If you are thinking about revamping your YouTube channel, here are 20 smart ways to gain more YouTube subscribers in 2018.
I recently had the opportunity to attend a YouTube fan-fest with a VIP invitee (thanks to my wonderful acquaintances), and a little interaction with them will shed some light on how these things work out.
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.
Then you need to plan the structure of the videos.
Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).
It should go without saying, but you need to create content that is engaging, informative, and entertaining. Make sure it stays that way for the entire duration of the video. Losing the hook in the middle will cost you a lot of viewers.
Content that works the best is content that is either entertaining or informative. The content that really works the best is content that is entertaining AND informative. This is pretty standard with any kind of content marketing, but in particular, videos that inform and entertain are usually the most successful.
Now this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is because they love the work of the publisher and wants to see more of their videos.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.
Being distinguishable is the most important aspect of YouTube success.
One great way to do this is to give your videos offbeat names. This way, you’re going to be getting a lot of people coming to your channel based on curiosity alone.
Having quirky titles will play a major role in getting the views that your channel needs to benefit from the social proof factor.
YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.
Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged.
This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.
Although YouTube is home to many detailed, in-depth reviews and other such lengthy content, the high converting videos are the ones which are optimized for less than 5 minutes in length.
Comscore reported in January 2014 that the average length of most YouTube videos was around 4.4 minutes. For content creators who are getting started, this is the golden number.
Thomas Hawk, a well-renowned photographer, claims that for every single photograph that he publishes, he has ten rejected shots. The same goes with any type of editing.
Ruthlessly edit your YouTube videos and make sure only your best ones get published.
If you make haste about strictly adhering to your schedule and publish haphazardly, it will only hurt you and your brand as a whole. Make a lot of recordings while you are shooting a video, and make sure only the best parts get selected.
Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of those relevant keywords to your videos. This will help you become more discoverable in both Google and YouTube search engines.