Guest blogging is huge right now and not only can it be a great way of promoting your book but a free way too, here’s six advantages that guest blogging can have for authors:
- Amplify your reputation in your field – When your perspective audience see your name on popular sites it shows you’re experienced in your niche as well as giving you a chance to show case your talents.
- Grow your audience – If you’re posting a guest post on a popular site that is in your niche, the sites large and engaged audiences are all becoming your perspective audience as well. If they like what they read they’re likely to look out for things you write in the future.
- Increase your sales – This one is obviously a big deal, if you’re trying to promote the sale of your book then every guest post you write can be a chance of including a direct link to purchase your book.
- Get reviews without begging – If you can contact a popular blogger and offer to write a guest post from them, they’re a lot more likely to get back to you and review your blog when you ask them. You’re offering them something valuable instead of asking for a favour. You get your book promoted and reviewed, and they get new content for their website.
- Build your subscriber list – Guest blogging is a useful tool in getting new subscribers and helping you build up your email list. As I mentioned earlier if the audience like what you write they will read more of your work and are much more likely to subscribe. Guest blogging on a few different popular sites would give you an opportunity to gain entire audiences in your niche topic at once.
- Plan a virtual book tour – If you plan a guest post campaign it can increase your sales throughout a book launch.
If it sounds like guest blogging is for you then keep reading for 6 steps to start guest blogging,
- Research potential blogs to guest post – You need to find popular blogs in your niche that have the type of audience you’re aiming for.
- What post ideas have you got? – You need to come up with a few post ideas or sample headlines (try thinking of 3 to 5 ideas for each blog you’re targeting). It’s good to look at recent blog posts that have been popular and don’t use the same ideas but take the topics from fresh angles.
- Send your pitches – Look for any writers guidelines to follow on their sites and use their blog contact form or email the blogger. Write your pitch to suite the blog you’re targeting and include your proposed blog post topics.
- Make sure your guest post is top-quality – When you get accepted you need to show other potential target sites that you can do a good job, and you need to catch the audience’s attention. You shouldn’t re-use content from your own blog write something fresh and unless required by blogger make sure it’s over 1000 words. Write your author by-line at the bottom of the page and include your Amazon book page link if it fits with your topic.
- Respond – When your guest blog post is published, always respond to the comments. You can also share the post to social media and send it to your subscribers in your email list.
- Follow up – If your first guest post goes well then keep going. Follow up on guest posts you do that seem to increase your sales or subscribers and ask for more opportunities to write a guest post, build a relationship with the bloggers and even become a regular contributor if you can.