According to AdAge, the Cowboys have chosen the Alliance Data-owned marketing agency Epsilon to determine whether it should make a move into the competitive gaming space.
For the Cowboys, it would be all about generating profit.
“When it comes to something like e-sports, it makes so much sense for us because we’re such a sales driven organization,” said Matt O’Neil, senior VP of brand marketing for the Dallas Cowboys. “If we thought we could buy a team for — gimme a number — $2 million, $3 million, $5 million or whatever, but get $7 million in sponsorship deals over the next couple years it becomes a no-brainer.
“Whether or not e-sports thrives long term, if we felt we could make that money today, then let’s go.”
The Cowboys would be the first NFL team, but not the first professional sports team to jump into eSports.
The Philadelphia 76ers acquired and merged two eSports teams in September. The Houston Rockets hired a director of eSports development in December.
In Europe, soccer teams Valencia FC, FC Schalke 04, and West Ham United have launched eSports teams.
None of those teams have a stadium or video board like the Cowboys do in Arlington. Could you imagine playing video games on the giant center-hung scoreboard in AT&T Stadium?