Drake is returning to the top of the charts with a new single and an album set to follow. The Canadian rapper’s song “God’s Plan,” which arrived unexpectedly with minimal promotion, is now at No. 1 in both the U.S. and U.K. in its debut week. Drake’s critical and commercial kudos is explained by his music, with other artists looking to emulate his songs, success and sales. Record labels and mangers are also watching for commercial clues.
Drake, 31, is the most streamed artist of the last 12 months. His wealth already comes to $90 million, according to Forbes.
1: Doubling up on tracks can pay.
Ed Sheeran notably released twin singles last year – “Shape Of You” and “Castle On The Hill,” both debuting in the Billboard Top 10. This practice of releasing a pair of tracks, once thought of as risky, has now caught on.
Drake followed in April 2017 with “Passionfruit” and “Portland.”
Now he is again debuting two songs simultaneously in the Top 10. In this case they are combined into an EP called Scary Hours (Young Money/ Cash Money/ Republic Records), which may yet have more tracks added to it.
The other EP track is “Diplomatic Immunity.” It is also faring creditably, for example at No. 7 in the U.S. and No. 21 in the U.K. Although the two tracks can be bought separately, sales of Scary Hours as a whole count towards the lead number.
“God’s Plan” is Drake’s fourth chart topper in the U.S. and third in Britain. Earlier, “Work” was a No. 1 in the U.S, and both countries had best-selling hits with Drake’s 2010 duet with Rihanna, “What’s My Name?”, and “One Dance.” The last, featuring WizKid and Kyla, was at the top for 18 weeks Stateside and 15 weeks in Britain.