And the first place I wanted to start is with how to figure out exactly what the value is of one of your blog posts. And it’s not just knowing what you can charge, but knowing why you can charge it. Because once you know the actual value of your product (which is what your Sponsored posts are), then it makes it so much easier to sell when a brand comes knocking as well.
Now there are three factors that need to be considered when pricing anything you do.
1 – How much time and skill is creating this going to take (that is, how many hours do you need to actually create the post)?
2 – How much coverage and value is the brand going to receive from having this on your blog (this is all down to your number of visitors, how much interaction you get etc).
3 – What is the market willing to pay? Sadly, advertising is still a free market, and so you do still have to take what buyers expect to pay into consideration as well (but just because a brand only wants to pay you $100 doesn’t mean you should take it!).
How you actually calculate your Sponsored post rate should be roughly as follow:
Number of hours spent creating/writing the post x Your post creation hourly rate (aka $50) + Number of specialist hours spent aka styling and photography x Your specialist hourly rate (aka $100)
= This equals the bare minimum you should be charging.
ie: 2 x $50 + 1 x $100 = $200 (minimum Sponsored post cost)
As a minimum I would say you should charge at least $50 per hour for post creation, $100 per hour for photography, and $150+ per hour if you are a real expert in your field.
Next we figure out how much your sponsored posts are actually worth as far as the coverage they provide to the brands you work with.
And you calculate that as follows;
Minimum Sponsored post cost (as above) + (Average number of comments per post x $5) + (Average number of views per post x $1.50) + (Average number of Social Media shares per post x $5)
= Total value of your sponsored posts.
ie $200 + (20 x $5) + (500 x $1.50) + (10 x $5) = $1100 per Sponsored post