Ironically, though, multitasking can actually damage your brain and decrease your productivity. Studies are rife with statistics and case studies showing that the human brain lacks the capacity to successfully perform more than one task at one time.
So what’s the solution? Tactic 1 is to grow your business slowly and give yourself the time to exclusively manage single tasks. However, if you’re like me, you love building and running your business and don’t want to scale at such a painfully slow pace.
The other solution, Tactic 2, is to immediately outsource specialized and tedious tasks to free up your time while you simultaneously scale your business. Here are seven ways to get started.
1. Conversion optimization
Approximately 96 percent of people who visit your website aren’t ready to buy from you. That means you either need to optimize your conversions for greater sales and profit, or be content with living off that 4 percent of customers you’re actually selling to.
The good news is that it’s possible to give your conversions a dramatic boost through content marketing, product reviews, improvements to your sales funnel and guest-speaker opportunities.
But, do you know which one will work best for your company, and how they might all work together? Instead of wasting time and money on guessing and experimenting, outsource to an outside expert the conversion strategies you need. The sooner you improve those conversions, the faster you’ll profit and scale your way to success.
2. Customer support
It can take entrepreneurs years to hone their messaging and create a steady stream of sales. But it can take just a few minutes to lose a customer’s loyalty with poor customer service. Hire a virtual assistant skilled in your industry and the products and services you offer. Comb through LinkedIn and look for recommendations through your network, or utilize LinkedIn groups to find someone who aligns with your needs.
Customer service pros can help you focus on the channels your customers use the most. For example, Live Chat support can help you resolve issues the moment a customer comes to your site to look for your contact information — or help you close a sale by answering questions about your product or service.
3. Lead generation
If lead generation were easy, we wouldn’t constantly read articles about entrepreneurs failing 90 percent of the time. Like conversion optimization, lead generation is difficult and directly impacts how far you can scale your business. It’s also incredibly time consuming and technical, and can take more time and skill than you have in your business arsenal.
4. Content marketing
It can take years to figure out how to connect with the right audience and optimize that marketing for growth. Start with content marketing as a low barrier entry point to connect with your customers. For example, selling an ebook can help establish your authority and credibility while generating more income for your own business. I’ve personally found this method effective and have sold 40,000 copies of my ebook while generating leads for my businesses.