you get discovered by your target audience. Utilize social listening tools so you can know what conversations to start or participate in.
Analytics Data Inspiration
Check the performance of your published posts. You will know what people like and are interested in. This enables you to make your marketing strategy even better by engaging your audience more.