Google seems to have silently launched a new food delivery and home services aggregator called Areo for the India market. The app is available as a free download on the Google Play store and is currently operational in Bengaluru and Mumbai.
Areo aggregates food dishes and home services across various local service providers, allowing users to order food or schedule appointments with a local beautician, electrician, painter, cleaner and plumber among others. The app was first spotted by The Android Soul.
At the time of the writing this article, Areo has signed up partners like UrbanClap and Zimmber for home services and Freshmenu, Box8 & Faasos for food ordering.
Notably missing from the list however are prominent players like Zomato and Swiggy in food delivery and Amazon-backed Housejoy in home services.
One can either search for any specific dish or choose any specific partner to browse through dishes and schedule deliveries by paying online or use cash on delivery. Strangely, we noticed that Google has partnered with TimesofMoney’s DirecPay for online payments on Areo rather than using its own payment solution.
“We are constantly experimenting with ways to better serve our users in India. In this case, Areo makes everyday chores and ordering food easier by bringing together useful local services like ordering food or hiring a cleaner in one place.” a Google spokesperson told in a statement to ETtech.
A Google spokesperson said they are currently not charging partners for this service but they are yet to respond to our queries on how these partners were selected or do they plan to charge these partners in the future.