If you’re considering blogging but don’t want to deal with hosting, design issues and building a new audience, Medium is here to help with your content marketing efforts. Medium is a sleek, beautiful social blog-publishing platform that allows users to start blogging right after registering. A lot of companies that were slow to add a blog to their websites found Medium an easy way to begin.
Medium was launched in August 2012 by Twitter co-founders Evan Williams (who also co-founded Blogger) and Biz Stone. The interface boasts a full WYSIWYG (What You See Is What You Get) in all its glory. After posting an entry, the service encourages sharing content to Twitter and Facebook.
Since you can only sign up for Medium using Facebook or Twitter credentials, your followers on those platforms are automatically notified of your Medium. Every new blog on Medium comes with a nice “built-in” audience of your own.
Medium also borrows some great features from Reddit and Tumblr in that posts can be “upvoted” by “recommendations” (similar to Facebook’s likes) and tagged to show under specific categories. When a reader highlights a portion of the article, they can leave a comment right next to it (it won’t interfere with your writing but will help to have truly relevant conversations) or tweet that text snippet out (kind of like “Click to Tweet” button).
Medium’s minimal design and capabilities force writers to focus on quality content without hiding behind calls to actions, fancy videos and color choices. Readers appreciate that the experience is easy on their eyes.
Medium is a good and growing platform. The audience is more focused and appreciative, kind of like Reddit of the past when the Reddit community was not keen of self-promotional posts. You can have occasional promotional posts. Medium allows you to import stories from other places on the Web (but please share your own content), so it might help you to give your main blog’s content a boost. Yet, if this is all you’re publishing, don’t waste your time on Medium.