Research other titles in your book’s genre among books that are on the Top 100 Paid in Kindle Store list. To find a Kindle book’s sales rank on Amazon – scroll down and look for “Product Information.” If the book is in the “top 100” it will be given a sales rank for its categories. If it’s not in the top 100 no sales rank will appear in “Product Information.”
Notice whether the top books in your book category all contain the same “keyword” or phrase. Use the Amazon “type ahead” feature (the search bar on their site) and type in your key word or phrase and you’ll notice how it “types ahead” suggesting book titles for you. “Type ahead” phrases result from many people searching for a particular title. Incorporate that phrase or keyword into your title and your book will be found more easily on Amazon.
2. Have your book professionally edited.
Books full of typos, awkward sentences and grammatical errors are returned for a refund more often. Amazon rarely questions a return so do whatever you can to avoid that. The money you spend on professional editing is well worth it.
3. Pay to have your book formatted properly.
Amazon Kindle books look best with “Mobi” formatting. While you can upload a book to Kindle in a Word document it may not lay out properly, so do not skimp on paying to have your book formatted.
4. Create an attractive cover.
People do judge a book by its cover. When you go on Amazon the first thing to attract your attention is the cover. To create a good cover, spend some time browsing books in the same genre as your book. Pick the top 10 or 15 selling books and study their covers. Look at the typography, the layout and the color choices and take notes. You’ll come away with some excellent ideas for your own book.
5. Choose the right category for your book.
Categorizing books lets readers search for the topics they are interested in. Amazon leaves it to you to categorize your book when you upload it to your Kindle Direct Publishing (KDP) account.
To help readers find your book ask yourself this question, “If I were looking for my book, what categories would I look under?” Then list all the categories you think your book might fit into.
Next, research the top ten to 20 books selling on Amazon which are like yours. Check out how they categorized their books under “Product Information” and categorize yours similarly. Amazon allows you to choose two category paths. Make sure you take advantage of this and fill in both.
Drill down on the categories so that your book will stand out among its competition. For example, if you write a self-help book – don’t end the category path at “self-help.” What else is your book about? Add another related category sub-path beyond “self-help” to your book and then another until you’ve covered every possible sub-genre to your book might be searched for under.
6. Pick the right keywords.
When you upload your book to KDP you are given up to seven keywords or phrases to use for your book. Do your homework by researching keywords and phrases that people might search under to find your book. And do make sure to use all seven!
Use the type ahead feature on Amazon to see if any of the keywords or phrases you have in mind come up. Use the ones that come up on Amazon as they directly relate to on-site searches for books.
Check out popular keyword searches on Google AdWords too but, use these only if necessary after you’ve exhausted all the keywords and phrases you found on Amazon first. Amazon is its own search engine so when you identify a keyword or phrase on Amazon it is showing up because it is a popular search – so use it. (You can also go back and change keywords. This allows you to experiment with what works best for finding your book.)
7. Write a good description.
Amazon gives you up to 3000 words to write a description. Use as many words as necessary to write a compelling description for your book. This is your book’s “sales page” so put on your copywriting hat when you write it.
8. Price it right.
People will not buy an overpriced digital book unless you are a famous author. If your book is less than 100 pages don’t price yourself out of a sale by listing it at the top price range ($9.99) for getting a 70 percent royalty on Amazon.
After playing around with the pricing on my books I found that, “less is more” in terms of book sales.
9. To give your book away or to not give your book away – that is the question.
Amazon has a program called Kindle Select. You enroll your book for 90 days at a time. You cannot be selling this book on any other websites including your own during the time your book is enrolled.
Enrolling your book in KDP Select allows “borrowing” of your book for free by Amazon Prime members. It also gives you the option of choosing 5 days out of the 90 days your book is enrolled to give your book away for free.
I enrolled my second book in KDP and gave away 464 free copies over two days. The book also rose to #1 in Free books in the Kindle store but, as soon as it wasn’t free it quickly sank right off the best-selling list. Before I gave it away for free the book was selling just fine and consistently ranking between #10 -20. It took nearly two weeks for it to rise back up again and to re-appear on the best-selling list.
My theory is that I saturated my market too quickly. I’m not likely to give my book away for free again. You may feel differently though and you should experiment with this. Some people love it and rave about it. If you are using your book to develop leads for your business and not to create passive income then definitely go for it. “Free” does sell.
10. Get reviews.
Give your book out to people and ask them to read it and please put a review on Amazon. Amazon reviews do help sell your books. Never ever pay for reviews. All reviews must be genuine and come from the heart of your reader.
11. Promote your book!
Display your book prominently on your blog. Write posts related to your book’s topic where you can showcase the book. Link to your book on Amazon and put that link in your posts. Start a fan page on Facebook and promote your book there. If your book is selling – thank buyers by tweeting on Twitter and a posting on Facebook. If your book hits the best-selling list – announce it on Facebook and Tweet about it. You’ve got to create your own buzz.
Organize a virtual book tour where your blogging friends can interview you about the book or review the book. Write guest posts related to your book’s topic and mention the book in your post.
Always keep your eyes open for ways to get publicity for your book. Offer to giveaway the PDF of the book to a reader who leaves the best comment about why they want to read the book and has shared the book on social media.
These are the strategies I use and they are working – and with a little effort and planning they can work for your book too. Here’s to seeing your book on the Amazon Top 100 Paid in Kindle Store List!