It’s a lot of fun to blog, but it can get old fast if no one is visiting! Getting your blog to the top of the search engines for your main key phrases should be your goal to make this traffic happen. Keep in mind that it will take time, but it’s very possible.
If you don’t own a blog yet, you need to find the right platform for you. There are so many blogging platforms out in the market to choose from such as WordPress, Blogger, Tumblr, and Medium, Weebly etc. Try one out; if you are not satisfied with its offered features, then you can move to another, there are countless options some are free and some paid.
Pick a topic that you are passionate about. Even if you don’t have a passion, writing about your daily life can make for a good read, depending how you word it. If you are going to blog about what you did today, make it interesting. People are looking for a funny story or your opinion on a debatable subject. They may not be as willing to read how you changed a lightbulb today. Using photos can help enhance the reading experience and engage readers more. Read a lot. This simply means you need to go through other bloggers’ posts, which helps to improve your writing skills and exposes you to new ways of writing. You must always be a student and ready to learn. You can read about topics of your interest.
If you are blogging about fashion, travel or food, then you can choose interesting or attractive themes related to this, which helps to attract readers. Try to make a simple, stylish and professional design.
The very basics of this is knowing which keywords to focus on. These are what people are searching for in the search engines, and how they might find your blog. Some of these keywords get a lot more searches than others get, so it’s in your best interest to eventually choose the ones that do get searched for often. Keep in mind that these are often more competitive than ones that are searched for less — but you might get lucky.
Choose a big one that will take longer to reach, as well as three to four additional terms you’re going to try to rank for. These should all be similar! Then, you’re going to include these keywords in each blog post you make in various combinations. Always focus your posts on one term, and include the others only if they make sense. As you focus on these similar keywords the search engines will start to rank you more highly because your blog is tightly focused and relevant to what you’re targeting.
A lot of ranking decisions are based on how many backlinks you have coming into your website. You can get these links by writing articles to submit to directories, writing guest blog posts on other high traffic blogs, using social networking sites, using social bookmarking sites, and buying links (be very careful with this tactic).