Mark Zuckerberg-backed edutech startup is now a Harvard case study

After successfully raising USD 30 million funding from Brussels-based family office Verlinvest, a case study by education technology BYJU’s will now be taught at Harvard Business School.

According to reports, the startup founder, Byju Raveendran’s learning app will be available for teaching purposes within and outside Harvard.

Facebook CEO Mark Zuckerberg has also invested in Byju through his philanthropic organisation, the Chan Zuckerberg Initiative.

More about the case study:

  • As published in media reports, this study is authored by John Jong-Hyun Kim, a Senior Lecturer at Harvard Business School, and Rachna Tahilyani, Associate Director, Harvard Business School India Research Center
  • Moreover, the study discusses how the app has used technology as an enabler and the unique combination of content, media and technology
  • The case study focuses on imparting the expansion of the app, its impact on students and how this K-12 app can be used globally

Here’s what Harvard’s website says:

As mentioned on Harvard’s website, the paper explores BYJU’s growth in India and the challenges to its expansion into the US and other English speaking markets.

While speaking about the app, Mark Zuckerberg said:

“I’m optimistic about personalised learning and the difference it can make for students everywhere.”


“That’s why it’s a major focus of our education efforts, and why we’re looking forward to working with companies like BYJU’s to get these tools into the hands of more students and teachers around the world,” Zuckerberg said on his Facebook page last year.

A brief about Byju’s:

Meanwhile, as per an Economic Times report, BYJU’s has 8 million downloads and 4,00,000 annual paid subscribers. The app caters to classes four-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.


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