Toys ‘R’ Us hopes AR will bring you back to its stores

How does it work? Developed in partnership with PlayFusion, Play Chaser uses PlayFusion’s proprietary computer vision technology to activate different AR games and play experiences on your smart device. To unlock the experiences, simply download the app (in the Apple App Store, Google Play or Amazon Appstore) and scan the many different Play Chaser signs featured on Toys“R”Us shelves. 



The play experiences are fun and interactive – from a virtual basketball hoop that kids can shoot at solo or alongside friends in-store, to a baby nursery where they can select a unique, digital You & Me doll, take it home and care for it (think: changing diapers, feeding and bath time!). There’s even a virtual Geoffrey the Giraffe to welcome customers to the store, explain the app and send kids on their quest for in-store play. Another cool feature? Some games have leaderboards that show where players rank amongst each other in their local store and nationally. 

animal planet

you & me

Check out the video below to see the app in action before playing in-store! To download the video, Play Chaser logo and screenshots, click here.


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