Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their industries.
Influencers have insight and actionable information, and because of that they attract the eye of even major brands.
In short: Influencers have power.
It’s possible that someday soon you will have an amazing service, product or idea that will change your industry forever — or maybe you already do. Perhaps you already have a startup for that industry-changing service, product or idea and a crack team to make it work. What else could you possibly need?
Influence. Because without it, your amazing work just won’t get the buzz you need to really succeed.
This is the fear all entrepreneurs have, and no wonder. We have all faced it from time to time.
To get the attention your business needs, you need to become an authority, an influencer in your industry. Fortunately, this is within your reach.
Too often we believe that influencers are born, not made, and that we can’t learn how to do what they do. Wrong!
Influencers do not pop up overnight; they work their butts off to get where they are. Just ask them.
This practical guide to becoming an influencer in your industry will show you how to grow your following, build credibility, and develop your identity as an authority in your field.
It will cover educating yourself, creating compelling content, harnessing the power of social media, and engaging with your community. And it will share these tools and tactics with you step by step.
What Is Influence? What Makes Someone An Authority?
There is an endless stream of information out there, and everyone is looking for content that is actionable, credible, and powerful. Most of us are on the seeking side of things — we consume the best information we can find.
But authorities create that high-quality information. They consume, but they also create. As you produce more and more valuable content, you grow your influence.
Influencers engage in other authority-building activities as they create their information: They nurture useful, productive relationships and networks, and they continue to improve themselves and their work. Becoming an influencer is an ongoing process.
This matters because it dictates the necessity of engaging at a high level continually. As new consumers of your content find you, they will research you, what you do, and who you know as they watch your social media profiles and activities.
Social media is important today, and this won’t change. It provides a way for people to decide how valuable your work is, and how much they should trust you.
Influence is supported by metrics. Your numbers of followers, engagement levels of those followers and who they are, and your place among other influencers are things people can look at as they evaluate you. For all of these reasons, there are proven, concrete steps you can take to become a top influencer.