The right soundtrack can make a boring video interesting. So after years of reported discussions with the record labels, Facebook is launching video editing tool Sound Collection for inserting into Facebook and Instagram clips “songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more.” What you can’t add is any music you’ve heard before. Sound Collection has huge potential, but lackluster execution, and probably won’t deter users from illegally adding popular music to their videos.
Sound Collection comes alongside a slew of other new resources for video makers following the launch of Facebook’s “Creator” app last month that caters to web influencers. They include a new hub with educational materials related to 360 media production, a 360 camera loaner program and a page featuring tools for 360 video editing. The goal with the launches is to help video creators build and grow on Facebook, the company says.
With the Facebook Sound Collection (rolling out to everyone here over the next few days), creators can access a free set of high-quality audio tracks and sound effects they can use in their videos on Facebook and Instagram, without having to worry with copyright or payment. That’s because Facebook has bought the rights from composers and songwriters. Facebook says more tracks and effects will be added in the future as the collection grows. It seems a bit like the Vine Soundboard feature the now-defunct video app offered for pasting in sound effects.
Video creators using the service also can take advantage of new discovery tools that allow them to learn about the different artists, follow those they like and browse the sounds by genre, mood, length and vocals. Some of the debut tracks include those from artists like singer-songwriter Kiri Tse, Indian percussionist Jim Santi Owen and guitarist and film composer Lyle Workman.