‘Power’ Season 4 Premiere Viewership Steady With 2016, Starz App Use Surges

On linear television, the “When I Get Out” episode of the Courtney Kemp-created drama executive produced by Curtis “50 Cent” Jackson certainly was down from the dizzying heights of its Season 3 debut on July 17, 2016. Partially facing the first part of the BET Awards, the 9 PM ET Season 4 premiere of Power snagged 1.68 million viewers and a 3.2 rating among adults 18-49. That’s a 26% drop from the “Call Me James” Season 3 opener and a 20% downturn in the demo.

However, across all platforms and plays, Power Season 4 opener dipped just 9% in overall viewership from the Season 3 debut total to 3.26 million — which makes it the second-best Starz season debut ever. The Season 3 premiere of Power was and remains Starz’s best original series season debut numbers ever and the most-watched episode of any Starz original.

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Taking the series starring Omari Hardwick, Lela Loren and Naturi Naughton off the traditional small screen, Starz and Power established some records with the Season 4 debut. As it has in the recent past with other high-profiles show, the Lionsgate-owned premium cabler offered the opening episode of Power Season 4 almost a day early on the Starz app and on Starz On Demand.

Going live at 12:01 AM on June 25, Power’s latest season opener hit a new premiere high for the app with 830,000 total plays – a big jump from Season 3’s results.

In perhaps an even greater indication of where the audience is and how to find it, Starz OTT subscriber sign-ups shot up nearly 150% over Power’s then-record Season 3 opening weekend subscriptions – which for a premium cabler is all about not leaving any viewer or money on the table.

Source:

‘Power’ Season 4 Premiere Viewership Steady With 2016, Starz App Use Surges

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