Facebook Live (FB) and CrossFit are said to have come to terms on a deal that will result in the social media company’s live platform carrying live CrossFit events as well as shoulder programming through the year.
Terms of the deal were not announced, but Facebook is said to have paid an unknown fee for the programming, which will also be streamed on YouTube and Games.CrossFit.com, Sports Business Daily reports.
“We’re splitting our audience to a certain extent, but we also feel like we’re getting new lift and new engagement by having it on multiple platforms,” CrossFit Games GM Justin Bergh said, according to Sports Business Daily. “We’re always looking for better ways to serve our community. This gave us new tools that allowed us to talk and listen in a way that was going to make the experience for our fans different than anything they’ve had before.”