We know at least one artist set to appear on the soundtrack for Black Panther, as Kendrick Lamar has teased his involvement in a new video. Like many of Marvel’s solo heroes, Black Panther will benefit from the studio’s name and track record. But unlike characters such as Doctor Strange and Ant-Man, Black Panther has a huge following both in and out of comic circles—not to mention his role in last year’s monumentally successful Captain America: Civil War. On top of all the name recognition the character already has from comics, film, and other media, Black Panther will look and feel unlike any other superhero blockbuster.
More than just its African setting and majority black cast, Black Panther has generated tons of buzz thanks to its keenly edited trailers. And though the visuals in the teases for the film have been stunning, the music that’s accompanied them has helped to set a tone for the film while making the trailers infinitely rewatchable as pieces of promotion. So far, edits of songs from Run the Jewels and Vince Staples have headlined the two big Black Panthertrailers, and there’s a good chance the tracks will appear on the soundtrack. Now, we know an even bigger name that will be a part of the film’s music.
Kendrick Lamar‘s new video for ‘LOVE’ features a shot at 1:54 with an image teasing the rapper’s involvement in the Black Panther soundtrack. In all likelihood, the song and video could be the next thing released by the artist, possibly alongside a new trailer for the film.
Black Panther is tracking for a big opening already, and it’s clear that the film will have appeal far outside the typical superhero audience. Marvel wisely used hip-hop to help promote new issues of Ta-Nahesi Coates’ run on Black Panther in the comics, so it’s fitting the film is trying a similar tactic. With any luck, this merger of two massive realms of pop culture will help make Black Panther Marvel’s biggest solo debut so far.