Netflix is rapidly taking over the Emmys

This year’s Emmy nominations are out, and one thing is abundantly clear: Netflix is now an entertainment powerhouse, close on the heels of HBO. The company nabbed a record 93 nominations for its original streaming content, nearly double what it earned last year, and just 17 shy of HBO’s eye-popping 110. While House of Cards has arguably overstayed its welcome on the awards show circuit, Netflix has nonetheless used that program and many others — including The Crown, The Unbreakable Kimmy Schmidt, and Master of None — to climb the nomination ranks.


Back in 2016, Netflix came in third in overall nominations behind FX, which earned its recognition largely on the strength of Fargo. The year before, Netflix hung out at the bottom of the nominee list, behind Fox, FX, NBC, CBS, and ABC.


It’s worth noting that HBO’s The Leftovers received only one nomination this year, for Ann Dowd’s guest appearance on The Leftovers as cult leader Patti Levine. Meanwhile, Game of Thrones, because of its delayed season 7 premiere, was completely off this year’s ticket. Still, Netflix’s ability to so consistently churn out quality television across a vast number of categories suggests the company’s experimental approach is paying off, along with its track record of bringing in creators with strong individual visions. (The company notably moves promptly to shutter shows that don’t perform well with viewers.)

Netflix’s gradual gain in industry awards has been a steady trend, as the company has aggressively amped up its original production output and gunned for more traditional recognition at annual awards shows. It’s also a telling data point for the rise of streaming services. This is the first year Netflix and Hulu outnumber cable broadcasters in the coveted Outstanding Drama Series. Although HBO’s Westworld and NBC’s Saturday Night Live, which tied for 22 total nominations, cemented traditional TV’s dominance at the top of the chart, it’s becoming increasingly likely streaming services will start to lead the pack.


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