Followers of fashion struggle to break into luxury

New York City is used to setting trends. But when NYU Stern School of Management announced a specialist one-year MBA in luxury and fashion this month, it was following rather than leading the crowd.
Specialist masters courses and MBA programs focused on fashion are in vogue. Dozens of business schools around the world offer teaching and support for those who want to progress in or switch to a career in fashion. Among them are institutions in the FT rankings of top business schools, including HEC Paris, London Business School, Politecnico di Milano School of Management and EMLyon.



However, some question whether a specialist MBA is the best option. The fashion industry does not visit school campuses in the hunt for talent, and pay compares poorly with traditional MBA employers, such as banks and consultancies. Median pay for those securing jobs in consultancies stands at $140,000, while for those working in the fashion industry it is $95,000, according to Transparent Career, a US employment service that specializes in compiling actual starting salaries.


Even schools that emphasize support for students hoping to work for multinational luxury brands admit that only a small percentage will be able to take the necessary electives, and even fewer will secure jobs in the sector after graduation. LBS provides mentoring to MBA students through its partnership with Walpole, a trade group of 170 British luxury brands, but only for 12 candidates selected from its annual intake of 430 students. The scheme was launched in 2013. Just 24 of its graduates now work in fashion, according to Fiona Allsop, MBA program manager at LBS. Success requires staying power. “Fashion is one of those industries where you have to be really passionate about working in it to succeed,” she says. It has proved hard for those students seeking senior jobs to find work, according to Kevin Marvinac, Transparent Career’s co-founder.


“Obtaining a job as an MBA at companies that don’t have robust on-campus recruiting policies is always more difficult,” he says. Stern is aware of the comparatively low return on investment for MBA graduates who do manage to secure fashion industry jobs. It proposes to charge $96,000 for its specialist fashion MBA, compared with $138,000 for its full-time program.


Of the 352 Stern MBA students seeking employment after graduation last year, just over 3 per cent received offers in the retail, luxury or fashion sectors, according to Jeff Carr, director of Stern’s Fashion Lab — the specialist course teaching center. The luxury and fashion MBA is likely to be a niche choice, Mr Carr concedes. “We are looking to start with 20 students,” he says. “If in a few years I can bring in 60 who are passionate about the fashion industry and get them into this business that would be an absolute qualified success.”



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