Nike, Under Armour and Adidas have all passed on endorsing NBA draft prospect Lonzo Ball, reportedly due to LaVar Ball’s efforts to include the licensing of Big Baller Brand.
Lonzo Ball may be one of the most talked about pro prospects in sports history, but in this day an age, there is such thing as bad publicity. While Lonzo has stayed relatively quiet and let his hoops do the talking, father Lavar has made him and his sons the butt of many jokes thanks to his outlandish comments. The most outrageous, of course, was his $1 billion price-tag for all three sons as a group deal, which many sneaker industry experts found completely inane.
Well, the Big Baller Brand took a bit of a hit as ESPN’s Darren Rovell reports that Nike, adidas, and Under Armour are not interested in signing Lonzo Ball. Lavar, who represents Lonzo and his sons, insisted that one of the brands license their Big Baller Brand and even went as far as showing them a shoe prototype. Lavar says he and his sons are not looking for a typical shoe contract, but rather a business partner.
Lonzo is projected to be one of the top picks of the upcoming NBA Draft and potentially be the first overall selection. But for all three big brands to kick a prospect of Lonzo’s nature to the curb speaks volumes and it doesn’t appear that the Ball billion dollar dynasty is starting anytime soon.