Instagram has become the top platform for sharing visual content. It boasts of more than 800 million active users monthly, 60 million daily posts and 1.6 billion “likes” daily.
There are many popular influencers on the platform and you can become influential as well. All you need is great content to gain more followers and keep the ones you already have. If you have no idea how to do this, don’t worry. That is what you will learn here.
Get a Business Profile
Your account should be an Instagram Business Account. This could mean creating a new one or switching the current one.
To switch, go to Settings > Switch to Business Profile.
Having a business profile comes with some amazing benefits. There is a contact button, you can publish ads without using Facebook ad tools, you will have access to analytic tools and much more.
Utilize the Free Tools
One of the free tools you will be able to access is Insights. This means you can view engagement data, impressions and other statistics. Instagram can even show you the demographics of your followers. You will know their age, location, gender and active hours.
You also get the statistics of specific posts so you know what kind of content your followers like.
Product Teasers to Grab Attention
Advertisements can easily annoy potential buyers. Product teasers don’t make you look desperate and they make your followers excited about the product. A teaser could include an image of the product, a discount and CTA button.
Have Sponsored Ads
The best thing about Instagram ads is that you can control how much you spend by setting a budget.
There’s the option to show multiple ads or just one.
Instagram ads are great because your target audience will see your posts, even though they don’t follow you.
These are efficient for generating leads. They are live for 24 hours only and appear as a slideshow. They will be shown at the top so followers don’t have to scroll to find them.
Work with Influencers
Influencers already have a large following and they have built a relationship with their followers. Partnering with the right influencer will help you reach tons of potential buyers.
What if you could get Instagram content without doing the heavy lifting? Let your users know that they can submit photos using your product. And if you use the photo, you will tag them.
A Branded Hashtag
This is one of the best ways to get engagement. Red Bull, for instance, has #itgivesyouwings.
Your customers can post their photos using the hashtag and you will get user-generated content. Anyone can go though the hashtag to see posts about your brand.
Know the Right Time
Over-posting turns off followers. But you also want to appear in the newsfeed on a regular basis. So the wise thing to do is post during peak hours and days.
Track the Appropriate Metrics
Measure your performance to see what needs improvement. Track follower growth rate and engagement rates.